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This week on the Product Powerhouse Podcast I’m chatting with the co-creators of The Ultimate Product Party - Allison Carter and Cat Hildner.  Join me at the The Ultimate Product Party happening in Nashville this May! Come to learn new strategies for growing your product-based business, connect with other product makers and sellers, and have the most fun you’ve ever had on a “work trip.” Sign up today and I'll see you there!This week the Product Powerhouse Podcast I’m chatting with the co-creators of The Ultimate Product Party - Allison Carter and Cat Hildner. We talk about a lot of fun topics in this episode like,  Meeting new people at in-person events Creating boundaries in your business and life, so that you CAN have a business and a life. Believing that what you’ve done is the right thing and it will all work out the way it was destined to work out in the end All the details of The Ultimate Product Party, happening May 17-18th in Nashville, TN.  Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/ CONNECT WITH THE ULTIMATE PRODUCT PARTY: Instagram Allison’s Instagram  Cat’s Instagram Ultimate Product Party Website → GET YOUR TICKET HERE (aff link) CONNECT WITH ERIN ALEXANDER: Facebook Instagram YouTube DIY Shopify Course Increase your Shop Sales with DIY Shopify today!

Episode 139 of the Product Powerhouse podcast is all about how to effectively plan your product assortment for maximum profits with Kristin Fisher from BOCU.  Build your Shopify store in just 14 days. This roadmap walks you through exactly what you need to do to design a strategic and beautiful Shopify store.Join me at the The Ultimate Product Party happening in Nashville this May! Come to learn new strategies for growing your product-based business, connect with other product makers and sellers, and have the most fun you’ve ever had on a “work trip.” Sign up today and I'll see you there!In this episode of the Product Powerhouse Podcast, Kristin Fisher from BOCU is sharing the steps she takes to plan an effective product assortment to maximize your profits and how to move inventory that didn’t sell well.  In this episode Kristin and I chat about: Making decisions in your business based on sales data Planning your product assortment whether you run a brick and mortar or you have a handmade business How much we both believe in testing and experimenting in our businesses and using everything as a learning opportunity Be sure to tune in to past episodes to hear more  practical tips on growing your product shop. Thank you for listening! If you enjoyed this episode, please follow, rate and review the podcast on your favorite podcast app. Learn more about Product Powerhouse and Erin at Product Powerhouse. CONNECT WITH KRISTIN FISHER: Bocu Instagram Shop Bocu Website Save 15% with your first order with the code “PRODUCTPOWERHOUSE15” Product to Profit Coach Instagram CONNECT WITH ERIN ALEXANDER: Facebook Instagram YouTube Show Notes Work with Erin! Simplified SEO Course DIY Shopify Course Increase your Shop Sales with DIY Shopify today!

This week, episode 138  of the Product Powerhouse Podcast is about creating brand loyalty in your product based business!  Build your Shopify store in just 14 days. This roadmap walks you through exactly what you need to do to design a strategic and beautiful Shopify store. In this episode of the Product Powerhouse Podcast, my guest Kerri Fitzgerald and I are sharing the importance of creating ways to make it easy for customers to spend more money with your business and actionable steps (and examples) you can take right now to create brand loyalty, just like when you get free drinks from your local coffee stand. Some of the talking points I and Kerri go over in this episode include: The difference between loyalty program, affiliate programs, and asking customers to share with their friends and family for a small incentive Why it’s so important to connect with your customers when they take time and effort to mention or tag you on social media How an amazing unboxing experience can add value to your business and make your customers feel appreciated Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/ CONNECT WITH KERRI FITZGERALD: Website Instagram Membership Podcast CONNECT WITH ERIN ALEXANDER: Facebook Instagram YouTube Show Notes Work with Erin! Simplified SEO Course DIY Shopify Course Increase your Shop Sales with DIY Shopify today!

In this episode, the host speaks with Kristina Schlegel, CEO and Founder of Make Bake, about how she transitioned from a career in tech product development to starting a successful CPG baking business and food craft business. Kristina shares how she bootstrapped her way to building a strong brand foundation and how this helped her to grow her business. Key Points: Kristina's background in tech product development and how she used that experience to start a CPG baking business. The importance of building a strong brand foundation, especially when bootstrapping a business. How Kristina's focus on building relationships with smaller specialty shops to grow in her wholesale efforts Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/ Connect with Kristina Schlegel Make Bake website Linked In Make Bake Instagram Increase your Shop Sales with DIY Shopify today!

Every year I find myself setting a random-ish revenue goal for business, which is always based on a percentage of growth from the previous year. I never really set goals beyond that because I always feel like I’m setting goals wrong. If that sounds like you, then listen up… This week episode 136 of the Product Powerhouse Podcast is about how to set business goals that actually feel good with my biz friend, Carley Zuercher from Twocan.   Build your Shopify store in just 14 days. This roadmap walks you through exactly what you need to do to design a strategic and beautiful Shopify store. In this episode of the Product Powerhouse Podcast, Carley is sharing the importance of setting goals that you feel good achieving and actionable steps you can take right now to tweak your goals so that they are specific to you and your own needs.  Some of the talking points Carley go over in this episode include: Creating ways of measuring your goals when they are hard to measure How to set a goal so that you actually do get what you want even if you are feeling resistance Questions to ask yourself as you are creating goals so they are aligned with your own needs and wants Celebrating the journey towards your goal along the way, not just the end result Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about creating goals that feel achievable and fun this year. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/ CONNECT WITH CARLEY ZUERCHER: Website Instagram CONNECT WITH ERIN ALEXANDER: Facebook Instagram YouTube Show Notes Work with Erin! Simplified SEO Course DIY Shopify Course Increase your Shop Sales with DIY Shopify today!

One of the most important parts of your Shopify store are the photos of your products! Having amazing photography will help your business thrive. This week, episode 135  of the Product Powerhouse Podcast is about the 3 main types of product photography you should have on your website.  Build your Shopify store in just 14 days. This roadmap walks you through exactly what you need to do to design a strategic and beautiful Shopify store. In this episode of the Product Powerhouse Podcast, Michelle Fiorello from Vision Balm is  sharing the importance of having great photos of your products  and actionable steps to help you plan and prepare for your next professional photoshoot.  Some of the talking points Michelle Fiorello and I go over in this episode include: 3 types of product photography and when to use each type What you need to do before you hire a photographer The process of hiring a photographer who might not be local to you Setting realistic expectations with your finances as an entrepreneur Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/ CONNECT WITH Michelle Fiorello: Facebook Instagram Website CONNECT WITH ERIN ALEXANDER: Facebook Instagram YouTube Show Notes Work with Erin! Simplified SEO Course DIY Shopify Course Increase your Shop Sales with DIY Shopify today!

Increase your Shop Sales with DIY Shopify today!

If you’ve ever wondered what it’s like working with a fulfillment center as a small product based business this episode is for you. This week, episode 133 of the Product Powerhouse Podcast is about working with a fulfillment center for women owned product business, especially for subscription box owners!  Build your Shopify store in just 14 days. This roadmap walks you through exactly what you need to do to design a strategic and beautiful Shopify store. In this episode of the Product Powerhouse Podcast, Laura Kockler from Sub Support Her is sharing exactly what it’s like working with a fulfillment center and how she’s revolutionizing the fulfillment industry by creating a fulfillment center that works only with female owned companies.  Laura Kockler is the creator of Sub Support Her, which is a full-service fulfillment center for woman owned subscription box and product-based businesses. She works hard to maintain a value led company centered on female empowerment, equality, passion, and fun. She has never been one to allow fear to hold her back, and she is on a mission to alter the warehouse and fulfillment industry.  Some of the talking points Laura and I go over in this episode include: What it was like starting a subscription box at the start of the pandemic. How her company Sub Support Her is changing the industry of fulfillment for small woman owned product businesses.  Ways that using a fulfillment center can create freedom in your business. When taking a big leap is better than taking a baby step in your own business. Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/ CONNECT WITH Laura Kockler: Facebook Instagram Pinterest TikTok Website CONNECT WITH ERIN ALEXANDER: Facebook Instagram YouTube Show Notes Work with Erin! Simplified SEO Course DIY Shopify Course Increase your Shop Sales with DIY Shopify today!

As we head into a new year, it’s important to think about what you’d like to see in your life and business in 2023. I know this season can be busy, so it’s important that you take time when you can to plan.  This week, episode 132 of the Product Powerhouse Podcast is about how to goal set for 2023 in just one day!  Build your Shopify store in just 14 days. This roadmap walks you through exactly what you need to do to design a strategic and beautiful Shopify store. In this episode of the Product Powerhouse Podcast, I’m sharing the importance of setting goals for your product business and actionable steps you can take right now to set goals that you’ll feel good about.  Some of the talking points I go over in this episode include the following: Benefits of goal setting for entrepreneurs and small business owners. What good goals actually look like depending on your stage of business. Creating SMARTER goals– specific, measurable, actionable, risky, timely, exciting, and relevant How to structure your goal-setting day so that you can make the most of it. The importance of celebrating your wins no matter how small they might feel. Thank you for listening! Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate, and review the podcast and tell me your key takeaways! Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/  CONNECT WITH ERIN ALEXANDER: Facebook Instagram YouTube Show Notes Work with Erin! Simplified SEO Course DIY Shopify Course LINKS MENTIONED: Passion Planner PowerSheets Best Today  Full Focus Atomic Habits Ep 82: Forecasting in your Product Business with Stefanie Schoen Increase your Shop Sales with DIY Shopify today!

As business owners, it’s easy to get caught up in our perfectionism and feelings of imposter syndrome. It can be difficult to put ourselves out there and promote our products to potential customers. This week, episode 131 of the Product Powerhouse Podcast is about working through self-doubt and running your product shop with ease!  Build your Shopify store in just 14 days. This roadmap walks you through exactly what you need to do to design a strategic and beautiful Shopify store. In this episode of the Product Powerhouse Podcast, Cayce Eastwood is sharing the importance of getting support in your personal and business life. We also discuss some actionable steps you can take to work through any imposter syndrome you’re feeling right now.  Cayce Eastwood is a Confidence Coach for creative small business owners (in addition to running her own craft business). She works with creative business owners whose self-doubt, perfectionism and fear of failure is holding them back from truly showing up and running their business. Some of the talking points Cayce Eastwood and I go over in this episode include: How imposters syndrome shows up in our creative businesses. Understanding how to know if you’re struggling with feelings of imposter syndrome. Ways to connect with yourself when you’re feeling disconnected and overwhelmed. First steps when you want to make a change in your life. Thank you for listening! Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate, and review the podcast and tell me your key takeaways!  Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/  CONNECT WITH CAYCE EASTWOOD: Instagram Website CONNECT WITH ERIN ALEXANDER: Facebook Instagram YouTube Show Notes Work with Erin! Simplified SEO Course DIY Shopify Course LINKS MENTIONED: The Artist’s Way by Julia Cameron Increase your Shop Sales with DIY Shopify today!

TikTok is here to stay, and even though the platform might not be for everyone, it’s important that we cover some of the foundational strategies that product shops can use to grow their following and increase sales. It’s a marketing channel for your business. You don’t have to love it for it to be powerful. This week, episode 130 of the Product Powerhouse Podcast is about how product-based businesses can increase sales with TikTok!  Build your Shopify store in just 14 days. This roadmap walks you through exactly what you need to do to design a strategic and beautiful Shopify store. In this episode of the Product Powerhouse Podcast, I’m sharing the importance of using TikTok as a marketing channel to share your products and actionable steps you can take right now to get started on the platform.  Some of the talking points I  go over in this episode include: A breakdown of what TikTok is as a marketing tool.  What makes TikTok different than other social platforms. The importance of doing research to see if it makes sense for you to be on the app. How to create engaging content that gets you results based on your pre-determined goals. Don’t forget that TikTok is just an additional marketing channel. It shouldn’t replace the marketing that you’re doing now that is already working.  Thank you for listening! Be sure to tune in to all the episodes to receive practical tips on growing your product shop and to hear even more about the abovementioned points. If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate, and review the podcast and tell me your key takeaways! Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/  CONNECT WITH ERIN ALEXANDER: Facebook Instagram YouTube Show Notes Work with Erin! Simplified SEO Course DIY Shopify Course LINKS MENTIONED: How to get on the TikTok for you page (Hootsuite article) How the TikTok Algorithm Works (Hootsuite article) Increase your Shop Sales with DIY Shopify today!

I’m sure you’ve heard that video is where you need to focus in order to grow your product business. While that might be true, it can feel very overwhelming to have to focus solely on video, especially when you are already spending time creating your products and taking photos of them. This week, episode 129 of the Product Powerhouse Podcast is about using video ads to grow your product business!  Build your Shopify store in just 14 days. This roadmap walks you through exactly what you need to do to design a strategic and beautiful Shopify store. In this episode of the Product Powerhouse Podcast, Lauren Schwarts is sharing the importance of grabbing your customer’s attention within the first few seconds of an ad. She also discusses actionable steps you can take right now to get started with TikTok.  Lauren Schwarts is a thought leader in creating profitable creative strategies for e-commerce brands and a design professional with over 15 years of experience within the digital space. Lauren's passions lie in creating top-performing ad creatives. She has personally led the creative strategy for top brands such as Love Wellness, Needed, Kate Farms, AutoBrush, and many more. She is obsessed with design and creative strategy, and in her downtime, she enjoys teaching others her profitable creative methodology, focusing on DTC Advertising, Facebook, Instagram, and TikTok. She was a speaker at the AdWorld Conference in 2020, 2021, and 2022. Some of the talking points Lauren Schwartz and I go over in this episode include: Why it’s worth putting in the effort to create video ads. What to talk about during your video ad to get the most traction.  The importance of testing variations of your ad to ensure you’re focusing on what’s working. Where to start in growing your TikTok and running ads on the platform. Thank you for listening! Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate, and review the podcast and tell me your key takeaways! Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/  CONNECT WITH LAUREN SCHWARTZ: The Loft 325 Instagram Facebook TikTok Twitter CONNECT WITH ERIN ALEXANDER: Facebook Instagram YouTube Show Notes Work with Erin! Simplified SEO Course DIY Shopify Course Increase your Shop Sales with DIY Shopify today!

Growing a business often feels like working on a puzzle with the pieces upside down. We can piece together the edges and the corners, but filling in the middle feels like a shot in the dark. By using the seasons of your business as a guide, I’m hoping to help you understand where you are and what things you need to do to get to the next season. This week, episode 128 of the Product Powerhouse Podcast is about the five seasons of your product business!  Build your Shopify store in just 14 days. This roadmap walks you through exactly what you need to do to design a strategic and beautiful Shopify store. Here is a quick breakdown of each of the seasons, but be sure to listen to the full episode to get more details. In each, you’ll also get actionable steps on what you should be doing to move from one season to the next. Season One - Establishing In this season, you are going from zero to one. You’re building from resources easily available to you. It usually costs you heavily in time and sometimes money as you get your business up and running.  Season Two - Growing You are putting down roots in this season. You’ve successfully built something that needs to be tended to so that it can grow sustainably. This is a great time to start automating and creating systems to give you more time.  Season Three - Full Steam Ahead In this season, you are focusing on running on all cylinders because your product suite and processes are fine-tuned. This is a great time to consider how your business fits into your life. Season Four - Max Capacity (Coasting) Things steady out in this season, and some business owners decide to stay in this season instead of moving into the next one. During this time, your team is supporting you with orders and customers, your systems are running smoothly, and your profit margins are healthy. Season Five - Expansion You’re preparing for what’s next in this season. You have a clear vision of the direction you want the business to go and you’re getting everything ready to make that happen. Thank you for listening! Tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/  CONNECT WITH ERIN ALEXANDER: Facebook Instagram YouTube Show Notes Work with Erin! Simplified SEO Course DIY Shopify Course LINKS MENTIONED: Ep 103: How to Grow your Product Business with Collaborations Ep 98: Collaborations for SEO Growth with Meg Casebolt Increase your Shop Sales with DIY Shopify today!

Now more than ever, product shops need to be looking at their pricing and adjusting them. Between the pandemic and supply chain issues, you are paying more for raw materials and packaging materials than you ever did before. Looking at the numbers and data will help you make better pricing decisions. This week, episode 127 of the Product Powerhouse Podcast is about how to increase your product profit margins!  Build your Shopify store in just 14 days. This roadmap walks you through exactly what you need to do to design a strategic and beautiful Shopify store. Proof to Product founder, Katie Hunt is a business strategist, podcaster, mentor to creative entrepreneurs, and mama to four. She’s helped thousands of brands get their products on the shelves of retail stores like Target, Anthropologies, Nordstrom, and independent boutiques around the world. Katie has taught classes for CreativeLive, and she’s been featured on Forbes, Buzzfeed, Brit + Co, and dozens of business podcasts. Her strengths lie in connecting people and bringing strategic ideas to life. In this episode of the Product Powerhouse Podcast, Katie Hunt and I are sharing the importance of knowing your numbers to make better decisions around the pricing of your products. We also discuss actionable steps you can take right now to increase the profit for your products.  Some of the talking points Katie and I go over in this episode include: Taking the temperature of your business so you can make better decisions. Four ways to increase your profit margins. Preparing our product businesses for the recession. The quickest way to increase your profit margins is to increase your prices. Frankly, the market demands that you raise your prices to keep your business healthy. Thank you for listening! Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/  CONNECT WITH KATIE HUNT: Instagram Podcast Website Resources CONNECT WITH ERIN ALEXANDER: Facebook Instagram YouTube Show Notes Work with Erin! Simplified SEO Course DIY Shopify Course Increase your Shop Sales with DIY Shopify today!

We all need to remember to take care of ourselves, especially around the holiday season. With the holidays being the busiest time of the year for shop owners, it’s important that we don’t burn out or dread what could be a great season. This week, episode 126 of the Product Powerhouse Podcast is about self-care for show owners through the holiday season!  Build your Shopify store in just 14 days. This roadmap walks you through exactly what you need to do to design a strategic and beautiful Shopify store. In this episode of the Product Powerhouse Podcast, I’m sharing the importance of taking time for yourself during the holiday season and the beneficial things you can do right now to practice self-care. I know self-care can feel like a buzzword in the online business industry, but it’s so important to your own mental health and the growth of your business. Some of the talking points I go over in this episode include: Taking care of yourself and prioritizing yourself is not a reward. How self-care helps us to have a more balanced. Creating structure with your schedule so that you can be productive while taking time for yourself. Some self-care things you can do not only during the holiday season but every day. Thank you for listening! Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate, and review the podcast and tell me your key takeaways! Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/  CONNECT WITH ERIN ALEXANDER: Facebook Instagram YouTube Show Notes Work with Erin! Simplified SEO Course DIY Shopify Course LINKS MENTIONED: Atomic Habits by James Clear The No Show by Beth O’Leary Books by Kate Quinn Drunk on Love by Jasmine Guillory Books by Abby Jimenez Birds of California by Katie Cotugno Thank You for Listening by Julia Whelan Increase your Shop Sales with DIY Shopify today!

The number one question I get asked is how long does it actually take to DIY build and design your own Shopify Store? I have seen those Youtube videos that boost that they’ll show you how to launch your shop in just a few hours, but they end up lackluster. If you poured your heart and soul into creating an incredible product, why would you rush to build a place where customers can purchase that product? This week, episode 125 of the Product Powerhouse Podcast is about how to launch your Shopify store in just 14 days!  Build your Shopify store in just 14 days. This roadmap walks you through exactly what you need to do to design a strategic and beautiful Shopify store. In this episode of the Product Powerhouse Podcast, I’m sharing the importance of taking the time and effort to create a shop that you and your customers can enjoy. I also discuss actionable steps you can take right now to create a thoughtful website that helps you connect with your audience and sell your products.  Some of the talking points I go over in this episode include: Why rushing through creating a Shopify site can negatively impact your store.  Creating excitement around the launch of your brand new Shopify website. Some of the things you need to prepare for building your product shop. Thank you for listening! Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate, and review the podcast and tell me your key takeaways! Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/ LINKS MENTIONED: Ep 53: Build Buzz around your Relaunch or Rebrand CONNECT WITH ERIN ALEXANDER: Facebook Instagram YouTube Show Notes Work with Erin! Simplified SEO Course DIY Shopify Course Increase your Shop Sales with DIY Shopify today!

As a shop, you want to get your products in front of the right people this holiday season. This week's guest shares everything you need to know on the PR side to grow your sales by pitching to be featured by bloggers and influencers. Episode 124 of the Product Powerhouse Podcast is about getting your small business into gift guides for the holidays!  Download the FREE Holiday Website Checklist today. Download this checklist to make all the necessary updates or changes so that your website is running smoothly for the holiday season.  In this episode of the Product Powerhouse Podcast, Allison Carter and I share the importance of creating authentic relationships when you want to partner with someone. We also chat about actionable steps you can take right now to get your business out there.  Some of the talking points Allison and I go over in this episode include: When handmade business owners should think about getting press for the holiday season. Each step needed to get your products into gift guides that are actually going to drive traffic to your shop and result in sales. Using affiliates to maximize your press so that the influencers and bloggers are more likely to share your products. Using humanizing aspects in your pitch to help you stand out from the crowd. Thank you for listening! Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate, review the podcast and tell me your key takeaways! Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/  CONNECT WITH ALLISON CARTER: Instagram Website CONNECT WITH ERIN ALEXANDER: Facebook Instagram YouTube Show Notes Work with Erin! Simplified SEO Course DIY Shopify Course Increase your Shop Sales with DIY Shopify today!

With the holiday season quickly approaching, I want to ensure you have everything you need for both business and personal success. Now is a great time to start testing and trying new things so you can collect the data at a quicker rate. This week, episode 123 of the Product Powerhouse Podcast is about using unique ads to boost profitability during the holidays!  Download the FREE Holiday Website Checklist today. Download this checklist to make all the necessary updates or changes so that your website is running smoothly for the holiday season.  In this episode of the Product Powerhouse Podcast, Hattie and I share the benefits of running paid ads to your shop during the holidays and actionable steps you can take right now to get started with Facebook ads.  Some of the talking points Hattie and I go over in this episode include: When you should start thinking about ads and what you need to have in place before you begin. Three different and creative ways to use Facebook ads this holiday season to drive traffic to your website.  Ads are more than just sales. It’s also sales psychology. How ads can be run throughout the entire year to boost your shop sales. Thank you for listening! Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate, and review the podcast and tell me your key takeaways! Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/  CONNECT WITH HATTIE DUNSTAN: Instagram Facebook 5-Day Ads Class use the code yourspecial75  Website CONNECT WITH ERIN ALEXANDER: Facebook Instagram YouTube Show Notes Work with Erin! Simplified SEO Course DIY Shopify Course Increase your Shop Sales with DIY Shopify today!

In order to prepare for the holidays, there are things you need to be doing on your website. These will help you have a smoother season by ironing out customer service details, increasing your average order value, and more. This week, episode 122 of the Product Powerhouse Podcast is about updating your Shopify store in time for the holidays!  Download the FREE Holiday Website Checklist today. Download this checklist to make all the necessary updates or changes so that your website is running smoothly for the holiday season.  In this episode of the Product Powerhouse Podcast, I’m sharing the importance of updating your website in time for the holidays. I also chat about the reasons behind making these website changes before the holiday season starts.  The Must-Do List: Review things on your current website and make sure they are up to date. Create some special navigation for the holidays and review what you already have. Refresh your homepage with fresh images. The Fun-Do List: Tips for increasing customer conversion  Strategies to better manage customer communication Remember, you don’t need a major overhaul of your website, but tackling these things on your website will help you be more prepared for those holiday sales. Thank you for listening! Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate, and review the podcast and tell me your key takeaways! Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/  CONNECT WITH ERIN ALEXANDER: Facebook Instagram YouTube Show Notes Work with Erin! Simplified SEO Course DIY Shopify Course LINKS MENTIONED: Ep 119 - Three Mistakes That Make Your Holidays More Stressful Ep 43 - The Do’s and Don’ts of Asking for Customer Reviews Increase your Shop Sales with DIY Shopify today!

If you’re like me, you are probably cringing every time you pull up to the gas station. Prices are increasing everywhere, and you probably feel this inflation in the costs of the materials used to create, design, and ship your products. This week, episode 121 of the Product Powerhouse Podcast is about how to keep your product business afloat through economic changes!  DIY Shopify is the self-study program to help you create an amazing website, without spending hours on Google or learning code, so you can focus on the parts of your business that you love. In this episode of the Product Powerhouse Podcast, I’m sharing the basics of inflation, how it works, and how we can navigate this in our product-based business.  Some of the talking points I go over in this episode include: Things you can control during this time of economic change.  How to protect yourself from inflation now and in the future.  Using methods as a baseline so you can take what works for you and leave the rest. The importance of learning new skills and taking time to improve your business during slower seasons. Remember, inflation isn’t new. It is always happening, and there are always ups and downs. So whether or not you are seeing direct impacts of inflation right now or not, you want to make a plan to review this information quarterly or yearly.  Thank you for listening! Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear more about the above points.  If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate, and review the podcast and tell me your key takeaways! Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/  CONNECT WITH ERIN ALEXANDER: Facebook Instagram YouTube Show Notes Work with Erin! Simplified SEO Course DIY Shopify Course LINKS MENTIONED:   Profit First Shopify Learn Skillshare Grow with Google eCommerce Badassery Podcast Crickets to Cha-Chings Podcast The 6 Figure Product Business Podcast Smart Passive Income Podcast Increase your Shop Sales with DIY Shopify today!