10 minutes | Oct 27th 2020

Episode #0065 - Why charging by postcode or zip code can be a bad idea!

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In this episode of Pricing College we ask why charging customers more or less based on their location - i.e. postcode or zip code may seem like a good idea - but may create many more issues than benefits.

In pricing - it is vital to not annoy or alienate customers or potential customers - and of course - no one wants to feel discriminated against.

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