Joe Sousa - Affiliate Manager, North America at Fanatics, Inc.
Seahawks football, biscuits and cinnamon rolls and affiliate marketing? Yes, that is all on today’s show. Today I have a conversation with Joe Sousa, Manager - Affiliate Marketing - North America at Fanatics, Inc. Like many other guests, I’ve known Joe for probably 10 years or more and I’m excited to have him on the podcast.Today we talk about all things affiliate marketing. We dive into his time as an affiliate, successfully for 15 years, and his transition to managing affiliate programs. Joe’s career has spanned being a publisher, working at an affiliate management agency and now working for one of the top affiliate programs in the Sports category, maybe in any category, Fanatics.com.This unique history and perspective brings a lot of value to conversations around:Affiliate optimization tacticsContent site developmentWhy relationships are so important in affiliate marketingAnd much moreGive this one a listen today.And if you need help with your affiliate program - firstname.lastname@example.org