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PROACTIVE BUSINESS with Hamish Evans and Jai Forster | PT and Fitness Business Experts | Online Leadership and Entrepreneurial Coaching
45 minutes | Apr 6, 2017
16: Hamish & Jai talk about their own businesses
In this 45min podcast, Jai and Hamish catch up and talk about their latest business adventures. As a business owner putting out unexpected fires, managing people and multitasking is a daily occurrence. Step inside the lives of Hamish and Jai we discuss the trial and tribulations of the day-to-day operations in acquiring, running and growing a bricks and mortar fitness business. Jai, in particular, will delve into how he has begun the process of leveraging his three gyms across Albury/Wodonga in Australia. The unexpected headaches and expenses such as the air conditioning problems he is facing, negotiating with landlords, utilising friends, family and contacts skills and expertise, and how he is beginning to build a high performing team (with a focus on their strengths and talent profiles). We touch on all the key metrics of business growth - lead generation, systems, sales, staffing, retention and leverage. We also look at just why Jai chose to invest in the Anytime franchise, it's benefits and the due diligence done before signing on, as well as how he plans to leverage his gyms and vast experience through building a Personal Training Business within. Listen closely as Jai divulges just how he is embracing and reinstalling the 'community culture' to his gyms through his outreach programs and staff development and empowerment - the key to building a successful business (especially in a regional centre). Hamish talks about recently employing a managing director, and how bringing him on board has allowed the two of them to leverage their strengths (one from an operational/management role while the other focusses on systems and lead generation) resulting in massive growth and a new outlook on the Hurt Locker brand going forward. We learn why aligning with the right people (and it's important they are the RIGHT ones) can reignite a business, and how profiling the directors has allowed each to define their roles and responsibilities, work to their strengths and avoid any future disagreements or feeling of imbalanced work loads.
6 minutes | Dec 3, 2016
15: Premium Packages
Do you have a Premium service/package offering? 10-20% of your current clients/customers want a higher level of service than you are currently delivering - the BEST that you can offer, not the cheapest. A high-ticket program that is truly of world class standard and delivers a REAL result that solves an urgent problem or pain that your clients have. WHY? There are several benefits to offering Premium Packages. But above all is the standard of client - truly committed individuals with a vested (financial) interest in taking action, adhering to your systems, respecting your advice and expertise and GETTING AMAZING RESULTS. And as service providers we all know the benefit of true results - walking billboards - testimonials, referrals and greater client longevity. All the benchmarks of a great business and financial abundance. A secondary benefit is the credibility these premium packages add in legitimising you as an authority in your niche. Potentially career defining and often providing the impetus to remove yourself from the trading time-for-money model to a more leveraged value-based model. As the EXPERT in your niche, the tables are turned and instead of needing to attract clients through marketing and lead generation strategies, you instead become 'attractive' to your niche as they proactively search for you. WHAT? What is it that you do best? When and how do you deliver your best results? Premium packages can come in many forms and shapes, from more 'complete' transformation challenges in a defined niche (ie. your transformation pack might end in a bodybuilding show, include posing training and a private photoshoot). Your Premium offer will usually include added accountability measures, perhaps nutritional monitoring or a greater coaching component, it may include multiple value adds, or perhaps it is something completely separate like a retreat, workshop, event or unique experience. A great way to start is to joint venture up with a partner that can offer something adds tremendous value and compliments what you are offering. Sparked your interest? So it should. Even if you are not currently offering a premium package, you should keep it in the back of your mind and have a clear idea of just what you may put together down the track as you build your experience and expertise. But BE WARNED, your reputation is on the line. Nothing could be more damaging to a business and your reputation than a premium priced offering that doesn't deliver on it's promise. Remember, this is not about raising your prices, this is about delivering a deep level of transformation for your clients. And the best thing, your only need a small number of clients to make a big financial gain. TAKE ACTION: You know what to do. Remove distractions, sit down now and brainstorm just what your 'premium package' may look like. It just might change the way you look at your business, clarify your niche and passions and your approach to building your career long term.
11 minutes | Nov 27, 2016
14: How To Perfect Your Elevator Pitch
Ever been asked 'hey, what you do for a living' and been lost for words? Or even worse, answered with a quick 'oh, I'm a personal trainer' (insert silence here...)? Having a quality elevator pitch is a foundation of your business defining it based on the problem it solves. A short punchy few lines that explains exactly what you do, why you do it and who you do it to. It gets to the very center of the value that your clients see in you and your business. Your elevator pitch will also provide clarity when it comes to giving a speech, writing a blog, marketing to your niche or creating a product. We believe the following "5 P's" will give you a structured and concise speel that will set you apart in the industry, draw interest and conversation, and define your business going forward. 1.PROBLEM: What is the problem you niche faces? Their pain points and fears. What are the projected implications of that problem? 2. PROMISE: What is it that you deliver? What is the ultimate outcome/result? 3. PRODUCT: What is the process you use to deliver this promise? How do achieve this outcome? 4. PROOF: How can you back up your claims? Testimonials or personal story of overcoming the problem. Provides credibility. 5. PURPOSE: What is the bigger purpose behind your business? Compelling call to action that brings it all together. ACTION: Time to put your elevator pitch together. So what is it exactly that YOU DO?
16 minutes | Nov 23, 2016
13: New To The Industry
We often speak to personal trainers new to the industry. You usually fall into one of two categories: those that have recently finished school or are studying and looking for a vocation in an industry you are passionate about, or; those that have changed career paths, often from a corporate role, passionate about living the dream and making a living helping people feel the benefits that improved health delivers. After completing your certification, you suddenly feel overwhelmed, concerned about the viability of surviving (yet alone thriving) in such a competitive industry, how do you stand out, what is the next step, where do you start? The truth is this is a difficult industry to establish yourself in. The main problem we believe is that there is no clear progression, no specific corporate ladder or identifiable career path that leads to success. We have watched great trainers come and go, and we want to change this and help trainers succeed. The fact is, if you know what to do and understand the path to profits and steps required to get yourself there. This is a time of unprecedented growth and opportunity. The health, fitness and wellness sectors are booming. We are operating in a global economy with an infinite reach and the ability to market directly to those we want as customers. Below is the three step process we recommend all trainers use to quickly establish themselves and build a sustainable career: Get serious about fitness. Treat it like a BUSINESS, not a HOBBY Define your MISSION - the reason you need to succeed. Identify your NICHE - who is it (an avatar) that you love to serve. Focus on your CUSTOMER, not yourself. Ensure you specialise in SOLVING A PROBLEM with your products and services Study BUSINESS (marketing, sales, KPI's) not just industry specific technical skills Master your ELEVATOR PITCH Always be PROFESSIONAL Go PUBLIC Spread the word, use your elevator pitch to let people know what you do. Build your network - BNI, local businesses, joint venture partners... Utilise your network - friends and family, work colleagues, social media followers... Become the EXPERT Regularly post on ONE form (initially) of social media. Build a blog, create a podcast, post on Facebook, make YouTube videos, tweet... Study hard - become the expert at solving problems your niche faces - courses, books, videos, podcasts... Partner with businesses and experts you can learn from. Have a VISION of what your ultimate business (Brand YOU) will look like - KNOW YOUR OUTCOME - and follow logical and consistent steps to bring that vision to fruition - KNOW YOUR NEXT STEP. Break down the metrics so you always know exactly where you are placed, and, like anything in life, consistency in learning and application are the real keys to success. To fast forward this process, we have developed our 'World Class Personal Trainer Program - The Profit Pathway for Fitness Professionals'. Launching January 2016. Register your interest now.
16 minutes | Nov 8, 2016
12: Client Warm Ups – World Class PT
Are you enforcing an effective warm up for your clients? PROBLEM: Why is no-one warming up? The dangers… injury, imbalances, poor performance, reinforcing poor posture. Screening tools - Find tools that are relevant to your clientele and service offerings. You are liable for injuring your clients, so always assess first and apply a customised warm-up plan. You can use tools like the FMS (Functional Movement Screen) for groups and individuals, a mobile app (ie. posture screen mobile app) or even just a generalise range of motion asymmetry test (checking both sides have a similar ROM). ESSENTIAL INGREDIENTS: RELEASE - ie. SMR (self-myofascial release - foam rolling), ART (active release technique) - restores function and flexibility to muscles, fascia and ligaments, dynamic (and limited static) stretching ie psoas, piriformis, pec minor (most important muscles) MOBILITY - especially on joints with the greatest range of motions (ankles, hips, thoracic, shoulders) DORMANT POSTURAL MUSCLE ACTIVATION - Almost always glutes, TVA, rhomboids and often also lats, pecs, quads. CNS ACTIVATION - Wake up the body through full body movements - enhanced proprioception. Exercises such as star jumps, skipping, burpees,... NEUROMUSCULAR ACTIVATION - warming up a specific muscle group in preparation for heavy loading PRIORITY: Correct muscle imbalances (ROM imbalances established in assessment!) But that’s another podcast! CLASS ENVIRONMENT: Group warm ups as a team. TAKE HOME: Just jumping on the exercise bike/treadmill or even worse straight into a class is not good enough and NOT WORLD CLASS. Warm up and pre-habilitate your clients the smart way by following this 5 step process.
18 minutes | Nov 2, 2016
11: Nutrition – World Class PT
As a 'World Class Personal Trainer' it’s imperative that you not only have a thorough understanding on nutrition, but you also know how to COACH it. Unfortunately, we are in a world of information overload, of mixed, often conflicting messages and (often bias) research. No wonder it's hard to feel confident prescribing nutritional advice, and make it relevant to your (bio-individually unique) clients! PROBLEM: Clients (and most trainers) are overwhelmed by the subject, why? Paleo, intermittent fasting, coeliac, FODMAP, ketosis, calorie counting, macro breakdowns, low carb, low sugar, wheat, allergen removal, alkaline, gut health, gluten free, lactose, good and bad fats, somatotyping, insulin resistance, hormonal factors… the list is endless! Bio-individuality - every person is unique and will respond differently - we all have unique tolerances, genetics, metabolisms, hormonal profiles, digestion problems, insulin sensitivity... A 'one-size-fits-all' diet will not suffice, you must give guidelines NOT prescribe generic meal plans. SOLUTION: KISS (initially). Don't overwhelm your clients with your knowledge just because you can. ALways make sure they have mastered the basics before moving on to advanced strategies. Reinforce the basics - John Berardi’s (Precision Nutrition) big 4 - Base your daily meals around the following: Omega 3’s - Through quality line-caught fish. If supplementing ensure a high EPA/DHA count. Protein - Eggs, red and white meats, fermented tofu, seafood, etc. If supplementing use a quality whey (if lactose tolerant) or vegan (ie. pea, brown rice) protein powder without too many chemical additives (read the label). Water - Preferably filtered Fruit & (especially) Vegetables - Green and red in particular with every meal. Meal planning and meal prep: Get your clients to fill out a 'realistic' weekly meal plan and make small changes where required. Use a 'limited' (ie 4 days) diet diary or other tracking (ie photo/calorie apps) to add accountability. Teach/show your clients how to shop (especially at a local market), prepare a shopping list and do a large batch cook up (proteins, vege's, starchy carbs). Educate clients on how to add flavours through fresh and dried herbs and spices to make dressings, marinades, sauces and rubs. Always check they have a BPA free water bottle on hand and being utilised throughout the day. Ensure clients understand how to look through and order from a restaurant menu, choose healthy take away options and navigate around potentially results-sabotaging social situations. ACTION: Adherence is the key here. So stick to the low-sacrifice approach. Small changes that are added gradually will alter their approach from that of a restrictive diet to a lifelong nutritional strategy.
18 minutes | Oct 25, 2016
10: PT Hustle (Infrared Level)
Are you a personal trainer or health professional struggling to gain traction and establish yourself in this industry you are so passionate about? Do you find yourself in negative cashflow each month? Do you have big loans and mounting credit card bills? Do you have a business where the expenses are outweighing the income? If any of the above applies to you, read on. It sounds like you are in Infrared level, that is, you are blinded by debt, feeling overwhelmed, guilty and frustrated, and unable to see a way out of this negative spiral of debt. Be wary of the Victim emotions that can creep in here. The negative mentality and rationalising through excuses, blame and denial can only make things worse. Take the reins and take responsibility for your present situation."There's a season to sow and a season to reap, but you can't do both in the same season." In the growth of your business there are times to drive and times to design. Now is a time to hustle to Drive your business. Many coaches say "find your niche"..."discover your purpose" ... "start with why" ... "design your ideal lifestyle"... but RIGHT NOW that's not applicable. You need to sow the seeds before you reap the rewards or design your niche. Don't start another 'side' business, or diversify with new projects and strategies. At Infrared Level, you just need to hustle and drive - and the best ways to do this is to serve others, work for other people, learn from other people, put your dreams on hold and hustle. Take responsibility, be accountable to someone and set out your flightpath to profit. Be disciplined and 'do your duty' - whatever it takes to bring in more income and erase debt. Know your numbers. Set a budget and if figures are not your strength get someone on board to help. Learn how to sell and hustle hard to drive income and pay yourself first. Find a team that can help guide you and get you on track. Don't try to do it all alone or lock it all inside, find a coach, friend, mentor, boss that you can be accountable to and help support you. Get ProActive. If it was a matter of life and death, a non-negotiable, you would find a way. Now use this mentality and take initiative to connect with the right people. ACTION: If you need a road map to getting out of Infrared, or you have moved beyond this stage and are ready to scale up the lighthouse and build a highly profitable enterprise with high-preforming teams, then... That's where we come in... Understand your FitProFile HERE and discover The Lighthouse to Fitness Freedom:
19 minutes | Oct 20, 2016
9: Trainer Coach Instructor Performer
A common problem we hear from health professionals worldwide, is that there is a lack of career progression available, no 'corporate ladder' to climb or recognised qualifications / up-skilling to bump you up a pay bracket. The truth is, however, there is a very logical progression that can occur organically or can be fast tracked with the right training and implementation. And that is the movement from trainer to coach, or instructor to performer. So how can you find your flow and be passionate about your work and at the same time level-up if you want to increase your revenue and drive a deeper connection with your clients? First you need to understand that to create a career with impact and longevity, you must be passionate about what you do. Does the service you provide align with your personality? Does it energise you? Does it feel like work or is working a pleasure? A trainer generally provides one way communication, they direct and 'tell' as this is what we are taught in our certification - perhaps this is why there is such a high burn out in the industry. If you are truly passionate at creating that 1-on-1 connection and empowering clients to achieve outstanding results, then you should market yourself as a coach, an expert in the field and charge a premium that reflects your direct results you have achieved with clients. A coach knows how to inspire and collaborate by listening carefully and asking the right questions to trigger change. Are you world-class, do you empower your clients through deep connection and truly achieve life-changing results for them? And if not, what do you need to add/change (usually coaching skills) to your service to truly become world class? You don't need to pigeon-hole yourself as a 1-on-1 service provider. For example, if you are energised by training multiple people through semi-private, digital media or group settings then you are immediately adding the benefit of leverage. As a group exercise instructor, the natural progression to separate you from the crowd is to evolve to an entertainer. Most group instructors love people, connection and the social aspect of their health community. A performer is far more perceptive, they can read, adjust and communicate their message and energy subconsciously. They tell stories and entertain and build a more inclusive, all encompassing environment - the ultimate retention strategy. Public speaking can be a great avenue to teach the elements of performing. Or you could try acting or circus school... yes... seriously. It's vital to identify your strongest skill-sets, where you are strong and what you find challenging, the activities you resonate with naturally. ACTION: Identify what skills and strengths you need to develop or add, and what do you need to let go of to scale yourself in order to become World Class - be it as a more technically adept Personal Trainer or tribal building Performer. PS. Take the FitProFile test today to identify your most natural activities to focus on, get in flow and grow your business.
14 minutes | Oct 8, 2016
8: Should I Get A Business Partner?
There are plenty of pros and cons to having a business partner and obviously there is no easy answer here or right or wrong answer as it must be analysed on a case by case scenario. But a couple of things to keep in mind: Most partnerships fail, so don’t just jump into one without doing your due diligence. Having a silent (or purely financial) partner can be extremely difficult, unless they are filling a strong coaching and mentoring role. We’d recommend you have an established working relationship and history working together prior to jumping into a partnership. Prior to jumping into a partnership, make sure your roles, vision, and managerial roles and responsibilities are clearly defined and in alignment. We are often drawn to people with similar personalities to us, but be warned, in a business building environment you must balance out your skill-sets, strengths and weaknesses, so often a partner with the opposite skill-sets (i.e. systems orientated versus highly creative, analytical versus people orientated). Make sure you identify your weaknesses so that these can be outsourced to staff or externally or at the very least scheduled as these are likely to be the tasks procrastinated over and neglected. Have a communications tool and accountability measures (KPI’s) to keep each other understanding the others roles and workloads. There must be a very mutually respectful relationship and open communication between the two parties. We recommend Talent (& Wealth) Dynamics to discover your own strengths and weaknesses and see exactly what it is you should be outsourcing. We are taught from a young age to work on our weaknesses instead of working in flow with our strengths and discovering ultimate productivity (where you love what you do and it doesn’t feel like work). If you are taking on a business partner it is vital to have the right legal and accounting set up. Both parties should feel (and experience) that having the other partner on board is beneficial. There are also a lot of benefits to being in a partnership - sharing the load, sharing the initial set-up and establishment costs, balancing responsibilities, reinforcement when making big decisions, bouncing ideas off each other and having two people instead of one really vested in seeing the business succeed and taking actions accordingly. ACTION: Take the Talent (Wealth) Dynamics test and build a team around your strengths, providing an understanding of what gives you energy and what you need to offload (activities that drain you). Alternatively, just list out your known strengths, skill sets and weaknesses, and those of your potential business partner (or one you would like to have). N.B. Since recording this podcast we have become qualified consultants of Wealth and Talent Dynamics. Please contact us if you would like more information.
4 minutes | Sep 25, 2016
7: Part Two – THE FUTURE OF FITNESS (fat loss pills)
If you haven't listened to part one of this two part podcast, go back and download the previous episode where we discussed the Future of Fitness Business and Personal Training. SUMMARY: If fat loss was taken care of by a pill, how does that effect your business? You will need to change the way you think, market and sell your services Can you offer and sell the benefits of exercise for the brain (not just the body)? After attending the recent Roger Hamilton seminar and his eye-opening futurist predictions, we were wondering what the effect of the (inevitable) "fat loss pill" would have on the state of our industry. It may sound far-fetched, but if anyone could simply take a pill to strip fat off their body, would it change how your business operates or even destroy your business? Or could you evolve and change the focus/niche of your service to a health or movement based solution that would thrive? The world is rapidly evolving and these advancements in technology will not only continue to replace traditional jobs and even whole industries, but also provide unprecedented opportunities for those ready for the challenge. Get "proactive" and stay ahead of the game.A Glorious 'Exercise Pill' may be in our futureGC-1: It's Experimental, It's Untested, And It Could Be The Future Of Weight LossWhat can we learn from Squirrels?High Tech Ways to Lose Weight
7 minutes | Sep 6, 2016
6: Part One – THE FUTURE OF FITNESS (technology)
After a thought provoking Roger Hamilton seminar (Fast Forward Your Business), our minds are in overload contemplating the future of our industry. Technology is evolving at such an exponential rate that not only will almost every aspect of our day-to-day lives change – including the way we communicate, learn, work, travel, eat, even currencies - soon artificial intelligence will surpass that of human intelligence (yes Judgement Day). There are HUGE opportunities in using evolving technologies within your business or as a stand-alone, separate business. The health and wellness industry generally has a naïve and guarded approach to incorporating modern technologies. Look at what has happened in the last 10 years – the huge growth of online training, fitness on demand, Facebook groups, the use of apps, virtual classes, CRM’s, allergen and movement testing. Imagine a ‘virtual coach’ that can see, test and correct every movement you make, every food that you consume. Imagine a group exercise class you attend (and communicate within) without leaving your home. Imagine training gear that controls your technique, muscle activation and tension, and varying load to give you optimal stimulation and muscle fibre repair. ACTION: How can you better incorporate technology into your business - be it delivering a better service, accountability or communication, or to help streamline your business – and what opportunities do you foresee within the industry?
4 minutes | Aug 25, 2016
5: Don’t sell, solve problems
SUMMARY In this podcast we discuss the dreaded part of our jobs... sales: We are all afraid of it, everyone hates it I don't want to have to sell, I want my business to sell itself I want it all to be automated, I don't want to have to pitch ... but then we flip the psychology It's not about selling, it's about your mindset and how you're presenting that information Understand their problems, get to know them, understand their situation, their needs and how that's effecting them ...be the problem solver Assuming you've listened carefully, you can then communicate the services you offer in a way that has a better outcome, over the current path they're on right now. Your services act as the solution to their problem, you've just got to understand their problem Provide a timeline and map out HOW YOU CAN HELP THEM You're doing them a favour by explaining how your services can provide the solution they're actually looking for - you could save their life! Learn to communicate - don't think about trying to pitch to someone who hasn't opened up to you In our Studio Success Online Coaching Program there are 13 modules, almost 70 videos of content, a library of action sheets and resources that can help you build your own studio. One of these modules goes into great depth about feeling comfortable at selling. See you on the flip side! Jai & Hamish
9 minutes | Aug 17, 2016
4: Three Tips To Build PT Studio Culture
The culture within your business is critical for future retention and sales. Culture is THE retention tool and retention is the key to business In this podcast, we look at three main tips to build culture. 3: EVENTS Educations events (nutritional seminars and informations nights) Social events (birthdays, business anniversary, Xmas parties, business breakfasts) Physical activities (fun runs, mud runs, urban races, obstacle races) Business events (look for other businesses in your community that you can host an event with or represent your business at the local fair or school fete) ... attempt to create an inclusive culture where every sub-culture and client segment can attend your events. 2: ATTITUDE Everyday you turn up for work, and you choose your attitude. This attitude bleeds through your business and creates a culture. As personal trainers we have labeled ourselves as creators of pain in our marketing. This could be damaging your brand and your retention... especially if you're smashing every client when they may not require it. Start marketing yourself as a creator of tough workouts that are challenging AND enjoyable. We're not saying it needs to be light fluffy "fun" but you should absolutely bring optimism and a contagiously positive attitude. Sometimes our clients need to be leaving feeling energised and fresh, rather than crawling out the door, gasping for air. They may have had a tough day at work and require the session to enable them to feel good again. Not more fatigued. If you're a PT offering 1on1 services, you should absolutely offer this to your clients, and with further experience and knowledge you can offer this to members in larger groups also by communicating simple regressions in your movement demonstrations, and offering different intensity/heart rate zones for clients who have had a stressful day. The attitude of "care" and "coach" and "connection" will create a beautiful sense of culture in your business... AND people want to do business with people who care as you pay attention to their needs. Optimism is contagious. 1: A SENSE COMMUNITY AND CONNECTION If you do events and attitude well, you will have created a community. When you create a community clients connect with you, you connect with your clients and your clients connect with each other. Making the gym "the third place" Home Work (Gym) The 3rd place What can you do, to make your business the third place that people think about when they aren't thinking or talking about their home or work? How can you create a greater sense of connection over the: Mothers group Bowls Club Basketball Team Kindergarten Golf Club Fishing Club RSL Club Tennis Club One thing you can focus on to achieve status as "the third place" is to know everyone's name: Do your clients and members know each others name? Do your staff know every single persons name? Do you introduce new clients to each other? Do you include people in conversations? IN SUMMARY: Write down these three topics and have a think about how you can increase culture in your business. EVENTS FUN, PLAY, GAMES, ATTITUDE COMMUNITY
6 minutes | Jul 15, 2016
3: Studio Automation
Like any industry... the path to long-term career enjoyment is to do what you do best, and delegate, delete or manage the rest (with a system). In the fitness industry, we are all passionate about helping people and enjoy the personal interactions with clients on a session-by-session basis. Naturally we avoid tasks and duties that bore us, and gravitate towards the fun exciting things that give us energy. In this post, we'll save you from some of the fatigue and burnout with effective systems that will save you time and energy. Initially, as always... start from the start. Write It Down Opening procedure checklist: turn on lights, TV, air-conditioning, fans, computers, check amenities are clean, tidy up and remove anything from the floor... Sales Process: Phone scrips, walk-in sales processes Trainer (staff) on-boarding checklist: contracts, agreements, uniform, key, etc... Standard Operating Procedure (S.O.P.) The process that links tasks to each other Show your staff how this works by doing it with them Start writing your S.O.P. now in preparation for when you need it Measure When you've got some systems in place, make sure you measure those systems to ensure the output is optimal. Are your staff following your systems? Are your systems working? Remember this: I do it, we do it, you do it. (...& I measure it).
7 minutes | Jul 15, 2016
2: Lead Generation Tips
I NEED MORE CLIENTS FOR MY PERSONAL TRAINING BUSINESS Everyone wants more leads. In fact, getting enough leads is often the number one challenge for small business owners, it can be daunting and often a road block. Start with the basics. Here we look at the top three lead generation strategies, working for us right now: Start with the people you already know We've all got a social network and your current circle of influence. Add up your Facebook friends, Instagram, parent groups, sporting clubs, twitter followers, best friends, not so best friends, high school mates etc. Referrals should still be driving the most organic growth, in fact they are probably the best measure as to the quality of the results your clients are achieving and 'client care' strategies you have in place. Remember, your clients and customers are your 'walking billboards', they believe in your service and have hopefully experienced outstanding results and enjoyed the process, so feel confident in your product and proactively ask for referrals, or at the very least 'bribe' people for them. They'll be listening if you have something valuable to say. Even if they don't sign-up themselves, they might refer another one of their friends. Qualified leads for free! That's right, referrals should always be the easiest sale as they are pre-qualified. Show that you're passionate about your new business, be confident in what you're offering. Start building those relationships and watch your lead generation numbers gain strength. Targeted Facebook ads A great method to reach your ideal client avatar. The most targeted way to get your message in front of your niche. It's an affordable method to reach your ideal client based on your niche. Facebook has become the 'go-to' marketing medium for most booming PT's, studios, gyms and small businesses. There's a fairly large learning curve in understanding the intricacies of Facebook advertising, but it's worth it. There is no easier way to quickly put your message in front of your ideal customer (assuming you have identified them) Be warned, you NEED to learn how to best use Facebook so you're not just wasting your money. Organic and paid reach is getting more difficult, the rules and regulations are constantly changing, and advertising is getting more expensive, so take the time to learn, then test and measure everything. Local business alliance Get to know your local traders and hook up a deal that entices them to promote your business. Focus on one business relationship at a time, and make it genuine. If one attempt fails, move onto the next one... keep trying. All it takes is one solid relationship to create a massive flow of prospects into your sales funnel. Offer the business a deal where they can train at your facility so they can also get a feel for how you operate and how good the service is. Public facing, service businesses are fantastic targets to build your business alliance with. Barristers, butchers, hairdressers, florists etc. THANK YOU!As a bonus for finding our blog and actually reading this article till the end... we've thrown in one more tip:Direct Mail Confused? are we stuck in the 90's. Maybe! But it works. As everyone focusses on online and social media campaigns, less and less direct mail is hitting our letterboxes. If you have a centre based in a physical location then a local mail drop is one of the most targeted methods of marketing available. But be careful, a pretty brochure outlining your services will not cut it. To be effective you MUST get the prospects to take action. So make sure there is a clear call to action as well as a concise de...
10 minutes | Jul 12, 2016
1: Welcome to the Proactive Business Podcast
Let's start a podcast for the people that need our help. We've been in the industry for a long time, and it's about time we made a bigger impact on the fitness industry. We've worked with studio owners, boot-camp operators, large franchised gyms, big-box health clubs, boutique gyms, yoga studios, chiropractors, pilates studios. We've got plenty of knowledge and we want to start passing it onto other fitness professionals and business owners. We want to make a difference and help personal trainers develop a long-term career, and for other fitness businesses to become successful. We've seen Personal Trainers with amazing technical skills go from strength-to-strength and gain massive momentum, yet we get frustrated at the huge turnover of trainers leaving the industry, and fail at starting a business, and completely letting go of their dream to start a bricks and mortar business (PT Studio). ...and that's why we started Proactive Business. We've both opened and still manage successful PT Studios, and we want to teach other people to do it. We're here to help. Our goal is to actually empower Personal Trainers to see there there is a potential career path, and to understand that there are options out there other than just burn-out or the overwhelm of business operation knowledge. PT fatigue is a common problem in our industry. Late nights Early mornings Missing out on social events and dinner with friends You work during typical family time PT is more common, so there's more competition and people are not prepared to pay as much anymore We want to raise the standard of Personal Training and be part of that movement, and we want to provide a framework and build a community to help you make something of this career. Considering we're in this booming industry, health and fitness is becoming bigger and bigger, there is so much money pouring into it, the are opportunities everywhere, yet there is still this crazy turn-over and this horrible notion that personal trainers need to raise their standards. We want to see trainers create a culture of success. Over the years we've had successful trainers come to us and discuss business related questions about scaling their business:"How do I get off the gym floor""How to make more money""How to get back some time""How do I start a PT studio" Running a PT business can actually be very lonely, so our dream would be to see this "movement" become a community, so trainers can connect with each other, compare notes, contribute and improve. So if you're a Personal Trainer and you feel like you're hitting a plateau in your career, but still have the passion to help people and want to learn more yourself, then we are here to provide support. We want to be the coach for you, that we always wish we had... and they way we plan on delivering those tips, is through our podcast. We'll deliver short, sharp fast tips, so you can keep tabs on your personal, professional and business development skills and knowledge. You'll get these tips, on-demand, whenever you want them, it will absolutely fast-track your career so you can build the fitness career you always wanted and build the business of your dreams. Build the PT Studio of your dreams. We've built our business around ideas that provoke thought. It's not completely off the shelf... because depending on what your niche is, you'll have to apply our ideas to your business in a way that matches your personal situation. We're going to try remove the barriers, and we want you to learn from our many mistakes, and our few great successes. Hopefully then, it becomes easier for you to start putting together the plan and putting the plan into ac...
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