57 minutes | Feb 18, 2011

Don't Cry! Is your branding too emotional??

Join host Maureen Kedes with special guest, Graeme Newell, President of 602 Communications, a marketing research and consulting firm that specializes in emotional branding. His strategy of Reflection Marketing builds brands on consumer feelings, not product features. Reflection Marketing creates passionate connections by reflecting the customer's deepest-held attitudes, values and core beliefs. Drawing from thousands of best-in-class TV spots, Graeme shows companies how to transcend the standard consumer relationship, and build a deep friendship with customers. He turns mere buyers into passionate groupies. Graeme Newell has done consulting and training for some of the world’s most prominent corporations, including: GE, Sony, Hearst, ABC, CBS, Time-Warner, Comcast, Disney, News Corp, Scripps, and Universal.
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