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Polaris - Interview Series

17 Episodes

43 minutes | Sep 9, 2022
The Future of Brand Loyalty
In this episode, Stan Sthanunathan, Former Executive VP - CMI at Unilever, and Daniel Yaffe, COO & Co-founder at AnyRoad talk about how brands can actually create lasting memories instead of simple moments through their experiential programs. Paving the way for a new type of brand loyalty, one focused on being a part of a customer’s repertorium.   Don’t forget to subscribe!
38 minutes | Jul 15, 2022
Episode 16: Reshaping the Retail Experience with Data Analytics
In this episode, Shelley E. Kohan, Chief Strategy Officer at The Robin Report, and Daniel Yaffe, COO & Co-founder at AnyRoad, talk about what brands and retailers should be thinking about when it comes to data analytics to make data-driven decisions and what that means for experiences. Don’t forget to subscribe!
44 minutes | May 20, 2022
Episode 15: Beyond Experiential Boundaries: Meow Wolf, Transformation, and the Metaverse
In this episode, Vince Kadlubek, Founder & Director of Meow Wolf, and Daniel Yaffe, COO & Co-founder at AnyRoad, talk about how Meow Wolf experience designers go about creating engaging experiences that compel consumers to give their time to you. Don’t forget to subscribe!
42 minutes | Apr 18, 2022
Episode 14: The State of the Experience Economy
In this episode, Joe Pine, Co-founder, Strategic Horizons LLP and Author of The Experience Economy, and Daniel Yaffe, COO & Co-founder at AnyRoad talk about the current and future state of the experience economy. What will it look like when we’re out of the pandemic, what will it look like in 30 years? Tune in to find out. Don’t forget to subscribe!
41 minutes | Feb 22, 2022
Episode 13: Retail Trends That Will Shape 2022
In this episode, Melissa Minkow, Director of Retail Strategy at CI&T, and Daniel Yaffe, COO & Co-founder at AnyRoad talk about the future of retail, trends retailers should embrace, and predictions for 2022.   Melissa has overseen CI&T's retail strategy and industry perspective for over a year now, after 2 years in merchandising strategy at Target, 6 years covering omnichannel, e-commerce, and social media retail at Gartner, a stint in pharmaceutical market research, and the completion of a Kellogg MBA. She is a retail futurist whose methodology is rooted in cross-industry consumer insights and innovation. She is also a RetailWire BrainTrust Expert.   Don’t forget to subscribe!
37 minutes | Jan 14, 2022
Episode 12: To Affinity and Beyond: Delivering Brand Purpose Through Experiences
In this episode, Jamie Shaw, Global Head of Creative at Cogs & Marvel, and Daniel Yaffe, COO & Co-founder at AnyRoad chat about how brand purpose is a powerful driver of consumer choices, and the role experiences have in guiding those choices. Don’t forget to subscribe!
40 minutes | Dec 7, 2021
Episode 11: Redefining Experiential Retail: The Harry Potter Story
In this episode Justin Kahn, Former Executive Director of Global Retail Experience at Warner Bros. Entertainment, and Daniel Yaffe, COO & Co-founder at AnyRoad, will give you an inside look at the story behind the Harry Potter retail experience, and discuss the need to change the way you think about traditional retail.   Don’t forget to subscribe!
42 minutes | Nov 16, 2021
Episode 10: A New Era of Luxury: Experience Is Key
In this episode, Greg Klingaman, Global Reserve Retail Director at Diageo, and Daniel Yaffe, COO & Co-founder at AnyRoad talk about the new era of luxury retail and what role physical stores as we know it, have in the evolving retail landscape. They’ll also talk about Diageo's recent opening of Johnnie Walker Princes Street in Edinburgh, an exquisite brand experience centre and retail flagship for the world’s #1 Scotch whisky. Thanks for tuning in to Polaris. If you’re interested in discovering more content like this subscribe to our podcast and check out www.anyroad.com/blog
42 minutes | Nov 8, 2021
Episode 9: The Experience Economy: Adapt or Die
In this episode, Max Lenderman, Experience Economy Pioneer, and Daniel Yaffe, COO & Co-founder at AnyRoad, talk about everything Experiential Marketing. Where it's been, its current state, where it's going, and most importantly–how do you get there? Max Lenderman is the leading voice at the vanguard of two massive trends in branding and innovation: Brand Experience and Brand Purpose. As founder and chief creative officer, he is a pioneering authority on purpose-led brand building, and has led campaigns for American Express Small Business Saturday, Dominos Oh Yes We Did, VW Safe Happens, and Baby Carrots Eat ‘Em Like Junk Food.  He is also a columnist for Adweek, teaches at the University of Colorado, and consults various start-ups in tech, cannabis, and good food. Don’t forget to subscribe!
39 minutes | Aug 12, 2021
Episode 8: Why Brands Are Moving From Traditional Advertising to Branded Experiences
In this episode, Mary Lague, Vice President, Research at Pilot44 Labs, and Daniel Yaffe, COO & Co-founder at AnyRoad explore why clients such as Procter & Gamble, Nestle, Clorox, and some of the biggest FMCG (fast-moving consumer goods) brands and retailers have shifted from traditional advertising to seamlessly integrated branded experiences. They’ll also dive into the role this transformation will play in the future of retail experiences. Don’t forget to subscribe!
41 minutes | May 4, 2021
Episode 7: The Return of In-person Experiences
Polaris is a series of expert interviews with senior business executives, founders, and creatives. Hear from leading executives and uncover best practices on how to build impactful, lasting relationships with consumers. In this episode, Dr. Monica Gandhi, Professor of Medicine and Infectious Diseases at UCSF and Daniel Yaffe, COO & Co-founder at AnyRoad talk about best practices and strategies for hosting safe, in-person events, specific safety measures, and what the experience economy will look like in a post-COVID and post-vaccine world.
43 minutes | Apr 30, 2021
Episode 6: The Role of Experiences in PR Strategy
Polaris is a series of expert interviews with senior business executives, founders, and creatives. Hear from leading executives and uncover best practices on how to build impactful, lasting relationships with consumers. In this episode, Dr. Monica Gandhi, Professor of Medicine and Infectious Diseases at UCSF and Daniel Yaffe, COO & Co-founder at AnyRoad talk about best practices and strategies for hosting safe, in-person events, specific safety measures, and what the experience economy will look like in a post-COVID and post-vaccine world.
39 minutes | Mar 5, 2021
Episode 5: Building Community Through Experiences
Polaris is a series of expert interviews with senior business executives, founders, and creatives. Hear from leading executives and uncover best practices on how to build impactful, lasting relationships with consumers. In this episode, Jen Mullin, VP of Marketing at Malwarebytes and Daniel Yaffe, COO & Co-founder at AnyRoad talk about building community–aka brand love–through various consumer experiences, and the digital transformation of experiences.
39 minutes | Feb 10, 2021
Episode 4: The Future of Retail Experiences
Polaris is a series of expert interviews with senior business executives, founders, and creatives. Hear from leading executives and uncover best practices on how to build impactful, lasting relationships with consumers. In this episode, Karen Katz, former CEO at Neiman Marcus Group and Daniel Yaffe, COO & Co-founder at AnyRoad explore the acceleration of digital transformation in retail, how it affects consumer engagement now, and the future of retail experiences.
33 minutes | Jan 15, 2021
Episode 3: The Business Case for Brand Homes
Polaris is a series of expert interviews with senior business executives, founders, and creatives. Hear from leading executives and uncover best practices on how to build impactful, lasting relationships with consumers. In this episode, Christian Lachel, VP and Executive Creative Director at BRC Imagination Arts (creators of The Heineken Experience, The Henry Ford Museum, The Las Vegas Raiders Tour Experience, Rock and Roll Hall of Fame, The Ford Rouge Factory Tour, and more!) and Daniel Yaffe, COO at AnyRoad breakdown what a brand home is, why you need one, how to measure impact, and how to make a business case for it.
36 minutes | Jan 11, 2021
Episode 2: Building Brands Through Retail Experiences
Polaris is a series of expert interviews with senior business executives, founders, and creatives. Hear from leading executives and uncover best practices on how to build impactful, lasting relationships with consumers. In this episode, Natalie Brown, Head of Marketing at Sur La Table and Daniel Yaffe, COO at AnyRoad chat about creating the brand purpose at Sur la Table, challenges and surprises along the way, and the future of customer experiences for retail.
26 minutes | Dec 10, 2020
Episode 1: Growth Through Emotional Connections
Polaris is a series of expert interviews with senior business executives, founders, and creatives. Hear from leading executives and uncover best practices on how to build impactful, lasting relationships with consumers. In this episode, Francisco Crespo, former Chief Growth Officer at Coca Cola and Daniel Yaffe, COO at AnyRoad, explore how brand growth can be achieved and measured, through creating emotional experiences and connections with consumers.
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