43 minutes | Sep 22, 2020

Subscription Pricing: Uncovering the God Metric, an Interview with Patrick Campbell

Just as with any pricing model, metrics are only as good as the use case. In this episode, subscription pricing guru, Patrick Campbell from ProfitWell, joins host Gabe Smith as they take a look at the key considerations with subscription pricing for achieving three key areas of growth: acquiring customers, monetizing them and retaining them.Taking Slack as an example, they show how companies that want to tap into this rich stream of recurring revenue should structure their premium model to leverage better conversion-to-paying-customer rates as well as discussing the "God" metrics, such as lifetime value and overall net retention, and exploring why you shouldn't just be looking at the amount of revenue you get per customer, but how to keep that number going up and to the right over time.
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