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This episode is not about increasing fees; it's about understanding the value we put on feet. Jonathan Small is a UK podiatrist, and we discuss why the podiatry profession needs to start thinking differently about the value of feet. If we think differently, so to will our patients. Thinking differently is not about charging more, it's about valuing what we do, the service we provide, the lives we change, and the long-term benefits to the patient.  What we do as podiatrists and what the patient gains from seeing us holds tremendous value, more than just pain relief. We can give patients their lives back by allowing them to be active and mobile. Level of Care & Fee Structures Podiatrists need to value the solutions we have at our disposal. We can provide services far better than any other health profession, and when we provide this service, we need to value it and charge accordingly.   Respect from our patients only comes once we respect ourselves.  Funding Your Fees You get what you put out. If you do not value what you do, your patients won’t value it either. Undercutting another podiatrists fees is not good for you, your business or the profession.  You may think patients cannot afford what you're really worth, but is that true? How are they funding and prioritising other aspects of their life? Haircuts, beauty treatments, teeth whitening, eating out all costs money, and people budget for this, so it's important to remember they also budget for healthcare.  Listen to Patients Podiatry brings value to patients lives. When someone is in pain, they will probably have a money figure in their head on how much they are prepared to pay to have it fixed.  Therefore when we’re setting our fees, how can we determine what is value for the patient? What's more important to the patient is not the fee you're charging; it's the cost of it not being fixed properly. This is where the patient really suffers. If you cut your fees too low, you may unknowingly cut time with the patient or short-cut a service.  Clinic Registration Fee Jonathan introduced a clinic registration fee for all new patients because a lot of work goes into their first visit before they arrived.  If an insurance company can charge an admin fee, why can't a podiatry business do the same? I think it's brilliant! You Can't Do That Some podiatrists will say, 'you can't do that', but Jonathan Small has proven you can. And his business is in a small town with a competitor only 50 meters away.   It's simply a change in mindset.  Defining Our Fees We shouldn’t define our fees based on what we think is valuable to the patient. We think their health is the most important aspect, but time is more important or convenient for some patients.  Can you have an on-time guarantee or more convenient hours and be prepared to charge a premium for this service?  VIP Experience  Can you create a VIP Experience? That's a game-changer. Are you able to give your patients a choice or different service levels? Car companies do this all the time. They have the basic model, and then there are added extras. They offer extra because they know a percentage will say YES.  It’s then up to the consumer to decide...not you.  Value Perception It’s all about each visit's perceived value, but not just from the patient; it's also the perceived value from the podiatrist. What else can and will you do at each consultation to justify the fee you charge. How else can you increase the value of each visit?  "You’re not going to rush through an appointment if you know you're charging more than your competitors".  While your competitors are bulk billing, cutting fees and rushing patients through their clinic in an attempt to make more money, you can take your time with each patient, add value to each consultation, work fewer hours and in the end make more money and have a better reputation.  Respect If you want more respect from your patients, you need to be charging what you’re worth.  Stop being told by GP's that you should be bulk-billing certain patients. They have no right to tell us (the podiatry profession) what to do.  Reinvest and CPD When you're making good profits from your business, it's not about taking more holidays; it's about reinvesting back into your business, buying new equipment and providing more services. This helps your patients and your community.  Don't be 'that podiatrist' that's too busy and flat out with patients, who don’t value their feet, which prevents you from attending CPD events and upskilling.  It's All About the Experience  When patients go to a restaurant and eat a high-quality meal, they’re happy to pay $150-$200, and if the service were good, they'd drop an additional $20 tip without giving it a second thought.  We need to be delivering a nice meal experience.  Final Tip Step away from you being the only opinion on the value of feet and the value of the services you provide for those feet. Listen to the A-type patients that happily pay your fees and respect the value you provide. Never listen to C's and D's that do not value their feet, do not listen and want the cheapest treatment possible.  If you have any questions about this episode, please send me an email at tf@tysonfranklin.com, or you can connect with Jonathan at Health First Foot & Gait Clinic.  If you want to learn more about Jonathan's short 2-hour course, follow this link to FOOT VALUE.  Jonathan's previous episodes: Ep 006: Work Smart, Not Harder Ep 044: Podiatry Success Is A Mindset Ep 081: Don't Live In The Land of Low Fees Ep 096: Fear & Comfort Zones This episode was sponsored by PODIUM and to learn more CLICK HERE.  My Next Event - Podiatry Marketing: Success Leave Clues  This marketing workshop is like no other, and when you complete this 4-hour workshop you will have a definite competitive advantage over other podiatrists in your area because you will know what makes a podiatry business successful.  Every successful podiatry business leaves clues, and for the past thirty-plus years, I have been paying close attention and taking note of what successful podiatrists have been doing, and it has nothing to do with your podiatry knowledge. For more detail, please visit my EVENTS PAGE. If you want to learn more about my next 12-Week Podiatry Business Reboot or join the Podiatry Business Owners Club on Facebook, please follow the links.         .          

Simon Bartold has worked with elite athletes for more than three decades, been to four Olympic Games, lectured in 42 countries on footwear and clinical biomechanics, and worked extensively with Asics and Salomon, so it's not surprising that his membership group, Bartold Clinical is the go-to sports medicine educational platform for podiatrists and other health professionals.   “Online education sites are a dime a dozen these days, so, if you are about to spend some money, you want to make sure you get the very best!” — Simon Bartold. On this episode we discuss: The amount of hard work that goes into a membership group. Why Bartold Biomechanics evolved to Bartold Clinical. Delivering quality CPD. The importance of finding your niche. The frustrations with some research that cannot be applied in a clinical situation. Why the only way to know something is to ask the question. Why the educational landscape has changed Covid has taught us what you can now do with virtual education. This style of education is growing because you get more bang for your buck.  Conferences will be smaller and more specific, and people will attend because they are interested in the subject.  "At conferences, speakers should be mentors and should be interacting more with attendees after their presentations". Final Tip You have to be passionate. You need to have a vision if you want to start your own membership group and you’ve got to dedicate time and a lot of effort.  Simon was also on Episode 004: Developing A Career In Footwear & Biomechanics.  If you have any questions about this episode, please reach out to me at tf@tysonfranklin.com. This episode was sponsored by PODIUM and to learn more CLICK HERE.  NEXT EVENT: 22 February 2021 Podiatry Marketing: Success Leaves Clues  

Mike Luker is a Gold Coast podiatrist who owns Ace Health Centre and MotionX Australian 3D Printing Laboratory, which is the first full-colour 3D printer in Australia. On this episode, you'll discover, as I did, 3D Printing can be used for more than just orthotics.  We also discussed:   Understanding how 3D Printing works.  The benefits of 3D printing Less waste Better for the environment More reliability Increased accuracy  Easier post-processing  Marketing Adding your business logo in the 3D orthotic design.  Other marketing opportunities Cost-effectiveness of 3D printing versus EVA and Poly.  It's more economical for the podiatrist and provides faster service for the patient.  The MotionX 3D Scanning App for iPhone "The biggest challenge with 3D printing is not the technology; it's getting podiatrists to embrace change".  If you have any questions, reach out to Mike Luker at info@motionx.com.au and if you have any questions about this episode, a previous episode, please reach out to me at tf@tysonfranklin.com. This episode was sponsored by PODIUM and to learn more CLICK HERE.  If you want to learn more about my next 12-Week Podiatry Business Reboot or join the Podiatry Business Owners Club on Facebook, please follow the links.         .          

Colin Power owns Power Podiatry in Harvey Bay, Queensland and he is known as The Tai chi Foot Doctor. Colin has successfully incorporated this ancient martial art into his podiatry business and is producing amazing results with his patients.  We've all seen groups of older or alternative looking people in the park early on a Saturday morning going through their super-slow Tai chi movements, but's there's far more to Tai Chi than meets the eye and this episode will definitely enlighten you.  Colin was also my guest on Episode 110: Be Curious, Don't Be A Dick. On this episode we discuss: Two forms of Tai chi based exercises Martial version Healing version (park version)  Tai chi as we know it today Your understanding of movement  Tai chi and the elderly "When working with older people, it's important to reduce the intensity, not don't dumb down the activity so much that they may as well go for a walk".   Why Tai chi is better for falls prevention than normal exercises.  Benefits to the neurological system by slowing exercises down.  Strength and balance - why slowing movements down the muscles must work harder The Please Don’t Fall Down Tai Chi Parkinson’s Group. Improving functional strength Functional range of motion versus flexibility “We’re not all going to be treating elite athletes, but every person you treat, you can treat like an athlete because they’re all doing athletic movements.” The Repulse Monkey - walking backwards with a forward intent. It’s a neurological challenge. Bodyweight transition with movement  Adding Tai chi to your patient instructions will give more adherence and engagement.  Why you should limit the number of exercises you give patients. (Don't give them 10) "Not all Tai chi instructors are created equal. Just like there are crap podiatrists, there are also crap Tai chi instructors".  A simple breathing technique you can do in between patients. "We should only breathe in and out without a pause when there's a tiger is chasing us".  Final Tip We need to learn to breathe and to count. Patients do exercises too quickly, but you can slow it down and do it better by breathing and counting.  You can connect with Colin at powerpodiatry@gmail.com and if you have any questions about this episode, a previous episode, please reach out to me at tf@tysonfranklin.com. This episode was sponsored by PODIUM and to learn more CLICK HERE.  BONUS - Lift Hands Martial Arts Magazine  If you want to learn more about my next 12-Week Podiatry Business Reboot or join the Podiatry Business Owners Club on Facebook, please follow the links.         .          

Jesse Cole is the founder of Fans First Experience and owner of the multi-million dollar USA baseball team, the Savannah Bananas. He is a sort after speaker who promotes the motto "if it's normal, do the exact opposite" and is the author of Find Your Yellow Tux and the host of one of my favourite podcasts Business Done Differently.  On this episode we discuss: Asking yourself what business am I in and then what business am I really in? Challenging the friction points of your business.  Learning from outside of your industry and bringing this knowledge back into your industry.   The importance of having fun - take your work seriously but don’t take yourself too seriously.  "No one gets home and says they met the most professional person today. Instead, they will talk about how you made them feel and what was unique about you and made you stand out".  Pay attention to every touchpoint with your patients. Think about your customer journey and what are the friction points. "There's nothing worse than someone dropping the F-Bomb about your business. You don't want them to say their experience was FINE".  The 5 E’s Eliminate the Friction Macro-Friction (Industry Level) Micro-Friction (voice mail, innocence’s, etc.) Entertain Always - provide entertaining touchpoints. Experiment constantly - Your success is a direct function of how many experiments we do per year, per month, per week, per day.  Engage Deeply Empower Action - don’t be afraid to fail. Think about what your 2.0 or 3.0 version is of what you currently do. "10, 20, 30 40 years ago, boring was acceptable, but this is no longer the case." Ask Yourself Do you want to have a beer with your business? Is your business fun enough that you want to hang out and have fun? Unfortunately, most businesses are not fun.  What if it did? Maybe some of this information does not apply to podiatry, but what if it did? How would this change the way you approach your patients or run your business?  Open your mind up to the possibility of doing tungs differently.  Worst Case  If you embrace this new thinking or implement a new idea, you need to consider the worst-case scenario, but sometimes the best thing that can happen is even bigger.  Wear Your T-Shirt What would it take for people to wear a shirt with your business name on the front...that’s when people feel they belong to something.  Who are you not for? When you make changes to your business or start delivering what you do differently, there will be people that do not like it and would prefer you to be like everyone else, and that's great. You don't want to be for everyone...that's boring.  If you have any questions about this episode, please email me at tf@tysonfranklin.com. If you want to learn more about my next 12-Week Podiatry Business Reboot or join the Podiatry Business Owners Club on Facebook, please follow the links.         .          

What are you podiatry business plans for 2021? Have you given it much thought or is it going to be a repeat of 2020, and yes I know COVID has been a hurdle but did you know that some podiatry business had their best year? It didn't happen by accident, they had their best year because they adapted to the current situation and took action. Now before YOU SWITCH OFF and think SHIT, this is just going to be a sales podcast, hang around for a little bit longer as you may learn a few things.  On this episode, I am joined by: Carly O’Donoghue – Stepping Out Podiatry (Sunshine Coast) Chloe Wear – The Woodvale Podiatrist (Perth) Aadila Dadda – Happy Feet Queensland (Brisbane) Jasmine Kouch – 2 Right Feet Podiatry (Kilsyth, Victoria) Trina Goard – Armidale Podiatry (Armidale) Judi France – Toowoomba Podiatry (Toowoomba) Jonathan Small – Health First Foot & Gait Clinic (Southam, UK) The reason I asked them to join me for this particular episode is that they’ve all completed the 12-Week Podiatry Business Reboot and have flourished, and I think it would be beneficial to hear from podiatrists who have gone before you.  No One Knew the Questions I’d like to point out I have not given anyone these questions to think about first, so I’m not exactly sure what they’re going to say, which I knew would be fun and also produce some very honest answers. Initial Questions Around Coaching Q1: - Have you ever been in a coaching program before?  Q2: When you first heard about the 12-Week Podiatry Business Reboot, why did you decide to do it? What was happening or not happening in your business? We then moved onto discussing specific questions about the content in the 12-Week Program WEEK 1: Developing Team Culture– Which was about aligning your team with your own business beliefs and values. And, even if you're a solo practitioner, you still have a team (Accountant etc). Q3: Was that a useful topic? Weeks 2-5: Covered Systems (Recalls, Reactivation & Incomplete Rx)- There is a difference in how these are used.  Q4: Most podiatrists have systems, but did this program open your eyes to a few holes that may have existed with what you previously had set up? We also covered Patient Journeys and Treatment Journeys and how a patient flows through your business and the potential services you may offer. Q5: Did this change the way you approached your patients?  Week 6: We dug deep into finding your Ideal Patient & Niching Q6: Did you get more clarity on who your ideal patient was, and the type of podiatry work you should be targeting? Week 7: Pre-framing Conversations & Directing the Conversation - Selling without selling.  Q7: Did this help with your communication? Week 8-9: Developing your marketing strategy, creating a Yearly Marketing Plan(Roadmap) and  Developing a Daily, Weekly and Monthly Marketing Plan (GPS) Q8: Prior to doing the 12-week reboot, did you have a 12-month roadmap for your marketing, or did you just play it by ear? Weeks 9-12: Protecting & Developing Your Brand and improving your web presence/website.   We also discussed understanding the important NUMBERS in your business that really matter, which lead to a concept called Punctuated Equilibrium.   If you've got this far, I’ll explain what is involved in the 12-Week Reboot: 12 x 1-hour weekly Zoom Meetings: All meetings are recorded and uploaded to a private Facebook Group, so if for some reason you cannot make a scheduled meeting, you can catch up with the recording.  Q9: Did anyone here miss a meeting? Weekly Q & A session via Zoom  Templates & Frameworks: As we work through each session, templates and frameworks will be uploaded to the FACEBOOK GROUP. Q10: Did everyone find them useful? Unlimited email questions during the 12-weeks program Video tutorials are created for common group questions  To wrap up, if someone has listened to this and they’re sitting on the fence what would be your advice be? If you have any questions about this episode, please email me at tf@tysonfranklin.com. If you want to learn more about my next 12-Week Podiatry Business Reboot or join the Podiatry Business Owners Club on Facebook, please follow the links.         .          

On this episode, I am joined by first-year graduates from  Australia, the UK and Malta. If you currently employ new graduates or are considering employing new graduates, I would pay special attention and listen to what these nine young podiatrists have to say.  You will be inspired and enlightened.  A big thank you goes out to Jack Eastwood (UK), Kevin Ho (AUS), Stephanie Bain (AUS), Blake Withers (AUS), Megan O'Sullivan (UK), Kainat Ahmed (UK), Eilidh Gardner (UK), Joe Sciortino (Malta) and Hassan Shuker (AUS) for giving up their time and openly sharing their thoughts on the following questions.  What have you enjoyed most so far as a new graduate? Has Covid been a pain in the arse? Was there any aspect of podiatry that you found more difficult or challenging than expected? When you did your work experience, did you experience both good and badly run podiatry businesses?  Do you feel the university prepared you for the real world? Is there any aspect of podiatry you think the university could have put more emphasis on? Where do you see podiatry in the next five to ten years? In addition to the above questions, there was also some great banter around: Valuing ourselves as clinicians  Enjoying the scope of treatment podiatry provides Offering the best treatment options Focusing on the patient's feet, not their wallet  Also, if you get the chance, check out StudentPodiatrist on Instagram.  If you have any questions about this episode, please email me at tf@tysonfranklin.com. If you want to learn more about my next 12-Week Podiatry Business Reboot, or the Podiatry Business Owners Club on Facebook, please follow the links.         .            

Have you ever considered or been offered the opportunity to buy into an existing podiatry business and becoming a partner? If you have, it’s a huge decision, and there are many things to consider. My guest, Dr Todd Brennan is a partner in Healthy Feet Podiatry in Tampa, Florida and his former business partner, Dr Leo Krawetz, who was also a guest on this podcast with Todd, Ep 021: YouTube Legends passed away unexpectedly in August of this year at the age of 53. Leo’s sudden passing is what promoted this particular episode. Not only did I want to pay tribute to the great man, often referred to as the man with the largest smile in the world, but I think Leo’s passing highlighted an area in business partnerships that is often overlooked, the health status of your potential partner. More often than not, the person buying into an existing podiatry business will be younger than the current owner or owners; therefore, the health status of all partners is an important factor. What happens if…? On this episode, Todd and I discuss: What to look for to make sure it is a good partnership? The health of your future partner? Things to consider before going into a partnership? Defining specific roles and decision making. What to look for when buying into a practice. The importance of steady growth over sudden growth. Why you must get along in the first instance. Not sweating the small stuff. Final Tip  It’s okay to be a high paid associate, but if you want to be a business owner, you need to look at the big picture and be prepared to make certain concessions. Whether you own 48% or 50% of the business is not as important as understanding the big picture of the partnership, it’s only a 2% difference.   Todd was also on Ep 111 - The Foot Print Hunt with his wife, Leslie. If you have any questions about this episode, please email me at tf@tysonfranklin.com. If you want to learn more about my next 12-Week Podiatry Business Reboot, or the Podiatry Business Owners Club on Facebook, please follow the links.           

Have you ever considered moving to the USA and doing the DPM program? If you have, it's not for the faint-hearted as my guest will explain.  Dr Rimi Statkus received his Bachelor of Podiatry in 2006 from La Trobe University in Melbourne, Australia. Upon graduation, he moved to Hobart, Tasmania focusing on sports medicine and diabetic limb salvage. He did this for over 6 years before deciding to move to the US to do the DPM program and advance his surgical skills. In 2016, he completed his Podiatric Medical degree at Midwestern University in Glendale, Arizona, before moving to Chicago to complete his surgical residency at Rush University Medical Center. This is where he met Dr Patrick McEneaney, from Northern Illinois Foot & Ankle Specialists, who has also been a guest on this podcast three times: Ep 108: You Cannot Manage 10 Clinics Yourself  Ep 074: 8 Business Tips During COVID-19 Ep 048: Rapid Business Expansion Final Tip "Keep growing and be on a perpetual path of learning." If you have any questions about this episode, please email me at tf@tysonfranklin.com. If you want to learn more about my next 12-Week Podiatry Business Reboot, or the Podiatry Business Owners Club on Facebook, please follow the links.   .           .                

Dr Sami Tabib is a podiatrist based in the Dubai and Abu Dhabi in the United Arab Emirates. He obtained his DPM degree from the New York College of Podiatric Medicine, and he always had a goal to take his podiatric skills to the UAE, which he did 18 years ago.  Sami is also the clinical director for the fit feet program at the Special Olympics in the UAE, and more recently he has been appointed assistant clinical professor at the University of Sharjah, College of Medicine. If you want to connect with Dr Sami Tabib, please visit his website https://dubaipodiatrist.com/ If you have any questions about this episode, please email me at tf@tysonfranklin.com. If you want to learn more about my next 12-Week Podiatry Business Reboot, or the Podiatry Business Owners Club on Facebook, please follow the links.   .           .                    FREE DOWNLOADS: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business. 12 Secrets to Get More People Through Your Front Door.

Nicola O'Brian is a UK based podiatrist who has suffered Lipoedema for most of her life and on this episode, she openly shares her painful story, which I feel we can all learn from.  Nicola explains how to diagnose lipoedema, why it is often misdiagnosed and confused with lymphoedema and obesity, and the important role podiatrists can play in managing this condition.  Nicole was also on Episode 105 - Cosmetic & Aesthetic Podiatry Related Article: Dr Karen Herbst If you have any questions about this episode, please email me at tf@tysonfranklin.com, or you can connect with Nicola at nicolaobrian@loveyourfeet.co.uk. If you want to learn more about my next 12-Week Podiatry Business Reboot, or the Podiatry Business Owners Club on Facebook, please follow the links.  .          .                    FREE DOWNLOADS: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business. 12 Secrets to Get More People Through Your Front Door.

Drs Todd & Leslie Brennan are podiatrists in Florida, USA and they have written a children's book titled The Footprint Hunt.  On this episode, we discuss the process they went through to write their first children's book, which I think will be one of many. We open the episode discussing how they met in Podiatry School, their romance and the progression of their podiatry careers.   If you want to buy a copy of The Footprint Hunt, it is available on Amazon.  Todd was also my guest on Episode 21: Youtube Legends.  If you have any questions about this episode, please email me at tf@tysonfranklin.com. If you want to learn more about my next 12-Week Podiatry Business Reboot, the Podiatry Business Owners Club on Facebook or Sound Content and learn how to turn your basic blog articles into more exciting audio files, please click on the links.   .           .           .           FREE DOWNLOADS: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business. 12 Secrets to Get More People Through Your Front Door.

Colin Power is based in Hervey Bay, Queensland, Australia. After more than 30-years in the podiatry profession, he is still very curious, and he believes curiosity is far more important than passion. He has had an amazing career both in and out of podiatry, and all this experience has given him a unique approach to how he now treats his patients. In addition to this, he needed to have open-heart surgery at 40-years of age, and this also gave him a new perspective on what is really important.  Colin is a Queensland University of Technology graduate, and I had the great pleasure of getting to know Colin while I was a student back in 1985/86.  "Podiatry gives you a life; podiatry doesn’t have to be your life".  On this episode we discuss: Difference between curiosity and passion What it's like to burnout  How to destroy a podiatry business Why COVID will test a lot of current business models It's not impossible to the good at both MSK and wound care. Having an open heart operation at 40-years of age and how that affects your life. Going into a tailspin of self-sabotage The difference between a business owner and a freelancer How podiatry can financially allow you to do other things outside of podiatry.  Implementing Thai Chi into his podiatry business  "If you don’t design your podiatry career, someone else will do it for you". Possibility versus opportunity, there's a big difference.  Taking a customisable approach to treating your patients. There's no one way to treat a patient. Making podiatry fit your lifestyle Being prepared for when shit happens because it's going to happen down the track Knowing when to pivot and stop fighting  Why you should make your adversary your best mentor, always ask yourself: Why are they thinking a certain way? How did they come to that conclusion? Final Tip Create value for your patients in every conversation, don't complain about your problems; that's being a dick.  "If your wife left you and your dog died, write a country song, don't dump your problems on your patients".  If you're not passionate about podiatry, it does not mean you’re a failure, as long as you stay curious. If you're feeling imposter syndrome you have two choices, you can choose to fix it, or you can decide to run with it and let it drive you to become better.  If you have any questions after listening to this episode, please send me an email at tf@tysonfranklin.com 

If you employ new graduates in your podiatry business and you're constantly frustrated by their apparent lack of biomechanical knowledge and clinical application, I think I can shed some light on the problem, and I'm going to play my guitar (poorly) to help explain my thinking.  If you have any questions after listening to this episode, please send me an email at tf@tysonfranklin.com   

Dr Patrick McEneaney has grown his podiatry empire from three clinics to ten clinics in less than twelve months, and he has done it during COVID-19. Who Does That? One thing he has learnt is you cannot manage ten clinics yourself. Dr Patrick McEneaney is the owner of Northern Illinois Foot & Ankle Specialists and was my guest on Ep 048: Rapid Business Expansion, (Nov. 2019), and Ep 074: 8 Business Tips During COVID-19, (April 2020). In addition to his ten clinics, he also employes 17 podiatrists with a total team of 73.  On this episode we discuss: How he has managed to grow his business during COVID The thought process behind this progression of growth How he finds good doctors and then finds the clinic Identifying patients that should be coming back for further treatment  Why you need to know your numbers. Not just what comes in, but how quickly accounts are being paid.  Why you need to connect with your patient The importance of good communication. It's about drawing people into your conversation.  Why patients need to express themselves even if it has nothing to do with the problems. We are not just diagnosticians. Speeding through the consultation is not good for your business. Why you can't manage ten clinics, you have to trust your team and let things go. "Every time they make a decision, even if you don’t like the way they went about it, you’ve got to trust the end result is how you want it to be". Final Tip When you’re interviewing someone you’ve got to have a gut feeling they are a good fit. Hire them, pay them well and make sure you make time to train them properly.  If you have any questions about this podcast episode or you have ideas for future episodes, please email me at tf@tysonfranklin.com. Podiatry Business Coaching If you want to own and operate a Thriving Podiatry Business, there are four vital pieces to the business puzzle.   Marketing - You need a well thought out marketing strategy, not just more tactics.  Systems - You need systems that will support your marketing strategy and your team. Team - You need to develop a team culture that makes your work-life balance easier, not harder.  Diary - Your diary needs to be structured in a way that maximises patient numbers and increases daily profits.  You have two choices: There's the slow approach, where you learn by trial and error and do everything yourself, or you can fast-track your education and business success with one-on-one Business Coaching or join my next 12-Week Podiatry Business Reboot group coaching program.  If you want to know more, please email me at tf@tysonfranklin.com, and we can set up a Zoom Call and have a quick chat to see if I can be of assistance. 

This is part two of a conversation I had with a group of podiatry students from Australia, the UK and the USA. If you missed part one (Episode 106), make sure you go back and have a listen.  On this episode, I asked one specific question. Where do you see the podiatry profession in the next five to ten years?  If you're an employer, I think you'll be interested in hearing their answers, which revolve around respect, imposter syndrome, niching down and where technology fits into our future.  My podiatry student guests include: Sarah Cox - Charles Stuart University (AUS) Josh McGill - La Trobe University (AUS) Ektaa Vadgama - University of Northhampton (UK) Emily Reaney - University of Huddersfield (UK) Amarilys Montalvo - Barry University (USA) Yona Mizrahi - California School of Podiatric Medicine (USA) Diksha Mohapatra - California School of Podiatric Medicine (USA) Also, Yona and Diksha are the hosts of a successful Instagram page @thedpmjourney and Youtube channel TheDPMJourney. And Ektaa also has a Youtube channel Ektaa Vadgama, and I was also a guest on her show. The episode is titled the Tyson Franklin Interview. If you have any questions about this podcast episode or you have ideas for future episodes, please email me at tf@tysonfranklin.com. Podiatry Business Coaching If you want to own and operate a Thriving Podiatry Business, there are four vital pieces to the business puzzle.   Marketing - You need a well thought out marketing strategy, not just more tactics.  Systems - You need systems that will support your marketing strategy and your team. Team - You need to develop a team culture that makes your work-life balance easier, not harder.  Diary - Your diary needs to be structured in a way that maximises patient numbers and increases daily profits.  You have two choices: There's the slow approach, where you learn by trial and error and do everything yourself, or you can fast-track your education and business success with one-on-one Business Coaching or join my next 12-Week Podiatry Business Reboot group coaching program.  If you want to know more, please email me at tf@tysonfranklin.com, and we can set up a Zoom Call and have a quick chat to see if I can be of assistance. 

On this episode, I talk with a group of podiatry students from Australia, the United Kingdom and the United States of America. The students studying podiatry right now are the future of our profession, so all of us need to understand how they think and how they view the profession they have chosen to become a part of.  The full podcast recording is well over 90-minutes, so I decided to break it easier to digest by breaking it into parts one and two. The questions I asked on this episode are: Q1: What areas of podiatry do you like most and why? Q2: How important do you think social media is in podiatry? If you're a current podiatry business and you're considering employing a new graduate soon, I think you'll find their answers very insightful.  My podiatry student guests include: Sarah Cox - Charles Stuart University (AUS) Josh McGill - La Trobe University (AUS) Ektaa Vadgama - University of Northhampton (UK) Emily Reaney - University of Huddersfield (UK) Amarilys Montalvo - Barry University (USA) Yona Mizrahi - California School of Podiatric Medicine (USA) Diksha Mohapatra - California School of Podiatric Medicine (USA) Podiatry Business Coaching If you want to own and operate a Thriving Podiatry Business, there are four vital pieces to the business puzzle.   Marketing - You need a well thought out marketing strategy, not just more tactics.  Systems - You need systems that will support your marketing strategy and your team. Team - You need to develop a team culture that makes your work-life balance easier, not harder.  Diary - Your diary needs to be structured in a way that maximises patient numbers and increases daily profits.  You have two choices: There's the slow approach, where you learn by trial and error and do everything yourself, or you can fast-track your education and business success with one-on-one Business Coaching or join my next 12-Week Podiatry Business Reboot group coaching program.  If you want to know more, please email me at tf@tysonfranklin.com, and we can set up a Zoom Call and have a quick chat to see if I can be of assistance. 

Nicola O'Brian is from ESSEX in the UK, and over the past 20-years she has specialised in Aesthetic treatments, initially coining the phrase “Cosmetic Podiatry”. To be perfectly honest, Nicola hated the idea of Cosmetic Podiatry, in fact, she would be totally offended if a patient even asked about cosmetic podiatry because she was a qualified health professional and health professionals don't do that sort of thing. However, life has a way of putting our egos in check and out of financial necessity, Nicola was forced to temporarily undertake a small amount of cosmetic podiatry work to make ends meet. Little did she know this would take her on an amazing 20-year journey. Not only did she initially Double Her Income, since then you can add another zero, that's also how successful this career pivot has been.  She now supports practitioners to learn contemporary skills to generate increased practice revenue with a range of innovative workshops & CPD courses, such as The Lacuna Method for fungal Nails, Medi-Ped & Pedisafe Nail reconstruction. For more details, you can visit her website www.lyfcpd.com. "Don’t give up and you need to think outside the box. Be a little creative and don’t be frightened to experiment. If someone says you can’t do something, do not listen to them".  If you have any questions about this episode, please email me at tf@tysonfranklin.com, or you can connect with Nicola at nicolaobrian@loveyourfeet.co.uk.  Podiatry Business Coaching If you want to own and operate a Thriving Podiatry Business, there are four vital pieces to the business puzzle.   Marketing - You need a well thought out marketing strategy, not just more tactics.  Systems - You need systems that will support your marketing strategy and your team. Team - You need to develop a team culture that makes your work-life balance easier, not harder.  Diary - Your diary needs to be structured in a way that maximises patient numbers and increases daily profits.  You have two choices: There's the slow approach, where you learn by trial and error and do everything yourself, or you can fast-track your education and business success with one-on-one Business Coaching or join my next 12-Week Podiatry Business Reboot group coaching program.  If you want to know more, please email me at tf@tysonfranklin.com, and we can set up a Zoom Call and have a quick chat to see if I can be of assistance. 

Jay Henderson is the author of The Ultimate Guide To Hiring Superstars. His company Real Talent Hiring, is dedicated to helping employers take the guesswork out of people performance using the Real Talent System—the only objective metric system of its kind in the world. He has a passion for sports psychology and high-performance training, and he takes a scientific approach that measures how people think and how they make decisions. In contrast, most evaluations are use behaviour tools.  Understanding how your potential hire thinks and makes decisions is THE key difference in hiring accuracy, training and team development… ultimately, leading to your success. On this episode we discuss: People don't take action until they make a decision, and you can't decide until you analyse what you perceive around you.  The order is Perception, Analyses, Decision, Action. As we get older, we become more mature, but our biases are relatively unchanged. Think of family members who have never changed since you've known them. Employing people is no different. You cannot change employees; in fact, they can become worse over time as they get more comfortable.  Why your brain won't let you be someone you are not, but you can change your self-image. It's like dipping a blanket in a dye; you may need to do it several times until every fibre has taken on the new colour. And some reapplication may be required.  Why comfort zones are comfortable "Think of your mindset like a rubber band stretched upwards and downwards between your hands. It can snap back down to your reality, where you are now because that's where you're comfortable, or your current reality can snap up to your vision. The one that wins is the one that's most dominant in our minds and emotions".  The power of visualisation, in sport and life. Visualisation is like dipping the blanket.  The role dissatisfaction plays in snapping you up towards your vision.   Why hiring the wrong person can damage your whole team. When it comes to employing someone, you should do it the same way you would market your business looking for the ideal patient.  Why you need to have a careers page on your website, you should always be in recruitment mode.  Final Tip It's really important that you value yourself. Give yourself the gift of taking care of the important things in your business, and do not hire sub-par team members.  "How we think about ourselves is reflected in how we run our business." And on a final note, stop telling yourself the story that there's no one available or there are no good people to employ. This is a negative mindset.  If you have any questions about this episode, please email me at tf@tysonfranklin.com, or you can connect with Jay Henderson at jay@realtalenthiring.com and don't forget if you sent Jay an email you can request free templates, just put Perfect Gift in the subject line.  Podiatry Business Coaching If you want to own and operate a Thriving Podiatry Business, there are four vital pieces to the business puzzle.   Marketing - You need a well thought out marketing strategy, not just more tactics.  Systems - You need systems that will support your marketing strategy and your team. Team - You need to develop a team culture that makes your work-life balance easier, not harder.  Diary - Your diary needs to be structured in a way that maximises patient numbers and increases daily profits.  You have two choices: There's the slow approach, where you learn by trial and error and do everything yourself, or you can fast-track your education and business success with one-on-one Business Coaching or join my next 12-Week Podiatry Business Reboot group coaching program.  If you want to know more, please email me at tf@tysonfranklin.com, and we can set up a Zoom Call and have a quick chat to see if I can be of assistance.   

Dr Sanjay Sharma is from Bangalore, INDIA, and he is the founder and medical director of FootSecure, a chain of podiatric clinics in India, enabling access to quality foot and ankle care for the 1.2 billion population. The India Today Group awarded FootSecure the Best Podiatry Clinic Chain. On this episode, we discuss the complicated road to becoming a podiatrist in India. Sanjay first completed his Masters in General Surgery and then pursued further studies in Podiatric Surgery in Arizona, USA. His interest was sparked after meeting Dr David Armstrong at a conference.   Dr Sharma is one of the few Podiatric Surgeons practising in India, and his main field of work is in Diabetic Foot Wound Management and Sports Injuries in the Foot. At present, he has also trained more than 500 doctors in Diabetic Foot Management. If you have any questions about this episode, please email me at tf@tysonfranklin.com, or you can connect directly with Dr Sanjay Sharma at sanjay@footsecure.com  Podiatry Business Coaching If you want to own and operate a Thriving Podiatry Business, there are four vital pieces to the business puzzle.   Marketing - You need a well thought out marketing strategy, not just more tactics.  Systems - You need systems that will support your marketing strategy and your team. Team - You need to develop a team culture that makes your work-life balance easier, not harder.  Diary - Your diary needs to be structured in a way that maximises patient numbers and increases daily profits.  You have two choices: There's the slow approach, where you learn by trial and error and do everything yourself, or you can fast-track your education and business success with one-on-one Business Coaching or join my next 12-Week Podiatry Business Reboot group coaching program.  If you want to know more, please email me at tf@tysonfranklin.com, and we can set up a Zoom Call and have a quick chat to see if I can be of assistance.