Candice Nobles - A discussion on marijuana marketing, digital marketing and the intersection of race, work and life.
Today I get the honor and privilege of chatting with long time industry vet, Candice Noble. Cutting her teeth in the affiliate marketing world with Performics back in 2000, managing one of the most well known and vibrant affiliates programs in the space at Snapfish and Hewlett Packard, Candice has been one of the most successful digital marketers for almost the entirety of digital marketing. Her experience and successes have few peers.During her 25 year career, Candice has pursued a journey to showcase her authentic self, and as a Black women, self described data nerd and tattooed marijuana user, she has a lot of experiences to share with us. And we dive into each one. Candice and I talk about her experiences with race, equity, diversity and the weight of racism and implicit bias on her career and daily professional life. She shares how she felt safe in our affiliate community, how things changed as she grew in her career and what it feels like to have that weight lifted.It is definitely an enlightening and eye opening conversation. Please be sure to listen.We dive into weed as well. Yup, you read that right. We talk about the marketing of it, the opportunities and difficulties and how people have responded to her coming out as a recreational and medicinal user of the plant. You’ll also hear me stumble as I try to say the word “marijuana” on this podcast. Listening again, it’s quite funny.Candice is an incredible individual with so much to share and I can’t be more proud to have her on the show. It’s our longest yet, but I think you’ll find it worth every single minute. We are totally going to have her back soon.You can reach out to Candice at candiceATpapersandink.comOh, hey traditional affiliates, you may be missing a ton of revenue opportunity if you are not promoting marijuana products. But Candice has a solution, promote hers! Reach out to her to find out about this opportunity.