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Posed for Success
19 minutes | Aug 3, 2022
Buy Yourself Some Money
Want to know how we get more female voices "on the stage"? It doesn't start with a mindset shift, it starts with a financial shift. Here are my thoughts on that. Join The Content CollectiveThe answer behind: "What do I post today?" Join Brand Builder's Bootcamp TODAY!
42 minutes | Jul 26, 2022
Investing in Yourself with Kylee Ann Maughn
When Kylee Ann began investing in herself and business, everything changed. And for the better. She understood that she wanted more and that the fastest and simplest way to get there was by investing in herself and business.She says that one of the hardest things we do as women and moms is to decide to think of our "hobby" as a business. "We get in our heads like, oh, we don't want to invest a lot of money into this. We don't want to invest a lot of time for this. This is just a side thing. We just want it to like bring in a lot of money without a lot of effort."But as soon as you can change your mindset from hobby to business, everything else will be so much easier for you."When you think of your offer and what you are selling as a hobby, you don't want to spend too much money. However, if you think of the same thing as a business, it gets easier to understand that the money you are spending is an investment (with an expected return). Kylee says as soon as you can switch your mindset to think of the money you spend on your business as an investment, "I promise those after those years, it comes back like tenfold and it's great."And there's multiple ways in which you can invest in your business - it can be in the physical tools or products that you're using. It can also be in education or hiring help. So where do we start investing in ourselves?"When I first started, I was really good at investing in conferences and I was really good at investing my time in learning things, but my mindset stuff didn't catch up for years later."And my business didn't scale until I invested in the mindset stuff. You could have every single tool in the world, but if you don't believe that you can do it, you're not going to."Kylee says that shifting your limiting beliefs is a huge step in moving forward in your life and business. It's also a skill that we aren't born with, so we have to spend time to develop those skills.Everything starts in your brain."You have to get your mindset right. If you can grasp the part that you literally have the power to do anything, and your mind is so powerful, then the investments that you make are that much more valuable," says Kylee.You can learn all of the tools of marketing or business, but if your mind isn't in the right place, you will not move forward using those tools correctly. "As soon as I learned these mindset tools, I really started building a business around what I wanted out of life....my dream business."Once you have all of this information, trusting yourself to sort through it. And that's how you're gonna be able to grow the business that you love and find the success that you define for yourself. Kylee says the last key is that you can't do thiss alone. Having a coach or guidance is key to keeping your mindset in the right place and you action on track. "I think as women, we just feel like we need to do it all, but we forget a regular business has a manager, and shippers for warehouses. They have a social media person, they have someone in the front greeting people. They have all these things. And we, as women think we need to do everything ourselves and we need to just know these things and we just need to learn these things on our own, but nobody in real life is doing that. Every successful business has a team and support."Learn more and connect with Kylee here. Join The Content CollectiveThe answer behind: "What do I post today?" Join Brand Builder's Bootcamp TODAY!
34 minutes | Jul 19, 2022
4 Brand Pillars That Grow Your Visibility with Jack Born
What is a brand? It’s not your logo, fonts, or colors. It’s your vibe and energy that’s uniquely YOU! Let’s learn more about the 4 Pillars of Building Your Brand to Grow Your Visibility VISIBILITY - When it comes to being a brand, you have to have the mindset that it’s okay for you to show up and be seen. You don’t want to hide behind your logo or website. People crave connection. Understand that it’s important for you to show people and create connections exactly as you are. You are exactly where you need to be to add value to the world. Jack recognizes that there’s a lot of internal work to do in order to reach that external goal. A lot of times it’s getting over whatever insecurities we have. You have a message to share to the world and people need to hear that message. Listen to the episode for all of the brand pillars or read more here. Watch the whole interview on YouTube here. And check out Deadline Funnel for more information. Join The Content CollectiveThe answer behind: "What do I post today?" Join Brand Builder's Bootcamp TODAY!
39 minutes | Jul 12, 2022
Content Creation on LinkedIn with Mindi Rosser
Mindi Rosser helps B2B business owners, thought leaders, and subject matter experts to start having great conversations with their audience, prospects, and peers based on trust, authenticity, and consistency on LinkedIn. She's worked within the agency world, with startups, and then decided to branch out to work directly with business leaders on their social presence, building thought leadership, and working with them to fill their pipelines with ideal clients using LinkedIn. As an entrepreneur, she values freedom and coloring outside the lines. She loves building systems that work on LinkedIn and testing them to generate results for her clients. No longer is LinkedIn just for white collared, corporate job seekers, it’s a tool where you can grow your network, resources, and influence in the online world. Mindi says that you should view LinkedIn as a relationship building tool. Direct Messages are a gold mine for information and getting to understand your ideal clients The way that we connect is so much more virtual, you can use LinkedIn to do this in so many ways. Learn all the details and how to grab Mindi's FREE training at www.britbennion.com/117 Join The Content CollectiveThe answer behind: "What do I post today?" Join Brand Builder's Bootcamp TODAY!
18 minutes | Jul 5, 2022
Have you heard the rumblings? People are stressing out about whispers (and shouts) of an impending recession. What will this do for you or for your business? How will you grow or even make ends meet? These are difficult questions to ponder on. I've had a number of people in my world speak on this exact topic. From mastermind groups to daily emails, podcasts and more. There’s a general trend of people in the online space that are feeling fearful. Because things are a little bit rocky in our economy. Sales are down across the board and people are starting to stress out. Whether you are reading the news or listening to people of influence saying that there’s been a slowdown for their business, don’t let this strike fear into your heart. Here's the bottom line. When it comes to your business, do not get stuck in the downward cycle of scarcity. Push pause on that rhetoric. You can choose to believe that your business will be deeply affected by a recession or you can choose to be open to the possibilities that the future will bring you. This is the difference between an abundant marketing mindset vs a scarcity marketing mindset. We get to think and decide how we want to react to any situation in our business. That's the beauty of being an entrepreneur. The beauty of being able to have your own business. You get to choose how you want to think about it and the actions you wanna take in relation to what's going on. Ask yourself: Are my thoughts and energy being scarce or abundant? Because whatever the answer is, you are right. If you are having scarcity thoughts, you will see scarcity in your business. If you are having abundant thoughts, you will see abundance in your business. How does this work?Listen to the episode www.britbennion.com/116 for all the details. Join The Content CollectiveThe answer behind: "What do I post today?" Join Brand Builder's Bootcamp TODAY!
38 minutes | Jun 28, 2022
Leading with Strengths to Build Confidence in your Business and Life with Ceri Payne
Ceri Payne, M.Ed, is a certified life coach with The Life Coach School. She created her successful life coaching practice while parenting three teenagers, teaching special education full-time, supporting her husband in his demanding career, and serving as the President of her Church's Women's Organization. Ceri works with creative entrepreneurs, many of whom have ADHD, helping them streamline their priorities and goals while simplifying their business, and schedules so that they have time and mental energy to continue to grow their successful business, strengthen family relationships, and have time for themselves. Lead with our strengths in all areas of life When your strengths become stronger, then we are able to develop in areas in which we are weaker so we can now develop that. Doing the things that are strengths for us is the best way to do more of what we’re good at and will build our confidence. The more you lead with your strengths the faster your business and confidence will grow? How do you know what strengths you have to use? We all have talents, but sometimes it may take a while to figure out what you have. You can start out by just believing that you have them. Ask yourself these questions: What do I enjoy doing? What do other people say that I’m good at? What do I get complimented on? What is something that I can easily do for hours? What is something I enjoy learning about? What comes easily to me? If I had to talk to a group of people for 30 minutes, what would I talk about? The answers to these questions will help you know what actions and what topics you like. They will also help you to understand what feeling you like to have when using those strengths. Don’t confuse inexperience with weakness. One of today’s biggest challenges is to perform well right now and not be willing to fail. We can develop a new strength if we give ourselves the space to grow. Don’t let fear stop you. You can be scared to do something, but still work on it and develop it into a strength. Hire Out or Do Without If you are able to hire out some part of your life then it frees up time to do more of what you love. It doesn’t necessarily mean that you’re paying someone to do something, but rather that you assign someone else to take on that task or you perform a trade. This allows you to do more of what you love and less of what you don’t enjoy. When we look at spending money as an exchange to do more of what we love, that’s empowering. Also, recognize what the “needle movers” are in your business. What are the things that are making you grow and do more of that. So many times we focus on things that we think we “have” to do, but they aren’t helping us. Those are the things we can do without. You could take all of the business courses, tips, and tricks to be successful, but if you don’t believe in yourself, those things will be of no value to you. Build your confidence and recognize the value of believing in yourself. It will make all the difference in what you are learning. If we are growing a business or doing something different that we've never done before…What if we just expected that we could learn what we didn't know? It isn’t because you are talented that you can succeed. It’s that you have the ability to believe in yourself. Connect with Ceri at www.britbennion.com/115 Join The Content CollectiveThe answer behind: "What do I post today?" Join Brand Builder's Bootcamp TODAY!
57 minutes | Jun 14, 2022
How to Grow Beyond Your Audience with Lisa Simone Richards
Lisa says that growing beyond your audience is vital to the life of your business. Clients will say, "I feel like I'm constantly creating content for social media, but I'm not seeing it convert. I'm not getting more sales. I feel like I'm doing things over and over on this hamster wheel." Lisa tells them, "There is a huge difference between content and visibility content. It is so important that we're showing up, that our audience can get to know us, but we have to remember that content is only seen by the people who already follow us." Our content nurtures the people who are already there, but a visibility strategy will help us to grow and bring more people into our ecosystem. HOW CAN YOU GROW YOUR AUDIENCE?Lisa says that you can grow your audience using paid ads, but that can get expensive very quickly. Instead of worrying about FB/IG ads, you can get your name out there and be more visible by borrowing other people's audiences. This is called "earned media". Lisa says this essentially, "leverages other people's platforms showing up with value so that you can get access to their audience. Many entrepreneurs aren't utilizing earned media. But this is one of the fastest and least expensive ways to grow your audience. Earned media can be something as simple as guesting on someone's podcast or in a group, writing an article or going live with another contemporary in your field. WHAT STEPS CAN I TAKE TO GROW MY AUDIENCE? ABC's of Audience Growth A: Awareness - Get in front of the person who has the ability to hand over their credit card. B: Build Buzz - Get a lot of people talking about you and your launch, product, upcoming offer, service. This isn't just you posting about it once, this is over and over again from many people. C: Credibility - Build credibility so that your name is being said in the right circles by the right people. You want to be seen as the "go-to" person to solve their probelm. Learn even more by listening to the episode or by connecting with Lisa below.www.britbennion.com/114 Join The Content CollectiveThe answer behind: "What do I post today?" Join Brand Builder's Bootcamp TODAY!
22 minutes | Jun 14, 2022
5 Ways You May Be Ruining Your Personal Brand
Want to know more about the dark side of personal branding? What about the ways in which you might be ruining your personal brand? Here are 5 ways you may be ruining your personal brand. Maybe you are doing some of these things and don’t realize they are actually hurting your brand. Jump on in and see how you can stop doing this and start seeing results. You Don't Have a Strategy Every successful brand you see has a strategy. No one is just crossing their fingers that the things they are doing in business are just going to work. Even if we allowed for some serendipitous moments in our business, that’s really not a long term strategy. Every business that is growing has a strategy behind it. They have systems in place that get their future clients to start thinking about their problems differently and showing them that perhaps their company has the solution. They are coming up with ways to engage and serve their current clients at a higher level. With different offerings and ways to work with them. All of this is a strategy. All of the content and marketing that they are doing has a purpose. Posting everyday is not a strategy. If you are not leading your audience along on a journey, if you are just posting for posting’s sake, that’s going to make your business run in circles and get you nowhere. If you do not have a clear understanding of the what and why behind the content you’re creating, you are not going to get to where you want to go. The simpler your strategy is, the better. Make sure to understand and be intentional with the content you are creating in order to help convert your audience from passive listeners to active customers. You Don’t Know Your Audience If you are speaking to everyone, no one is going to listen. I absolutely love working with my one on one clients to get down to the core of who their audience is. Everytime we are able to go just a little bit deeper. Sometimes you think that you know your audience, but if you’re not getting feedback from people saying that they are loving your content, then you aren’t getting specific enough with your audience. You can always, always go deeper in understanding who it is that you are trying to serve and speak to. When you know your audience, everything in your business changes. You can then cater your offers to them, speak to them on a whole new level, create content that turns them into raving fans and more! You Are Confusing Your Customers If I’ve said it once, I’ve said it a thousand times….a confused client doesn’t buy. Confusion on the simplest level can really hurt your brand. Which is why I teach you how to have brand consistency in your content and visuals in my online course, Brand Builder’s Bootcamp. If you're constantly confusing your audience by not being consistent with your message and visuals they will seek out a more clear and consistent brand. You Are Copying Other People This can show up in a few different ways. The first is that you are copying someone else’s content and posting it directly on your page. Even if you have permission and/or give credit to them, this is not helping your business. It is setting them up as the brand authority and taking that authority away from you. Another way is copying other people's ideas or content and presenting it as your own. Not only is this in bad taste, but it’s taking away your power and your authority in the field. Content is no longer king, original content is. So trust yourself, step into power and create your own original content out of your own origi Join The Content CollectiveThe answer behind: "What do I post today?" Join Brand Builder's Bootcamp TODAY!
28 minutes | Jun 7, 2022
The 5 Levels of Brand Recognition
Understanding your customer journey is key to growing your business and making more sales. But do you understand what stage your general audience is in? And how can you move them along faster? There are 5 levels of brand recognition to understand in order to be intentional with your content creation. Think of these levels as a ladder to scale climbing upwards. Brand Rejection The lowest level of brand recognition is where people not only don’t recognize you but they flat out reject you. This is where people have some sort of negative associations with your brand - they're 100% trying to avoid your company. Perhaps this is caused by a bad experience or bad press. Either way, you don’t want to be on this level with your audience. Brand Non-Recognition Brand non-recognition is where you are just another face in a crowd and no one knows about you. People don’t recognize your brand or understand anything about it. Therefore they cannot take action with you. If you are not gaining traction in your business, perhaps you are stuck on this level. I teach in Brand Builder’s Bootcamp how to move out of this level so that you can be seen and heard. This is where branding starts to shine! Transitioning from brand non-recognition to brand recognition is a huge step that comes through consistency, repeating your core messages, and your visual brand elements. Brand Recognition This level is where customers are actually recognizing you. They recognize your brand. They can differentiate you from your competition. At this stage you know what makes you different, you know what sets you apart, and you are able to convey that confidently and consistently in your messaging and your content. Brand Preference The next level of brand recognition is brand preference. This is where your audience actively chooses you and your offers over the competition. This is where you're no longer competing on price, but rather the unique offer you have. This comes from having great systems and processes in place - excellent customer service, and results that other people can see. Brand Loyalty The final level of brand recognition is brand loyalty. This is where your audience keeps coming back to your brand no matter what - even if they’ve had a bad experience with you. They love you so much they are willing to forgive your mistakes. You may not be perfect, but you’ve created a fanbase. These are your super fans. This is the ultimate level that we want to take our people to when it comes to brand recognition. This stage shows you are really honed in on the needs and wants of your audience and you can deliver results time and time again. Check out the episode to learn more about what to do in each of these levels in your business. Join The Content CollectiveThe answer behind: "What do I post today?" Join Brand Builder's Bootcamp TODAY!
50 minutes | Jun 1, 2022
How to Use Comedy to Drive Brand Awareness
Shelby & Kristina, both professionally trained comedic actresses, started making comedy videos "just for fun" in 2015. What started out as a passion project turned into a career, when various brands & businesses started approaching them for custom video content. Although content creation is no longer just a hobby, Shelby & Kristina still bring that same sense of fun to every project they tackle, leaving their clients with something truly unique. They handle every aspect of production from ideation to editing; a one-stop shop for all of your video content needs. Understand that one of the best ways to connect your brand with your audience is relatability. You want your product to be relatable so people can see that it will serve them in their lives. The driving factor of comedy is relatability. When you are able to bring comedy into your content, you are able to be a little more vulnerable which allows you to double down on that connection and relatability. Your content should do one of three things: Educate Inspire Entertain When you use comedy in your content, you can easily hit all three of these targets. What if you are fearful of adding comedy in your brand?Sometimes as women, we are much more aware of how people perceive us in business. We are fighting to balance fun and professionalism and it can feel very vulnerable. “When using comedy,” Shelby says, “you really have to let your guard down. You have to climb over that wall. You have to be vulnerable to show that you're not perfect. That you don't have it all together and that you make mistakes too.” “But when you can laugh with someone, that’s the biggest bonding factor there is.” Kristina says, “You should push yourself! Take that creative risk, because there is such a payoff when you go outside of the box.” She says that it can actually help your audience to respect you more because you are being so creative. How to start using comedy videos in your brand? Listen. Understand your audience. What are their needs? What problems do they have? Brainstorm. Get all of your ideas out. Nothing is off the table. Plan. Script it out. What tools are you going to use? What’s your budget? Who, what, when, where will you create this? Create. Record and put everything into action. Actually do the thing! Edit. Make sure to go back and edit things together so you can tell the right story. We may think that you have to be spontaneous and off the cuff in order to be funny, but Kristina says that the opposite is true. “If you are thoroughly and deeply prepared, then you have the flexibility to sort of play around in the moment.” The best advice that Shelby and Kristina have for you? Check out the blog for more.... Connect with Shelby + Kristina Take 2 Content Instagram Join The Content CollectiveThe answer behind: "What do I post today?" Join Brand Builder's Bootcamp TODAY!
19 minutes | May 24, 2022
5 Mistakes You're Making With Your Website Images
It's time to make sure that your website is optimized for sales. This begins with your images. Learn more about how to uplevel your website and make sure you aren't making one of these 5 mistakes with your website images.www.britbennion.com/110Music: Higher Up by Shane Ivers - https://www.silvermansound.com Join The Content CollectiveThe answer behind: "What do I post today?" Join Brand Builder's Bootcamp TODAY!
17 minutes | May 17, 2022
The Ebbs and Flows of Your Business
As an entreprenuer, do you feel like you always have to be on and going. That's not how the nature of the world works and you shouldn't either.In today's episode, we talk about what it means to have Ebbs and Flows in your business (and even breaks). Listen in to learn more about how to structure your time and energy so that you can drop the overwhlem, guilt, and shame.To learn more check out the blog: www.britbennion.com/109Music: Higher Up by Shane Ivers - https://www.silvermansound.com Join The Content CollectiveThe answer behind: "What do I post today?" Join Brand Builder's Bootcamp TODAY!
40 minutes | May 10, 2022
3 Steps to Accelerate Your Personal Brand with Michelle Gifford
Michelle Gifford is an expert at helping women business owners message and market their business, inspiring women to take action and delivering the tools to make it happen. As a business coach, podcaster, speaker, and founder and CEO of Michelle Gifford Creative, she guides women through creating and maintaining a business that lasts through creative content and online strategy. Her agency, Michelle Gifford Creative, cultivates brand strategies and content for influencers and creatives. A mom to five, she and her husband are raising their family in Southern California.Michelle is passionate about working with women and helping them grow their businesses. One of the bigggest struggles that she sees women face is that they don't take themselves as seriously as they should. Even working with big brands, Michelle sees that many women can feel scared. "They're scared to put themselves out there and they also don't consider themselves a business. They don't treat themselves like a business and there's a mindset shift that has to be made by women at some point. It happens individually."We're so afraid that people are going to find out that we're starting a business and that's not what 'moms' do. But I'm a happier mom because I have."Michelle says that one of the first big decisions she made while establishing herself as a brand was to hire a personal branding photographer. That's one way that she knew she could take herself and her business more seriously. She wanted to show up differently and in a very professional manner, so hiring a brand photographer was at the top of her list.1. Knowing that you have a brand and what the elements of it helps you to become instantly recognizable.2. Create a brand message that aligns with your branding elements.3. When you have systems in place, you can replicate it over and over again - saving you time and energy."Not only does it simplify our business and simplify the decisions we make, it helps us! It helps us be more recognizable to our people. Branding is all about repetition. Branding and marketing is all about repetition showing up and saying, I've said the same thing in a million different ways for the last three years."*Bonus Tip* Put yourself out there and then listen to what is resonating with people. The more you do this, the more you understand your brand."I think we can get really stuck on being perfect. We think we need to have our brand be perfect. We say, 'I need my messaging to be perfect.' But your messaging is going to get better and more clear, the more you say it and the more you take feedback."Michelle also reminds us to show up and serve our audience, just like she does in her coaching program Money Makers.Money Makers is a program that includes courses, coaching, and community. Michelle has a huge library full of courses to help you start, manage, and succeed in your business. She believes in making this information easily accessible for all women to learn and grow. Her courses include topics like: Blogging Pinterest Content Creation Photography Instagram and more.... When you join Money Makers, you not only get 12 months of support, but you also get The Confident Selfie Secret and 3 months in The Content Collective. (Over $200 value!) Text "Money Maker" 951-309-7885 Join The Content CollectiveThe answer behind: "What do I post today?" Join Brand Builder's Bootcamp TODAY!
35 minutes | May 3, 2022
10 Tips to a Better Brand Wardrobe
What you wear is who you can become. Clothing can be your armour or costume. When you wear certain clothing, it can make you look and feel whatever part you want to play in life. That's what Lisa Gillbe says is the power of clothing and personal style.Lisa Gillbe is a personal stylist, fashion blogger, course creator and podcast host of The Style Stories Podcast. Over the past 12 years she has worked with lots of entrepreneurs just like you to make sure they have the best image possible and a wardrobe that works for their goals. She has also worked with the BBC and ITV styling presenters. She is passionate about helping people to get confident with their image and firmly believes it is a powerful part of your tool kit for success in life. She lives in London with her husband Matt, a TV Producer and their two sons. How to find your personal style?There are 5 main style types that people can be dominate in. Classic Preppy Natural/Relaxed Feminine Advant Guard Lisa says that in order to better understand your personal brand style, you should start by creating a pinterest board. Choose looks and styles that you're attracted to. Your lifestyle is important and you need to take that into consideration.Next, you can think about the adjectives that you want to describe your style. Smart, Polished, Chic, Youthful, Fresh, Relatable, etc.Finally, compare your pinterest board to your current closet. Do they match up? If they don't, you will want to find some pieces that are aligned with your desired style.Tips for your personal branding session1) Avoid small, tight patterns2) Avoid bold, big patterns3) Block colors look best4) Use brand colors to stand out and build your brand presence5) It's not the day to try something new6) Don't play it too safe7) Get your brand photos done regularly, so wear something that is current8) Wear something that makes you comfortable9) Understand which of the 5 styles you are10) Choose fit and cuts that match your body type11) Get your colors done to understand what colors flatter youWinning Wardrobe FormulaLisa GillbeBrand Style GuideMusic: Higher Up by Shane Ivers - https://www.silvermansound.com Join The Content CollectiveThe answer behind: "What do I post today?" Join Brand Builder's Bootcamp TODAY!
20 minutes | Apr 28, 2022
5 Rules To Repurposing Your Content
A brand mentor of mine once said “You’re doing your audience a favor by repeating yourself.” What does it mean to repurpose content? It’s really the practice of determining your best performing content and recycling and reusing it. I’m not saying that you should copy and paste the exact same content every single day. Instead, focus on what is working, what is resonating with your audience and create more of that type of content. Why should you repurpose your content? Simpler Why work harder when you can work smarter? This is 100% true. When you are repurposing content, it makes everything so much simpler. You’re able to really focus on a few main topics or points in your business that you want your clients to understand and can create to just those simple things. This is really where you get off of that hampster wheel of content creation. Easier to Understand Too much new content for your audience can be overwhelming. It’s like drinking water from a firehose. You don’t want to drown your audience. However, if you keep repeating the critical things they need to know, they’ll actually start to grasp these concepts. Stand out as a brand authority Repeating your message and repurposing your content helps you to stand out as brand authority. People will come to you when they want to know or learn something. If you’re selling a coaching package and talk about something new every single day, you’ll have lost your audience. However, if you focus on a very specific niche then you will stand out as the authority in your field. You will be the one that others will recommend when their friend or co-worker or family members needs to hear your message. Not everyone sees your content the first, second, third, or fourth time Most people, including the people who have actively chosen to follow you will not see everything that you post. In fact, industry average is that only 3-10% of your audience will actually see your content at any given time. That means that not everyone sees your content the first time, or the second time, or the third time, or even the fourth time. If that’s the case, then repurposing is not only good for you, your workload and mental health, but it’s also a fantastic practice for your audience. They want to hear from you. So repurpose your content and message in a number of different ways so that they can get that message. By not repurposing your content and message you are leaving opportunities and money on the table. Reach New Audiences Your audience is always growing. You have new people coming into your circle every day. Don’t just give out your best information once and call it good. Your new audience will be missing out. When you repurpose your content you are allowing your new audiences the opportunity to learn all of the amazing things about you and your offer. Always keep in mind both your current and new audiences. Repurposing your content means that it’s not only getting reinforced in the minds of those who already know you, but it’s introducing that content to your new audience. How to repurpose content? Listen to the episode for all the details. The next time you’re wondering what to post, focus on repurposing your content. This practice makes your content creation: Simpler Easier to Understand Allows you to stand out as brand authority Helps your audience to actually see your content And educates new audiences while supporting your current audience. Join Join The Content CollectiveThe answer behind: "What do I post today?" Join Brand Builder's Bootcamp TODAY!
40 minutes | Apr 19, 2022
Elevate Your Energetic State and Hit 5-Figure Months featuring Sofia Adamova
Sofia Adamova is a highly sought after energetics coach and business mentor, who specializes in helping ambitious female entrepreneurs build a successful, energetically aligned online business. She is the creator of Total Energetics Reboot, her unique method to elevate your energetic state through your body- your most magical tool.Sofia says that the number one tool to move your business forward is consistency. Her methodology helps you get unstuck and more consistent in building your business. "Moving forward with self-discipline will allow you to be consistent."How you take care of your personal energy is a reflection of your personal brand because your personal brand is a representation of your energy. In fact, what we call energy in the coaching business is your personal brand.Sofia believes this is your number one asset in your business-alongside your audience and your offers."Everything depends on how elevated your energetic state is. It will represent itself in your offer in your audience, and who you attract. Everything depends on that."Start with centering your energy and balancing the flow so that you can have energy freely move through your body. You can do this through simple techniques such as breath exercises, sequences and more. This will help to quiet your mind and begin a reboot of your energetic state.SET AN INTENTIONSofia's Total Energetic Reboot starts with setting an intention.- What do I want to have come out of this?- Where do I want to be in X number of days?- How will I accomplish this task?UTILIZE ENERGETIC TOOLS- Movement- Breathwork- Nutrition- Rest- AdventureSofia teaches that you need to take care of yourself so that you can take care of your business. Upleveling your energy begins with exercising tools to help your energy feel stronger and allow it to flow easier.BE OPEN TO THE FLOW OF ENEREGYOpen your mind to downloads from the ultimate source that will guide you. You have everything you need already inside of you - be willing to be open to access that guidance.When you are able to uplevel your energy, you can focus on the strategy behind your business. Sofia teaches, "If you're not in the right state or if you are in a relatively low state, you cannot possibly create a strategy, and may struggle for years."Being open to the flow of energy brings clarity and strategy follows clarity. Listen to hear the rest of Sofia's teaching and connect with her.www.britbennion.com/105www.sofiaadamova.co.uk/coach-bibleMusic: Higher Up by Shane Ivers - https://www.silvermansound.com Join The Content CollectiveThe answer behind: "What do I post today?" Join Brand Builder's Bootcamp TODAY!
16 minutes | Apr 12, 2022
Make Content Creation Fun Again
Are you creating content on a regular basis for your business? How many days a week do you post? Do you enjoy creating content for your business or dread it? Do you know if your content is making a difference in your business or are you jus creating content for content creation’s sake? How would it feel to easily create content that actually works for your business? What if you could cut down the time it takes to create content? What would it mean if you never had to worry about what to post again? How would it feel to stop being overwhelmed with content creation and actually have time to devote to doing the parts of your business that you actually love? I know that these are questions and thoughts you are having because at some point in time, all entrepreneurs have these thoughts. When content creation becomes a rat race and you feel an overwhelming pressure to create content, business doesn’t always feel as enjoyable as it once did. Content marketing is a way to nurture your community and show up regularly to build connection with them. That way, when you open doors to your next launch, or offer a new product, you’ll already have an engaged audience that knows, likes, and trusts you. This is the backbone of content marketing. Showing up consistently doesn't mean you have to post every single day. Consistency just means showing up in the same place, regularly, and with consistently good content. It means showing up in the same style, with the same tone of voice, so that your audience isn't left guessing what you'll do next. This is what I talk about regularly when it comes to understanding and building your brand. You create brand awareness and consistency through everything you put out into the world. It’s not just your colors, fonts, and logo. It’s consistency in showing up to build that trust and not leaving your audience confused. Which is why I created The Content Collective. To help takeaway the question of “What do I post today?” and take the overwhelm out of content creation. The Content Collective is a monthly call that’s part accountability group, part co-working session and part coaching. For only 90 minutes you can business content creation subscription so you can finally: Stop wondering what to post every day Build your online presence with custom content Get coaching on your content so you know that it's actually working for you Actually get the work done Connect and collaborate with like-minded female entrepreneurs You’re never going to feel 100% ready. Nobody will ever hand you a certificate declaring you qualified to take action. You’re not going to wake up one morning suddenly free of all fear and self-doubt. Right now, you’re as ready as you’ll ever be.So join us in The Content Collective as we work together to bust through perfection-paralysis and content overwhelm, and breathe life and joy back into our content creation.Learn more about The Content Collective at www.britbennion.com/collective. Join The Content CollectiveThe answer behind: "What do I post today?" Join Brand Builder's Bootcamp TODAY!
32 minutes | Apr 5, 2022
Prioritize Your Personal Style with Jordan Stolch
Personal styling is everything that embodies the external representation of who we are. Not just what clothing we wear. It encapsulates their energy, their body language, the confidence you feel within your style. Your personal style translates over video and photos. Which is why it’s so important to understand your personal style in your brand. This doesn’t mean that you have to be wearing the latest “it” item, wearing designer clothing or chasing trends. What understanding your personal style means is that you are drawing in a community of people that relate to and understand who you are. Prioritizing your style also helps you see a future version of yourself. Ask yourself: “Am I embodying the person that I want to be seen as? And am I doing that intentionally?” Jordan shares more important questions to think on: Are you choosing how you want to be seen as? Is it in alignment with what you're trying to represent? Do you feel like yourself in the way that you're being represented? Authenticity is important with your personal style, so how do you reconcile being authentic and showing up as the best future version of yourself? Jordan says to think of your “Badass Alter Ego Self.” If you haven’t quite figured out your personal styling yet, you can start off by thinking of what it would be like to embody that badass alter ego persona. If you had everything figured out, what does she look like? How does she present herself? How could I understand her? How is she dressing? What makes sense to her? When you can separate the two - where you are now and where you want your future self to be, you can start to embody who you want to become while staying true and authentic to yourself. Personal styling and personal branding is a transformative experience. If we want to be, do, have something different, then we have to do something different. You can build confidence in your personal styling just by trying. There are 3 key steps to get started. Determine your message. Think of personality and style adjectives. For example: “I want to be seen as approachable and relatable with some feminine infusion.” When you are building your personal style, always assess your decisions against these adjectives and ask yourself if they align. Build the visual. Create a visual representation of what style you are attracted to. Start with Pinterest and find out what you are drawn to. Pin more and more. When we see repetition, that’s when we know something is speaking to us. Recreate what you see and experience. Take the visuals that you’ve built and try to recreate it with what you own. See your clothes in new ways and see if it feels authentic. Do this with your own closet before you ever step into a store. When you experiment first, you’ll have a better idea of what you may need when you shop. Styling is not superficial. It’s an extension of your body and who you are. Be an anthropologist to your own self and discover what lights you up and is authentic to yourself. This should feel very fun because there’s no wrong way to style yourself. You just need to start.Connect with Jordan and learn more here. Join The Content CollectiveThe answer behind: "What do I post today?" Join Brand Builder's Bootcamp TODAY!
28 minutes | Mar 29, 2022
The Roadmap to Creating Content that Attracts your Ideal Clients
WHAT IF YOU COULD... 🎉Feel confident every time you posted and have a professional brand that makes you stand out from your competition? 🎉Have a system that takes the stress out of marketing yourself so that you can grow your business and make more money? 🎉Make a bigger impact in your industry, so you can finally have the time and financial freedom you've been longing for? BRAND BUILDER'S BOOTCAMP is the ONLY program of its kind that… 1. Teaches you branding basics without needing an expensive designer. 2. Shows you how to work with a local photographer to create a library of images that you can use in your business over and over again. 3. Gives you the tools to easily create visual content from anywhere in the world. 4. Walks you through the strategies you can implement to save you time, stress, and money.Learn more at www.britbennion.com/yesMusic: Higher Up by Shane Ivers - https://www.silvermansound.com Join The Content CollectiveThe answer behind: "What do I post today?" Join Brand Builder's Bootcamp TODAY!
38 minutes | Mar 22, 2022
Boundaries, Systems, and Client Experience with Hunter Donia
Hunter is a business mentor for the beauty industry teaching independent service providers how to set boundaries by automating and elevating their client experience. He loves spilling all the tea about creating systems that hold you accountable to boundaries so you can reclaim time, freedom and energy back from your business as an entrepreneur. Hunter’s expertise extends beyond the beauty industry. Anyone can learn and implement the techniques that he teaches. Hunter teaches that as an entrepreneur, we juggle a lot of different responsibilities to keep our business performing at the caliber that we want. And the only way to do this is to have 3 key ingredients:1. Boundaries Hunter says that by setting boundaries we are better able to take care of ourselves. Instead of always hustling and working 24/7, if we set boundaries to make sure we aren’t burnt out, we can better serve our clients. Hunter’s favorite message is: “You cannot fill from an empty cup.” Yes, there is a time and place for “short term sacrifice for long term gain,” but that isn’t a sustainable business practice.2. Systems/Automations One of the best ways to grow is to implement technology to help with systems and automations in our business. Hunter says to not be afraid of technology or thinking that your client experience will be lessened because of it. If Fortune 500 companies utilize systems and automations, you’d better believe that it will boost your business to do so too! “Technology allows us to serve our clients better.” Whether that’s helping you keep your boundaries, communicate in a faster way, or give you the time freedom you desire, taking the time to set up automations is well worth it. Systems compliment the boundaries you set in your business.3. Amazing Client Experience When you have systems in place, it makes the experience for your clients amazing. No longer are they confused about how to work with you, book an appointment, contact you, etc. The systems you have in place make the experience with you worthwhile. And doing that will make you stand out in your industry. All customers want to feel like they are being taken care of and by focusing on your boundaries and systems, your client experience will be one to remember. Listen to the full episode to learn more about the types of boundaries and systems you can put into place and how Hunter was able to uplevel his customer’s experience and stand out from his competitors. Connect with Hunter 5 Ways to Automate Your Beauty Business Hair By Hunty Instagram Music: Higher Up by Shane Ivers - https://www.silvermansound.com Join The Content CollectiveThe answer behind: "What do I post today?" Join Brand Builder's Bootcamp TODAY!
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