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So many of us in growth (whether on the sales or marketing side) always talk about really understanding your customer but Sarah is someone who has lived that more than most. As an ad exec she went out of her way to see how her customers truly used their products and not just spoke about. There's so much value in this podcast from a strategy point of view. Enjoy it!

In this podcast, I'll be chatting to Sean Lauer - a tech enthusiast and B2B expert, currently head of product marketing at US company Mural. Mural is a project planning tool designed to streamline processes within teams - think of it as a Whiteboard on steroids.  Sean discusses how B2B and B2C marketing is not that different and how his untraditional background in design, agencies and strategy serendipitously brought him back to his first love, tech - and how all of that experience has helped him see B2B marketing in a different light.   Keep listening to learn more about -  How to target humans over companies? How big is your audience and marketing funnel? The biggest challenges facing B2B marketers today Enjoy and let me know what you think.  Sean Lauer LinkedIn Mural

In This Podcast, I’m Talking To Tim Hinds, Prominent Product Marketer And Co-Founder Of The Messaging Hub, GrokSpark.  We Discuss The Future Of Product Marketing And The Challenges Faced By Product Marketers – Particularly Maintaining Product Messaging Across The Board. In Addition, We Talk About The Difference Between Product Marketing And Regular Marketing And The Strategic Role That A Product Marketer Should Have.  An Interesting Chat With A Thought Leader In The Product Marketing Industry.  Listen If You Want To:Keep Your Messaging Consistent And Up To Date How To Get Your Leadership Team On Board What To Do When A Simple Doc, Spreadsheet Or Air Table Database Won’t Work Let’s Dive Right In!  Links:Tim Hinds LinkedIn  GrokSpark LinkedIn GrokSpark Website

We know that to truly be able to grow our product we really need to understand our users. Silvia Frucci has truly lived this journey.  I loved hearing how she started off in retail sales and having to get better at English at the same time. For those of us who feel our stakeholders don't understand us, can you imagine being in this position?  Silvia takes us on a really interesting journey as we see her journey from sales, to product to product marketing and she shares what she has learned along the way.  She teaches us the importance of communication and sharing with your teams.  Silvia has a great attitude and is brilliant with collaboration and shares her insights and advice on working with leadership, product management.  There’s a lot of great advice in this and I really enjoyed getting to know Sivia and her journey. I think you will too.  Silvia Frucci is currently Senior Product Marketing Manager at Wilmington Healthcare.

Product Marketing in 2020 with Liza Collin Liza Was Recently Named As One Of The 50 Top Product Marketing Influencers Globally And She’s Been Named One Of The Top 50 Tech Women In Norway. She’d Launched Dozens Of Products That Have Made Life Easier When It Comes To Commercial Products Within Media, Telecom And Software With Double Digit Growth In The Podcast You’ll Be Able To Learn From Lisa: How To Best Work On Your Go To Market Strategy And Plan How To Get Your Leadership Team On Board How To Look At The World Through The Eyes Of Product How Product Marketers Can Best Work Together With Product Management What She Learned From Chris Voss The FBI’s Top Hostage Negotiator And Why 2020 Is Such An Exciting Time To Be In Product Marketing I Really Hope You Enjoy This Podcast. As Always I’d Love To Hear Your Feedback. Links Mentioned In The Podcast:Liza Collin Linkedin Never Split The Different By Chris Voss