31 minutes | Aug 31, 2021

EP70: Media Training with Susan Harrow

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll get a taste of media training - what you need to know before you get in that publication or in front of the camera.  Susan Harrow of PRSecrets.com helps CEOs, entrepreneurs and business leaders multiply their revenue with media interviews by using messaging effectively. She joined me in this episode to teach you how to say the right things the right way when the media is listening so you can achieve your goals and become an “ask-you-back” guest. In the long term, PR is going to affect your reputation, your sales, and your credibility. Learn how to do it right in this episode.  Key areas discussed:  1:24 Susan shares one of her favorite clients ever (and how she went from “geek speak” to “media speak”) 3:05 The long game, big picture work of PR for your business 3:49 How one of her clients tripled her speaking fees and filled up her courses thanks to PR  5:25 How to develop something newsworthy to say 6:26 How to establish yourself as a trusted source and an “ask-you-back” guest   8:37 What media training is and how to speak to the media (because it doesn’t come naturally to most people) 10:45 What the whole point of doing media is  12:13 How to develop your sound bites  14:00 How to create relevancy for your work  15:37 The most important things you need to do before you even reach out to the media 19:30 How to navigate the media playing field in accordance with your media goals 21:38 What traditional media is great for versus what podcasts and online TV shows are great for  25:05 Susan’s big dream for her business Watch this episode on YouTube: https://youtu.be/BvPw3L_EN5Y or listen on your favorite podcast app: www.enlightenedmarketing.com/podcast to discover how to get your big message heard with media training and PR.  #MediaTraining #PRTips #Publicity #Branding #ExecutiveLeadership 🔔 Subscribe for more! ➡️ http://bit.ly/PJCYTsub  ​​ WATCH ✅ Storytelling for Business  ➡️ https://www.youtube.com/watch?v=i0Gfpwndg9U  WATCH ✅Jaw-Dropping Self-Introduction ➡️ https://www.youtube.com/watch?v=75myeKlwizQ  READ ✅The Definitive Guide to Winning Six-Figure Clients ➡️ http://6figureclients.com/    CONNECT ✅with Susan on her website ➡️https://prsecrets.com CONNECT ✅ with Susan on LinkedIn ➡️ https://www.linkedin.com/in/susanharrow  --------------- For more tips to help you create a profitable, joyful business without exhaustion​, follow me on Instagram: www.instagram.com/samantha.hartley.71  Whenever you’re ready, here are 3 ways I can help you grow your consulting business: Subscribe to my free podcast, Profitable Joyful Consulting Seriously, I give away trade secrets and insider info every week - the same lessons I teach my clients about what works now to get clients, deliver work with ease and enjoy your business more. — On YouTube and your favorite podcast app.  Connect with your peers in the free Profitable Joyful Consulting community Ask questions, share insights, find colleagues. There’s 1300 consultants in the group, sharing value and referring. — Click here to join https://www.facebook.com/groups/ProfitableJoyfulConsulting  Work with me to multiply your revenues without exhaustion If you'd like to add $150-750K to your business, just email me (samanthah@enlightenedmarketing.com) with the word “multiply.” Tell me a little about your business and what you’d like to work on together, and I’ll get you all the details! ❤️🎉🙌🏼 -------------- Get 60% off your first month of Armoire ➡️ armoire.style/refer/sjh   Get a free month of Jewelry by Rocksbox ➡️ https://www.talkable.com/x/C0ugX2
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