Erin Boutros – How Her Movement Empty Esky Went Viral
We know 2020 can seem like one big blur, but do you remember that before COVID-19, Australia was experiencing an unprecedented bushfire season this time, last year?! It ran for so many months and the devastation was so destructive that it’s widely known as Black Summer. Over 18 million hectares burned, destroying over 5,900 buildings, including over 2,800 homes. In addition to human fatalities, many millions of wildlife sadly perished, including over 5,000 koalas within NSW alone – a third of that state’s koala population. The Australian economy also suffered tremendously costing the nation billions of dollars in losses, not to mention the regions that fell victim to the bushfires – they were hardest hit. Now here’s the good news. We all have the ability to create a positive change and play our part to restore our economy and help rebuild these beautiful towns and the livelihoods of those affected by the bushfires. And leading the way is one amazing human, Erin Boutros, Co-Founder and Managing Director of Empty Esky. In case you didn’t know, Empty Esky is a national tourism movement of foodies and adventurers on a mission to support small businesses affected by the Australian fires. They’re on a mission to encourage everyone to grab an Empty Esky, embark on a road trip to a fire-affected town (when it’s safe to do so) and to stock up with produce and product purchased from local traders. The story behind Empty Esky’s launch and massive growth is SO inspiring. They get to work with some of the world’s most recognisable brands to help spread their mission and vision. It’s an awesome not-for-profit and run by a small team of volunteers and so we’re super excited that Erin (who also happens to be a Happow ambassador) is joining Gianna for our 2nd last episode of season 1! In this ep, Erin and Gianna chat about: How Empty Esky became a viral movement on Insta How she got the word out and created her website The day she was invited to Canberra to meet Prime Minister, Scott Morrison (ScoMo) How she became a social entrepreneur What’s next and loads more. So Let’s Power Up Life! CREDITS Host: Co-Founder/CEO Happow, Gianna Lucas Producers: Gianna Lucas, Marija Dukadinovska, Carissa Shale SPONSOR Bloom - a meditation and sleep app that provides daily tools to help you bloom into a better version of yourself. Download Bloom from the app store to receive 1 month FREE! Simply use promo code BLOOM1MTH. But hurry! Offer ends December 31. SUBSCRIBE Listen via happow.com/podcasts Subscribe on Apple Podcasts Subscribe on Spotify Subscribe on Google Podcasts #PowerUpLife! ADVOCATE PROGRAM Wanna be a Happow Advocate and contribute to our weekly talk topics and more? Email us at firstname.lastname@example.org. Looking forward to hearing from you! CONTACT US Via our email at email@example.com Via our Happow Instagram page - https://www.instagram.com/happowau/ Via our Happow Facebook page - https://www.facebook.com/HappowAU/ Power Up Life is a podcast by Happow - https://www.happow.com/ KEEP UP TO DATE WITH OUR GUEST Instagram: @erinboutros @emptyesky See omnystudio.com/listener for privacy information.