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Pricefx's Pricing Matters
25 minutes | Jul 30, 2021
How to Gain the Competitive Edge by Always Meeting Customer Expectations
Both B2B and B2C customers are influenced by their e-commerce experiences. They want a seamless and easy digital experience with great service levels and delivery, and the same applies to pricing. There's a lot of pressure on distribution companies, who typically sit in the middle of that value chain, to up their game and compete more effectively in a space that's become very tight.Join Gabe Smith and Stephanie Yee, Management Consultant at Bain & Company, as they discuss how by looking at and learning from other industries, and applying some of their principles, you can achieve innovation and, at the same time, optimize the path to meeting customer expectations.
30 minutes | Jun 22, 2021
Enabling Sustainability Through Pricing Agility
As market complexity grows, so does the need to maintain sustainable and profitable growth. Only by being price agile and using the right technologies can companies like yours enable the delivery of market-aligned prices when conditions shift. As a result, for many, this can mean the difference between winning and losing in the fight for survival and market domination.Join Gabe Smith and Tom Roberts, senior vice president of the global partner organization at SAP, as they give you valuable insider information in their frank discussion on market complexity, technology evolution and the growing emphasis on the importance of price optimization.
29 minutes | May 4, 2021
The Democratization of Pricing: How an Egalitarian Approach Drives Value
Making sure pricing software is non-elitist and that its power can be made available and implemented quickly, means offering companies the flexibility they need to meet any market changes they encounter head on. Keeping ease of use as the key to adoption and a value driver and giving users access to cutting-edge AI technologies, customers don’t just use the pricing strategies they need to seize a larger market share, they own them. Join Gabe Smith and Marcin Cichon, CEO of Pricefx, as they discuss how the idea of bringing the power of pricing to the people forms the cornerstone of the democratization of pricing and making pricing excellence available to all.
32 minutes | Feb 26, 2021
Good Karma Exchange: Building Your Business Model on Customer-Centricity
Customer loyalty isn't something that is given freely, you need to earn it and then keep it by continuously weaving customer-centricity into every fiber of your company's business strategy. Only by making bold gestures such as no-long-term-ties subscriptions and a customer-driven and transparent product roadmap, can you demonstrate that you value your customers' satisfaction above all else.Join Gabe Smith and Marcin Cichon, CEO of Pricefx, as they discuss how Good Karma Exchange and Relevant R&D ensure that you only deliver things that really make sense, bring value and are of relevance to your customers.
44 minutes | Dec 15, 2020
Why Value and Diversity Are the Keys to Competitiveness in Pricing
In these pandemic times, when the temptation to take a knee-jerk-reaction approach to pricing is strong, looking at adopting a value-as-a-service attitude to your pricing strategy means meeting your customers on a level playing field. Join Gabe Smith and Kevin Mitchell, President of the Professional Pricing Society (PPS), as they discuss that although our business dealings often live in a virtual world, the reality is that the diversity of our professional environment contains the keys to a more informed and competitive future.
39 minutes | Nov 2, 2020
The Art of Listening: How to Bring Customer Focus Back to Everything You Do
When it comes to pricing and developing products, being as close to the customer as possible will always lead to better results. By gaining a shared sense of empathy and ideally walking in your customers' shoes, only then can you really design something that speaks to your customers and price it accordingly based on their willingness to pay and the perceived value they are gaining.Join Gabe Smith and David Cancel, CEO of Drift, as they discuss from their personal professional experience why placing the customer in the center of everything you do and ensuring you base your development and pricing on that closed feedback loop are some of the most important disciplines for achieving the ideal product/customer fit.
43 minutes | Sep 22, 2020
Subscription Pricing: Uncovering the God Metric, an Interview with Patrick Campbell
Just as with any pricing model, metrics are only as good as the use case. In this episode, subscription pricing guru, Patrick Campbell from ProfitWell, joins host Gabe Smith as they take a look at the key considerations with subscription pricing for achieving three key areas of growth: acquiring customers, monetizing them and retaining them.Taking Slack as an example, they show how companies that want to tap into this rich stream of recurring revenue should structure their premium model to leverage better conversion-to-paying-customer rates as well as discussing the "God" metrics, such as lifetime value and overall net retention, and exploring why you shouldn't just be looking at the amount of revenue you get per customer, but how to keep that number going up and to the right over time.
35 minutes | Aug 25, 2020
Digital Transformation and Pricing Excellence – Your Essential ROI-boosting Tools – Part Two
In this second part of our two-parter series, we focus on the impact on companies of not future-proofing their businesses with digital transformation and smart pricing, and the very real risk of them not being around in 10 years! Gabe Smith, is once again joined by two Partners from Bain Consulting who are digital transformation leaders and pricing experts: Chuck Davenport and (Paco) Juan Francisco Jimenez.
41 minutes | Jul 7, 2020
Digital Transformation and Pricing Excellence – Your Essential ROI-boosting Tools – Part One
In this two-parter episode, we focus on digital transformation and the impacts on businesses. We, of course, focus in on the quote to order process and pricing, which is arguably the area where digital transformation can have the highest return on investment. This time, host, Gabe Smith, is joined by two Partners from Bain Consulting who are digital transformation leaders and pricing experts: Chuck Davenport and (Paco) Juan Francisco Jimenez.
57 minutes | May 12, 2020
Navigating the Ethical Minefield of Pricing and Technology
In this special edition of Pricing Matters, in association with the Professional Pricing Society, we explore some of the points raised in the previous podcast further, add some additional examples, and answer listeners' questions and feedback. Remember to subscribe to our podcast to ensure you don't miss out on upcoming episodes.
47 minutes | Mar 25, 2020
The Dark Side of Pricing: What It Is and How to Avoid It
In this second episode of Pricefx's new podcast series, Pricing Matters, regular host and Pricefx chief evangelist, Gabriel Smith, speaks with pricing influencer, Dr. Ian Tidswell, about the dark side of pricing, unethical and illegal pricing practices, examples of how it can happen and guidelines on how to avoid it.
27 minutes | Feb 24, 2020
The Pricing Continuum: Where Do You Land?
In this first episode of Pricefx's new podcast series, Pricing Matters, regular host and Pricefx chief evangelist, Gabriel Smith, speaks with pricing influencer, Dr. Ian Tidswell, about the very burning issues of ethical pricing and mission-driven pricing.
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