36 minutes | Dec 14th 2020

Jaxton Cheah with Game Thinking in Southeast Asia | Episode 164

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Jaxton is a Gamification Advocate in Malaysia. He works with many reputable gamification experts in the United States and Europe such as Amy Jo Kim, Yu-Kai Chou, Pete Jenkins, and An Coppens to promote Game Thinking & Gamification in the South East Asia (SEA) region. He was recruited by Amy Jo Kim, the founder of Game Thinking Academy (GTA) to be the first Game Thinking coach in Asia. Jaxton specializes in early-stage product innovation that applies the Game Thinking framework that helps clients to 10x product-market fit. He coaches reputable companies like Tesla, Malaysia Airline, TravelTriangle and etc. He also produces two annual national conferences – Game Thinking Asia & Talent Ecosystem Conference to further promote innovation in HR & customer experience with Game Thinking / Gamification in the SEA region. In addition, he is familiar with and have used the Stanford d.school design thinking method in gamification projects.

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