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Prejudging patients cost your business a lot of money, and as the business owner, it's crucial to make sure your team is trained to not fall into this trap of prejudgment.   In this episode, I tell the story of two patients I saw, one after the other, and how they responded positively and negatively to the treatment plan I presented to them. I was shocked.  These two patients taught me never to prejudge my patients again, except if they arrive with bare feet...then that's a different story altogether.  If you have any questions about this episode, one-on-one coaching or any of my group coaching programs, please send me an email at tf@tysonfranklin.com, and we can arrange a quick ZOOM call.  Youtube If you're interested in watching the UNCUT video of this particular episode, you can visit my YOUTUBE Channel, Tyson Franklin and please SUBSCRIBE, so you're informed whenever a new video is released.  Competitive Advantage If you're looking for a Competitive Advantage over other podiatrists in your area, please visit my EVENTS PAGE, and consider joining my next group coaching program, the 12-Week Podiatry Business Reboot or join the Podiatry Business Owners Club on Facebook.        

If you're receiving all your business education and inspiration from within the podiatry profession, you could be missing out on some great opportunities. This episode is all about looking outside the podiatry profession and learning from other professions, businesses and industries.  Today, I am joined by Dr Jessie Green, the author of Retention - How to Plug the #1 Profit Leak in Your Dental Practice.  Dr Jesse Green is also the owner of one of the most successful dental coaching companies in Australia, the Savvy Dentist, so his knowledge in all aspects of business is highly regarded and sort after.  In this episode, we discuss: Learning from other professions and why.  Why most health businesses are very similar.  Asking the question, "how can I make that relevant to me, and how can I be different to everyone else"? What does a VIP service look like? Facebook Groups On Facebook, every profession will have multiple Facebook groups, and you'll find most of them are saying the same thing and giving the same advice. Very few step outside what is expected, and over time they become very vanilla.  Is Your Business Talk-Worthy?  What do you do that makes people talk about your business when they leave? Is there something about your business that is unique or different?  When patients are asked about their day, will their visit with you be talk-worthy?  Love & Hate When you visit other businesses, pay attention to what you love and what do you hate. With what you love, can you make it work in your business and with what you hate, make sure you're not doing this yourself.  Disneyland If you're going to look outside your industry, look at organisations that are very successful at what they do, such as Disneyland. Ask yourself, "what would Disney do"? Book Recommendation: Be Our Guest: perfecting the Art of Customer Service.  It Takes Courage If you're a little apprehensive about making a change, that's normal. It takes courage to make the changes you know you need to make. But, you can always change back if it doesn't work for you. Changes are never set in concrete.  "A good idea at the wrong time is still a bad idea" - Dr Jesse Green Know Your WHY It will help if you keep reminding yourself why you're doing what you do because it can be easy to get bogged down in the day to day grind and lose sight of this.  The power of WHY - It’s the fuel that keeps you going Final Tip: Always be looking around you and observe what you like and what you don’t like and keep asking. "how could I apply that in my business"? If you have any questions about this episode, one-on-one coaching or any of my group coaching programs, please send me an email at tf@tysonfranklin.com, and we can arrange a quick ZOOM call.  Youtube If you're interested in watching the UNCUT video of this particular episode, you can visit my YOUTUBE Channel, Tyson Franklin and please SUBSCRIBE, so you're informed whenever a new video is released.  Competitive Advantage If you're looking for a Competitive Advantage over other podiatrists in your area, please visit my EVENTS PAGE, and consider joining my next group coaching program, the 12-Week Podiatry Business Reboot or join the Podiatry Business Owners Club on Facebook.                  

What does the lifetime value of a patient mean? Generally speaking, the lifetime value of a patient is the total amount of money that a patient spends with your podiatry business over the relationship life. It’s a future prediction and calculation of revenue based on return visits, services utilised and referrals obtain from that patient.  If you want to read the full show notes, please visit my website https://www.tysonfranklin.com/. If you're a podiatrist, you may enjoy joining the Podiatry Business Owners Club on Facebook. 

Talysha Reeve is the founder of The Progressive Podiatry Project, an online platform that delivers a range of world-leading courses, events and membership subscriptions designed for podiatrists who want to ditch the status quo, excel in managing musculoskeletal pathologies and achieve career success. Talysha has had a unique career that is continuing to evolve. From musculoskeletal podiatrist to biomechanical clinic owner, to clinical educator, university lecturer and now an injury management specialist and education powerhouse. In this episode, we also discuss: The Four Burners Theory: Work, Health, Friends & Family Work-life boundaries: Things you put in place that are non-negotiable to keep balance.  Helping podiatrists not to lose their passion instead of trying to find their passion.   What are you giving up for success? If you’re not working on your dreams you're helping someone else reach theirs.  Final Tip Surround yourself with people that excite you and are excited by your ideas, then follow what excites you.  If you have any questions about this episode, one-on-one coaching or any of my group coaching programs, please send me an email at tf@tysonfranklin.com, and we can arrange a quick ZOOM call.  You can connect with Talysha Reeve on LINKEDIN or one of her Facebook Pages, Kinetic Therapies or P3. Youtube If you're interested in watching the UNCUT video of this particular episode, you can visit my YOUTUBE Channel, Tyson Franklin and please SUBSCRIBE, so you're informed whenever a new video is released.  Competitive Advantage If you're looking for a Competitive Advantage over other podiatrists in your area, please visit my EVENTS PAGE, and consider joining my next group coaching program, the 12-Week Podiatry Business Reboot or join the Podiatry Business Owners Club on Facebook.                  

Last year I developed a real interest in learning how to smoke meat. Since then, I have noticed some of the tips I have learnt about smoking meat also apply to running a successful podiatry business.  To see the detailed notes on the ten tips, please visit this episode on my website https://www.tysonfranklin.com/news/podiatry-legends/8373-141-ten-meat-smoking-tips-that-apply-to-your-podiatry-business If you have any questions, please send me an email at tf@tysonfranklin.com    

Dr Ebonie Vincent is from Orange County, California and is one of the doctors on the reality TV series My Feet are Killing Me on the TLC network. She is a Foot & Ankle Surgeon with a strong, committed interest in education, wellness and life long learning. She aims to continue to be a dynamic representation of the podiatry field. In this episode, we discuss: Why she found the field of podiatry exciting The TV Show and what it means How preparation meets opportunity What is good content on Social media  "My thought process was if you’re going to be someone worth listening to, you might want to start telling your story now". Dr Brad was on Episode 68 - Developing Your Personal Brand The third podiatrist, Dr Sarah Haller If you have any questions about this episode, one-on-one coaching or any of my group coaching programs, please send me an email at tf@tysonfranklin.com, and we can arrange a quick ZOOM call.  You can also connect with Dr Ebonie Vincent on Instagram at Dr.Ebonie, Facebook at Ebonie Vincent, DPM, MBMS and Twitter @DrEbonieV Youtube If you're interested in watching the UNCUT video of this particular episode, you can visit my YOUTUBE Channel, Tyson Franklin and please SUBSCRIBE, so you're informed whenever a new video is released.  Competitive Advantage If you're looking for a Competitive Advantage over other podiatrists in your area, please visit my EVENTS PAGE, and consider joining my next group coaching program, the 12-Week Podiatry Business Reboot or join the Podiatry Business Owners Club on Facebook.                  

What can podiatrists learn from the fast-food industry? It seems a lot. About 30 years ago, McDonald's employed a new strategy to consistently offer every customer an add-on to each burger item on their menu. There was no customer assessment or thought process as to would the customer say yes or no, or can they afford the add-on, or even if they wanted it, instead, DO YOU WANT FRIES WITH THAT became the mantra for every McDonald’s employee taking an order. PLEASE VISIT http://bit.ly/PodLegends139 TO READ ADDITIONAL SHOW NOTES or visit my website https://www.tysonfranklin.com/  

Ektaa Vadgama is a second-year podiatry student in the United Kingdom. Over the past twelve or so months, she has developed a considerable following on Facebook, Instagram, Linkedin and Youtube by simply putting herself out there and not worrying what others may think. Ektaa is creating educational, entertaining, fun videos with some very well established podiatrist name in the profession. "Don't be afraid to put yourself out there because magic will follow". If you have any questions about this episode, one-on-one coaching or any of my group coaching programs, please send me an email at tf@tysonfranklin.com, and we can arrange a quick ZOOM call.   Youtube If you're interested in watching the UNCUT video of this particular episode, you can visit my YOUTUBE Channel, Tyson Franklin and please SUBSCRIBE, so you're informed whenever a new video is released.  You can also see Ektaa's Video on Youtube HERE. Competitive Advantage If you're looking for a Competitive Advantage over other podiatrists in your area, please visit my EVENTS PAGE, and consider joining my next group coaching program, the 12-Week Podiatry Business Reboot or join the Podiatry Business Owners Club on Facebook.                    

Do you have a Podiatry Business Coach or are you considering getting one in the not too distant future? If you are, I think there are some very important questions you need to ask them to make sure you're getting the most value out of your coaching investment.  Below are the questions and the detailed answers can be found at https://www.tysonfranklin.com/podcast/podiatry-legends Are you a podiatrist? How many years have you practised, where have you worked and how many years did you have your business? What was the emphasis of your podiatry business? When you owned your podiatry business what was your average profit per year and how many days per week did you work in the business seeing patients? Why did you sell your business if it was so profitable? How many businesses have you owned and have you operated multiple podiatry businesses at one time? How many podiatrists and support staff did you employ? And if you have any questions for me, please send me an email at tf@tysonfranklin.com and don’t forget to join the Podiatry Business Owners Club on Facebook.   

If you own a podiatry business and if you trade under a business name, you need to protect it with a trademark before someone else takes it. Please don't say I did not warn you.   Protecting your business name is essential, which is why I wanted to have Donna Patane on the podcast. Donna is a lawyer and registered Trademarks Attorney and an expert in Intellectual Property and all things business law in the digital age. Last year Donna left big law to start her own niche firm focusing on trademarks, IP, confidentiality, privacy, technology and commercialisation deals...and making it all FUN. You can reach out to Donna at me@donnapatane.com.au.  In this episode, we discuss:  Four different registration types: Domains - first in best dressed.  Company Names Business Names - are there to protect the consumer, not the business owner.  Trademarks - This is the penthouse and gives you exclusive rights.  Identifying the BAD GUY? Searching via ATMOS Australia or internationally with WIPO Global Brand Database. Understanding the terms: Substantially Identical Deceptively Similar Inherently Distinctive  Who owns the trademark? (Company or personal) Why Google Reviews are being left for the wrong businesses.   Social media law and protection in the digital world? Using the Way Back Machine website to look at old websites Copywrite law (photographs and written content)  Ignorance is no defence.  Final Tip THINK BIG; you’re on the internet. Trademarks are not just for Apple and Google, so look at the register and protect your name.  If you have any questions about this episode, one-on-one coaching or any of my group coaching programs, please send me an email at tf@tysonfranklin.com, and we can arrange a quick ZOOM call.   Youtube If you're interested in watching the UNCUT video of this particular episode, you can visit my YOUTUBE Channel, Tyson Franklin and please SUBSCRIBE, so you're informed whenever a new video is released.  Competitive Advantage If you're looking for a Competitive Advantage over other podiatrists in your area, please visit my EVENTS PAGE, and consider joining my next group coaching program, the 12-Week Podiatry Business Reboot or join the Podiatry Business Owners Club on Facebook.                  

I'm often asked if knowing the numbers (KPI's) of your business is really that important. The answer is YES, absolutely. However, they're not important if you're not reviewing them regularly and using this information for business improvement and team coaching. Full episode notes are available from my website at https://www.tysonfranklin.com/ If you need some guidance with your numbers or other aspects of your business, please send me an email and let's see if I can help.  If you're considering one-on-one coaching, thinking about my upcoming marketing workshops or joining the next 12-Week Podiatry Business Reboot group coaching program, send me an email at tf@tysonfranklin.com, and we can organise a quick Zoom call, and I can answer all of your questions.   Competitive Advantage If you're looking for a Competitive Advantage over other podiatrists in your area, please visit my EVENTS PAGE, and consider joining my next group coaching program, the 12-Week Podiatry Business Reboot or join the Podiatry Business Owners Club on Facebook.                     

Dr Richard Blake shares the inspirational story behind the Inverted Orthotic Technique and the obstacles he had to overcome to get his unique orthotic design ideas in front of the general podiatry population.  At the time, The Root Theory was the accepted way of making an orthotic. Still, Dr Blake proved that you could invert an orthotic way past 3 degrees inverted to get the results you want, and what you may not know, Merton Root was his biggest advocate of this new paradigm shift.  Dr Richard Blake has been a podiatrist for over 40 years, focusing on sports medicine and biomechanics. He is a Clinical Instructor at the California School of Podiatric Medicine and the author of Inverted Orthotic Technique and Secrets to Keep Moving. He has also been the past President American Academy of Podiatric Sports Medicine.  We also discuss:  The first successful inverted orthotics at 24 degrees use to eliminate knee pain. Why it's okay to break the rules. The help, support and guidance he received from Merton Root Why he stepped away from the speaking circuit for 14-years His thoughts on podiatrists that don’t like orthotics, the barefoot movement and footwear.  Final Tip Find what you like to do and follow that. Yes, initially, you have to do everything because you have bills to pay, but if you can eventually focus on what you love doing, it will bring you the most joy each day.  If you have any questions about this episode, please contact me at tf@tysonfranklin.com.  Youtube If you're interested in watching the UNCUT video of this particular episode, you can visit my YOUTUBE Channel, Tyson Franklin and please SUBSCRIBE, so you're informed whenever a new video is released.  Competitive Advantage If you're looking for a Competitive Advantage over other podiatrists in your area, please visit my EVENTS PAGE, and consider joining my next group coaching program, the 12-Week Podiatry Business Reboot or join the Podiatry Business Owners Club on Facebook.                  

When it comes to employing another podiatrist in your business, I think there are five common employment mistakes many employers make. If you can avoid these five mistakes, I think you will have a happier work environment and a more profitable business. I’m sure there are many more than five mistakes, but here are the top five employment mistakes I’ve noticed over the past thirty or so years. Employing a podiatrist too early Employing a podiatrist without have your systems, frameworks in place Employing a podiatrist with vastly different personal values Not culling patients Employing a podiatrist too late To read the full article, please visit my website https://www.tysonfranklin.com/podcast/podiatry-legends  Competitive Advantage If you're looking for a Competitive Advantage over other podiatrists in your area, please visit my EVENTS PAGE, and consider joining my next group coaching program, the 12-Week Podiatry Business Reboot or join the Podiatry Business Owners Club on Facebook.                  

Chloe Wear is the owner of The Woodvale Podiatrist in Perth, Western Australia. She graduated from The University of Huddersfield (UK) in 2006 and emigrated to Australia in 2008, and today we're going to talk about using SWIFT to treat warts. We also discuss: Moving to Queensland, Australia, from the UK.  Why she decided to live in Perth. Jumping on opportunities when they present themselves and not waiting for everything to be perfect.  Why she wanted to have her own podiatry business. Previous poor results treating warts made her hate warts. SWIFT Wart Treatment (Evidence-Based) Creating a POD: Point of Difference.  Final Tips: If you’re thinking about getting a SWIFT machine, don’t sit on the fence and don’t stress about the cost. SWIFT is not glamorous, but it’s a solution for warts, which are traditionally a pain to treat.  If you have any questions about this episode, please contact me at tf@tysonfranklin.com  Youtube If you're interested in watching the UNCUT video of this particular episode, you can visit my YOUTUBE Channel, Tyson Franklin and please SUBSCRIBE, so you're informed whenever a new video is released.  Competitive Advantage If you're looking for a Competitive Advantage over other podiatrists in your area, please visit my EVENTS PAGE, and consider joining my next group coaching program, the 12-Week Podiatry Business Reboot or join the Podiatry Business Owners Club on Facebook.          

Phil Marshman is a podiatrist and hillbilly goat farmer who lives in Sarina's foothills in North Queensland, Australia. He is the owner of Pioneer Podiatry, Mackay, which has been kicking arse for several years, mainly because he has developed an exceptional podiatry team through developing an amazing mentoring/internship training process.  In this episode, we discuss: Developing his mentoring and internship program.  Getting new team members up to speed fast and making them productive.  Mentoring millennials - what they’re great at, what they suck at. How to create a culture of ownership. Getting your team to see the business as their own. Being a leader and developing leaders in the business.  Why having aligned values is more important than being a podiatrist with Olympic experience.  You are not just marketing to patients; you’re also marketing to new employees.  Why individual bonuses don't create a unified team.  "The mark of a really great business is to get average people to perform above average".  Final Tip Make sure you find an employer that’s has a mentoring program and knows how to mentor. If you have any questions about this episode, please contact me at tf@tysonfranklin.com  Youtube If you're interested in watching the UNCUT video of this particular episode, you can visit my YOUTUBE Channel, Tyson Franklin and please SUBSCRIBE, so you're informed whenever a new video is released.  Competitive Advantage If you're looking for a Competitive Advantage over other podiatrists in your area, please visit my EVENTS PAGE, and consider joining my next group coaching program, the 12-Week Podiatry Business Reboot or join the Podiatry Business Owners Club on Facebook.                  

Karey Fleming is the founder and force behind Health Walks Podiatry Clinic and Shoe Store in Nova Scotia, Canada. As well as owning the podiatry business, she is also a qualified Occupational Therapist and Pedorthist.  Her business has been serving the northern region of Nova Scotia for almost two decades and has become the one-stop-shop for everything foot-health related. Her motto is "Walk In, Dance Out".  In this episode, we discuss: Why Nova Scotia is an awesome place to live  What 'all that and a bag of chips means'.   Podiatry versus Chiropody in Canada; it's like the wild west.  The problem with having an ego Problems hiring podiatrists as a pedorthist Why 30% of your success with a patient has to do with psychology. Patients only care about getting fixed. They don't care about what you’re called.  Scarcity versus abundance mindsets. The thinking behind opening a shoe store.  Hiring slow and firing fast - your team has got to be a good fit.  If you're interested in watching the video of this particular episode, you can visit my YOUTUBE Channel, Tyson Franklin and please SUBSCRIBE, so you're informed whenever a new video is released.  If you have any questions about this episode, please send me an email at tf@tysonfranklin.com, or you can connect with Karey on Facebook and Linkedin.  Competitive Advantage If you're looking for a Competitive Advantage over other podiatrists in your area, please visit my EVENTS PAGE, and consider joining my next group coaching program, the 12-Week Podiatry Business Reboot or join the Podiatry Business Owners Club on Facebook.                  

Dr Nick Fuller is a globally recognised obesity expert from the University of Sydney and Royal Prince Alfred Hospital. He has degrees in exercise physiology, nutrition and dietetics, and a doctorate in obesity and weight management. He is the resident obesity expert on Channel 9’s Today Show and is the author of three best-selling books on the Interval Weight Loss program. In this episode, we discuss: Main contributors to the obesity epidemic. Some people diet themselves heavier. Barriers to long-term weight-loss success. Your body fights back to gain weight. Evidence-based tips to use with the patient for long-term weight-loss. Eating from big to small. Keto diets and intermittent fasting make bold claims but cannot back it up with science.  The six principles of the interval weight loss plan: You can't fight evolution. Reach for nature first Full rainbow Use chopsticks Choose to move No blue light after twilight Television Wants Visual Attention When you watch a weight loss program on television, the show's goal is to gain visual attention by showing dramatic weight loss and body transformations in quite a short period of time.  Dr Nick Fuller says these shows have got it all wrong, and most people who lose a sizable amount of weight will more than likely put in all back on again, plus a little bit more.  Your body will fight back, and it will win.  Final Tip You have the ability to educate your patients, friends and colleagues. And when they are educated, they will feel informed and empowered.  If you're interested in watching the video of this particular episode, you can visit my YOUTUBE Channel, Tyson Franklin and please SUBSCRIBE, so you're informed whenever a new video is released.  If you have any questions about this episode, please send me an email at tf@tysonfranklin.com, or you can connect with Nick at IntervalWeightLoss.com.au.  Competitive Advantage If you're looking for a Competitive Advantage over other podiatrists in your area, please visit my EVENTS PAGE, and consider joining my next group coaching program, the 12-Week Podiatry Business Reboot or join the Podiatry Business Owners Club on Facebook.                  

Why does someone become a podiatry lecturer and academic? I've often pondered this question. My guest Dr Daniel Bonanno, Senior Lecturer at La Trobe University in Victoria, Australia, openly shares his podiatry journey and sheds some light on the academia world.  I can honestly say I learnt a lot doing this podcast interview, and it was all positive.  Daniel's teaching and research are focused on the effects and effectiveness of foot orthoses and footwear, walking and running biomechanics, and preventing and managing lower limb injuries. He is currently undertaking some research on the Factors that Influence Basketball Footwear Selection, and he is keen to hear from any adult basketball players of any level, from recreational to elite.  If you would like to take part and help, please follow the links below to a survey he has developed.  You may open the survey in your web browser by clicking the link below: Factors that Influence Basketball Footwear Selection If the link above does not work, try copying the link below into your web browser: https://redcap.latrobe.edu.au/redcap/surveys/?s=H3P9CX97JR In this episode, we also discuss: How you can become a tutor or lecturer.  The path or research. The enjoyment of watching students develop their skills. The challenges of academia. How the lecturing team works within the department and curriculum design.  How the graduating students of 2020 coped with COVID-19 and why it has made them more resilient.  The Deans of Podiatry Group The benefits to the profession for clinicians and academics to work more closely. If you're interested in watching the video of this particular episode, you can visit my YOUTUBE Channel, Tyson Franklin and please SUBSCRIBE, so you're informed whenever a new video is released.  If you have any questions about this episode, please send me an email at tf@tysonfranklin.com.  Competitive Advantage If you're looking for a Competitive Advantage over other podiatrists in your area, please visit my EVENTS PAGE, and consider joining my next group coaching program, the 12-Week Podiatry Business Reboot or join the Podiatry Business Owners Club on Facebook.          .          

Lindsey Ebbs is from Whitby, in the UK, and she openly admits she is a waffler. Still, she is not just any waffler, as described by her patients; she is an educated waffler. Through waffling, she has begun to etch out a new career path, in addition to her podiatry career, that she never thought possible a year ago.  As Lindsey explains, COVID has made us look at our podiatry businesses differently and how we communicate with our patients. What started as a simple newsletter idea has grown into something much larger.  Today we discuss: The art of educated waffling Covid and the changes needed to be made in business Writing like your having a conversation. The evolution of her patient newsletter Sharing our podiatry knowledge with other businesses  Showing An Interest During Covid, Lindsey became interested in what other businesses were doing in her small town to survive. What she learnt really interested her, so she thought others might feel the same, so she started writing about other businesses in her patient newsletter, and it was very successful.  As podiatrists, we get to chinwag a lot, so we're in a perfect position to hear about what is happening in town.  Invited to Write The business articles in her newsletter caught the attention of a local tourist publication called The Whitby Guide. Now her articles are published monthly and read by tens of thousands of readers around the world.  Guest Blogging Lindsey then approached Travel and Trek, thinking they wouldn't have much content about footwear and feet on their website, and asked if they would be interested in her podiatry knowledge, and they said YES.  "As podiatrists, we often forget about the skillset we have, and we need to tell people what we do in as many areas as we can".  The easiest way to get started is to think of all the businesses that could benefit from your knowledge and start contacting them.  You need to put yourself out there, and the worst thing that can happen is they say NO, and it won't kill you.  Final Tip Look at the businesses around you and look at what they’re doing. Can you help raise their profile? Can your podiatry knowledge be helpful? If it can, connect with them and provide the content.  If you're interested in watching the video of this particular episode, you can visit my YOUTUBE Channel, Tyson Franklin.   If you have any questions about this episode, please send me an email at tf@tysonfranklin.com, or you can contact Lindsey Ebbs at Lindsey Ebbs Podiatry.   If you're looking for a Competitive Advantage over other podiatrists in your area, please visit my EVENTS PAGE, and consider joining my next group coaching program, the 12-Week Podiatry Business Reboot or join the Podiatry Business Owners Club on Facebook.          .            

Dr Don Pelto is a podiatrist in Worcester, Massachusetts, USA, and he has developed a unique way of educating his patients with well thought out treatment presentations.  He loves practice management, marketing and being a podiatrist. He has a video interview series called Podiatry Practice Mastery, where he interviews other professionals about their insights and experience in practice and business.  On this episode we discuss: The importance of finding what you like doing in podiatry and doing more of it. Taking responsibility for our actions and learning from it.  Patient presentations and how they evolved and expanded by simply using Google Slides.  Using checklists and frameworks.  Patient education follow-up using videos, books and other tools.  Tool - Patient Education Genius Creating different pathways of communication.  What is Mastery? It's a constant and never-ending improvement. It’s not getting to a singular place; it’s a process that you’re always on. Refining Your Expertise There are many experts in podiatry, but what if you are also an expert at Youtube, and then in podcasting as well. You are then a special expert within a particular niche.  "Patient presentations take away prejudgment and everyone, therefore, gets the same information".  Communication It's important to explain to every patient: What they have Why they have it What it will cost in both time and money And then explain what treatments you would suggest for their specific case.  Question Yourself At the end of each day, look at your patient list and ask yourself these questions: What worked well What didn’t work so well What would I do differently, and what’s the plan.  When you say I, it means your taking responsibility for the outcome and not blaming others.  Increased Frequency The more frequently you see a patient, the more chance you have of them following your instructions.  Patients take more action when they are being tracked more closely, so you need to track your patients' progress.  To get patients to take action, you may need to offer them some form of incentives. What the motivation may be is yet to be determined.  Final Tip Always be learning.  If you're interested in watching the video of this particular episode, you can visit my YOUTUBE Channel, Tyson Franklin.   If you have any questions about this episode, please send me an email at tf@tysonfranklin.com, or you can contact Don Pelto at Podiatry Practice Mastery.   My Next Event - Podiatry Marketing Workshop 2021  Over the past thirty-plus years, I have opened, sold, relocate and taken over more than 20 podiatry businesses, so when it comes to marketing a podiatry business successfully, I know what works, and what's a waste of time and money. During this 4-hour workshop, I will explain, step-by-step, how I took a small podiatry business with one consultation room from $0 to $402,000 in the first 12-months.  With this information, you will have a competitive advantage over your competitors.  For more detail, please visit my EVENTS PAGE. If you want to learn more about my next 12-Week Podiatry Business Reboot or join the Podiatry Business Owners Club on Facebook, please follow the links.         .