44 minutes | Dec 15th 2020

Why Value and Diversity Are the Keys to Competitiveness in Pricing

In these pandemic times, when the temptation to take a knee-jerk-reaction approach to pricing is strong, looking at adopting a value-as-a-service attitude to your pricing strategy means meeting your customers on a level playing field. Join Gabe Smith and Kevin Mitchell, President of the Professional Pricing Society (PPS), as they discuss that although our business dealings often live in a virtual world, the reality is that the diversity of our professional environment contains the keys to a more informed and competitive future.
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