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Predictable B2B Success
49 minutes | 2 days ago
How to create a persona that powerfully and easily boosts business growth
Ray Van Hilst is the director of client results of Yoko Consulting. Ray seamlessly blends 20+ years of marketing experience with modern web principles to establish and advance the web presences of organizations that help build a better world. In this episode, Ray shares his experiences and lessons learned in how to create a persona that powerfully and easily boosts business growth. Insights he shares include: Why do companies struggle with developing a holistic approach to their websitesThe best ways to make the shift from selling to empathetically understanding your customersWhy are user personas key to understanding your customers on an ongoing basisWhat challenges or mistakes businesses make in developing user personas How to create a personaA better approach on how to create a persona and whyWhat quantitative and qualitative data should we seekHow do we really understand what success for the user looks likeHow do we use this to craft a story and journey for themand much much more ...
36 minutes | 5 days ago
How to craft a brand awareness strategy to rapidly drive growth
Kimberly McLemore is an author and a seasoned Business Strategist that helps you move beyond your challenges and execute your vision. She has owned two private businesses, has 25 years of experience overseeing multi-million dollar projects in the private and public sectors, and over 15 years of experience teaching a small business plan training certificate program through the State of Iowa. In this episode, Kimberly shares how to craft a brand awareness strategy to rapidly drive growth. Insights she shares include: What is brand awareness and why is it importantWhy develop a brand awareness strategyHow does digital marketing increase brand awarenessHow to build online brand awarenessHow to craft a successful brand awareness strategyThe best ways to extend our reach to new audiencesExamples of brand awareness campaignsThe best ways to measure elements of your brand awareness strategyand much much more ...
40 minutes | 9 days ago
What is performance marketing and how to use it to drive business growth
David Stellato is the Chief Growth Officer of DFO Global Performance Commerce, an international, boutique digital marketing agency. David oversees DFO’s global business development efforts, focusing on structuring and building unified media, technology, and product sales teams across global offices, especially in Europe, Asia, and South America. He also leads growing the company’s joint-venture portfolio, bringing together new partnerships and alliances under the DFO Global brand. David’s extensive background includes enterprise website development, search and online reputation management, and programmatic video campaigns. In this episode, David shares his experience and his insights around what performance marketing is and how to use it to drive business growth. What is Performance Marketing?Is Affiliate Marketing the Same as Performance Marketing?How Does Performance Marketing Work?Elements that successful performance marketing has in order to drive business growthThe best ways to establish relationships that drive performance marketingHow performance marketing differs from channel salesHow to make offers that drive growthHow to keep a handle on costs of acquisition on an ongoing basisHow David is able to establish predictability in the performance marketing processHow performance marketing principles can be applied to the B2B spaceHow David goes about building relationships with influencers in a specific nicheHow David leverages user-generated content and influencer contentPerformance marketing trends to watch out forand much more ...
49 minutes | 12 days ago
How to get a mentor: 10 powerful steps that drive business growth
Gary MacDougall is the chief technology officer at Pypestream and is a technology entrepreneur with over 20 years of executive-level experience building software, managing teams and successfully bringing products to market. Over time he has refined his unique blend of hands-on development, organizational leadership, and ability to create a development process for execution and delivery and enabling exceptional communication across organizational lines – mentoring motivating, and driving development teams to succeed. In this episode, he shares his experience and perspectives on how to get a mentor using 10 powerful steps that drive business growth. Insights he shares include: What is a mentorWhat does a mentor doHow to find a mentorWhy you should consider working with a mentorHow to build a relationship with a mentorWhat qualities does a good mentor have?How to add value to a mentor-mentee relationshipThe key to mentorship and advancement10 steps to finding and developing a mentoring relationshipand much much more ...
64 minutes | 19 days ago
10 powerful entrepreneurial skills and characteristics needed to drive growth
Mark Herschberg is a fractional CTO for various companies including Averon. He is the author of The Career Toolkit, Essential Skills for Success That No One Taught You. He studied at MIT and started the Undergraduate Practice Opportunities Program, dubbed MIT’s “career success accelerator,” where he teaches annually. In this episode, Mark shares his insights and perspectives on the 10 powerful entrepreneurial skills and characteristics needed to drive business growth. Insights he shares include: Do lessons learned from ballroom dancing mirror Mark's thinking behind the book -The Career Toolkit: Essential Skills for Success That No One Taught YouThe time that Mark realized that he just had to teach people entrepreneurial skills and characteristics that weren't being taught in any formal way at the timeWhy the career toolkit isn't just for people who are interested in changing roles or careers or even studentsWhy organizations should have their people invest in developing their entrepreneurial skills and characteristicsHow culture and leadership of a business impact the development of people's entrepreneurial skills and characteristicsWhat is unique about the perspective Mark provides us withWhy Mark divided his book into 4 sections - Career, Leadership and Management, and Interpersonal Dynamics?Why are these areas are important to an executive or anyone aspiring to scale their businessWhy start with a career plan and what it looks like?The 10 powerful entrepreneurial skills and characteristics needed to drive growth
51 minutes | 23 days ago
Building community online: How to use a powerful data-driven approach to drive growth
Naira Perez, CEO of Springhill Digital a digital marketing agency that develops digital marketing strategies, identifying customer patterns and behaviors on and offline, and optimizing ROI through generating qualified leads, better processes, and effective planning and execution. In this episode, Naira shares her perspectives and insights in exploring the plethora of possibilities that exist in raw data and in building community online for brands. She also shares why companies don’t need huge budgets to make their digital marketing more effective. Insights she shares include: Why businesses approach advertising the wrong wayWhat should be done insteadWhy focus on building online community as an advertising objectiveWhat is an online community?Types of online communitiesadvantages of starting a branded online communitysteps for building an online communityTips for a thriving online communityExamples of successful online communitiesand much more ....
41 minutes | a month ago
Creating value for customers: What is it and 5 strategies to drive growth
Tyzer Evans a top-performing salesperson who has been fast-tracked to manage and lead multiple sales teams. He has earned a reputation for being a "fixer" for businesses. In this episode, Tyzer shares his insights on winning sales deals by creating value for customers on an ongoing basis. How Tyzer earned his reputation of being a fixerWhy do salespeople struggle to demonstrate value to potential future customersWhat does real value look like even though many companies say they provide valueHow do you really understand value from the perspective of a customerHow to go about creating value for customersDoes value need to address four kinds of needs: functional, emotional, life-changing, and social impactWhy Tyzer recommends using power questionsImplications of creating value for customers on sales teamsThe best ways to hire salespeople to drive predictable business growthThe winning factor that makes Tyzer able to drive growth predictablyand much more ... Discover more - https://www.sproutworth.com/creating-value-for-customers-strategies-growth/
52 minutes | a month ago
How to use social media background checks to hire for business growth
Bianca Lager is the CEO of Social Intelligence a company that supports organizations in accomplishing compliant screening practices alongside the values-based goals of protecting workplace culture and preventing harassment. In this episode, Bianca shares her observations and insights into running compliant social media background checks that help with hiring the right people to unlock growth and take the business to the next level. Insights she shares include: Is social media screening legalWhat does a compliant social media background check look for/coverIf the social screening uncovers a stupid off-color post a person made five years ago, they're doomedWhy can't you, as the hiring manager, just conduct the social media check yourselfIf it's impossible for one person to conduct thorough social media background checks and compliant reviews, how does your solution do itIf a job applicant's accounts are private, then whatShould you consider undertaking ongoing screenings of your employee's social media activityHow do we ensure we respect people's privacyIs there a potential for "false positives"How can I tell if a social media background checks/screening vendor is any good/conducts compliant screeningsand much more ...
35 minutes | a month ago
SaaS pricing models: A guide to crafting the right SaaS pricing strategies
Ajit Ghuman is the Head of Product Marketing at Narvar, (an enterprise-grade customer engagement platform that helps retailers inspire loyalty beyond reason by enabling seamless post-purchase experiences. In this episode, shares his experiences and lessons learned around creating effective SaaS pricing models that enable a business to rapidly scale. Insights he shares include: Why do businesses believe that pricing is complex?Should crafting SaaS pricing models be solely a marketing activity that is part of the traditional 4P'sHow to go about conducting a pricing analysisWhat are the principles businesses should know in order to be able to price to scaleWhat information should they have in order to craft an informed pricing strategyWhat lessons can we learn from other companies in the software space.The framework that Ajit recommends for businesses to craft their SaaS pricing modelsWhy effective SaaS pricing models require marketing and sales to work closely togetherand much more ...
55 minutes | a month ago
How to craft a brand strategy framework that actually unlocks rapid business growth
Margie Agin is the author of Brand Breakthrough: How to Go Beyond a Catchy Tagline to Build an Authentic, Influential, and Sustainable Brand Personality. She also the founder of Centreboard Marketing, and an award-winning marketer who helps B2B technology companies discover what makes them unique and find the words to say it. In this episode, she shares her perspectives and insights into how to craft a brand strategy framework that unlocks rapid business growth. Insights she shares include: The problem that B2B companies face with their contentIs their brand strategy a cause for itHow Margie defines a brand and a brand strategy frameworkWhat are the deliverables for a brand strategyThe role of culture in developing a brand strategyHow to unpack culture when developing a brand strategyHow to identify the brand voiceFramework for a successful brand strategyWhat do we need to look at beyond the brand strategy frameworkHow to develop brand awarenessHow to develop brand adoptionHow to develop brand advocacyHow Margie approaches content development in light of a brand strategy frameworkand much more ...
57 minutes | a month ago
10 secrets every motivated entrepreneur uses to drive business growth
Brad Halliwell is a business coach with experience in retail, franchising, and business development and as a result, has been able to help business leaders from startups to well-established companies improve their business results. In this episode, he shares the secrets every motivated entrepreneur uses to drive business growth. Insights he shares include: Why is motivation important for an entrepreneurWhat makes a great motivated entrepreneur?What are common missteps that entrepreneurs makeWhat does Brad mean by fear of success in entrepreneursWhat most people don't know about the fear of successHow Brad recommends we address the fear of successHow do we sustain motivation when starting a businessWhat are the types of entrepreneur motivations?How to become a motivated entrepreneur and stay motivatedand much more
56 minutes | a month ago
How to pick B2B marketing KPIs that deliver insights and drive business growth
In this episode, Mike Krass the co-founder and CEO of MKG Marketing, a full-service digital agency that helps clients get found through transparent and measurable digital marketing, shares his thoughts around marketing KPIs and how they can be used to drive predictable business growth. Insights he shares include: Why Mike decided to start his own agencyWhy he has developed the skill of listening closely and asking very direct questionsHow best to approach conversations around proposed partnerships to reveal what may be unsaidAre marketing KPIs the best metrics of achieving business outcomesDo businesses that don't measure the ROI of all their marketing activities still existWhy do businesses often not measure their marketing activities? Is it an awareness or knowledge issueHow Mike bridges the gap between marketing KPIs and business results when working with clientsExamples of marketing KPIs that work for a businessHow to distinguish between vanity metrics and metrics that add value to business growth?How to increase the size of your total addressable market once you have gone through your initial pool of ideal customer profilesWhat marketing KPIs to use to track progress given the many different platforms being used todayHow to ensure automation serves your marketing KPIs and personalized communication needsand much more
38 minutes | 2 months ago
How brand values can powerfully drive growth (with brand value examples)
In this episode, Felix Cao, founder of Happy Buying Brain, shares brand value examples and how brand values can be used to drive business growth. Insights he shares include: How to best define neuro-marketingHow brands should approach the idea of being an emotional state relieverHow to go about defining your brand valuesWhy businesses need to invest in defining their brand valuesHow to approach defining brand values for companies that have evolved with brand value examplesHow to make your brand memorable with brand value examplesHow non-sexy brands can make themselves memorable with neuro-science principlesHow to best piggyback on social trends to drive business growthHow to ensure your website passes the grunt testand much more....
52 minutes | 2 months ago
How to increase productivity in the workplace to drive business growth
In this episode, Vernon Brown the owner and founder of What’s Your Happi? LLC: a hands-on Happiness coaching practice designed around an individual’s true happiness shares his perspectives on increasing productivity in the workplace. Insights he shares include: Why look at productivity and efficiency through the lens of managing energyIs there a correlation between one's energy and the impact it has on the bottom line of a businessWhat does that mean from a practical standpointHow to optimize your schedule to optimize yourselfHow to establish KPI's for yourselfWhy it's important to recognize your emotions and how to deal with itThe framework that we can use to audit our productivity/energy managementand much more ...
49 minutes | 2 months ago
How to inspire creativity at the workplace to drive business growth
In this episode, Kiirsten May and Alex Varricchio co-founders of UpHouse, a marketing agency that elevates in-house teams and their brands, share their insights and perspectives on fostering creativity at the workplace. Insights they share include: What is creative thinkingWhy is it an issue in most organizationsHow to best go about fostering creativity at the workplaceWhat are the benefits of creative thinkingA framework you can use to foster creativity at the workplaceWhy people in organizations need distance for creative thinkingWhy create distance from people on your team Why create distance from the processWhy create distance from industryand much more...
57 minutes | 2 months ago
How to include these sales manager strategies to boost growth for a killer year
In this episode, Robert Cutler, the head of business development for Sell to Corporate, a remote sales training and consulting company shares his perspectives and insights on sales manager strategies that could be employed to drive business growth. Insights he shares include: The challenges of running a sales teamThe importance of a sales team and sales leadershipWhy hiring is a critical part of the process of having sales teams that drive business growthWhy processes and metrics need to be in place for hiring to be done correctlyCharacteristics that would make for great sales managersSales manager strategies that you could employ to drive performance and resultsHow to best manage a team effectively and ensure consistency within teamsHow to minimize friction points in the team and sales processSales manager strategies for remote work scenarios and much more ...
37 minutes | 2 months ago
How to advertise your business easily at scale to drive business growth
In this episode, Pamela Wagner founder and CEO of Ajala Digital a global boutique marketing agency that works with 6- & 7-figure companies on their advertising campaigns, shares her perspectives and insights on how to advertise your business. Insights she shares include: What is your take on advertisingIs advertising for every business? Why or why notWhat pre-requisites a company should meet before they invest in advertisingHow to advertise your business with a budget that'll give you the best chance of driving growthHow to advertise your business so its an extension of your other marketing effortsHow best to use the research that others have done on your target audienceHow to approach crafting an advertising strategy for your businessCan businesses that don't have a visually appealing product run successful advertising campaigns?How to decide on social media advertising, search advertising, native advertising, or display advertisingMetrics to focus on and much more ...
50 minutes | 2 months ago
How to use the power of emotion in marketing to drive business growth
In this episode, Brian Basilico, CEO, and founder of B2B interactive marketing and author of the best-selling book - “It’s Not About You, It’s About Bacon! Relationship Marketing In A Social Media World!”, shares his lessons learned around introducing emotion in marketing. Insights he shares include: What is emotional marketing? Why evoking emotion in marketing is so effectiveWhy branding is about evoking emotion in an audienceEmotional hooks marketers can useStrategies to add emotion in marketing How authenticity and transparency play a role in the development of content and storyHow to measure emotional marketingand much more ...
35 minutes | 2 months ago
Marketing vs Branding: How you can use both to drive business growth
In this episode, Tom Hunt, a serial entrepreneur and founder of Fame and bCast shares his perspectives on marketing vs branding. Insights he shares include: Marketing vs branding what are the differencesWhy marketing is not everythingWhy you are not the ultimate authority when it comes to your brandWhy there is no formula for success with brandingMarketing can be a great way to get a customer’s attention, but branding is a great way to keep their attentionBranding comes first, marketing comes secondBranding has just as much of an impact on your team as it does on your customersWhy focus on product firstMarketing vs branding: How does a product-first approach play out in the development process and marketingIs this another way of looking at marketing vs brandingWhy run an offer on AppSumo for bCastWhat user lead growth features that Tom embedded in his productHow to get increased exposure with a product first approachHow a recent content strategy made a difference to Tom's processes to increase sales and revenue.Where podcasts fit into Tom's focus on productand much more ...
46 minutes | 2 months ago
5 essential steps to managing a project successfully in Asana
In this episode, Bastien Siebman, a web-developer with a passion for minimalism and productivity and an Asana certified professional shares his thoughts and learnings on the most effective steps to managing a project in Asana. Asana is a project management tool used by many agencies and organizations around the world. Insights he shares include: How Bastien has created influence with his audience in building out his Asana project management consultancyWhy Bastien decided to focus on Asana as a project management tool of choiceHow to decide on the feature set of a project management toolSteps to managing a project well via communicationThe best ways to manage workflow in a project management tool like AsanaSteps to managing a project successfully in Asana through project conception and initiationHow to go about clarifying project definition and planningHow to manage a project launch and executionHow best to assign tasks to the employees that fit themHow to manage project performance and controlHow to use KPIs to track your project’s progressSteps to managing a project closeand much more Discover more at - https://www.sproutworth.com/steps-to-managing-a-project-in-asana/
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