41 minutes | Aug 3, 2021

Professor Lior Zalmanson on why people pay for online content

Lior Zalmanson, a new media artist and an assistant professor at Tel Aviv University, researches the business models that underpin online content. Today on POWER PLAYS he shares brand-new research into how small creators on platforms like Patreon and YouTube have monetized their work. He finds, contrary to popular belief, that a content creator having a personal connection with a consumer has a detrimental impact on whether they make a financial contribution to their work or not. There's a few caveats to that statement, so make sure to listen to this conversation in full to hear his more nuanced take! A transcript of this conversation can be found online: https://www.powerplays.xyz/podcast/s2-e5
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