56 minutes | May 20, 2011

Encore Presentation by Popular Demand: BRAND ON DEMAND

Join host Maureen Kedes with special guest, Rick Mathieson, an award-winning writer, author, speaker and frequent media commentator on marketing in the digital age. Heralded as “a strategic marketing expert” by Harvard Business School’s Working Knowledge, he has been featured in ADWEEK, Advertising Age, Wired, Forbes and on MSNBC, CNN Radio, CBS Radio and NPR. Mathieson currently serves as vice president and creative director for one of Silicon Valley’s most prominent advertising agencies. His latest book, THE ON-DEMAND BRAND, was a #1 Amazon “Hot New Release;” has ranked among Amazon’s top 10 best-selling books on advertising; was selected as a BrandChannel Book of the Month; and has been described as “required reading for the digital age.” Over the last few years, he has briefed executives from FedEx, Virgin America, Bloomingdales, Procter & Gamble, Yahoo, Kraft Foods, MasterCard, Hard Rock Café, Accenture and many others, on trends in digital marketing and emerging media platforms
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