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Pete talks to Michael Gerber, author of the E Myth series of books and Awakening the Entrepreneur Within, about how he became a best-selling author and small business guru. They also discuss some of Michaels latest projects. -= 7 Levers Report =- http://7leversreport.com - Find out more about the 7 Levers of business and how to double your profits in 7 weeks. -= Links =- - Online http://www.michaelegerbercompanies.com - Michael's Site http://earherosports.com.au - Pete's latest project - Books The E-Myth - Michael Gerber Audible: http://preneurmarketing.com/emythaudio Amazon: http://preneurmarketing.com/emythbook Money Master the Game - Tony Robbins Audible: http://preneurmarketing.com/moneymasteraudio Amazon: http://preneurmarketing.com/moneymasterbook You can try out a lot of the books we recommend in audio format with Audible: http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners - Previous PreneurCast Episodes All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode. -=- For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com If you like what we’re doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com

Perry Marshall, Adwords Expert and Author of “80/20 Sales and Marketing” talks to Pete about the 80/20 principle, how it can be applied to every part of a business, and why people often stop applying it too soon and miss out on the biggest wins. -= 7 Levers Report =- http://7leversreport.com - Find out more about the 7 Levers of business -= Links =- - Online http://www.perrymarshall.com - Perry's Site http://www.sell8020.com - Direct link to the "Shipping Only" book offer. http://8020curve.com - 80/20 Online calculator tool - Books You can try out a lot of the books we recommend in audio format with Audible: http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners - Previous PreneurCast Episodes All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode. -=- For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com If you like what we’re doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com

Alec Lynch is one of the founders of DesignCrowd, a marketplace for crowdsourced design services. He talks to Pete about the challenges (and benefits) of getting investment and also gives some great tips on using the DesignCrowd service successfully. -= 7 Levers Report =- http://7leversreport.com - Find out more about the 7 Levers of business -= Links =- - Online http://www.designcrowd.com - Try out the Crowdsourced Design Service http://www.earherosports.com.au - Pete's new business venture - Books You can try out a lot of the books we recommend in audio format with Audible: http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners - Previous PreneurCast Episodes All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode. -=- For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com If you like what we’re doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com

Phil Barham took My Family(TM) Stickers from an idea to a business that has sold 8 million stickers in 23 countries. Pete talks to Phil about the critical elements of identifying his market, supporting his retail outlets and taking massive action. -= Links =- - Online http://www.thestickerfamily.com.au - Phil's Site http://7leversreport.com - Find out more about the 7 Levers of business - Books The Tipping Point - Malcolm Gladwell Amazon: http://preneurmarketing.com/tippingpointbook Audible: http://preneurmarketing.com/tippingpointaudio You can try out a lot of the books we recommend in audio format with Audible: http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners - Previous PreneurCast Episodes All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode. -=- For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com If you like what we’re doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com

What would you do if you had another month to work on your business every year? Pete and Dom discuss how anyone can easily achieve this, and what you can do to make the most of this time. -= Links =- - Online Download The 7 Levers Report - http://7leversreport.com - Books You can try out a lot of the books we recommend in audio format with Audible: http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners - Previous PreneurCast Episodes All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode. -=- For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com If you like what we’re doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com

Dan Coyle is the author of The Talent Code, a book about how some of the world’s most successful athletes train and develop their talent. There are a lot of lessons in the book for all walks of life, not just sport, and he discusses these with Pete. -= Links =- - Online http://thetalentcode.com - Dan's Site - Books The Talent Code - Dan Coyle Amazon: http://preneurmarketing.com/talentcodebook The Secret Race - Dan Coyle and Tyler Hamilton Amazon: http://preneurmarketing.com/secretracebook You can try out a lot of the books we recommend in audio format with Audible: http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners - Previous PreneurCast Episodes All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode. -=- For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com If you like what we’re doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com

Joe Sugarman is the author of Triggers, The AdWeek Copywriting Handbook and The 7 Forces of Success, as well as being a pioneer of many marketing techniques we use today, like taking credit card orders via toll-free numbers and the use of TV infomercials. -= Links =- - Books Triggers - Joe Sugarman Amazon: http://preneurmarketing.com/triggersbook The AdWeek Copywriting Handbook Amazon: http://preneurmarketing.com/adweekcopywritingbook The Seven Forces of Success Amazon: http://preneurmarketing.com/forcesofsuccessbook You can try out a lot of the books we recommend in audio format with Audible: http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners - Previous PreneurCast Episodes All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode. -=- For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com If you like what we’re doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com

As part of our retrospective series, here is Pete talking with multiple New York Times Best Selling Author, Entrepreneur, Angel Investor and all round superstar Tim Ferriss. They talk about the 4 Hour Chef book and many other marketing-related topics. -= Links =- - Online: http://4hourchef.com - The Official Site for the 4 Hour Chef Book - Books: The 4 Hour Chef - Tim Ferriss Amazon - http://preneurmarketing.com/4hourchefbook You can try out a lot of the books we recommend in audio format with Audible: http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners - Previous PreneurCast Episodes All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode. -=- For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com If you like what we’re doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com

As part of our retrospective series, here is Pete talking with Robert Greene, author of 48 Laws of Power, The 33 Strategies of War. The 50th Law and Mastery. They talk about the paths people take to become a master of their chosen field. -= Links =- - Online Robert's Site - http://powerseductionandwar.com Download The 7 Levers Report - http://7leversreport.com - Books Mastery - Robert green Amazon: http://preneurmarketing.com/masterybook You can try out a lot of the books we recommend in audio format with Audible: http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners - Previous PreneurCast Episodes All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode. -=- For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com If you like what we’re doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com

As part of our retrospective series, here is our show about Low Hanging Fruit - simple marketing and business ideas that everyone can use to improve one or more of the Seven Levers of Business. -= Links =- - Online Download The 7 Levers Report - http://7leversreport.com - Books You can try out a lot of the books we recommend in audio format with Audible: http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners - Previous PreneurCast Episodes All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode. -=- For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com If you like what we’re doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com

As part of our retrospective series, here is our show about Marketing Myths, where we look at common marketing ideas that you might hear about, and why they are not always such a good idea. -= Links =- - Online Download The 7 Levers Report - http://7leversreport.com - Books You can try out a lot of the books we recommend in audio format with Audible: http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners - Previous PreneurCast Episodes All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode. -=- For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com If you like what we’re doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com

As part of our retrospective series, here is our show about Core vs Mechanics: which tasks add the most value to your business, the core ones that you should do yourself, and which ones are mechanical, the ones that you can outsource to someone else. -= Links =- - Online Download The 7 Levers Report - http://7leversreport.com - Books You can try out a lot of the books we recommend in audio format with Audible: http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners - Previous PreneurCast Episodes All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode. -=- For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com If you like what we’re doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com

As part of our retrospective series, here is a show that was first published 3 years ago. The main topic was Numbers: why they are important to your business, which ones matter, and why it's important to view them the right way. -= Links =- - Online Download The 7 Levers Report - http://7leversreport.com - Books You can try out a lot of the books we recommend in audio format with Audible: http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners - Previous PreneurCast Episodes All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode. -=- For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com If you like what we’re doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com

This week, Pete and Dom focus on another of the 7 Levers of Business: Increasing your transactions per client. They discuss the fundamentals, as well as give lots of examples you can implement yourself to improve this part of your business. -= Links =- - Online Download The 7 Levers Report - http://7leversreport.com - Books Scientific Advertising - Claude Hopkins Audible: http://preneurmarketing.com/scientificadvertisingaudio Amazon: http://preneurmarketing.com/scientificadvertisingbook You can try out a lot of the books we recommend in audio format with Audible: http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners - Previous PreneurCast Episodes All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode. Episode 52 - 7 Levers Redux - http://preneurmarketing.com/preneurcast/preneurcast052-7-levers-of-business-redux/ Episode 125 - The Challenge of Indirect Marketing - http://preneurmarketing.com/preneurcast/preneurcast-125-the-challenge-of-indirect-marketing/ -=- For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com If you like what we’re doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com

This week, Pete talks to Toby Jenkins from Blue Wire Media, Co-Author of Web marketing That Works, about the book, about their Web Marketing business, and how they have grown from a very simple beginning by leveraging partnerships and frameworks. -= Links =- - Online http://www.bluewiremedia.com.au - Toby's Site http://www.bluewiremedia.com.au/book - Find out more about the book - Books Web Marketing that Works - Adam Franklin and Toby Jenkins Amazon: http://preneurmarketing.com/webmarketingbook You can try out a lot of the books we recommend in audio format with Audible: http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners - Previous PreneurCast Episodes All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode. -=- For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com If you like what we’re doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com

This week, Pete and Dom focus on another of the 7 Levers of Business: Increasing your average item value. In the simplest terms this could be as easy as raising your prices, but they also discuss other approaches if this is not an option. -= Links =- - Books The Basics of Process Mapping - Robert Damelio Amazon: http://preneurmarketing.com/processmapbook The Chimp Paradox - Dr. Steven Peters Audible: http://preneurmarketing.com/chimpparadoxaudio Amazon: http://preneurmarketing.com/chimpparadoxbook You can try out a lot of the books we recommend in audio format with Audible: http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners - Previous PreneurCast Episodes All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode. -=- For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com If you like what we’re doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com

This week, Pete talks to Joe Cross, producer of the film, "Fat, Sick and Nearly Dead". They talk about how Joe came to make the movie, the journey he took in filming and promoting it, and the business he has developed around it. -= Links =- - Online Joe Cross's Web Site - http://www.rebootwithjoe.com Video: How Pete Relaunched his MCG Campaign - http://preneurmarketing.com/mcgswipe Tim Ferriss Interview with Josh Waitzkin - http://fourhourworkweek.com/2014/04/22/tim-ferriss-podcast/ - Books The Obstacle is the Way - Ryan Holiday Audible: http://preneurmarketing.com/obstacleaudio Amazon: http://preneurmarketing.com/obstaclebook The Art of Learning - Josh Waitzkin Audible: http://preneurmarketing.com/artoflearningaudio Amazon: http://preneurmarketing.com/artoflearningbook You can try out a lot of the books we recommend in audio format with Audible: http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners - Previous PreneurCast Episodes All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode. -=- For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com If you like what we’re doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com

This week Pete and Dom talk about increasing the number of items you sell in each transaction (one of the Seven Levers of Business). They discuss why this is good for your business and give lots of examples of how you can do this in your own business. -= Links =- - Online Preneur Marketing Internship - http://preneurmarketing.com/essays/preneur-group-internship-opportunity/ Article: How Pete Will Give His Son $1million - http://preneurmarketing.com/essays/teaching-kids-finance-million-dollars/ Article: What Really Matters for Conversions - http://preneurmarketing.com/essays/look-really-matters-conversions-happy-customers/ - Books The Strategy Book - Max Mckeown Amazon: http://preneurmarketing.com/strategybook You can try out a lot of the books we recommend in audio format with Audible: http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners - Previous PreneurCast Episodes All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode. -=- For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com If you like what we’re doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com

Pete talks to his friend Dave Jenyns about how they met and how they both had the idea to sell the MCG at the same time. They also discuss the importance of taking action on your ideas (before someone else does). -= We're Looking for Case Studies =- Pete is looking for people to feature as case studies on http://www.preneurmarketing.com - email support@preneurgroup.com and let us know how you have applied the 7 Levers to your business, and the results you've got. -= General Links =- - Online http://www.superawesomemicroproject.com - The Lego Car Project Dave mentioned http://Conversionxl.com - Top tips on conversions http://www.nutshell.com - Customer/Sales Lead Management Tool - Preneur marketing Articles http://preneurmarketing.com/essays/10-guarantee-templates-can-swipe-instantly-increase-conversions/ http://preneurmarketing.com/essays/look-really-matters-conversions-happy-customers/ - Books Hooked: Nir Eyal Audible: http://preneurmarketing.com/hookedaudio Amazon: http://preneurmarketing.com/hookedbook You can try out a lot of the books we recommend in audio format with Audible: http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners - Previous PreneurCast Episodes All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode. -=- For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com If you like what we’re doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com

In this show, Pete and Dom talk about Opt-Ins (one of the Seven Levers of Business): what they are, why they are important, and how you can get more of them. They also discuss what an opt-in might look like for various businesses. -= Links =- - Online Preneur Marketing Internship - http://preneurmarketing.com/essays/preneur-group-internship-opportunity/ Article: How Pete Will Give His Son $1million - http://preneurmarketing.com/essays/teaching-kids-finance-million-dollars/ Article: Excerpt from 5 Minute Business - http://preneurmarketing.com/recommended-books/5mb-content-intro/ Article: Manufacturing Social Proof - http://preneurmarketing.com/essays/ethically-manufacturing-credibility-social-proof-increase-opt-ins-conversions/ - Books The Art of Learning - Josh Waitzkin Audible: http://preneurmarketing.com/artoflearningaudio Amazon: http://preneurmarketing.com/artoflearningbook You can try out a lot of the books we recommend in audio format with Audible: http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners - Previous PreneurCast Episodes All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode. -=- For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com If you like what we’re doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com