14 minutes | Oct 5, 2021

EP75: Speak Your Client's Perfect Language

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to speak the language of your perfect clients. Robert Collier was one of the best-known copywriters and direct marketers of the 20th century. His gift of wisdom to us is: “Always enter the conversation already occurring in the prospect's mind.” But what does that even mean? How do we know what the conversation is, and if we do, how do we enter it? And why is that the secret to effective marketing?  If your posts don’t get likes and comments, if your web pages don’t cause visitors to take action, or if any of your marketing communications don’t resonate with your target audience, this episode will show you what’s missing. Listen to learn how to figure out what’s going on in the minds of your target audience and how to connect to them so they feel seen, acknowledged, and heard.  Key areas discussed in this episode: 2:56 3 ways to enter the conversation in your potential clients’ minds  3:25 How your potential clients are like you (and not like you)  4:06 How to understand where your clients are at  6:09 How to learn to speak the language of your potential clients  12:47 What your potential clients should come to you and say (if you’re doing marketing communications right) Watch the episode on YouTube: https://youtu.be/Jfz6sVSiOnA or listen on your favorite podcast app: www.enlightenedmarketing.com/podcast. Episode Hashtags: #MarketingCommunications  🔔 Subscribe for more! ➡️ http://bit.ly/PJCYTsub  ​​ WATCH ✅ Jaw-Dropping Self-Introduction ➡️ https://www.youtube.com/watch?v=75myeKlwizQ    WATCH ✅Storytelling for Business ➡️ https://www.youtube.com/watch?v=i0Gfpwndg9U  READ ✅The Definitive Guide to Winning Six-Figure Clients ➡️ http://6figureclients.com/    --------------- For more tips to help you create a profitable, joyful business without exhaustion​, follow me on Instagram: www.instagram.com/samantha.hartley.71  Whenever you’re ready, here are 3 ways I can help you grow your consulting business: Subscribe to my free podcast, Profitable Joyful Consulting Seriously, I give away trade secrets and insider info every week - the same lessons I teach my clients about what works now to get clients, deliver work with ease and enjoy your business more. — On YouTube and your favorite podcast app. Connect with your peers in the free Profitable Joyful Consulting community Ask questions, share insights, find colleagues. There’s 1300 consultants in the group, sharing value and referring. — Click here to join https://www.facebook.com/groups/ProfitableJoyfulConsulting  Work with me to multiply your revenues without exhaustion If you'd like to add $150-750K to your business, just email me (samanthah@enlightenedmarketing.com) with the word “multiply.” Tell me a little about your business and what you’d like to work on together, and I’ll get you all the details! ❤️🎉🙌🏼 -------------- Get 60% off your first month of Armoire ➡️ armoire.style/refer/sjh    Get a free month of Jewelry by Rocksbox ➡️ https://www.talkable.com/x/C0ugX2
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