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User onboarding is one of the most crucial elements of a product-led growth strategy. In this insightful episode of the ProductLed Podcast, Joshua Waldman and Trevor Hatfield from Inturact, share their process of mapping out the user onboarding journey.  They also provide insight into how you can approach team alignment, and the key metrics companies should monitor during the entire process based on their years of experience helping Silicon Valley and Fortune 500 companies increase their revenues by as much as 200%. Watch the video in Youtube GRAB A COPY of Team Scorecard Template here ⇨ https://docs.google.com/spreadsheets/d/1KDv4IIfkj5_wTyYNnANeX5s4qsO-77AFJFfJQA7YNa8/edit#gid=0 Get the Customer Journey Map here ⇨ https://inturact.innertrends.com/customer-journey-metrics/1676494765ad25246167f7df15 Key Takeaways [1:10] The Origin Story Of Inturact [2:30] A Sample User Onboarding Map [3:15] The Three Most Important Metrics [6:25] What Happens When Companies Don’t Have A Plan [9:05] Where Does User Onboarding Even Begin And End [14:50] Understanding The Difference Between User Onboarding Vs. Customer Onboarding [16:40] Inturact’s Secret Ingredient  [25:00] Diving Into A Case Study With Inturact [28:30] Final Tips For Aligning Your Teams About Trevor Hatfield ​​Trevor Hatfield is the CEO of Inturact whose focus is to align your web-marketing with your sales objective using the latest methodologies and technological solutions to expand your reach, build your brand, and increase your revenue. Inturact has run successful campaigns for startups up to fortune 500 brands. Trevor’s specialties cover SaaS & Product Marketing, Inbound Marketing, Growth Hacking, Web Design Development, Content Marketing, Graphic Design and Data Analysis – everything you need to turn your web presence from an immovable object to an unstoppable force. About Joshua Waldman Joshua Waldman is currently the Client Account Manager of Inturact. With more than 13 years as an entrepreneur and product leader, his passion for product management and customer empathy has driven him to write a For Dummies book, self-publish, and contribute to publications like Forbes and HuffPost. Guest Resources: Check out Trevor’s socials! Trevor on Twitter Check out Joshua’s socials! Joshua on LinkedIn Learn more about Inturact: Inturact Website

This is the first episode in our PLG False Starts series with Mario Araujo. Pivoting your company towards a product-led motion can be challenging. As upper management, how can you address friction happening within your organizational structure and your external business strategies? As the founder of Sherlock and current Head of Product and Engineering at Copper, Derek shares his wealth of knowledge and experiences. Tune in for this week’s episode with Mario Araujo as Derek shares three powerful learning experiences in creating an organizational culture and structure optimized for PLG.  We also dive into the warning signs that your company is in a false start, the potential ways you may be harming the growth of your Sales team, and how to marry the PLG values with the goals of your Sales teams. Show Notes [1:20] Introduction to Derek Skaletsky and Copper [4:18] Looking Back On Copper’s False Start [8:20] Identifying The Warning Signs Of A False Start [9:30] The Anatomy of a Cross-Functional Team [13:25] How Misaligned Sales Incentives Can Hinder Growth Dd [18:05] Pivoting a Sales Commission Model [19:55] Side Effects of the Customer [21:30] Handling An Influx In Customer Leads About Derek Skaletsky Derek is the founder of Sherlock and current Head of Product and Engineering at Copper, the only Google-recommended CRM that helps teams build better relationships to drive lasting revenue. Profile Derek on Twitter Derek on LinkedIn Copper Website

This is the second episode in our PLG Founder Story series. Making the shift from a sales-focused business to a product-led company can be challenging, but the results make the journey worth it. In this week’s episode, Clate Mask is here to share how Keap succeeded in making the jump to PLG. As the co-founder and CEO of Keap, Clate is dedicated to helping millions of small businesses automate their processes and focus on exponential growth. With more than 20 years of experience, Clate is excited to share his experiences and expertise in pivoting Keap into a product-led company. Tune in for this week’s episode as we talk about managing the ups and downs of a transition to being product-led, working through internal tensions, and identifying organizational strategies to align with PLG. Show Notes [1:00] The Origin Story of A $100 Million Business [3:40] Pivoting To A PLG Company [11:13] Setting Expectations Across the Board [12:43] Steps for Planning a Shift to PLG [15:18] Making Your Product Free Vs. Free Trial [23:50] How Keap Overcame Roadbumps In The Rollout Phase [29:00] Integrating The Role Of Sales In PLG  [35:22] Organizational Strategies to Achieve PLG Values [38:10] Cultural Changes to Expect  [40:50] Celebrating Wins Over At Keap About Clate Mask Clate Mask is the co-founder and CEO of Keap, the leading all-in-one sales and marketing software built for small businesses. Clate has also authored a New York Times best-selling book, Conquer The Chaos: How to Grow a Successful Small Business Without Going Crazy. Profile Clate on Twitter Clate on LinkedIn

We record our remote interviews with Riverside. Try it out here and use code PRODUCTLED for 15% off! -- Every startup struggles with growth somehow, but it doesn’t always have to be so difficult. In this week’s episode, we talk to Anuj Adhiya, an esteemed growth advisor for more than 100 startups. His previous roles in Sophya, The Predictive Index, and Growth Hackers means he has extensive experience in perfecting the approaches to growing a successful company. Tune in as we dive into the importance of identifying assumptions and setting goals – the right way. By taking a look at the current landscape of product-led growth and analyzing the DNA of successful startups, Anuj shares his invaluable expertise on how you can reimagine growth for your company. Show Notes [1:05] Anuj’s Passion For Growth [5:00] How To Give Users a Wow Moment [8:20] Delivering on Your Promises [12:30] What Startups Need to Focus On [15:30] How You Could Be Setting Goals Wrong [19:35] PLG Approaches for New Startups [21:20] The Importance of Identifying Assumptions [22:57] A Must-Try Exercise for All Stage Companies [25:35] What Can We Learn From Successful Growth Stories [27:32] Where Marketing Teams Can Learn From [31:10] Making Data-Driven Decisions as an Organization [33:39] How the Product-Led World Is Changing About Anuj Adhiya Anuj Adhiya is the author of 'Growth Hacking for Dummies' (Wiley & Sons, April ’20). As a renowned startup mentor, educator, and growth advisor, Anuj is committed to helping companies. As a Growth Mentor at Seedstars and Marketing Specialist at Harvard Innovation Labs, he helps startups uncover their best growth opportunities and solve early growth challenges. Before this he was the Category Growth Lead at The Predictive Index where he owned the site that successfully launched the talent optimization category. He was also the Director of Engagement and Analytics at GrowthHackers where he grew the world's largest growth community working directly with Sean Ellis, the godfather of growth hacking. Profile Anuj on Twitter Anuj on LinkedIn Growth Hacking for Dummies

We record our remote interviews with Riverside. Try it out here and use code PRODUCTLED for 15% off! -- Join us as we kick off a series of interviews with the founders of successful product-led companies at different stages of their growth. In this week’s episode, Tim Geisenheimer shares an insider look at how his team at Correlated designed a tool that allows you to leverage your customer data to find customers who are most likely to buy your product. Tune in as we talk about Correlated’s journey from its product ideation, market research, and team expansions. Learn more about how the founding team approached validating their problem and eventually raising $8 million dollars in their seed funding stage. ShowNotes [1:40] Tim’s Aha! Moment [4:40] How Correlated Can Identify Which Users Are Most Likely To Convert [5:55] A Behind The Scenes Look at Correlated [8:50] Breaking Down Team Structures Of An Early Stage Startup [13:25] The Power of Market Research [18:10] On Correlated’s 2nd Year [20:10] When’s the Best Time to Invest in Go-To-Market Methods? [23:46] Correlated’s Strategies To Win [26:57] Predicting The Future Landscape of PLG [30:10] How To Create A Focused Workplace Culture [39:05] Words of Wisdom From Tim About Tim Geisenheimer Tim Geisenheimer is the current CEO and Co-Founder at Correlated. Correlated is committed to delivering crucial insights from your customer data in order to connect your sales teams to the right buyers. Profile Tim on Twitter Tim on LinkedIn Correlated Website Sponsor Resources Website: https://riverside.fm/  Promocode: productled

Working in product management can be overwhelming, but with the right tools and mindset you can truly stand out and make a difference in the product space. In this episode, we’re joined by the current Head of Product at Vowel, Anna Marie Clifton. As a product veteran from Asana, Coinbase, and Yammer, Anna Marie shares with us her wealth of knowledge about product management and debunks common misconceptions about the job. Join us as she dives into the nitty-gritty of succeeding in product management, such as knowing how to build trust within teams and effectively manage the different needs of every department.  If you'd like to try out Vowel, Anna and her team are offering ProductLed listeners three months of the Business Tier for free. Just enter the code PRODUCTLED at checkout. Show Notes [1:45] What Being a Product Manager Is Really Like [3:33] The Crucial Role of Product Among Departments [6:20] Handling Friction Like A Boss [10:05] How to Build Trust With Design Teams [11:50] Shifting Perspectives on Scope Cuts [14:55] Mindset Shifts to Excel in Product [17:33] The Secret to Succeeding as a PM [22:35] Building Soft and Hard Skills in Product [27:00] Anna Marie’s Secret Key to Collaboration [32:45] A Hack to Communicating Effectively Within Teams [35:20] Taking Clues From Body Cues [38:35] The Most Exciting Thing About Product Management  [41:15] Learn More About Anna Marie and Vowel! About Anna Marie Clifton Anna Marie is the current Head of Product at Vowel, a groundbreaking tech company committed to making remote meetings 10x more productive. She regularly appears in product-related podcasts and publishes think pieces on the future of tech and product. Profile Anna on Twitter Anna on Medium Anna on LinkedIn Vowel Website

In today’s social media-driven world, it’s harder than ever to hold a client’s attention long enough for conversion. With endless distractions and competition to look out for, how can product-led companies optimize their time-to-value (TTV) metric Tune in for this week’s episode as the CEO of UserGuiding Osman Koc shares his practical advice for designing an onboarding experience that communicates your laser-focused unique selling point in just a matter of seconds. If your company is looking to convert more interested clients, then this episode is jampacked with must-try methods, experiments, and design tips to convince clients to take key actions as quickly as possible Show Notes [2:15] Learning More About UserGuiding [3:10] The Secret to an Outstanding Onboarding Experience [6:40] Now or Never: On the Most Important Three Minutes [10:28] Which Companies Have Successfully Done It? [11:43] Is Segmentation Necessary? [14:08] Key Metrics Every ProductLed Company Should Monitor [17:35] Osman’s Must-Try Strategies [21:03] Words of Advice From The CEO of UserGuiding About Osman Koc Osman is the Co-Founder and CEO of UserGuiding, an innovative, no-code software that allows teams to scale up user onboarding and product walkthroughs. Learn more about his company and his work below: Profile UserGuiding Website Osman Koc on Twitter Osman Koc on LinkedIn

Landing pages are the most crucial yet underrated part of any website. As a SaaS business, your potential clients are making split decisions to sign up or back out the moment they see your landing page. Join us for this week’s episode with Pedro Cortes, who is also known as the “SaaS Landing Page Guy.” As a positioning consultant on SaaS conversions, Pedro has helped over 120 B2B SaaS clients achieve higher sign-ups, uplifts, and revenue. He shares his expertise in communicating your value proposition and understanding the core principles of conversion writing. Show Notes [1:07] How Pedro Got His Start [3:10]  Why Most SAAS Businesses Struggle With Conversions [6:00] On Crafting the Perfect Landing Page [13:28] Who Needs to Learn About Product-Led Acquisition Techniques? [15:30] How Pedro’s Client Raked In A 40% Increase in Revenue [22:01] On Communicating Effective USPs [22:27] Why Learning Copywriting Can Set Up Businesses for Success About Pedro Cortés Pedro is a leading expert on how SaaS companies can better communicate their value proposition through best practices in copywriting and website design. Learn more about his work and his free educational materials below: Profile Pedro Cortés Website Pedro Cortés on Twitter Pedro Cortés on LinkedIn

With the ever-changing landscape of product-led growth, managing large teams and staying on top of everything can seem overwhelming. But luckily, industry experts such as Tatiana Morozova from ClickUp have stayed on track. As ClickUp’s Head of Growth and Strategy, Tatiana shares their tried-and-tested strategies for leading large teams and streamlining communication across the board. Join us as she gives us a glimpse into the unique team structures and consumer-centered metrics behind ClickUp’s booming success as a PLG company.  If improving your team’s internal processes is something you’re curious about, then we have got you covered in this week’s episode with ProductLed’s Director of Content Laura Kluz and Tatiana. Show Notes [2:47] Understanding Customer Onboarding Within ClickUp [4:23] The Key to Streamlining Communication in Large Teams [5:40] ClickUp’s Secret to Driving Goals Forward [6:56] What Gets Measured Gets Managed: The Importance of Updating Metrics  [10:38] How Often Should Teams Re-Evaluate Their Metrics? [12:53] Achieving Optimal Efficiency Within Your Teams [15:31] Pivoting Into a Product-Led Growth Company [16:51] Diving Into the Dynamics of Onboarding and Sales Teams About Tatiana Morozova With years of experience in the tech space, Tatiana has become an accomplished industry expert in the fields of Product-Led Growth and Growth Marketing. Profile Tatiana Morozova on LinkedIn

Growing your audience can be tricky, especially if you're just getting started, so having insights and better knowledge in the field of Product-Led Growth can be a massive help to achieve success. This episode is different from our usual ProductLed Podcast discussions. Maja Voje welcomes Leah Tharin! She's here to help us dig deeper into our understanding of Product-Led Growth and to share how she achieved success in the PLG field. If you want to learn more about the marketing principles that drove her to where she is today, listen to this episode. Show Notes [04:54] You must learn the theoretical foundations specific to what you know and don't. [06:41] Leah emphasizes the importance of understanding product-led growth, particularly in B2B business. [10:06] If you're customer-centric, you will realize that people prefer to see your product rather than hear about it. [11:00] Looking at data needs to be improved. Track your steps! [18:47] Discover how Leah got to where she is now. [22:57] Don't overcomplicate things! [31:40] "Ask questions!" is one actionable thing that Leah wants you to do. [35:04] "Your learning journey can be used to build an entire personal brand." Learn more by delving deeper into how she inspires people on their learning journey. [36:21] What does Leah do when her website posts do not receive enough engagement? [38:59] Pay close attention as Leah discusses her business journey and the strategies that worked for her so that you can learn something useful for your startup. [43:39] Check out Leah Tharin's social media accounts!  About Leah Tharin She is a successful go-to expert who offers valuable guidance on product-led growth/sales, organizational scaling, and growth. You can check on her by visiting her website below. Profile Leah Tharin on LinkedIn Leah Tharin on Twitter Leah Tharin on Youtube Leah Tharin’s Blog

To understand usability and boost user engagement, one key concept you need to master is friction logs. In this episode, we cover ideas and recommendations for using them to unlock product-led growth with the help of Pulkit Agrawal, the co-founder of Chameleon.  Pulkit shares his knowledge about what a friction log is, how to make them valuable and the careful considerations you need to consider when making decisions about both good and bad friction.  Show Notes [01:47] Friction log is a stream of consciousness on a piece of paper. [04:07] User testing or a friction log. What's the distinction? [07:32] You don't need to explain every step, and not every step is equal! [08:18] What does Pulkit want everyone to consider when it comes to friction logs? [13:46] What better options do you have to consider when making decisions in both good and bad friction? [17:10] New patterns develop, and people's expectations change along with the market. [21:02] How can we improve the onboarding experience? [24:34] It is unnecessary to perfect the journey or the friction log. [26:58] Improve product experiences by combining qualitative and quantitative data! [32:39] Never deploy anything that might lead a customer or end user to see something they are not requesting or expecting. [37:17] Risk comes from not knowing what you're doing, so learn these factors Pulit is talking about.  About Pulkit Agrawal Previously, Pulkit helped unemployed youth launch businesses in rural India, studied engineering at the University of Cambridge, and worked in data modeling and analysis in London. About Chameleon The most well-known product adoption platform, Chameleon, was created to let modern software companies rebrand and alter their user experiences. Teams can easily create, deploy, test, and iterate on in-product experiences, such as banners, tooltips, modals, walkthroughs, checklists, and more, using its no-code Builder. Profile Pulkit Agrawal on LinkedIn Chameleon Blog

A better understanding of product-led sales will help you succeed and grow as a successful product-led business. In today’s podcast, Wes Bush welcomes Thomas Schiavone, co-founder, and CEO of Calixa to share his insights on how to turn signups into revenue. Learn about the different tests to implement, how to prioritize your projects, and the crucial questions you need to ask yourself to monetize your product-led funnel.  Show Notes: [02:12] These are the three questions you need to consider.  [04:25] What should you think about your sign-ups?  [07:08] Why you need to test your PLG motion. [09:48] It’s important to prioritize users, but what’s next? [17:29] These are what you should consider to start an effective revenue machine. [21:29] What else can you to for testing and generating revenue? [30:17] The two crucial elements you need to watch out for.  [32:02] Yes – company size matters, too About Thomas Schiavone He is a co-founder and CEO of Calixa, a platform for product-led sales. Thomas Schiavone has also worked as a Product Team at Twilio in the past. About Calixa Calixa offers sales teams the insights they need to prioritize, close, and develop clients in a sea of self-service signups. Profile Thomas Schiavone on LinkedIn Calixa Website

Wes Bush usually features interviews with various guests on product-led podcasts, but today is a special Christmas episode. Are you wondering how he started? As we all know, Wes Bush founded the ProductLed Podcast, where we learn how to create a product that sells itself and get insights and wisdom from the interviews he does. Thanks to our beloved host, Maja Voje, we will hear Wes Bush himself on today's podcast! Are you excited to hear about this special episode? Then, what are you waiting for? Take a seat and relax while listening to this podcast right now! Show Notes [01:16] Wes Bush shares how he started the ProductLed Podcast. [06:12] Is your growth strategy a tsunami-proof? Check out these three main trends Wes is talking about. [14:10] Wes shares how PLG helps businesses to grow as a business. [17:27] Find out from Wes how many big businesses are switching to PLG and what solutions exist to the problems they encounter.  [22:59] Can Wes Bush help these big businesses transition to PLG? Check out these five questions you need to know about. [26:45] There are big mistakes Wes is guilty of, so consider these four things he's going to share for you to avoid making the same mistakes in the PLG sector. [30:14] How do we operate PLG? [33:42] What exactly are these problems we should be aware of when switching to PLG? [36:48] What trends should we be aware of? Keep an eye out for Wes's tips for developing in the PLG industry. [43:32] Wes is now writing a book, which might be even more beneficial for our growth and PLG tactics. About Wes Bush He is the CEO and founder of the ProductLed Podcast, as well as a well-known product expert and best-selling author of Product-Led Growth: How to Build a Product That Sells Itself. After working for some of the fastest-growing companies in his industry, he is now qualified to teach teams of people from all over the world how to turn their product into a powerful growth engine. Profile Wes Bush on LinkedIn Wes Bush on Twitter Wes Bush on Facebook Product-Led Podcast Website

Do you want to know if Product Led Growth is right for your company? Are you not sure if this is the best option for your company? How will we find out? In today's podcast, Wes Bush welcomes Kieran Flanagan, SVP of Marketing at HubSpot, to share his insights and knowledge that you can use to determine whether Product-led Growth is right for your business. If you're starting to wonder whether Product Led Growth is right for your company or if you're not sure if this is the best option for your company, take a seat, relax, and listen to this podcast right now! Show Notes [01:50] Kieran begins to provide insight into whether PLG is a good fit for your company. [03:19] What goals should you be acquiring in terms of PLG? [6:52] Consider whether you have all of the components required to run a successful PLG business. [15:16] How do you know if PLG is right for your company if you're in the early stages and don't yet have product-market fit? [20:58] Consider your target audiences and users when determining whether PLG is right for your company. [21:57] Keep an eye out for these two major factors that can have an impact on your PLG business. [25:03] Making features available for free to a smaller market can result in a higher level of market fit. [28:05] This important advice can help you strive and win as a business in the field of product led growth. [30:51] What are some great offensive plays that businesses can make to emerge stronger from the recession? [35:16] Consider this final piece of advice when deciding whether PLG is right for your company. [36:00] Always care about winning, that's why we're here! About Kieran Flanagan Kieran works with SaaS companies to increase traffic, users, and revenue by millions of dollars. He also writes one post per month about topics for people who want to build scalable marketing and growth playbooks, as well as discuss, and speak with experts about scale-ups—that stage when companies have moved past the start-up stage and are entering the growth stage. Profile Kieran Flanagan on Twitter Kieran Flanagan's website

Are you a B2B, a small, or a large business interested in learning how to create a team focused on product-led growth? The Product-Led Podcast welcomes Mario Araujo, Director of Product Growth at OutSystem. He's here to share some advice and knowledge you might need on how to build a product-led growth team! If you want to build your own product-led growth team successfully, then take a seat, relax, and listen to this podcast, right now! Show Notes [04:44] What is this goal you must achieve, according to Mario? [06:51] Find out what time frame, timeline, and expectations Mario refers to. [08:22] Set up an experimentation team on board! [9:20] Come up with an initiative that will help with the learning of the team. [10:10] Regardless of other factors, optimize your product's time to value! [14:05] Watch out for the common business misconceptions about product-led growth! [16:24] If there is no product-market fit, there's nothing to grow! [17:24] The product team should be well-formed. Check out these three people your team should have based on Mario's recommendations. [20:03] Where does the marketing team or project management fit best? [22:11] Listen to Mario's recommendations for companies just starting to build their product-led growth team! About Mario Araujo Before joining OutSystems, software engineer Mario Araujo worked for several prestigious companies, including Siemens. He began working for the company in 2005 as a professional services consultant, and in 2019 he was given a chance to become the director of product growth. Mario has also lectured on software development methodologies at a few Portuguese universities. His interests include growth, product strategy, product marketing, and software. Profile Mario Araujo on LinkedIn

What qualities do you believe a successful product evangelist should possess? Do you want to know how John Cutler became a successful product evangelist? Gaining a deeper understanding of PLG can be a key factor in your success and aid in your development as a successful product evangelist. In this episode, Product Led Podcast is pleased to welcome John Cutler, a Product Evangelist and Coach at Amplitude, to discuss his knowledge of Product-Led Growth, concepts and insights as a product evangelist that many successful Product teams have already adopted. If you want to learn more about this conversation and gain the insights you'll need to expand your knowledge about the PLG growth, listen to this podcast right now! Show Notes [04:29] Success isn't always linear! [08:00] It doesn't matter what part of your career you're at, you have to disrupt yourself often! [10:15] Tactics change overtime! [11:18] A successful Product evangelist needs to be curious, wants to try a lot of different tactics and ideas and is mission-driven! [11:57] The tactic may change, but the mission should stay the same! [15:22] Listen to one of John Cutler's key insights on how to be efficient with employee-generated content. [16:35] Keep an eye out for your value system; not everyone shares your values. [32:05] People want real-world content, and the PLG industry should not overlook this! [35:17] Develop a toolkit of model and business strategies, such as experimentation, psychology, and monetization. [41:02] Pay close attention as John explains the three foundational things that can assist you in reaching that business milestone. About John Cutler He is intensely interested in user experience and product development that is informed by evidence. He combines and contrasts different methodologies to assist teams in providing customers with long-lasting results. About Amplitude A digital analytics platform called Amplitude provides self-service visibility into the whole customer journey. Profile John Cutler on LinkedIn John Cutler on Twitter John’s email list Graphic gallery Amplitude Amplitude experts to follow on LinkedIn: Justin Bauer, Chief Product Officer, https://www.linkedin.com/in/jjbauer/  Spenser Skates, CEO, https://www.linkedin.com/in/spenserskates/  Shadi Rostami, SVP of Engineering, https://www.linkedin.com/in/shadi-rostami-b6a636/  Tifenn Dano Kwan, CMO, https://www.linkedin.com/in/tifenndano/

Do you think you have the necessary experience to develop in scales? Are you interested in learning more about onboarding? If so, this podcast can assist you in creating a personalized onboarding engine for sale. In today's podcast, Wes Bush welcomes Vicky Kharlamova, Growth at Miro, to share some insights and experiments that helped her successfully build a personalized onboarding engine for sales. Take a seat, unwind, and listen to this podcast if you're interested in successfully building a personalized onboarding engine at your company! Show Notes [01:53] Vicky explains how a great onboarding process begins and ends. [02:54] Learn the four things that are causing other companies to struggle with operationalizing onboarding. [05:09] Personalized onboarding is a key in assisting you to achieve success in your company. [09:48] Using templates can help you solve your particular problem! [12:42] Vicky shared the big principles and suggestions for successfully creating personalized onboarding. [15:40] Two kinds of approaches that will work the best for your users.  [21:24] Keep an eye out for the tools, features, and templates you'll need to provide your users! [22:55] Customer onboarding also works better in terms of building your onboarding experience. [27:42] Take note of Vicky's mistakes to avoid that could help your company consider creating a powerful onboarding experience. About Vicky Kharlamova She aspires to help the world's most popular online whiteboarding platform for team collaboration grow by running experiments and developing innovative solutions. She enjoys her work because she is curious, creative, and brave enough to take responsibility and learn by running many experiments, gaining business results, and solving complex user problems all at the same time. Profile: Vicky Kharlamova on Twitter Vicky Kharlamova on LinkedIn

“How can I grow as a developer?” “Are there any methods for becoming a successful developer?” If you've been thinking about becoming a developer and have similar questions, this episode is for you! In today's podcast, Wes Bush welcomes Jeena James, a member of the WebPageTest by Catchpoint team, to discuss strategies and tactics for creating a successful product-led strategy for developers. Are you ready to learn how to build these strategies? Then sit back, relax, and start listening to this podcast right now! Shownotes [06:55] Build out value experiences! [09:21] Ensuring that your platform is accessible to all users and continues to develop efficient features will attract acquisitions! [09:53] What should your first revenue-generating goal be? [13:15] Discover who your end users are and how they actually impact your platform! [16:29] A simple experiment with your platform without modifying any coding can have an impact on the user's experience with your product.  [18:03] Why should your platform have a light version?  [20:28] Keep an eye out for your target market1  [22:43] A smart way to determine whether your platform is effective is to let users use it. [26:45] Pay attention to the three Cs and how they can influence your platform. [33:00] When your user speaks and shares about your platform, you'll know you have a community. [34:34] Watch and observe how people are engaging with your platform! [33:00] Learn more about Jeena Jeans' business Mission and Vision, which can help you in developing a successful Product-Led Strategy! About Jeena James At Catchpoint, Jeena oversees the WebPageTest business unit and coordinates the activities geared toward developers in the areas of product, engineering, marketing, partnerships, and operations. She has more than 15 years of experience working for Google and a SaaS startup, where she advanced the growth of a global business by creating partnerships and product-led solutions that improved developer experiences.  Profile Jeena Jeans on LinkedIn WebPageTest by Catchpoint

In the business world, product-user fit is frequently overlooked. Do you think your company is a Product-User Fit firm? In today's podcast, Wes Bush welcomes Jordan Woods, founder of GoodGrowthCo, to share insights and recommendations on achieving a Product-User Fit company that you can use to grow your business when it comes to product-led growth. If you're interested in digging into how to achieve Product-User Fit, then sit back, relax, and start listening to this podcast! Show Notes [05:36] Product-User Fit requires you to actually find a problem that resonates with the person at a specific organization. [06:12] Learn the two things you should know before establishing your growth engine. [08:07] What is the main distinction between Product-Market Fit and Product-User Fit? [11:23] Do you think your business is a Product-User Fit company?  [27:11] In developing a Channel Strategy, make sure to interact with your users so that they can use your product and find value in it! [30:08] Be aware of the two types of users you have as they will have an impact on your product. [31:58] Learn the steps that can help you start achieving your Product-User Fit! [34:32] Dig deeper into your product's problems and push a solution about it. [37:31] Listen to Jordan's advice for business owners to get clarity on their problem and achieve Product-User Fit in their company. [41:14] Pay close attention as Jordan Wood shares his top tip for a company considering "How do I achieve product-user Fit?" About Jordan Woods He works with technology companies of all sizes to create a long-term growth engine for their products, with a focus on B2B and prosumer (B2C2B) products. He previously led growth teams at FullStory, Cypress.io, and interviewing.io, where he was responsible for acquisition, activation, and revenue growth. Profile Jordan Woods on LinkedIn GoodGrowthCo

Is it necessary to measure the impact and success of a PLG strategy? If so, what are some of the top key metrics to concentrate on for your Product-Led motion?  Wes welcomes Claudiu Murariu, CEO and founder of InnerTrends, in today’s episode. He's here to provide insights and assist you in gaining new knowledge about the top product-led metrics you should track in your PLG business. If you're curious about what will happen next on this topic, sit back, relax, and listen to this podcast right now! Shownotes [05:16] Claudiu Murariu shares the company's common mistakes regarding what should be tracked! [06:02] Claudiu advises that you should know the number of qualified visitors coming to your website. [08:08]  Making an efficient sign-up intent is one of the acquisition metrics rules, as it piques the interest of qualified visitors in your product. [08:50] That ‘Promise’ is a hack that will significantly impact your company's metrics; stay tuned to know why! [11:27] Listen carefully as Claudiu Murariu explains how to track qualified visitors.  [13:00] Watch out for the company's common mistakes in activation and onboarding. [13:39] Onboarding refers to people who sign up for the first time, but according to Claudiu, it is a critical part of your marketing strategy. But why?! [15:27] The first thing to look for in tracking that onboarding motion is your visitor’s intention. [21:04] That North Star metric is what we need to hit, but we never target sign-ups to get there! [23:54] Watch out for the company's common mistakes regarding product engagement retention.  [28:19]  What are some of the most common revenue mistakes and metrics that should be tracked? [31:20]  Take note, as Claudiu Murariu provides some specific benchmarks to consider to grow your business. About Claudiu Murariu Claudiu Murariu is the CEO and Founder of Innertrends. He presents at conferences and events for products worldwide and has already had the privilege of doing so in Beijing, Hong Kong, Russia, Hungary, and Romania. He aims to keep setting higher standards for gaining data insights and promoting business growth. Profile Claudiu Murariu on LinkedIn InnerTrends on LinkedIn