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PROCO360 | Best Podcast for Entrepreneurs and Business Owners
28 minutes | a day ago
Here's Your Doctor's Cell Phone #
“You will have your physician’s cell phone number… we’re creating nice alignment with those providers… they are being incented to provide better clinical outcomes and better patient satisfaction scores.” Chris Miller, CEO, Paladina Health Kudos to Chris Miller on two fronts: 1) he’s delivering on the holy grail of health care – providing high patient satisfaction AND better clinical outcomes AND at lower cost, and 2) he’s a great guest – candid, personable, and really good at explaining how Paladina Health is making inroads in what is arguably the country’s least cost-efficient industry.
37 minutes | 22 days ago
Social Media is Nerdy Pay to Play
“The problem with organic social media is there is so much noise – everybody is producing content… you gotta PAY TO PLAY.” Benjamin Kepner, Global Social Media Marketing I struggle with what I perceive to be endless NOISE on social media and I was eager to understand from Benjamin how to cut through that noise for effective social media execution. His answer: “You gotta PAY TO PLAY – you need a paid social media strategy.” OK, well that clears it right up. Listen in.
42 minutes | a month ago
Full Bar and a Living Wage
“It always seemed disingenuous to me for companies to talk about how well the animals for the food source are treated when their employees have to work two or three jobs.” Pete Turner, Founder and President, Illegal Pete’s I used to think that Illegal Pete’s competed with Chipotle and Qdoba. The more I explored Illegal Pete’s, the more it’s clear that Illegal Pete’s is in its own category – great food, sure. Full bar where people really want to hang out? That’s unusual. Voluntarily paying a living wage at a quick serve restaurant – wow, that’s almost unheard of. Pete talks about how and why he made these decisions. You’ll leave the episode a fan of Illegal Pete’s!
33 minutes | 2 months ago
Inside the Broadmoor
“It dawns on the guest that it’s done by design – that the sincere friendliness of the staff is something that rings true.” Jack Damioli, President & CEO, The Broadmoor I feel terrible for all our state’s hospitality businesses that are suffering through the COVID pandemic – none more than the Broadmoor, a Colorado icon. Here’s what I really wondered going into this interview: while many properties can trim and cut back on various expenses when business is slow, the Broadmoor is the longest running 5 Star resort in the world – can you “cut back” on expenses that could jeopardize guest expectations and the resorts reputation? We talk about that, about the Broadmoor’s “Colorado luxury” service culture, and why Jack Damioli, the current CEO, spent over a YEAR in transition to his role. If you’ve ever wanted to know more about a world-class resort with over 1200 employees operates and has MAINTAINED unsurpassed quality year over year for over 100 years, you’ll love this episode.
33 minutes | 2 months ago
The Historic Five Points Redevelopment
“Yes, things change – we want to bring the people in the community along as we develop.” Haroun Cowans, Partner & Chief Real Estate Development Officer, Five Points Development Corporation I’ve always been curious about real estate development and cognizant of the impact of “gentrification” on a community. After a walking tour of Five Points by Haroun, I was really impressed at how he’s approaching the redevelopment. This interview features some great highlights of the area’s music history and iconic buildings. You’ll also better understand how Haroun, who grew up in the area and is an Associate Pastor of a nearby church, thinks about “bringing the community along with redevelopment.”
37 minutes | 3 months ago
Upslope Brewing Earned Its Success
“There is the fallacy that you can outgrow any problem. (You think) I’ll just sell more – that will solve the problem. Well, that’s not true.” Matt Cutter, Co-founder & President, Upslope Brewing Company Many of us are familiar with the stories of our favorite small microbreweries and of the huge Colorado successes like New Belgium Brewing which was acquired by Kirin. Regional beer makers (starting at 15,000 barrels a year) have their own niche – big enough that we know their brand and big enough to be in stores, and small enough to still feel like the term “craft beer” still fits. I love Matt’s comment that “Good brewers dump beer!“ referring to the need to throw out beer that doesn’t meet their standards. About a year ago, I interviewed Dave Thibodeau, Founder and CEO of Ska Brewing in Durango (episode) – it’s fun for me to contrast the style and the story of this week’s featured guest, Matt Cutter of Upslope Brewing.
34 minutes | 3 months ago
Inside Angie's List and HomeAdvisor
Every job I've had before this I'd get bored after 4-5 years... fixing the home services business, fixing the experience for home owners, is an intractable problem that will probably outlast me. Brandon Ridenour, CEO, ANGI Homeservices Angie’s List and HomeAdvisor have always fascinated me – and until recently I didn’t know that the company that holds those brands and 10 others, ANGI Homeservices, is a Colorado-based public company. We discussed what makes me curious about these businesses: how they compete with Google and Yelp, and particularly how ANGI can serve BOTH the consumer and the advertising service providers with integrity. Brandon explains!
33 minutes | 4 months ago
"Secret Drink Mix" Formula Gets Out
“We think about the consumer first and foremost and not about a business opportunity. That authentically resonates. What do you do after that – who the heck knows?” Ian MacGregor, CEO, Skratch Labs Ian at Skratch Labs was recommended as a guest by Dan Konigsberg of CampMinder (listen to that episode!) This is an episode you’ll enjoy if you still believe there is such a thing as “build a better mousetrap and the world will beat a path to your door.” In today’s world, that RARELY happens – it CAN – if you develop just the right product for just the right customer – and have a team working its ass off doing whatever needs to be done. It also takes discipline to stay focused on the customer, and a lot of humility, particularly by a CEO who got the job by default.
29 minutes | 4 months ago
Focus, Drive, for Images That Take Your Breath
“I used to be embarrassed to charge for my pictures… It took many, many years to value my own work.” Guadalupe Laiz Once a year I do an episode in which I feature three rising entrepreneurs with businesses and styles that I really like. I had intended that Guadalupe Laiz would be one segment of this episode. I am so enthralled with her work, her business one that I’ve been so curious about, and her story so heartwarming, that I decided to make it a standalone episode. I met Guadalupe in Aspen when Cheryl and I were drawn into her gallery. Honestly, her photos took my breath away. You can see them on her website and of course at her gallery. Watch for the “rising entrepreneurs” episode later this year.
34 minutes | 5 months ago
Jump, Don’t Crash – There’s Work to Do
“My goal is to make passion and business line up... and usually passion wins out." Adam Miller, Founder and CEO, Revel Bikes, Why Cycles You’ll enjoy the interview with Adam Miller. It’s different from what you normally hear from a founder basing the business on a “passion” because Adam is passionate about business as well as his passion. This episode tells the story of a founder who exited his first business via a messy divorce and little financial gain. Adam doubted whether he needed a different life path, went back to his roots at a bike shop (remember when Rocky goes back to a nasty old gym after being beaten by Clubber Lang?). Adam soon reemerged ready to create two new brands that would build the best bikes in the world – Revel Bikes and Why Cycles. Outside Magazine agrees – the Revel Rascal was selected by as Best Mountain Bike, 2020.
35 minutes | 5 months ago
No Sugar, Sweet Success
“A lot of entrepreneurs want to get into stores way too fast – before they have the consumer following… as quickly as they got on the shelves, they’re going to be off.” Jane Miller, CEO, Lily’s Sweets Consumer products companies are tough! For every home-started product like Bobo’s (PROCO360 episode) and Justin’s, there are tens, hundreds (thousands?) who fail. Lily’s is different. While its founder, Cynthia Tice, set out to create a product for herself (as most founders do), she set out to create a business at scale when she created a no-sugar-added product. With only three employees, including herself, Cynthia brought on Jane Miller, my featured guest. Jane is an experienced entrepreneur (including CEO of Rudi’s Bakery) with lots to share during our interview.
35 minutes | 6 months ago
World's Largest CBD Biz “Dialing Up the Trust”
“It comes back to the science... I do think it comes down to credibility and trust.” Deanie Elsner, CEO, Charlotte’s Web The CBD business is exploding and Charlotte’s Web went from startup to $100 million in 3 years! Deanie Elsner, CEO, left a consumer foods company where she was named a “Top 50 Chief Marketing Officer in the World” to join Charlotte’s Web. I was eager to discuss sales and marketing for a line of products that people don’t understand very well, and that doesn’t stop them!
37 minutes | 6 months ago
Experiential Marketing, Flipped!
“It (effective marketing) isn’t about a consumer angle! It’s about razor sharp focus by the brand that triggers some tension that a consumer has.” Christian Gani, Match Marketing Group Christian Gani focuses on “experiential marketing” for his clients. Until COVID-19, that meant creating amazing experiences that customers would visit to be WOWED by a company’s brand and products with high impact. Christian gives some great pre-COVID-19 examples. But, now what? We can’t bring customers together to congregate and enjoy a collective, high energy, massively creative experience. Christian and his team are figuring that out, flipping the approach and bringing the experience to the customer.
33 minutes | 7 months ago
Floyd's 99 Adapting Style During COVID-19
“The #1 thing going forward is going to be about hygiene… The thing that surprises me most?... with 125 shops, the importance of technology in the customer experience – I didn’t see that coming.” Jamie Repenning, President, Floyd’s 99 Barbershop I’m always curious about franchises. There have been some great success stories from Colorado, and some, less so. It seems to me that a key to success for those who make it is that they are owners and operators first, and franchisors 2nd. They great ones care most about building a business that serves the end customers more than about franchise sales. That’s the case with Floyd’s 99 Barbershop – and you’ll hear that as President Jamie Repenning describes operations during COVID-19.
38 minutes | 7 months ago
How to Get Clients Allbirds, Black Diamond
“We are focused on a mission and a vision to truly disrupt product development and design... along the way we’re probably gonna step on some toes.” Matthew Klein, CEO, Backbone PLM Backbone PLM is a quintessential story of tech company success. The dominating and most intriguing point for me is that the company was created to solve a very painful problem in the market that existing service providers were falling short of solving. The problem was so painful that early customers helped Backbone refine the solution, and customer executives invested in Backbone to help them succeed. Lesson to be learned: when starting a business, find a really, really painful problem that when solved, creates massive value – then solve it.
31 minutes | 8 months ago
CEO “Digitally Transparent” for Customers
“I believe the role of a CEO is to be that face, the smile, the heart and soul that the customer thinks of when they think about the company.” Adam Contos, CEO, RE/MAX Most CEOs of large public companies, no, just about ALL of them, seem to keep their private lives, even their personal personas, separate from their public facing CEO self. Not this episode’s guest, Adam Contos. Adam believes in “digital transparency.” I probed and prodded during this interview, because it was truly hard for me to believe that the CEO of a $500 million public company so easily and informally shares himself as the face of the company, using Facebook videos, a podcast, speaking engagements, and an accessible management style. Adam predicts this is the future for his peers, and he adds his perspective on the role of a leader during a crisis, such as the COVID-19 crisis we’re facing now.
28 minutes | 8 months ago
COVID-19 - Crisis Communications Advice from a PRO
“When there’s CHAOS all around you, and when things are moving SO fast… the best way to figure out how to balance competing interests… is look at your values…” Paul Raab, Managing Partner, Linhart PR Notice that while Paul and I were together in the studio, we were 6 feet apart! Normally when we think of “crisis communications” it’s about a company that’s having to do emergency public relations because it did, or is accused of doing, something BAD (ie, an oil spill, harassment), and it has to defend its reputation. That’s NOT what’s happening here in the face of the coronavirus. In this case, something has happened TO everyone, TO every company. Still, while not at “fault,” leaders need to speak to the issue in ways that support their people, their brand and their values. It’s tricky, so I recruited a seasoned PR pro for this very important and timely interview. Even when we’re past this challenge, you’ll find the lessons in this podcast episode valuable.
32 minutes | 9 months ago
“Nothing Trumps Mission Success”
Tory Bruno, President and CEO, United Launch Alliance – From aerospace engineer to CEO of the world’s most successful launch company, Tory shares his approach to management that has yielded 137 rocket launches with 100% success. “Nothing trumps mission success... now, let's talk about the decision we have to make.” Tory Bruno, President and CEO, United Launch Alliance There are recent and very high-profile examples in which notable companies have had product failures – air bags, helicopter fuel tanks, aircraft and more – which appear to have been caused by decisions to optimize speed or profits over safety and certainty. On its website, United Launch Alliance says it is CREATING VALUE THROUGH CERTAINTY. How one manages for CERTAINTY, and still can charge a price customers will pay, that’s the topic I couldn’t wait to discuss! You’ll enjoy the conversation!
33 minutes | 9 months ago
Customers are so proud they found us
Eric Gutknecht, CEO, CharcūtNuvo – Eric and his wife Jessica basically STOPPED the multi-generation business of Continental Sausage to remake the company and its products. The decisions, the branding, and the product innovation are the subjects of this episode. “People try it at Costco and it’s, ‘oh my goodness’ – They’re so proud to have found us and they want to share it.” Eric Gutknecht, CEO, CharcūtNuvo This episode of PROCO360 is the story of a multi-generational business in which the youngest saw an opportunity to reinvent the business. Eric Gutknecht and his wife Jessica decided to shut down the deli and its small sausage making operation in the back, replacing both with a manufacturing company focused on product innovation and distribution. The decisions, the branding, and product creation are the subjects of this episode.
33 minutes | 10 months ago
Being an entrepreneur requires scar tissue.
"The people with the best ideas were the least likely to share them… I set out to solve the problem of getting those people to speak up. Anthony Franco, CEO, MC Squares Anthony Franco’s company, MC Squares, is an earlier stage company than I typically feature on PROCO360. I wanted to interview him NOW, because 1) the company has gone from $5,000 in monthly sales, to $100,000 in monthly sales over a short period of time, and 2) because I’m intrigued at how he’s made the transition from a serial B2B entrepreneur to a B2C entrepreneur.
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