32 minutes | Jun 17, 2019

Starting a podcast

Devin:                   is podcasting the podcast, the podcast about talking about podcasts. This is episode one and on this episode we talk about how to start a podcast and then later on in the episode we talked to Dina Foster, owner of the woman's online network, and we talk about how podcasting has changed her views on broadcasting. So let's get right into it. Podcasts are all the rage right now and there has been lots of money that has been invested into podcasting technology, especially podcast advertising because at the end of the day, a podcast does have to make money to survive. As radio is starting to become less popular due to music streaming services. The need for that human interaction has been created. The one that used to be found in radio, no one was talking to you. That's where podcasts come in. They add back the human interaction with hosts talking to you about different topics, much like a radio DJ would.Devin:                   It has all just become less linear now and it's more on demand. So now a podcast is a digital file, a digital audio file that is available for download or streaming on different devices such as phones, computers, iPods, or any other kind of portable media player. And they tell stories, fiction or nonfiction, and they teach or they can teach you how to do something, self help book type things. They can tell you the news, the most recent news, news, headlines, et Cetera. Um, or they can be based on a completely niche topic that you may be interested in. There are over 500,000 podcasts in the iTunes directory right now. So there's something for everybody. Oftentimes, a podcast will be part of a series, a mini series, larger series, and they can vary in length. So there's no real time constraint of what a podcast has to be.Devin:                   Unlike traditional media where a radio program or a television program would be, let's say 22 minutes of programming and eight minutes of advertising. A podcast is usually distributed through an RSS or really simple syndication feed. You can download a podcast from many different places. Um, some of the more popular places, uh, to download a podcast or iTunes, Spotify, the Google play store, pod bean, there's, there's lots out there. All you have to do is Google download podcasts and you'll get pages and pages worth of results. Some are good, some are bad. A lot of the time a podcast, we'll have a website where you can find more information about that podcast. You can find things like a host's bio, more detailed show notes or anything else that might be related to a podcast. I like to use pocket casts on my phone. I find it works very well. It has a nice interface. It's really easy to submit your podcast to their directory and so they have lots and lots of podcasts on there.Devin:                   A Spotify is another good one. They're putting lots of money and effort into podcasting right now. They recently purchased gimlet media and they even have their own podcast hosting company. So now that we've talked about what a podcast is, let's get into what this episode is about and talk about how to start a podcast. There are a few ingredients that you will need. There are a few ingredients that you will need to start your podcast. The first thing you need to do is decide why you want to do a podcast and what the subject matter of your podcast is going to be. Those are the basics. Once you have those down, there are many variations of what will come. Next, you'll have to decide where you will host your podcast, and this is not an easy task. I went through five different hosts, both free and paid before I finally landed on the one that I'm currently using.Devin:                   There are many good quality hosts out there and many hosts that will not fit your needs. Some are free or inexpensive and some are expensive, but come with a lot of features that you may not need. Now, this is a really big decision and there are a lot of hosts out there. We will be dedicating a whole episode to this topic in the future, so make sure you subscribe. So after you've picked your host, you then have to decide how you will record your podcast and what equipment you will need. You will have to balance quality with price to fit it in with your budget. But remember, audio quality isn't everything. If you don't have good engaging content, you thousand dollars microphone that you just bought is worthless. So what kind of podcast equipment will you be needing? You can use things like zoom, portable recorders. You can go all out and get a road cast or pro.Devin:                   You can use a Mike hooked into your computer, you can use a Mike hooked into your phone. The possibilities for equipment is really endless. And once again, that will be another whole episode that we'll talk about because it's just such a vast combination of equipment that you can use. So then after you have your topic, after you have your host ask, do you have your equipment? You have to decide how often will you be doing this and stick to it. Producing a podcast isn't just going on a microphone and talking. You have to do pre production. So you have to figure out what your episode timelines are going to be, which episode are you going to release next when you're going to release it, et Cetera, et Cetera, script writing, all that different kind of stuff. There's also a few other steps in here that will relate to your podcast and may not relate to others depending on what kind of a podcast you're doing.Devin:                   Um, so things such as booking guests, booking locations, gathering facts, and creating your intros and extras and deciding the flow of your podcast. Now you have the ingredients of really good podcast. So how do you get people to listen to it? You market it, of course, there are many ways that you can reach your potential audience and so many ways it can become very overwhelming and extremely time consuming that you won't have time to podcast. Don't fall into this trap. And what I mean by this is before you start to market your podcast, you have to decide who your podcast is for. And this is probably something you thought about when you were coming up with the topic ideas for the podcast. Once you figure out who those people are, find out what they like and where they'd like to hang out physically and online.Devin:                   An example of this would be if you have a skateboarding podcast, you may want to create flyers and hang them at the skate park or at your local skate shop. You can ask the skate shop to give you a shoutout on their Facebook page or distribute other marketing collateral to their customers to make them aware of your podcast. And in turn, you can give them a sponsorship spot on your podcast. So you have your topic, you have your audience. This is getting expensive, so how do you start to make your money back? There's lots of ways that you can do this. There's a few ways that you can monetize your podcast and it will depend on what your podcast is about and who it's for on how you will do this. The number one way to do it is to get sponsors for your podcasts such as the skateboarding example.Devin:                   You can also get those sponsors to pay you some money to run your podcast. You can monetize your podcast through the different platform hosting platforms. I'm such as pod being, if your podcast is receiving lots of downloads, they will actually monetize your podcast for you and you'll get some kickback from that. But it's not a huge amount of money unless you're getting thousands upon thousands of downloads per day kind of thing. Another way to monetize your podcast is through premium content. Now, premium content means that you can release, tease your episodes, released full episodes, but have some episodes in the bank where you have them behind a paywall that people will have to pay for them to hear them. Um, so almost like a magazine subscription type of deal, people have to pay to read the magazine. So you can do that with your podcast as well.Devin:                   You can also set up a patriarch and stuff like that to have people donate to your podcast. If somebody really likes your podcast, they are likely to help support you, keep doing it because they don't want it to go away. So those are some things that you can do to help monetize your podcast. There you have it, the very, very cliff notes version of how to start a podcast and as we go on through episodes, we will go more into depth into a lot of these topics that we talked about today. If you're looking for a quick and dirty way to start a podcast right away and you have some good content, because remember content is king and if you have good content then all the other stuff doesn't really matter so much, just as long as it's understandable and not annoying to people, then sign up for a free podbean account. You can record your podcast on your phone and get it out there as soon as you're done recording coming up. After the break, we will be talking to Dana Foster. She is the owner of the woman's online network. She is a broadcaster at heart breaking out into new media and is finding that podcasting is the platform that fits her needs. So stay with me after this quick message.Speaker 3:           Spruce tree media is dedicated to helping our environment. That's why 5% of all of our revenue goes towards tree planting in British Columbia. For more information. Visit www.sprucetreemedia.ca.Devin:                   So we're back after this break and I'm here with Da na Foster. Dana. Hi. How's it going?Dana:                    Hi, how are you doing Devin?Devin:                   Oh, I'm fantastic. Thank you for joining me today.Dana:                    Yeah, thanks for inviting me.Devin:                   
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