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I'll dive into what metrics I care about during product development and tell you about lesser-used methods of gathering insights about user behaviour and interactions with your product. Subscribe to my newsletter Seven Things and learn more at www.thomasessl.com/ or follow me on Twitter at https://twitter.com/Thomas_Essl --- Music: Aeronaut by Blue Dot Sessions Legal notice: Any opinions expressed in this podcast are my own and do not represent those of any present or former employers.

A coherent identity guides everything from strategy and product decisions, to design, marketing and much more. It also helps build trust with customers. And it does not start with designing a logo... Subscribe to my newsletter Seven Things and learn more at www.thomasessl.com/ or follow me on Twitter at https://twitter.com/Thomas_Essl --- Music: Aeronaut by Blue Dot Sessions Legal notice: Any opinions expressed in this podcast are my own and do not represent those of any present or former employers.

When working out how to organise things and what to call them, Card Sorting offers an easy and rapid research method to ensure that what seems obvious to you is also obvious to your users. Every successful product is built around a genuine human need. But you don't need to have an experienced researcher by your side to uncover user insights and guide your human-centred product development. Anyone on a team should know the basics and be able to even lead successful research sessions. This is the third episode in a mini-series to introduce you to those essentials. Subscribe to my newsletter Seven Things and learn more at www.thomasessl.com/ or follow me on Twitter at https://twitter.com/Thomas_Essl --- Music: Aeronaut by Blue Dot Sessions Legal notice: Any opinions expressed in this podcast are my own and do not represent those of any present or former employers.

User testing helps you ensure that you're building your product in the right way before you go and actually do it, thus de-risking your work and avoiding wasted effort. This way, it is one of those activities that seems like a time sink, but actually saves you a ton of time. And as always, it doesn't have to be too complicated. Anyone can do it. Every successful product is built around a genuine human need. But you don't need to have an experienced researcher by your side to uncover user insights and guide your human-centred product development. Anyone on a team should know the basics and be able to even lead successful research sessions. This is the third episode in a mini-series to introduce you to those essentials. Subscribe to my newsletter Seven Things and learn more at www.thomasessl.com/ or follow me on Twitter at https://twitter.com/Thomas_Essl --- Music: Aeronaut by Blue Dot Sessions Legal notice: Any opinions expressed in this podcast are my own and do not represent those of any present or former employers.

Discovery interviews are a universally useful, flexible, and simple method to understand entire user journeys, build personas, and ground all work that follows. Every successful product is built around a genuine human need. But you don't need to have an experienced researcher by your side to uncover user insights and guide your human-centred product development. Anyone on a team should know the basics and be able to even lead successful research sessions. This is the second episode in a mini-series to introduce you to those essentials. Subscribe to my newsletter Seven Things and learn more at www.thomasessl.com/ or follow me on Twitter at https://twitter.com/Thomas_Essl --- Music: Aeronaut by Blue Dot Sessions Legal notice: Any opinions expressed in this podcast are my own and do not represent those of any present or former employers.

Every successful product is built around a genuine human need. But you don't need to have an experienced researcher by your side to uncover user insights and guide your human-centred product development. Anyone on a team should know the basics and can even lead successful research sessions. All you need is a few basics to get going. In this episode, I'll share the few methods that cover the majority of my research needs, and a few guidelines that apply to almost all of them. Get ready and dive in! Subscribe to my newsletter Seven Things and learn more at www.thomasessl.com/ or follow me on Twitter at https://twitter.com/Thomas_Essl --- Music: Aeronaut by Blue Dot Sessions Legal notice: Any opinions expressed in this podcast are my own and do not represent those of any present or former employers.

When faced with too many opportunities or problems to solve, nothing focuses the mind more than some good old prioritisation and refinement. We'll use a simple prioritisation technique and the Lean Business Canvas to move our project from a range of problems, towards a focused product business. Subscribe to my newsletter Seven Things and learn more at www.thomasessl.com/ or follow me on Twitter at https://twitter.com/Thomas_Essl --- Music: Aeronaut by Blue Dot Sessions Legal notice: Any opinions expressed in this podcast are my own and do not represent those of any present or former employers.

Too many great projects get stuck at the idea phase - either struggling to focus on one, or going with what will turn out to be one that's less than ideal. In this short episode, I share one simple technique that will help you find out where innovation can make a real difference. Subscribe to my newsletter Seven Things and learn more at www.thomasessl.com/ or follow me on Twitter at https://twitter.com/Thomas_Essl --- Music: Aeronaut by Blue Dot Sessions Legal notice: Any opinions expressed in this podcast are my own and do not represent those of any present or former employers.

Kicking off a mini-series on starting up, before actually doing anything let's be clear on how we want to operate. Principles offer a handy tool to help you keep the eyes on the right ball. Here are seven to get you started. Subscribe to my newsletter Seven Things and learn more at www.thomasessl.com/ or follow me on Twitter at https://twitter.com/Thomas_Essl --- Music: Aeronaut by Blue Dot Sessions Legal notice: Any opinions expressed in this podcast are my own and do not represent those of any present or former employers.

Stakeholder interviews maybe the first thing to consider on any project. In the second part of a two-part series, I share tried and tested questions to get to unique insights, and explain why they work. Subscribe to the newsletter and learn more at www.thomasessl.com/ or follow me https://twitter.com/Thomas_Essl --- Music: Aeronaut by Blue Dot Sessions Legal notice: Any opinions expressed in this podcast are my own and do not represent those of any present or former employers.

Stakeholder interviews maybe the first thing to consider on any project. In this first part of a two-part series, I discuss why you shouldn't miss them and how I structure them. Subscribe to the newsletter and learn more at www.thomasessl.com/ or follow me https://twitter.com/Thomas_Essl --- Music: Aeronaut by Blue Dot Sessions Legal notice: Any opinions expressed in this podcast are my own and do not represent those of any present or former employers.

Discovering that an idea we feel passionate about has already been implemented by someone else can feel like a punch in the gut. But you should not prematurely give up on your idea because of it. In this episode, I share a few thoughts on why it can be better not to be first, and why you should reconsider moving on from your not all that unique idea too quickly. Subscribe to my newsletter and learn more at www.thomasessl.com/podcast or follow me @Thomas_Essl https://twitter.com/Thomas_Essl --- Music: Aeronaut by Blue Dot Sessions Legal notice: Any opinions expressed in this podcast are my own and do not represent those of any present or former employers.

In many industries - from Health to Finance - tech-enabled solutions aim to drive changes in behaviour. Learn what levers you can pull to make this happen effectively. PS: Sorry for the bad audio - self-isolation has driven me away from my microphone, but I will get it back soon! Subscribe to the newsletter and learn more at www.thomasessl.com/podcast or follow me @Thomas_Essl https://twitter.com/Thomas_Essl --- Music: Aeronaut by Blue Dot Sessions Legal notice: Any opinions expressed in this podcast are my own and do not represent those of any present or former employers.

Surveys are an excellent tool to remotely gather information from a large audience. Done right, they can provide the information you and your team need to make good decisions from engaged respondents who are happy to help you. However, their flexibility opens them up for a number of risks. In the second episode on this topic, I share my checklist for questions guaranteed to bring you more and better quality results. Subscribe to the newsletter and learn more at www.thomasessl.com/podcast or follow me @Thomas_Essl https://twitter.com/Thomas_Essl

Surveys are an excellent tool to remotely gather information from a large audience. Done right, they can provide the information you and your team need to make good decisions from engaged respondents who are happy to help you. However, their flexibility opens them up for a number of risks. In the first episode on this topic, I share a few general points to help you frame your survey in the right way. Subscribe to the newsletter and learn more at www.thomasessl.com/podcast or follow me @Thomas_Essl https://twitter.com/Thomas_Essl

The Head of Design at Publicis Poke talks about how to chose the right side project when confined indoors, how she pushes for a more mindful use of technology, and celebrates the death of User Experience Design. Find her illustrations at www.goodvibesabc.com Subscribe to the newsletter and learn more at www.thomasessl.com/podcast or follow me @Thomas_Essl https://twitter.com/Thomas_Essl --- Music: Aeronaut by Blue Dot Sessions Legal notice: Any opinions expressed in this podcast are mine and my guest’s and do not represent those of any present or former employers.

Weathering a crisis is about more than just nailing your work-from-home setup. Some main challenges lie around connecting with others - especially if working in a collaborative team environment that is suddenly disrupted and dispersed. In this episode, I present 10 tried and tested tips to help you and your team continue to make great impact - even with great distances between yourselves. Subscribe to the newsletter and learn more at www.thomasessl.com/podcast or follow me @Thomas_Essl https://twitter.com/Thomas_Essl --- Music: Aeronaut by Blue Dot Sessions Legal notice: Any opinions expressed in this podcast are my own and do not represent those of any present or former employers.

User feedback is crucial to help your team to develop your product in the right direction. But it also serves another purpose: To convince others of what you already know. Augmenting quantitative findings with real-life snippets of user feedback makes your points more real and believable and can buy you a ton of support. Subscribe to the newsletter and learn more about Tom's work at www.thomasessl.com Music: Aeronaut by Blue Dot Sessions Legal notice: Any opinions expressed in this podcast are my own and do not represent those of any present or former employers.

When close collaboration in a team becomes a natural part of a team’s culture, ownership and responsibility for the team’s output is shared equally and naturally. This has many benefits, and there are numerous points throughout a project during which you can build towards such a culture. Subscribe to the newsletter and learn more about Tom's work at www.thomasessl.com Music: Aeronaut by Blue Dot Sessions Legal notice: Any opinions expressed in this podcast are my own and do not represent those of any present or former employers.

Any sufficiently advanced technology is indistinguishable from magic. - Let's turn Clarke's third law around and use magic to create a simplified view of a process and identify the right opportunities to focus on. Subscribe to the newsletter and learn more about Tom's work at www.thomasessl.com Music: Aeronaut by Blue Dot Sessions Legal notice: Any opinions expressed in this podcast are my own and do not represent those of any present or former employers.