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In today’s Precision Farming Dealer podcast, part 2 of 2, supported by Ag Express Electronics, founder of HTS Ag, Arlin Sorenson outlines opportunities for dealers to become more intimately involved in their customer’s decision-making process and some key leadership lessons to apply centered on communication.

In today’s Precision Farming Dealer podcast, part 1 of 2, supported by Ag Express Electronics, The founder of HTS Ag, Arlin Sorenson, dissects the difference between viewing change as an business opportunity vs. disruptive chaos, drawing on personal experience and evolution.

In this episode of the Precision Farming Dealer podcast, we welcome in Eis Implement owner Jon Eis, precision farming manager Eric Hagenow and precision farming specialist Phil Davister to talk about how each of them define their role within the dealership’s precision business, lessons learned building the business and advice for how to improve culture and accountability.

In this episode of the Precision Farming Dealer podcast, we share excerpts from Editor Julia Gerlach’s conversation with Dan Cosgrove, CEO of Growers Edge, who discusses some of the recent shifts in prescriptive farming practices and the importance of validating results to ensure payback for farmers.

In this episode of the Precision Farming Dealer podcast, we share excerpts from my conversation with Skip Klinefelter, owner of Linco Precision in El Paso, Ill. who discusses some of the current and future business opportunities and considerations for dealers.

In this episode of the Precision Farming Dealer podcast, we we share excerpts from our conversation with Agtegra precision service coordinator Lance Larsen, who shares how he and his team are navigating seasonal uncertainty with calculated parts orders to ensure customer uptime.

In today’s Precision Farming Dealer podcast, we share excerpts from my conversation with Ray Asebedo, global agronomy lead for Topcon Agriculture who highlights some of the emerging technologies and precision objectives that farmers could capitalize on in 2020.

In the fifth podcast with AgriSync, we talk about measuring the customer experience. If you can't measure customer experience, you can't manage it. In agriculture, customer experience largely depends on relationships and loyalty. When you actively manage your customer relationships and validate customer satisfaction, you'll have more control over obstacles and more insight into ways to improve your customers' experience.

In this segment, we look at how to deliver adverse communications. Giving customers good news is easy, but delivering bad news is not. In this podcast we start by talking about what effective communication looks like and then talk about different tactics and techniques when having to deliver adverse news to customers.

In this episode of the Precision Farming Dealer podcast, we share excerpts from my conversation with Jim Henderson, executive partner with The Exemplary Group, where he shares insight into how dealers can embrace a shifting precision business model.

In today’s Precision Farming Dealer podcast, we're joined by Matt Miller, product specialist who shares how Butler Ag Equipment is bringing to market some new precision programs designed to connect with customers on an individual level, while also creating recurring revenue opportunities for the dealership.

In today’s Precision Farming Dealer podcast, we share excerpts from our conversation with Steven as part one of a discussion which will look at some of the ongoing dealer research being done by UBS into the ag technology market.

In today’s Precision Farming Dealer podcast we we share excerpts from our conversation with Dr. Alex Thomasson, professor with the Department of Biological and Agricultural Engineering with Texas A&M University discussing which equipment manufacturers are ahead of the innovation game.

In today’s Precision Farming Dealer podcast we share excerpts from my conversation with Wilfried Aulbur, senior partner with Roland Berger, as we discuss the current and future progress of precision innovation, on both a national and global scale.

In today’s Precision Farming Dealer podcast, we're pleased to share a discussion between Lance Larsen, precision ag coordinator with Agtegra and Tony Kramer, product specialist supervisor with RDO Equipment Co. and host of the Agriculture Technology Podcast.

In today’s Precision Farming Dealer podcast, we're joined by Central Valley Ag's advanced cropping systems manager Keith Byerly and advanced cropping systems equipment manager Chris Winkelbauer to discuss their approach to customer retention, service excellence and product diversity.

In this Precision Farming Dealer podcast, we continue out discussion with the panel of precision farming dealers and their progressive customers who evaluate the essentials of a successful business partnership and explain technology needs vs. wants when it comes to products and service.

In today’s Precision Farming Dealer podcast we dig into the makings of a good dealer-farmer relationship, with a panel of 3 farmers and 3 precision equipment specialists to discuss their business relationships, chronicling solutions to adoption pain points, prioritizing technology needs vs. wants and the value of building two-way trust.

In this episode of the Precision Farming Dealer podcast, we're joined by Eric Randolph, general manager of Ag Express Electronics, to learn more about the specialized services the Iowa-based company provides, often being a valuable link between precision dealers and their customers.

In this episode of the Precision Farming Dealer podcast, we bring you conversation highlights when Editor Jack Zemlicka rode along with Adam Gittins, general manager of HTS Ag at the 2018 Farm Progress Show in Boone, IA.