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Producing with Purpose
52 minutes | Feb 28, 2022
E37: Cutting through in a sea of green. Feat. Nick Hunter of Paper Moose
Today on Producing with Purpose, we have the first guest episode of the year: I’ll be chatting with Nick Hunter, CEO and co-founder of the creative agency Paper Moose!. Paper Moose is an extremely purposeful company that puts a lot of parameters and thought into who they work with and what kind of work they do, so it was fantastic to talk to Nick and get some of his valuable insights when it comes to brand messaging and how to cut through as more and more companies use their sustainability as a selling point.
57 minutes | Dec 20, 2021
The importance of narrative. Feat. Andy Fallshaw - Bellroy
On this episode of Producing with Purpose, I speak with Andy Fallshaw, co-founder of the Australian carry brand, Bellroy. Andy is a dad, a designer, an engineer, an entrepreneur, a surfer and just a great person to have a conversation with about founding and running a business with purpose. Andy gives some fantastic insight into the importance of having a strong narrative, not just around your company and values, but around the product itself, which has been reinforced from the start with Andy taking a role in founding the Carryology blog. This has served as a core part of the 'carry community' and demonstrates the importance of being an authority in your field.
6 minutes | Dec 12, 2021
Micro Episode 10: The true value of authenticity
As online trends progress, we hear the term 'authenticity' mentioned more than ever. But what does it mean to be truly authentic? Sometimes, we can get caught up in trying to make things look so professional, so well executed, that they can seem insincere. And even worse, if we try to make the artificial look authentic, it can very quickly damage a reputation. So whilst this subject was fresh in my mind, and I had the pleasure of sharing an 'authentic' moment recording this podcast from London in my Mum's dining room, I felt it was a great opportunity to talk about an element of personal brand which, if done right, can be the difference between cutting through the noise, or being left behind.
58 minutes | Nov 29, 2021
Surviving the early years, Feat. Niko Vatheuer - Embassy of Bricks & Logs
On this episode of Producing with Purpose, I'm joined by Niko Vatheuer – founder of Embassy of Bricks and Logs, a seven-year-old ethical and sustainable clothing brand. Niko has been in the fashion industry for close to 30 years and talks about the journey of creating multiple fashion brands and from repeating the process, the knowledge he has gained about surviving the first years of business.
5 minutes | Nov 11, 2021
Highlights from the archive: Emily Hazell - you've just got to jump
As I start coming towards the one year anniversary of hosting Producing with Purpose, I've been listening back to some of the first episodes I recorded. And all over again, they get me motivated and inspired. So each week, I'll be picking out my favourite parts of older episodes so you can get the high value highlights in less than 5 minutes!
7 minutes | Oct 28, 2021
Micro Episode 9: Why you can't stick to your morning routine
Do you sit down on a Sunday, or the last day of the month and plan your week / month / year ahead down to the hour? That’s exactly how I used to make my plans, and no matter how many times I would break the routine - I’d keep following the same format.Then finally I had a revelation.
10 minutes | Oct 21, 2021
Micro Episode 8: When is the right time to quit your job? (And go full time on your business)
Risk, sacrifice and proof of concept. These are some of the key topics I think about when people ask me when it's the right time to quit your job and work on your side hustle or business full time.
42 minutes | Oct 16, 2021
Is it possible to be an ethical influencer? Feat. Leah Musch - The Unmaterial Girl
On this episode I speak with Leah Musch, AKA - The Unmaterial Girl. Starting her entrepreneurial journey at a young age, Leah had opened, run and sold her own store in her early 20's before developing her profile as an influencer, based on themes of slow fashion and conscious consumerism. We speak about her journey into this lifestyle and also the key question, is it possible to be an ethical influencer? When partnering with brands to promote sales in return for payment or product, how does this balance with the messaging that encourages people to buy less and buy better, and can this be done without feeling hypocritical? Leah goes into depth about her thoughts on this, and how she works to incorporate a system of transparency that helps her make sense of this ongoing conundrum.
6 minutes | Oct 10, 2021
Micro Episode 7: 3 Tips to maintain your good habits after lockdown
It can take 66 days to solidify a habit, and with this and more spent in lockdown here in Melbourne, many of us have established new habits. With 'freedom' just around the corner, it can be a cause for concern that some of these good habits will be lost once we go back to the business of our 'normal' lives, so today I talk about 3 tips that can help you retain some of those good habits when things open up.
49 minutes | Oct 4, 2021
The importance of producing with purpose. Feat. Dane O'Shanassy of Patagonia
On this episode of Producing with Purpose, I’ll be chatting with Dane O'Shanassy, the Australia and New Zealand company director of Patagonia. Dane was the perfect person to speak to about what the future looks like for purpose driven businesses, and how to balance those first couple of years when starting an ethical venture, when you have to find the balance and compromise between the brand you are today, the brand you want to become, and how to remain financially viable. An all round inspiring and motivating chat that talks in depth about the topics above, but also the past and future of Patagonia and their commitment to protecting our home planet.
7 minutes | Sep 30, 2021
Micro Episode 6: Zen and the art of patience
On this micro episode, I drill down into a topic I've mentioned a lot lately. Patience. Sharing a lesson that I found extremely valuable over the last couple of years, I share some tips on how to nurture and act on an idea before sharing it, to help ensure you keep up the momentum when it comes to turning an idea into action.
65 minutes | Sep 26, 2021
A guide to Growth Hacking for good - Feat. Daniel Flynn of thankyou.
On this episode of Producing with Purpose, I chat with Daniel Flynn, the co-founder of thankyou. Daniel has long been on my list of people I want to talk to on this podcast, so I was super stoked for this chat. We cover the early days of starting thankyou. and how a purpose driven mindset was key to making it through the first 3 years and discuss the art of innovation and thinking outside of the box to build brand awareness in a hyper-competitive space.
9 minutes | Sep 25, 2021
Micro Episode 5: 5 things they didn't warn you about when starting your own business
In this micro episode of Producing with Purpose, I spend some time reflecting on the first 6 months outside of the 9-5 and some of the challenges I've encountered. Summarising this into the 5 things I wish I'd known to expect when starting my own business. If you like this episode, you can see a summary of the 5 key points over on Instagram @producingwithpurpose and drop me a DM if you found this helpful - I'd love to hear from you. Remember: If you want to get going, find motivation. If you want to keep going, find your purpose.
64 minutes | Sep 19, 2021
The key to creating killer content, feat. Eric Mirbach of Antagonist
On this episode of Producing with Purpose, I chat with Eric Mirbach of Antagonist and Very Good Looking, where we discuss the key to killer content. It’s an honour to have Eric on the podcast for a discussion I’ve been really looking forward to. We focus on the inspiring work that Eric has done across multiple sectors, but specifically his work creating Vegan Good Life magazine, the creative agency Very Good Looking and the ethical vegan media outlet, Antagonist. If you've been wondering how to elevate your content game, or how to get your brand featured in new media outlets, this is the episode for you.
7 minutes | Sep 18, 2021
Micro Episode 4: Tips to be effective, not just busy
On one of my many lockdown walks, I got talking to a friend who told me that they felt they were always busy, but never felt like they were being effective with their time. This is something I've come across many times when working with teams, especially those who have to spin multiple plates at one time. So in this micro episode, I give 3 quick fire tips on how to plan your tasks with intention to make sure you achieve a meaningful task each day, before you get caught up in the busy-work that plagues so much of our working time.
55 minutes | Sep 12, 2021
The key to creating a million + follower media empire - Feat. Robbie Lockie of Plant Based News
On this episode of Producing with Purpose, I chat with Robbie Lockie, co-founder and co-director of Plant Based News. Robbie grew up in Zimbabwe and moved to the U.K. when they were around 18, where they amassed significant experience in the design industry. They have since gone on to build a mammoth empire in the form of Plant Based News, so I was so seriously excited to talk to them. Robbie and I talk in detail about the current state of social media from a marketing and reach perspective, the evolution of the algorithms and the value of IG Reels, Tik Tok and Instagram Lives. This is one you won't want to miss if you're looking to grow your social media presence!
6 minutes | Sep 12, 2021
Micro Episode 4: Be your own biggest critic (...sometimes)
On this episode of Producing with Purpose, I cover the importance of sometimes reflecting on the work you're doing and allowing yourself to be your own critic. This isn't something we want to be doing too often, as it's important to wake up every day and be the champion and dreamer for your own success, but reflection on where we're falling short is important to make sure we're taking the right steps to hit those goals. It's with this self-reflection that the podcast is going to be changing slightly in subsequent episodes, with more of a focus on expertise of the guests to give you the most valuable information and insights. We'll be launching the new website in the coming week and we'll be ramping things up more on Instagram, so I appreciate you heading over to @producingwithpurpose and giving us a follow. Cheers - Tony
47 minutes | Aug 30, 2021
Feat. Casey Whitelaw of Go Neutral: Driving towards net zero
On this episode of Producing with Purpose, presented by Noskin, I have a fascinating chat with Casey Whitelaw, founder of Go Neutral and CTO of Green Collar. Casey and I discuss his transition from a career as an engineer at Google to starting a company that creates a simple, but vital product, allowing customers to offset their vehicle carbon emissions. This episode is a green insight into not only Casey's journey, but also the value in first finding a problem that you're passionate about solving, and then finding a way to form a business around this idea. For more information, visit: https://goneutral.com.au/ ----- Producing with Purpose is hosted by @tony__corrales and you can find other resources for ethical entrepreneurs over on @producingwithpurpose
6 minutes | Aug 20, 2021
Micro Episode 3: Making people your super power
In this micro episode, I talk about the importance of surrounding yourself with the right people when embarking on a new venture. Especially during the last couple of years, when it's hard not to get caught up in some of the uncertainty that surrounds us, it's important to get the right people in your corner, who you can brainstorm with and who will be honest enough to tell you your ideas are on the money, or when they fall short. I talk about the importance of finding this person, and some tips on how it can not only open your mind to new ideas, but how it can also reinforce some of the knowledge you gain elsewhere.
62 minutes | Aug 11, 2021
Feat. Kayla Mossuto of Crema Joe
On this episode of Producing with Purpose, presented by Noskin, I have an in-depth chat with Kayla Mossuto of Crema Joe, a company delivering sustainable coffee pods to coffee lovers everywhere. Kayla worked in the advertising industry for ten years before co-founding Crema Joe with her husband. The company focuses on providing eco-friendly coffee pods, as well as cleaning accessories for pod machines, and even their own line of coffee! The core goal of the business from day one was sustainability – everything Crema Joe does is based around this crucial concept. Find out more about Crema Joe on: https://www.cremajoe.com.au/ Follow your host, Tony Corrales on Instagram: https://www.instagram.com/tony__corrales/
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