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Predictable Designs Podcast
54 minutes | Jun 2, 2021
How to Build an Audience for Your Product with Craig Rettew
In this episode of the Predictable Designs Podcast I speak with electrical engineer Craig Rettew about how to build an audience for your product when you have no prior online marketing experience.Craig is an amazing electronics engineer (and expert in the Hardware Academy) but he is relatively new to online marketing, but realizes the importance of building an audience for your product as early as possible.
43 minutes | May 18, 2021
Product Simplification, Marketing, and Crowdfunding with Miguel Hernandez of Palocam
In this episode I continue my conversation with Miguel Hernandez who is the creator of the Palocam which is a remote-control camera that can be driven up metal poles for filming sporting events from above.We discuss how he has been able to drastically simplify his product design based on the feedback he's gotten in the Hardware Academy. His design simplifications include reducing the number of custom injection molded plastic parts from 18 down to only a couple, and removing a complex, nice-to-have feature that wasn't truly necessary.These simplifications not only will save Miguel tens of thousands of dollars on injection molds, but it also allowed him to reduce his product assembly time by over 500%! And, all of these simplifications significantly lowered his manufacturing cost without any negative impact on the product quality or functionality.We also talk about marketing and crowdfunding in depth including the importance of estimating your costs so you can know how much money you need to raise.
64 minutes | Apr 27, 2021
How to Execute Quickly with Miguel Hernandez of Palocam
In this episode of the Predictable Designs Podcast I speak with Hardware Academy member Miguel Hernandez. Miguel is the founder of Palocam which is a remote-controlled camera designed to be driven up metal poles for filming sporting events from above.Miguel has made a lot of great progress and we discuss many topics related to product development, manufacturing, and marketing. The overall theme of this interview is how to get help, collect feedback, and execute quickly.Miguel quickly implemented much of the advice he has gotten in the Academy and has already redesigned his prototype based on this feedback. This redesign drastically reduced his product complexity, manufacturing cost and assembly time. Because Miguel has proven that he can take advice and execute quickly he has also already gotten a very significant investment offer from another Academy member.This is an interview you do not want to miss!
48 minutes | Apr 21, 2021
Q&A with Miguel Hernandez, Creator of the PaloCam
In this episode I answer the questions asked by Miguel Hernandez in a very detailed post from inside the Hardware Academy. The questions focus on three areas including reducing manufacturing costs, increasing sales, and funding.
63 minutes | Aug 31, 2020
Marketing Lessons Learned with Fraser Vaage, Founder of Snik
In this episode I speak with Fraser Vaage who is the founder of a hardware startup named Snik that is developing a new bicycle security device.Fraser has a lot of marketing experience which is greatly benefiting his new startup. He is also fortunate enough to have as a mentor a mega-entrepreneur who sold his first company to Disney for $350 million.Fraser is also a very active member of the Hardware Academy, and in fact he has recently partnered up with another member who will handle most of the product development while Fraser focuses on the marketing.In our conversation we discuss a variety of topics around hardware startups but we focus especially on the marketing side of the equation.
54 minutes | Aug 24, 2020
The Importance of Defining Project Milestones with Dave Millman of SalesDev.Global
In this episode I speak again with Dave Millman of SalesDev.Global about the importance of defining milestones for your project. We approach the importance of milestones from the perspective of enticing investors, and for making your project more manageable by breaking it down into bite-size pieces.Dave has decades of experience helping hardware startups and he specializes in helping them find their first customers. He is also one of the experts available to help you inside the Hardware Academy where he has also taught a couple of live workshops.
24 minutes | Jul 21, 2020
How to Define and Specify Your New Hardware Product
In this episode of the Predictable Designs Podcast I'm sharing another one of the lessons from a course in the Hardware Academy. The topic of today's lesson is how to properly define and specify your product.This product definition is not only required for whoever eventually develops your product, but it is also needed in order to estimate your development cost and even your manufacturing cost as soon as possible.
36 minutes | Jul 13, 2020
How to Validate Your Product Idea Before You Spend Serious Money On It
In this episode of the Predictable Designs podcast I'm going to share with you various ways you can validate your product idea before you begin spending serious money to develop and prototype it. This is a critical early step that way too many entrepreneurs skip entirely or rush past.
52 minutes | Jul 6, 2020
Supply Chains and Manufacturing with Charles Lin of TechDesign
In this episode I speak with Charles Lin of TechDesign where we discuss supply chains and manufacturing in Asia.We discuss everything from how to pick the best suppliers, understanding the supplier's mindset, advantages of manufacturing in Taiwan, and we finish up with a discussion on the impacts of the Covid-19 pandemic on manufacturing.
54 minutes | Jun 29, 2020
From Corporate World to Freelancing to Running a Hardware Startup with Roberto Weiser of Developpa
In this episode of the Predictable Designs Podcast I speak with Roberto Weiser of Developpa. Roberto is an electronics engineer that started work in the corporate world but wanted more freedom. So he left his life in a cubicle to became a full-time freelance engineer.Eventually, he decided to develop his own product which is a low-cost air purifier. Roberto faced some unique challenges being located and selling in a foreign country (Thailand). He also faced various other unique challenges that required him to be adaptable in order to deliver his product as promised.This is a great episode with tons of great lessons learned that you don't want to miss!
41 minutes | Jun 22, 2020
Hard Earned Lessons Learned with Wayne Frick of ChirpSounds – Part 2
In this week's episode I speak again with hardware entrepreneur Wayne Frick of ChirpSounds about some of the hard earned lessons he learned getting his product to the current stage.My conversation with Wayne lasted nearly 1.5 hours so I split it up into two episodes. This episode includes the second half of our conversation as we continue to review Wayne's list of lessons he learned. See episode #21 for the first part of our conversation.See the show notes for this episode which includes the full transcript available for download.The Predictable Designs Podcast is sponsored by the Hardware Academy.
39 minutes | Jun 11, 2020
Hard Earned Lessons Learned with Wayne Frick of ChirpSounds - Part 1
In my podcast today I speak with hardware entrepreneur Wayne Frick of ChirpSounds. I've worked with Wayne for a couple of years now and he was also one of the first members in the Hardware Academy.Wayne has made a lot of progress with his product but it's also been a bumpy road for him to get to where he is now. He was generous enough to want to come onto my podcast to share some of the lessons he's learned along the way.My conversation with Wayne lasted nearly an hour and a half. We really went in depth into lots of different aspects of building a successful hardware startup. So I've split up our conversation into two bite size pieces. This podcast episode includes the first half of our conversation, and I will be publishing the second half for next week's podcast episode.See the show notes for this episode which includes the full transcript available for download.The Predictable Designs Podcast is sponsored by the Hardware Academy.
49 minutes | Jun 6, 2020
6 Facts About Product Development That Hardware Startups Underestimate with Dave Millman of SalesDev.Global
In this episode I speak with Dave Millman of SalesDev.Global about some of the various aspects of bringing a new hardware product to market that are most commonly underestimated by hardware startups.Dave has decades of experience helping hardware startups and he specializes in helping them find their first customers. He is also one of the experts available to help you inside the Hardware Academy and he has even taught a couple of live workshops.See the show notes for this episode which includes the full transcript available for download.
23 minutes | May 15, 2020
Importance of Technical Advisors and Product Simplification
In this episode of the Predictable Designs Podcast I discuss the importance of finding a technical advisor, and how critical it is to get help upfront to simplify your product.I share a couple of stories to highlight the importance of simplifying your product. One story is about an entrepreneur that likely saved at least $50,000 by eliminating one secondary feature of his product. The second story showcases another entrepreneur that greatly simplified his product development by changing one feature specification.
27 minutes | May 7, 2020
Development Costs for Hardware Startups
In this episode of the Predictable Designs Podcast the topic is all about development costs for hardware products.I'm going to start by giving you some cost ranges for the different strategies of developing a product. Then we'll hone in on tips and strategies for those of you that don't have the technical skills to do a lot of the development yourself but also have very limited finances to be able to outsource it.
25 minutes | May 4, 2020
6 Strategies to Get Your Product Developed
In this episode I discuss 6 different product development strategies. Which strategy is best for you will depend on several variables including your skills, how much money you have to spend, the complexity of your product, and how fast you need to get the product to market.Strategy #1: Do the product design yourselfStrategy #2: Design only the early prototype yourselfStrategy #3: Find a technical co-founderStrategy #4: Hire freelance developersStrategy #5: Hire a development firmStrategy #6: Partner with a manufacturer
33 minutes | Apr 27, 2020
Questions on Outsourcing, Distribution Channels, and the Cost to Market
In this episode I mix things up a bit by answering 3 questions asked by members of my Hardware Academy. The first question is about outsourcing the activities you can't do yourself. The second question is about pricing your product for different distribution channels. The third question is about how much it costs to get a new product to market.
61 minutes | Apr 10, 2020
How to Evaluate Suppliers and Manufacturers with Mike Morena and Shawn Litingtun
In this episode of the Predictable Designs Podcast I speak with Mike Morena and Shawn Litingtun about how to evaluate suppliers and manufacturers.Mike Morena started a successful medical device company called AdhereTech back in 2012 who’s core product is a smart bottle that helps to insure patients take their medicine on schedule. The product is now used by tens of thousands of patients.Mike is also a mechanical engineer with massive experience working with manufacturers and suppliers.Also on the call today is Shawn Litingtun. Shawn is an electrical engineer, who happens to be one of the best electronics designers I’ve ever worked with.In the past, Shawn worked for both Compaq computer and Blackberry, and now he does full-time consulting. In addition to electronics design, Shawn also has a lot of experience evaluating suppliers.
66 minutes | Apr 2, 2020
3D Printing and Additive Manufacturing with Steve Szymeczek of Penumbra Engineering
In this episode of the Predictable Designs Podcast I speak with Steve Szymeczek from Penumbra Engineering. Steve is a mechanical engineer that specializes in 3D printing and additive manufacturing.In our call we discuss the pros and cons of additive manufacturing compared to the more traditional injection molding process. Although many people consider additive manufacturing to be the future of plastics manufacturing, we look at the practical uses now for low to medium levels of production.
63 minutes | Mar 24, 2020
Succeeding in Hardware with Joshua Hsu of Introhm
In this episode I speak with Joshua Hsu who is a co-founder of a hardware startup named Introhm that is developing a fitness product.In our call we discuss a wide variety of topics including prototyping, product validation, patents, fundraising, marketing, and sales.
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