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Pricing College Podcast
22 minutes | 2 months ago
Episode #0087 - We take a look at pricing and the murky world of cigarettes
In this episode of Pricing College - we take a look at the world of cigarettes and ask what the Marlboro man can tell us about marketing now he is basically banned. We look at the tax collection role cigarette companies now play.
17 minutes | 2 months ago
Episode #0086 - Will subsidies boost demand for domestic tourism?
In this episode of Pricing College - we discuss the new Aussie Federal Government plan to boost domestic tourism by subsidising flights by 50%. We discuss is price the major driver of tourism nowadays in a post Covid world - or is it the rationale expectation that your vacation will be ruined by State Governments locking down cities and closing borders willy nilly.
18 minutes | 2 months ago
Episode #0085 - What does a cashless society mean for pricing?
In this episode of Pricing College - we discuss what impact a cashless society will have on pricing. Will it mean less focus on budgets and costs, will people spend more or less - and what businesses and industries stand to benefit.
12 minutes | 2 months ago
Episode #0084 - Why do so many companies ignore value based pricing?
In this episode of Pricing College - we discuss why so many companies do not practise or invest in value based pricing. We discuss that value based pricing is difficult but very rewarding - and explain that many companies are not developed enough to truly pursue this systematic approach.
24 minutes | 3 months ago
Episode #0083 - The future of the recorded music industry
In this episode of Pricing College - we look at the recorded music industry and the pricing model. We discuss Spotify and what a lack of live concerts is doing to revenues in the Covid restrictions era. What can bands and artists do?
19 minutes | 3 months ago
Episode #0082 - Cruise pricing strategy in 2021
In the first episode of 2021 - we discuss cruise ship promotions in early 2021. Clearly given the continuing restrictions on everyday life in 2021 -whether you will ever sail on that cruise is doubtful - and if you do - will it be the way you remember? Aidan and Joanna discuss promotions, overbooking, revenue management and if people are just buying a bit of sunshine!
10 minutes | 5 months ago
Episode #0081 - What has pricing to do with house prices?
In this episode of Pricing College we stray into an area we do not look at - asset pricing. House prices are one thing most people have a view on. We discuss how changing interest rates - really reflect lifetime cost of ownership and payment terms - and what value based pricing can tell us about it.
10 minutes | 5 months ago
Episode #0080 - Is the one who pays the boss?
In this episode of Pricing College - Aidan and Joanna discuss the common psychological scenario - where the seller says thank you - and sometimes in a B2B environment - the procurement team almost seek to grandstand over the seller. Does the seller view the customer as a boss? Is there a power dynamic at play here? What can we learn from a pricing perspective?
11 minutes | 5 months ago
Episode #0079 - Can Unbundling Go To Far?
In this episode of Pricing College we ask has unbundling gone too far. We discuss the travel and hotel industry - and give the example of Ryanair. Unbundling can be a great strategy for segmentation - but sometimes we just want the full service!
10 minutes | 5 months ago
Episode #0078 - We discuss supermarket promotions
In this episode of Pricing College - we discuss how supermarket promotions work - and what suppliers need to know. Is your brand benefitting or being impacted by a promotion from the supermarket? How do promotions impact volume and sales and of course profit?
14 minutes | 5 months ago
Episode #0077 - Does centralising pricing in another country make sense?
In this episode of Pricing College we discuss whether it makes sense to centralise pricing functions for large companies. In recent years - we have seen multinationals seek to centralise pricing in certain cities - i.e. a centre of excellence - and have even see pricing for entire continents being centralised. This can have pros - and also lots of cons.
9 minutes | 5 months ago
Episode #0076 - How much do pricing professionals get paid?
In this episode of Pricing College - we discuss how much pricing professionals from analysts to pricing directors get paid. Will it make you jealous, proud or whet your appetite for a promotion?
8 minutes | 6 months ago
Episode #0075 - What should you say about pricing to different stakeholders?
In this Episode of Pricing College - we talk about talking! What should you say and how should you describe pricing when talking to various stakeholders like sales, marketing, finance etc - or even the CEO. The reality is that not everyone gets pricing the way you do - so you need to have a strategy to gain buy in.
9 minutes | 6 months ago
Episode #0074 - Intro to price optimisation
In this episode of pricing college - we discuss what pricing optimisation is and where to start. This is different to pricing strategy - and is a more numeric, data driven topic requiring specialist skill sets. We run through the basics
7 minutes | 6 months ago
Episode #0073 - What the forex market can teach us about cost plus pricing?
In this episode we discuss the forex market and how that really highlights common issues with cost plus pricing. The foreign exchange market - forex - changes millions of times a day, every day - and is a major cost input to lots of businesses. If a cost reduces - should you reduce the sell price? Go on guess!
13 minutes | 6 months ago
Episode #0072 - What makes a great CFO when it comes to pricing?
Many CFOs love the numbers - and that often includes pricing. We have seen CFOs sign off on all pricing decisions in a business - but is that sustainable. Would a smart CFO run sales or marketing - usually not! We ask should a smart CFO run pricing?
10 minutes | 6 months ago
Episode #0071 - What is the major issue with siloed business structures?
We have seen it - and I am sure you have seen it. Businesses run on bizarre structures - based on States, regions or anything else. What could possibly go wrong - well to be honest, lots! When sales work regionally - and marketing and pricing work nationally - we predict lots of problems.
11 minutes | 6 months ago
Episode #0070 - What happens when Operations drive pricing?
If you have ever seen Field Of Dreams with Kevin Costner - you will know the saying - build it and they will come. This often seems to be the approach of many companies - where they build a product and then simply expect sales and marketing to sell it as is. What could possibly go wrong? Lots.
14 minutes | 6 months ago
Episode #0069 - What we really like about the Apple pricing model
Apple is one of the biggest companies in the world. In this episode of Pricing college - we discuss what we really like about their pricing model. We cover value based pricing, the ecosystem and customer loyalty and also barriers to competition.
7 minutes | 6 months ago
Episode #0068 - Are there any good pricing courses in universities?
In this episode of Pricing College - we discuss whether there are any good courses at schools, college or universities that really cover pricing strategy in a useful way. Many courses are as subsectors of marketing - but are there any courses we would recommend?
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