30 minutes | Jun 3, 2023
Tips About Editing A Podcast – PTC443
Do you feel like you're always editing a podcast? You're an expert in your niche. You don't need to spend all of your time editing. Live in your zone of genius. On this episode, I want to give you some tips about editing a podcast. There are five steps to producing a podcast each week. Those steps are plan, record, edit, publish and promote. You need to do these steps for every episode. But, you don't need to do these steps every week. What you need is a system. Let's see how you can save time in each of those areas to make your system more efficient and give you more time to work with your clients. GET HELP First, let me show you an option. You can always get someone to do all of the dirty work for you. How much time do you spend each week creating your podcast? If you could cut your podcast production time in half or more, how could you better spend the time you save? You could spend time finding clients. Use the time to serve your clients better. Spend time creating more digital products to sell. Double down on your promotion time to grow your show and your business. Let's do some quick math. Take the time you spend each week producing your show. Divide that time by two. Now, multiply that time by four for the four weeks in the month. If you dedicated those hours to revenue generation, how much money do you think you could make? Could you find a few clients to pay you each month by reallocating that time? When you do that every month for a year, how much more revenue would you generate for your business? My team can produce your podcast every week and give you that time back. In addition to the editing, you get coaching with me to improve the effectiveness of your content to grow your business. EDITING A PODCAST The editing and coaching plan will make your show sound great. You record the episode and send the team your audio and video. My team handles the rest. You simply show up and perform. With coaching and editing, you get professional audio editing. The team takes your audio and does the editing. They include noise reduction, volume leveling, mixing and mastering. You will sound great. We will put all of the pieces together, including adding your open and close. We'll put in any sound effects and transitions. You get the finished .mp3 ready to be posted. But, we handle that too. The team uploads your podcast to your audio host. Don't worry about it. You also get professional video editing. The show was recorded as a video. The audio is being used as your podcast. The video can be posted on YouTube to get you discovered. Video editing includes creating your YouTube thumbnail, so your video is ready to be uploaded to your YouTube account. Yep, we handle that too. The team gets your podcast uploaded to your YouTube channel. On top of that, my team will take care of your show notes. How much time do you spend writing show notes? We got you covered. PROMOTION ASSETS Now, we need to promote the show. So, My team also creates an audiogram for you from your show. This is a short clip of audio from the podcast over a graphic representing the episode. You can use this on your social media sites. You will also receive a captioned social media video from your video to help you grow your audience and attract more clients. To make your content stronger and more effective in growing your business, you also get two 60-minute group coaching calls with me each month. We build your podcast profits framework. You get to ask questions and get the help you need. Plus, you get full access to the Podcast Profits Accelerator membership that provides powerful tools and videos to help you succeed. You can spend your time editing a podcast. Or, you can spend your time working with clients and generating revenue. The editing package is just $750 per month for four episodes and videos along with all of the supporting assets. If we go back to the math you just did, how much revenue do you think you could generate if you dedicated those editing, producing, publishing, and promoting hours to revenue generation? You can see the full details and enroll to work with me and my team at www.PodcastTalentCoach.com/editing. Imagine what you could do with all of that time back. Let's get started. PLAN Now, if you decide to continue doing it on your own, find ways to save time. The first of the five steps is plan. It takes time to get ready to do each step. For instance when you are ready to record, it takes time to set up the gear, open the program, adjust your mic and headphones, find your production pieces, get in the right mindset, make sure you have some water and all of the other details. On the surface, it doesn't seem like a lot of time. I bet if you were to time the set up prep time and the time it takes you to shut it all down, you would be surprised that it is probably around 15 minutes. YOUR TIME Next time you are ready to record an episode, time it. Start the clock as soon as you decide to record the episode. Let's say at 2 you decide it's time to head in and record. As soon as you get off the couch and start walking toward the mic, the clock starts. It stops as soon as you hit record. As soon as you have saved the file and finished the session, start the clock again. It stops when you turn off the light and leave the room. The total of those two periods is at least 15 minutes. Four episodes a month is costing you an hour in set up and tear down. If you record all four episodes in one session, you only set up and tear down once. You just saved 45 minutes in your month. This is just one example. The more you can batch your work like this, the more time you will save. Remember, you don't have to do any of these steps at the same time. You don't have to record and edit in the same sitting. You are better off recording four episodes at the same time and then editing all four at another time. Doing the same actions together is where you will save time. CONTENT Planning your episode creation is critical when saving time. Break up planning into four parts. Then, do each part for multiple episodes at the same time. Find the time in your day and week when you are most creative. For some of us that is morning. Others do best at night. Some are better on a weekday at lunch. Others find their creative muse on Sunday mornings. Find your right time. The first part of content planning is creating topics. Spend ten minutes brainstorming as many topics for your podcast as possible. Shoot for 50 different topics. What does your audience what to learn? If you interview guests, who can help you teach them that topic? The second part is selecting your ideal five. Pick five of the 50 topics that you would like to build out as episodes. These could have a theme or they could stand alone. Your choice. Part three of content planning is outlining each episode. For each topic, list three to seven points you could discuss on this topic. Finally the fourth part is adding important details to each point. This episode is a perfect example. I am covering five areas where you can save time. That was the outline I started to build out. Each of the five areas have a few important details, like these four steps of planning. With your planning, you now have five episodes ready to be recorded. You don't have to fight writer's block trying to figure out what this week's episode will be all about. Grab the outline and start recording. RECORD The next step in your process is recording. There are a few ways to save time when you record. We already discussed the idea of saving set up and tear down time by recording multiple episodes at the same time. This is a big time saver. You can also save time recording by setting up a studio that doesn't need to be dismantled each time. If you can swing it, removing the need to set up and tear down can make you more efficient. Finally, you can save time recording interviews by preparing your guest ahead of time. I do not mean you should provide them the questions. Before your interview, you should give them a recording checklist to minimize the time it takes to troubleshoot their tech issues. EDIT You now have your show recorded. If you are using my editing services, you can stop here. You're done. Everything else is being handled by my team. If you're still spending your time editing, let's find ways to save you more time. Editing is probably the area where you can save the most time. The first thing you should do is stop worrying about saying uh and um so much. Very few people notice. It is natural in most conversation. Make it easy to locate your editing points. If there is something you know you want to edit out of your show, leave a short gap of five to ten seconds. This will allow you to visually find your edit. Create a palate for your show. If there are things you use for each episode, such as your open and close, put those pieces in a place you can find quickly each time you edit. Create a system to organize your audio so you can easily find it. We typically inhale before we start speaking. There is a tip you can use to make your edits unnoticable. When you are creating an edit, keep the original inhale. Let's say you're talking, you end a sentence, and begin the next. You suddenly mess up. You start that sentence over and continue on. Now you need to make that edit. Keep the inhale before the original sentence that was messed up. Delete up to the start of the new, correct sentence removing the new inhale. It will sound much more natural. Edit your video first. Then, import the video into your audio editor. You've already done the hard work editing the video. Just use that audio as your podcast adding in your show open and any other necessary podcast elements. I use Hindenburg as my audio software. Some others don't accept video files. Investing in some good, flexible software can save you a ton of time. Finally, create a checklist. This will allow you to know quickly which pieces need to be completed each and every time. You just follow the process. PUBLISH Step four is publishing your episode to your audio host and publishing your video to your YouTube channel. Again, my team is handling this for you if you're using my editing services at www.PodcastTal
27 minutes | May 28, 2023
7 Ways To Better Podcast Interviews – PTC 442
HOW TO IMPROVE YOUR PODCAST INTERVIEWS I was listening to a podcast interview today and got caught up in the nuances of the interview rather than enjoying the conversation. It inspired me to share with you these 7 ways to create better podcast interviews. Podcast Talent Coach was created to help coaches create better content. I saw so many podcasters struggling to create an effective show, because they didn't know what they didn't know. In 2009, I started listening to a lot of podcasts. At the time, there were about 80,000 podcasts. Many of them were hobby podcasts. I had been coaching radio hosts for over two decades while programming various radio stations and building winning shows. As I listened to these podcasts, I thought, "If only these hosts used a few of the tactics we use in radio, their shows would be much more effective at attracting an audience and growing their business." That's when I started coaching podcasters. Over the years, I really started to focus on coaches and information experts. How can we create powerful content to build relationships with our audience and convert those listeners into clients? This is what we had been doing in radio since the late 80s. Now it was time to help these experts do the same with their podcasts. THE INTERVIEW STRUGGLE The show today was making a lot of little mistakes. And, it probably wasn't his fault. He most likely had no one to show him the right way. That interview inspired this episode. I don't want to see you make the same mistakes. You have a powerful show that can grow your business if you create the episodes the right way. I will share some specific examples with you. However, I don't want to reveal the name of the podcast in order to protect his identity. It is not my intention to criticize him. I simply want to help you improve. So, let's get into the 7 ways to improve your podcast interviews. PURPOSE First, know the one thing you want to accomplish. This particular interview meandered through a variety of questions with no real purpose. This podcast is about building a business and creating great content. Here is the order of his questions. Was there a point where you decided to become more popular? How did the shift of balance of work happen? When do you have time to create so much content? How do you have so much time in the day? If you had a different life partner, would it have changed you? (Guest says he won't speak in terms of "have to".) Should single entrepreneurs focus on themselves and not try to have balance? (Again, guest says he won't use the word "should".) How do you find the right partner? Is there a financial number you have in your head that will satisfy you? What is the dumbest thing you've ever spent your money on? Is your brain that analytical when you do anything? Why are you so bullish on AI? What are the basic entry-level jobs when AI is taking them? What do you think of the future of the race if everyone is perfect? What are things people should let go of? (For a third time, the guest says he won't tell anyone what they "should" do.) What is the one thing people shouldn't delegate? (Again, the guest says he won't "should" on anyone.) Do you think people should find a career they're passionate about? (For the fifth time, the guest says he won't use the word "should". Finally, the host says, "You hate the word should".) What is the biggest trait that has allowed you to get where you are now? What would you tell people who don't have the luck you've had? What's next for you? That is roughly 20 questions with some dialogue mixed in. But it doesn't really go anywhere. He starts with creating content. Then the questions move into finding a partner, the guests finances and artificial intelligence. They finally get into career and the future. There was no single big takeaway from this conversation. We have no idea what the host wanted to accomplish. If you want to make your interviews effective, decide what you want to accomplish before you start. PREPARE YOUR GUEST To improve your podcast interviews, prepare your guest. You know your show much better than your guest. Don't leave it to your guest to understand your audience. Before you begin your interview, describe your audience to your guest. If you want the interview to benefit your listeners, your guest needs to know the context of the conversation to tailor it for the audience. Let your guest know if profanity is allowed, how the conversation will unfold, and where they should promote anything. On this particular interview, the host kept making awkward jokes. There were times he would be facetious or sarcastic. The guest wasn't sure what to make of it. Don't assume your guest has heard your show before. If there is something you do on the show, make your guest aware before the conversation begins. STORIES The third way to improve your podcast interviews is through stories. Ask open-ended questions that elicit stories from your guests. This host asked a few questions that had the potential to elicit great stories from his guest. Here are a few: How did the shift of balance of work happen? What is the dumbest thing you've ever spent your money on? When your guest tells stories, it engages your audience. Stories pull in your listener. Facts and information is boring. There are three things you need avoid during your interview. Avoid numbers. It can get confusing and hard to follow in audio form. Next, avoid multiple guests who sound the same unless you use their names often during the interview. This helps the audience follow along. Finally, avoid questions that can be answered with one word, like yes/no questions. Here are a few examples of questions our host asked that can be answered with one word: Was there a point where you decided to become more popular? If you had a different life partner, would it have changed you? Should single entrepreneurs focus on themselves and not try to have balance? Is there a financial number you have in your head that will satisfy you? Do you think people should find a career they're passionate about? Instead, you can ask the same questions like this. Tell me about the point in time where you realized becoming more popular online would grow your business. How were your business results different with former relationship partners than it is now that you've found your wife who enjoys business as much as you? Where was your attention focused with regard to work/life balance when you were a single entrepreneur? What satisfaction did you get when you reached your last financial benchmark? How does passion for a career determine success in business? Shape your questions to create stories on your podcast. CONVERSATION The fourth way to improve your interviews is to create a conversations by listening. If you noticed in the list of questions earlier, there were five times the guest had to say he didn't speak in terms of "should". The host finally noticed after the fifth time. It appears he wasn't listening to the answers. He was just getting through his list of questions. Three powerful questions combined with active listening will create a powerful interview. One possible group of questions could be where were you, what transformation did you experience, and where are you today. You simply need to ask great follow up questions to fill in the gaps. When you listen, you'll discover great questions you didn't even consider asking. STRUCTURE That leads us to the next way to improve your podcast interviews. Have a beginning, middle and end to the structure of your interview. Like we just discussed, you could use where were you, what transformation did you experience, and where are you today. A process could be another structure. What is the first, next and last step to take. Give me an example of success. End with, "Where do I start?" Once you have your purpose and know what you would like your listener to take from the podcast interview, create an interview structure that will get you there. GREAT GUESTS Nex, make your guest look great. So many hosts sound like they want the guest to recognize how much they know. The host will give the entire story of the guest and then ask a question. When this happens, the guest has nothing left to say. The host just gave the entire story. When you know the story, set your guest up to look great. I once had the pleasure to interview country artist Miranda Lambert when she and Blake Shelton were a couple. Before Miranda joined me, I was having a conversation with her representative from the record label. The rep told me Miranda had recently hurt her knee. She had been night hunting with Blake Shelton and got hurt. Host often say, "I heard you hurt your knee night hunting with Blake Shelton. Tell me about that." Well, what is left to say? You just gave away the punchline. Instead, I used that information to let Miranda tell a great story. It sounded like this. YOUR EXPERTISE Finally, leave time to demonstrate your area of expertise. If you want your podcast interviews to help grow your business, you need to look great without taking away from your guest. To do this, offer some great content from you before the interview starts. Don't record this while the guest waits. Instead, edit the pieces together in post production. Include a great call to action. Get people to take their first step with you. Then, use the interview to support what you just taught. GET STARTED I hope this helps. These seven steps can help you create powerful and effective podcast interviews. If you would like to get even more help with your interviews, check out my course "How To Crush Your Next Podcast Interview Like A Radio Pro... Without Decades Of Training And Hours Of Preparation". If you are a podcaster who conducts interviews with guests on your podcast, this course is for you. Others can copy your information, interview questions and formula. But when you use the principles you will discover in this course, you will create unique interviews unlike any other. In this program, you will learn … Why we conduct interviews Your personal why The essential elements of unique interviews 17 most powerful interv
25 minutes | May 21, 2023
Are Podcasts A Waste Of Time – PTC 441
ENSURE YOUR PODCAST IS NOT A WASTE OF TIME Are podcasts a waste of time? Many coaches ask me about the return on investment for their podcast. Your return on investment is defined by two sides of the equation. We want to increase the return while decreasing the investment. So, what is your goal with your podcast? This is the best place to start. You can't determind if your podcast is a waste of time until you determine what you want to accomplish. This is the most common problem with coaches. They are using the wrong strategy, or worse no strategy. You can't hit a target you can't see. ADS ARE A WASTE OF TIME Many podcasts try to make money through ads and sponsorships. If you struggle to generate revenue with your podcast, stop chasing ads. With sponsors, you only make money once. Most podcasts aren't big enough to attract large sponsors with big dollars. And, your audience doesn't want to sit through a bunch of ads. Instead, use your podcast to market your services, network with others, and connect with prospects. When you use this strategy, you get paid every time something sells. You create relationships with experts who can put you infront of other potential clients, and you connect with people who can pay you. Use your podcast to build relationships. PEOPLE AREN'T BUYING NOW Research shows that only 3% of your market is buying now. They have an issue and are searching for a solution today. Another 7% of the market could be talked into buying today. These people may not be thinking about their problem as much as the first group. But if you mention it, they remember they have the problem and need the solution. The other 90% aren't in the market for a variety of reason. These people may not need a solution today, but could in the future. They might not think they need it, because they need more education and information. Or, they could be loyal to another brand and need a lot of nurturing. If you are only selling, you are missing this critical 90%. However, you connect with this group when you focus on creating relationships. Nurture over time. NOT A WASTE OF TIME The other side of the ROI equation is decreasing your time. There are a few ways to do this. First, batch your work. Don't try to outline, write, record, edit and publish your show all in one sitting. It requires different parts of the brain. Instead, outline and write a few episodes at one time. Record a few episodes at one time. When your brain is in the creative zone, maximize the output with multiple episodes. You will be much more productive. Next, create a folder of recurring files. This would include your prerecorded show open, your close and any sound effects. A dedicated folder makes them easy to find. To save time, do what only you can do. If somebody else can do it, delegate those tasks to others. Only you can share your superpower. You are the only one that can be you. However, others can edit and publish your show. Others can create your show notes and graphics. This is a waste of time. Let's say you spend 8 hours a month editing and publishing your show, creating your graphics and writing show notes. What kind of difference would it mean for your business if you spent a full workday having sales conversations and serving clients? Spend your time doing money-making activities as much as possible. Move the other activities to other people whenever possible. CREATE A PROCESS Let me help you create a strategy to attract your ideal clients while saving hours of time and energy every month. Register for my next workshop. We will build your podcast profits strategy and save you a ton of time. Register at www.PodcastTalentCoach.com/workshop. During the powerful "How To Get More Clients With Your Podcast" Workshop, you will: Discover FIVE unique ways to attract your ideal clients Walk away with your custom strategy to consistently gain clients with your podcast Be perfectly clear on the exact next steps to take to implement your plan Get individualized help to get your questions answered live and ensure you are on the right track to implement your strategy Understand exactly how to get started Though I am always creating new workshops at that link, this next event happens on Monday, June 19th 2023. You can register to join this workshop at www.PodcastTalentCoach.com/workshop. I can't wait to see you there. If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.
43 minutes | May 13, 2023
Monetize Your Message – PTC 440
HOW TO MONETIZE YOUR MESSAGE We know who we help and what we help them do. But, have you ever considered how you monetize your message? You might say, "Yeah, Erik. I'm a coach." Or you might say, "I help people find a new career or launch a business." Those concepts are "what" you do, and not necessarily "how" you do it. Your "how" might include one-on-one coaching for six months at a time. You might offer a six-week course that helps clients achieve success. Those ideas would be your how. It is the vehicle that you actually sell. There are a variety of ways to monetize your message. MONETIZE YOUR PODCAST Your podcast gives you a great opportunity to attract your ideal clients. You can interview potential clients and open the door to that relationship. Your podcast content could demonstrate how you help people. Then, you could invite them to work with you. I have clients that use their podcast to sell affiliate products and services. You can't monetize your podcast until you figure out what you're selling. How will you monetize your message? To generate revenue, you need to determine how you will package your knowledge for people to buy. HIGH-LEVEL MONETIZE My business really took a turn when I developed my high-level, Podcast Profits Concierge offer. I often heard experts say it is just as easy to sell a $9,997 offer as it is to sell a $97 offer. That sounded crazy to me. Surely more people would buy a $97 offer than a $9,997 offer. And, that may be true. However, it takes a sales conversation to sell either one. It also takes great follow-up. When people invest in a $9,997 offer, they are more likely to take action. They have more skin in the game. When people invest in a $97 offer, it doesn't hurt as much if they don't implement. I find that people don't use the program as much when it is inexpensive or free. But the biggest difference in selling the $97 offer and the $9,997 offer is the quantity you need to close. You need to close over 100 $97 offers to earn as much as one $9,997 offer will generate. And, you still need to follow-up with, onboard, nurture, and deliver the offer to all 100 people that purchased the $97 offer. Or, you can do it all once with your $9,997 client. Rather than selling more of my $29 workbook, or $197 recorded course, or $497 group coaching program, I spend more time trying to find high-end clients for my Podcast Profits Concierge program. PODCAST PROFITS CONCIERGE The Podcast Profits Concierge program is a full done-for-you program that will produce and post your podcast, YouTube video, and show notes. We also create your social media assets. You simply show up and perform. Our team does the rest. Podcast Profits Concierge also comes with one-on-one coaching with me and group coaching inside the Pocast Profits Accelerator. All for $2,000 a month. Imagine how many clients you could serve if you weren't spending all of your time producing your podcast. You just show up and perform. Then spend the rest of your time growing your business. Enrolling one client in Podcast Profits Concierge is equal to enrolling 40 people in my 6-week group coaching program. To monetize your message, develop your high-end offer. Then, warm up potential clients with your smaller offers. Treat them well and serve. Once they see your magic, they'll understand the transformation you offer with your high-end program. On this episode, I have a great conversation with two of my colleagues. I've worked with these two in a variety of ways over the years. What they offer is true gold. It was my goal to interview each of them. I was lucky enough to get them both at the same time for a powerful conversation around how to monetize your message. MONIQUE MCDONALD Monique McDonald is known to many as "The Magnetic Voice". She is a Grammy-nominated, award-winning vocal specialist and charisma coach and the Founder and Director of The Magnetic Voice Group. Monique and the Magnetic Voice Group provide a safe space for performers, public speakers, ministers, and visionaries to explore and develop the power and unique colors of the human voice and charismatic communication. You can find her at https://www.themagneticvoice.com. She is here to show us how to monetize your message through speaking. JAY FAIRBROTHER Jay Fairbrother is the Mastermind Guy. He runs SixFigureMasterminds.com. This is where he teaches Coaches, Speakers and Solopreneurs how to create and launch mastermind groups to scale their business while creating more impact. The signature program of Six Figure Masterminds is Mastermind Mastery: Create and Launch Your High-End Mastermind in 60 Days! Jay recently registered a few hundred for his latest workshop. He is here to show us how to monetize your message with masterminds. CONNECT TO MONETIZE YOUR MESSAGE You can find Monique McDonald at https://www.themagneticvoice.com. Jay can be found at SixFigureMasterminds.com. These are just two of the powerful ways to monetize your message. If you want to start using your podcast to generate revenue, you need to first determine exactly how you will monetize your message. Define your high-end program. What bleeding-neck problem can you solve quickly? People will pay for quick and easy. Make it fast, and make it easy. Then, price it accoringly. You will generate cash. If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.
25 minutes | May 6, 2023
Jill Lublin On Publicity – PTC 439
If you want to grow your audience and attract your ideal clients, you need to get in front of new prospects. You need publicity and visibility. If you keep talking to your current audience, your current email list and your current social media network, you won't grow. Those people are already in your circle. You need new connections. LINKS Here are the links mentioned in this episode: Jill's Publicity Crash Course free gift - www.PodcastTalentCoach.com/Jill. Apply for a strategy call with me - www.PodcastTalentCoach.com/apply. PUBLICITY Many think publicity is getting mentioned in the media. But, it is much more than that. Publicity is defined as extensive mention in the news media or by word of mouth or other means of communication. It's all about getting other people to talk about you. Studies show that most podcast listeners discover a new podcast through word of mouth. They hear someone mention it. This doesn't necessarily mean somebody personally told them. They may have heard about it on another podcast, saw somebody mention the show on social media, read about it in an article, or various other ways. If you want to grow, get people to mention you in other forums. Appearing on other podcasts is a great way to get discovered. YOUR STRUGGLES So many coaches struggle to grow their business with their podcast, because they don't have a strategy. They have no strategy to grow their audience. There is no strategy to keep listeners coming back every episode. And they have no strategy to turn those listeners into clients. If you are frustrated by the ineffectiveness of your podcast, if you feel like you can't keep dumping time and effort into a show that isn't growing your business, you and I need to talk. Let me show you how to turn your listeners into clients. I'll show you how you can show up and perform while leaving the editing and publishing work to others. Spend your time working with your clients and growing your business. You've wasted enough time trying to figure it out on your own. Let me give you a strategy call as my gift. If you are a coach who loves their podcast, but is frustrated with the weak return on investment, there is a better way. Apply for a strategy call with me at www.PodcastTalentCoach.com/apply. You and I can develop a plan for you to get more clients, have more time and make more money. You can apply at www.PodcastTalentCoach.com/apply. Let's talk. JILL LUBLIN On this episode, let's start by growing your audience. Jill Lublin is an international speaker on the topics of Publicity, Networking, Kindness and Referrals. She is the author of 4 Best Selling books including Get Noticed...Get Referrals (McGraw Hill) and co-author of Guerrilla Publicity and Networking Magic. Her latest book, Profit of Kindness went #1 in four categories. Jill is a master strategist on how to position your business for more profitability and more visibility in the marketplace. She is CEO of a strategic consulting firm and has over 25 years experience working with over 100,000 people plus national and international media. Jill teaches a virtual Publicity Crash Course and consults and speaks all over the world. Jill leads an intentional kindness community and hosts the Jill Lublin Show. It is a podcast where Jill highlights the achievements of coaches, speakers, and authors. Today, she gives you some of her best publicity tips and strategies. Enjoy my conversation with Jill Lublin. You can get Jill's Publicity Crash Course free gift at www.PodcastTalentCoach.com/Jill. If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.
33 minutes | Apr 30, 2023
Creating Engagement – PTC 438
Coaches will often tell me they struggle to create engagement with their audience. Does that sound familiar? People don't opt in for your lead magnet. Nobody is emailing you with questions. You aren't getting any discovery calls with clients. Does it sometimes feel like you are talking to yourself with nobody on the other end of the line? MORE DIFFICULT On this episode, I want to give you 7 steps to generate more engagement with your audience. I also want to give you 75 Ways to Drive Engagement. It is a free download at http://www.PodcastTalentCoach.com/engage. You might be making the problem more difficult than it needs to be? The solution is easy to understand, yet difficult to execute properly. Through all of my research and years of experience in both radio and podcasting, I've discovered a few key steps to create interaction. We are going to cover 7 steps to create more listener engagement. Some of these steps may sound a little too simplistic. Just remember … don't make it harder than it needs to be. Step back and ask yourself if you are truly executing on each step to the fullest. 1. ASK THEM TO ENGAGE When Oscar came to me for coaching, he had a great podcast. But, he was struggling to get any clients from the show. His podcast is called "Deep Listening – Impact Beyond Words". Oscar helps leaders be better listeners. As I listened to his episodes, it occurred to me that Oscar did a great job interviewing his guests and make them look amazing. However, he never explained what he did or made an invitation for listeners to work with him. We restructured his podcast, and he now uses it to introduce prospective clients to his services and lead them to hiring his consultancy. If you're not getting engagement, you may not be making enough invitations. How do you expect your listeners to know you want them to be part of your show or work with you if you don't ask? Be sure to make your request specific. Tell your listener exactly what you want her to do. If you want engagement, you need to ask for it. 2. MAKE IT EASY TO ENGAGE Your listeners don't want to jump through a lot of hoops to create engagement. I was working with a client earlier this week. He helps leaders and organizations thrive by facing their challenges. His podcast is built around his book with the same content. On his podcast, he would suggest people go to Amazon and search for his book. Unfortunately, there are about six other books with a similar title. If you made a subtle change to the title, you end up with the wrong book. If you have ever searched Amazon for anything, you know how challenging it can be. We added a redirect with his website that takes people straight to the book. Rather than searching for it, people could go straight to a URL and get the book. One step and super easy. When you ask your listeners to connect with you, you might be using social media, your website, e-mail, voicemail, or a number of other methods. Simplify it. Create one contact page on your website containing the info to avoid the need for a laundry list during your show. Then, always provide that one contact source. You can see my contact page at https://podcasttalentcoach.com/contact/. NO CHOICE By using that one page, you also prevent your listener from getting caught in the decision paradox. If a listener is given the choice between multiple options, they don't want to be wrong. So, they make no decision to avoid making a mistake. Only give them one option. Also, make your questions specific, so they don't have to think. Give your listener a question to answer or specific piece of information to provide. My client I just referenced would end his show by telling his listeners to email him if they have any questions. We restructured that to ask a specific question around the topic of the episode. If he was talking about motivating a team, he would invite listeners to reach out with their motivation struggles. This is much more specific. If your listener isn't forced to be creative and "work" to create content for your show, you will have more success creating engagement. 3. BE A STORYTELLER FOR SUCCESS As you create your podcast, become a great storyteller. Great storytellers create fans. One of my favorite podcasts to learn the art of storytelling is Speak Up Storytelling with Matthew Dicks. Matthew is an internation bestselling author. He has been published in many magazines. But best of all, he is a 56-time Moth StorySLAM champion and 9-time GrandSLAM champion. Matthew is hilarious. And his stories are amazing. You can learn a lot about storytelling by listening to his podcast. https://matthewdicks.com/podcasts/ Your podcast cannot survive on information alone. Artificial Intelligence has the information market cornered. You need to separate yourself by using your story and personality. That's how you become unique. Interest in your story never remains constant. Your information can only become entertainment when interest is rising. If interest is falling, the show is becoming boring and is no longer entertainment. A great story continues to develop the plot and raise the interest. Have you ever sat through a long, monotonous story that never seems to end? You stare and wonder if the speaker actually has a point to this monologue. You pray for your cell phone to ring and save you. That scenario is exactly what you want to avoid with your podcast. Practice becoming a great storyteller. Stories help define your character and personality. You should always be yourself. It is difficult to play a character consistently and tell great stories. Your true feelings and identity will always be revealed in the stories you tell. If you are successful hiding your true self, you simply are not telling great stories. Vivid details and interesting points that stir emotions in your listeners can only come from your true feelings. Reveal your true character. Storytellers create raving fans. 4. FOCUS ON HELPING OTHERS Zig Ziglar had many great quotes. One of my favorites is, "You can have anything you want in life just as long as you help enough other people get what they want." How true that is. As you turn your information into engaging entertainment with your podcast, keep in mind that helping people is part of the foundation of a strong relationship. If you take, take, take, your relationship won’t last long. If you are there to give and help, you will develop friends for life. Ziglar is a great example of helping people. His speeches always offered great tips to improve your life, sales or attitude. He also had great books, CDs and other products he sold. I'm currently reading "Secrets to Closing the Sale". I had the great fortune of seeing him live before he passed away. His recordings fill my library. He has so much good stuff. However, most of Zig's time was spent on helping others. There is a lot of free Ziglar information available. He would always help others and eventually sales would come his way. Get what you want out of life. Focus on helping others. 5. MAKE IT ABOUT THEM If you want people to engage, there has to be something in it for them. Make them care. Have you ever had a conversation where the other person only talks about themselves? We had a competitor in radio. He attended a lot of the same events we did. Everytime we would run into him, he would always steer the conversation to him. He was the kind of guy that couldn't read a room to save his life. One time we were backstage to meet an artist. There were about 10 of us in the room waiting for the band to come in. We were all standing around making small talk. Finally, the band came in and started their introductions with him. Big handshake and hug as if they were best friends. The band makes their way around the circle and finally get to us. Now, my wife and I had known these guys for years – well over a decade. They know our kids, we know their kids. We were there when one of them started dating his wife, who we knew her before he did. We really go way back. He asks us about our kids. We mention that the last one just graduated high school. He says he can't believe it. It was just yesterday they were this high. You know how time flies. My wife says, ?Yeah, you've seen them grow up. It's crazy. And you're expecting your third child." A big smile comes over his face. Just then, the competitor guy jumps in. "Yeah, we go way back to the club days, remember that? Remember when you played Bob's Country Bunker?" Or whatever the club was. CELEBRATE OTHERS Here was a great time to celebrate this artist and a huge moment in his life of expecting another child. In fact, it wasn't really general knowledge. He was a bit surprised that we knew. My wife has just chatted with his wife about it on Facebook. So instead of making the moment about the guest of honor, radio guy jumps in and makes it all about him. People don't want to hear about you. They want to hear about themselves. Here is a great video about making your message about your audience. This is from BJ Bueno, author of "The Power of Cult Branding". https://cultbranding.com/ceo/mirrors-vs-bullhorns/ This shows the great power of focusing on your listeners and clients rather than focusing on you. 6. TEASE AND SET UP THE NEXT EPISODE Prepare your audience to participate. Let them know the topic for next week. Then, ask them if they have a question about that particular topic. If you have a guest, ask if there is a question they would like you to ask. Michael Hyatt does a great job at this on his podcast. I had a morning show team that would say, "We are interviewing Blake Shelton tomorrow. If you have a question you'd like us to ask him, send it to us." This would create great engagement with the audience. It promoted the interview on the next show. But more importantly, it got the listener invested in the interview. They were part of it. Even if you don't use the question, you still create engagement. You can't use every question. But you can interact with every email. 7. THANK YOUR AUDIENCE Thanks for listening. I appreciate the time and help you give me every week. It is such an easy way to strengthen your relationship with your audience. Your listeners have given you something they c
31 minutes | Apr 22, 2023
Should I Rerecord and More Questions – PTC 437
On this episode, we are answering podcasting questions. What is the difference between downloads and listens? How can I see around the mic? What is the best way to approach guests? Should I rerecord old episodes. Plus other great questions. YOUR QUESTIONS If you have a question, you can always shoot me a message. You can find my contact info at www.PodcastTalentCoach.com/contact. Or better yet, let's have a conversation. If you have a published at least a dozen episodes and aren't sure where to go from here, or you're not seeing the progress you'd like, apply to have a complimentary strategy call with me. You and I will get on a call, determine where you are, define where you'd like to go, and develop your strategy to get there. You can apply www.PodcastTalentCoach.com/apply. If we like each other and I have a resource that will help you, we can have that discussion. But this call is all about creating your strategy and getting clarity. HOW OFTEN? I’m just staring to podcast. How often can one record a postcast? One episode per week or more? -Jay This is one of those questions I get quite often. There is no secret answer. People are creatures of habit. Your goal should be getting them in the habit of listening to your show. If you publish less than once a week, it is hard to build a habit. Humans are built around the workweek. Things happen on a weekly basis. Our recycling gets picked up every other week. I can't tell you how many times we have forgotten to put it out. We always ask, "Is it this week or next?" The recycling bin is right in front of me and I can't remember. Imagine how difficult it is for your listeners to remember. On the other hand, more than once a week is a challenge for you to maintain. Multiple episodes require more time. If you have the bandwidth, feel free to do more than once a week. But one episode a week should be the minimum. Create habits. DOWNLOADS VS. LISTENS This might be a silly question, but are downloads and listens the same metric? -Travis No questions are silly. Downloads and listens are not the same. When your phone downloads your episode, that counts as a download regardless if you've listened or not. Now, an a IAB download is a little different than a download. IAB is short for Interactive Advertising Bureau. An IAB download removes any IP addresses or user agents that are on blacklists. It also ensures at least one minute of playable content is downloaded. Your IAB downloads will be lower than your standard download number. Listens count those users who actually pushed play on your episode. Your podcast name and description get people interested enough to download your show. The name of your episode will get people to push play. Therefore, don't call your episode "Episode 72". That will not entice anyone to push play. Plus, nobody is searching for “Episode 72". Give your episode an exciting title that creates some anticipation and makes the listener push play. ARTWORK Do you recommend me putting my photo on my podcast artwork? -Jeanette This is sort of an extention of the last question. The purpose of your artwork is to get listeners to stop scrolling through their app when they are looking for something to consume. You want your artwork to catch the eye of your listener. A few things will do that. First, use your photo. Faces capture attention. Next, use a big font. Too many podcasters want to add the description of the show and the tag line on the artwork. Keep it clean. Finally, use white space. It doesn't necessarily need to be white, but it does need to be blank. Space will catch the eye. Open your favorite podast app. Scroll through a niche to see which artwork catches your attention. WHAT'S MY TOPIC I started the process of starting a podcast about 2 years ago. Bought everything I needed, set up all my accounts and software. Then, I sat down and started trying to come up with my niche and topic for the podcast. That’s as far as I got. I have gotten very discouraged with not being able to pick one thing to talk about, so much so I actually spent 4 months not doing anything related to a podcast. Can you help? -Austin You're starting at the wrong spot. Rather than starting with a podcast, start with a topic that you love. First, find a subject that consumes your conversations. When you are sitting around with friends, where does the conversation typically go? In your spare time, what do you do? What do you typically read? What shows do you watch? These are the topics you love. Start there. Once you have a topic, how will you make it unique? What is your unique approach? How can you incorporate your story? What opinion do you have? Nobody lacks information. It is at our fingertips at the blink of an eye. You need to add your story, personality and opinion. Here is the bottom line. This isn't forever. If it doesn't work, you can try something new. But, nothing will happen until you get started. Pick a topic you love and push "go". Just get started and see what happens. You can always adjust as you go. GUESTS How should I approach guests to be on my podcast? -Reynard Reach out with the benefit for them. Ask yourself a few questions. Why would they want to be on your show? What do they have to promote? Many podcasters feel they are too small to attract guests. Now, you might be too small for Seth Godin or Gary Vaynerchuk or the President of the United States. But, most smart marketers will take the opportunity to appear on a show. They understand the long tail benefit of an interview. People might find the interview years down the road. It also helps their search results. Podcasters make the mistake of saying, "I think you would be a perfect guest for my show, my audience would love you, and your content is perfect for my show." Your potential guest doesn't care. Instead, tell them, "I see you have a new book coming out. I would love to help you promote it." Or, "Your new course looks amazing. I would love to help you get it in front of my audience." Nobody has ever asked me about the size of my audience before they accepted an invite to appear on my show. You can also sweeten the pot by telling them how you promote the episode. If you share it with your email list or social media following, take credit for that. At the end of the day, you won't get a "yes" from everyone. Send out a few invites and adjust the strategy based on the results. REFERRALS Finally, ask each guest for a referral for a couple more guests. "I've had a great time today. This was such a great conversation. I'm always looking for great guests. Who do you know that should be on this podcast?" When they give you a few names, ask them to send an introductory email. You can take it from there. If you're doing an episode a week, you only need 52 interviews for the entire year. RERECORD Should I go back and remaster/rerecord earlier episodes now that I've got a better setup/equipment and learned more on the recording program I use? -Crystal No. There is no need. You will get much more traction by focusing on your new content rather than trying to make old content sound better. Many podcast listeners understand that episode 100 will be much better than episode 10. And episode 400 will be better than episode 100. If you watch the first season of Shark Tank, the set is clunky. The hosts are clunky. The camera shots are sharp. Is Shark Tank recreating those episodes? Would the creators of the Simpsons go back and refresh the first two seasons now that the show is in syndication? Nope. They just move on. Spend your time creating new content. You'll make more progress. MIC POSITION How can I position my microphone in such a way that I can see my screen? I want to be able to read my notes without shuffling papers around. The mic is right in front of me and I cannot see the screen in front of me. -Edwin You shouldn't talk directly into your mic. This create plosives and other issues. Instead, move your mic a little to one side so it is aimed at roughly 60 degrees to your mouth. This angle will prevent the plosives. It will also move it out of your line of sight. Using a boom arm will help. This suspends the mic in the air. It will help you move your mic out of the way. ANSWER YOUR QUESTIONS Let's get your questions answered. If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.
26 minutes | Apr 15, 2023
The First Step to Grow Your Audience
The first step to grow your audience is obvious. You've heard it many times before. But, it is likely you have done it thoroughly enough. Maybe you've done it, but it has been a long time since you've considered it. YOUR FILTER This critical step serves as the filter for all of your content. It makes your audience growth strategy crystal clear. When you've completed the step, you'll know exactly which experts will make the perfect partners. If you hope to grow your podcast audience, your first step is to identify your ideal listener. And your ideal listener isn't entrepreneurs, or athletes, or anyone who wants to invest, or Christians. You don't have enough time, energy and money to find "anyone who wants to invest". That is everyone. You can't afford to reach everyone. THE RADIO AUDIENCE When I first started in radio in the late 80s, my first full-time gig was doing overnights at a Hot Adult Contemporary station. We basically played top 40 music after it was deemed same enough for your mom. Let's say I tell you we target moms between 25- and 45-years-old. Can you picture her in your head? Do you know where to find her online? Do you know what she needs, wants and fears? Our ideal listener wanted to be cool, but not so cool that she was listening to the lastest hits from some brand new artists. After Bobby Brown and Paula Abdul became superstars on Top 40 back in the late 80s, they were safe enough for Hot AC. At this radio station, we targeted a 36-year-old woman who worked in healthcare. She had a college degree. Our ideal listener was married, and had 2 kids. One kid was in middle school and one in grade school. Combined, her household income was $80,000 a year. She loved music when she was younger, but with kids was unable to keep up with the latest and newest bands. Most of her discretionary income was spent on family activities with the kids. The biggest fear of our listener was getting old and being the uncool mom. Turning into her mom was not something she wanted to do. So, she would attend two big concerts a year to stay connected and feel young. Can you envision her in your mind's eye? Do you have an understanding of what she needs and wants? How much clearer that definition than moms between 25- and 45-years-old? OUR FILTER Now that we had our ideal listener clearly defined, we knew what content to provide. We knew what music to play, what contests to conduct, and what topics to discuss. When it came to advertising our radio station, we knew exactly where to find her. We knew what television shows to advertise on and what events to sponsor. Everything we did went through that filter. As we develop our business around our podcast, we strive to build trust. In order to build trust, we must develop relationships with our listeners. In order to build the relationships, you need to know the person. Friendships are created when you truly know as much as possible about a person. This is the reason it is crucial that you define your single target listener. Think of your best friend. How much do you know about that person? Hometown, birthplace, high school, favorite food, pets, siblings, that time she got in trouble in college. I'm guessing you weren't there for every event. She probably told you the stories. It is about trust. AVATAR Many podcasters refer to their target listener as their avatar. This person is the single individual around which you create all of your content. To develop your business, you need to define your niche. Your focus on your niche helps grow your community. The ideal customers within that niche gives the focus the power. Many people use niche, target and avatar interchangably. The there are actually quite different. Your niche is a focused segment of a bigger market. In my radio example, our niche would be moms. The target audience is part of that niche who share similar demographics. In our example, our target are moms between 25- and 45-years-old who enjoy current, pop music. Your avatar or ideal client is a detailed profile of a single individual. In our example, our ideal listener is the woman we just described. You can download my free Ideal Target Listener Worksheet at PodcastTalentCoach.com/listener. ONE PERSON Your audience is comprised of individuals. Regardless of the number of listeners you have, you are creating one-on-one conversations with each of them. Audio is a very personal medium. Most people listen with headphones and while they are alone. You are literally in their head. Your listener is exercising, or walking the dog, or driving. And, they don't want to be by themselves. She listens to you for companionship. Talk to her that way. This is not a group of listeners. This is one, single listener. You cannot hit a target you can't see. Decide what the bullseye looks like. When you identify a single person so clearly that you can see him in your mind, you then know where to find him online. You can clearly speak to his struggles and challenges. NOT JUST NURSES TaVona Denise worked with me to build a strong foundation and a powerful "why" for her show. Part of that foundation was defining her ideal listener. TaVona worked as a nurse, but no longer loved the profession. She transitioned out of nursing into a new career and launched her own business. Soon, other nurses came to her asking how she did it. They also wanted to get out, but didn't know how. Nursing was no longer the career they imagined. She wasn't just coaching nurses. She was specifically helping burnd out nurses who wanted to get out and start their own venture. We then got so clear on her ideal client that she could picture that person in her head. TaVona began coaching these other nurses to make the transition and find the career they loved. This quickly became her purpose in life. We got perfectly clear on the woman she helped, what she helped them do and why. Their pains and struggles where perfectly clear. TaVona then built her show around helping these nurses launch their own businesses. After some time, TaVona realized it wasn't launching the business that was her passion. She wanted to help these women launch their next big thing. She pivoted a bit, and now coaches women while living the dream on the beaches in Mexico. That's was a clear focus on your ideal client can do for you. Creating a message that attracts your ideal client to your world is much easier when you have a crystal clear picture of her. Start by completing the free Ideal Target Listener Worksheet. You can download it at PodcastTalentCoach.com/listener. NOT GROUPS Your podcast is for people, not groups. You can learn more about your audience by using a survey like Survey Monkey. However, define the person you want to attract rather than people who are already in your audience. If you want to coach motivatied individuals who are willing to invest in themselves to launch their own business, but your audience is full of people got there looking for something for free and want to get rich quick, we don't want to find more people like them. Define your ideal client. Be careful that you ask questions that your audience will be comfortable answering. Specific income might be too personal. A range might be better. FILL YOUR AUDIENCE Once you have your ideal client clearly defined, you need to build a strategy to bring her to your show and convert her into a client. If you could fill your audience with your ideal clients who want exactly what you offer, how would that change your life? What could that pipeline of leads do for your business? Let me show you how to attract your ideal clients with a strategy. Join me for this free training: How To Attract Your Ideal Clients And Make Money With Your Podcast Saturday, April. 29th 8 AM Pacific Time, 10 AM Central Time Register at www.PodcastTalentCoach.com/workshop. You will discover the exact step-by-step process to attract your ideal clients and drive your business. At the end, I'll invite you to get more help with my Audience Explosion Blueprint. But, this isn't an empty webinar. It is a training where you will walk away with a blueprint to grow your audience. Let's build your strategy. Carve out 60 minutes, and join us for this free training. Get registered at www.PodcastTalentCoach.com/workshop. I can't wait to see you there. If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.
21 minutes | Apr 9, 2023
The 3 Ps To Audience Growth – PTC 435
Most podcasts don't grow, because they lack an audience growth strategy. And if the host does have a strategy, they are probably making it more difficult than it needs to be. To grow your audience, you need to do 2 things – Attract new listeners and keep them coming back for more. WHY DO WE PODCAST? When coaches come to me for help with their shows, one of our first steps is to determine where they are today. Why do you have a podcast? The answer to that question varies. The most common answer I hear is impact and influence. Coaches want to leave their mark on the world. One coach told me, "If we are able to generate leads, that is awesome. If we are helping change people's lives, and they are reaching out to us, that would be a success. Becoming a resource is the goal." What does success look like to you? You may want to spread your message or make an impact. Your podcast might exist because you want to grow your influence or leave a legacy. Having a strong "why" is an important ingredient to your success. When you have a strong purpose, you'll find the motivation to create your podcast each and every week for your listeners. Your content will also be much more powerful. YOUR IDEAL CLIENT One you have your purpose, you need to define your ideal client. You can't hit a target you can't see. Who is your audience? You can't sell to everyone. Get so clear on your listener that you can put a name and a face to the avatar. Once you have the picture of that individual, you can filter your content specifically for your ideal client. WHY YOU DON'T GROW There are 4 reasons podcasts don't grow. Those four reasons are lack of new listeners, a podcast that is not engaging, a show that is not unique, and a podcast that doesn't get listeners to return episode over episode. To get grow your audience, execute the 3 Ps that bring people to you. Those 3 Ps are promotion, programming, and personality. They conquer the four reasons you aren't seeing growth. Build your strategy around these three pillars. PROMOTION The first is Promotion. How will you get in front of new listeners? You need to find people who are not yet in your world. This conquers the first reason you aren't growing. Get new listeners. When coaches come to me struggling to grow their audience, this is my first question. What are you doing to grow the audience. Those coaches typically tell me they email their list and post on social media. Those people already know you. If they were going to listen to your podcast, they would already be listeners. There are many ways for you to get discovered by new listeners. You can find a new audience by appearing on other podcasts, getting on YouTube (one of the largest search engines in the world), appearing on stages like summits and conferences, getting people to refer your podcast, getting mentioned in newsletters and more. Greg Payne is the host of the Cool Grandpa podcast. When we started working together, Greg needed a strategy to grow his audience. We worked to find other experts who were already speaking to grandpas. I encouraged him to think big and reach out to some big names. Sure, he got turned down quite a bit. But some landed. He started connecting with a variety of influences. Within a month, Greg doubled his downloads. Then one day, Greg was featured in an article in the New York times. That one opportunity to get in front of his ideal listener earned him a month's worth of downloads in one weekend. That's what a strategy can do for you. Select a couple of these tactics that you enjoy and can do consistently. Then, take action. PROGRAMMING Once you get in front of people, you need to get them to your show. Your engaging programming, or content, will attract your ideal clients. This conquers the second reason you aren't growing. Be engaging by asking for engagement. Get 75 ways to create engagement at www.PodcastTalentCoach.com/engage. Rather than inviting the audience to listen to your show, get them on your email list. Offer a lead magnet in exchange for the name and email address. Once they are on your email list, you can nurture the list and invite them to listen each time you release a new episode. Again, be consistent. Emailing your list is important to bring those new email subscribers to the show. If people got on the email list from the podcast, sending an email to the list won't grow the show. Get new people on the list and email with each new episode. PERSONALITY There are two sides to the audience growth equation. First, get in front of new listeners and bring them to your show. We did that with promotion. The other side of the equation involves bringing your listener back episode after episode. This conquers reasons three and four why you aren't growing. Be unique and keep them coming back. If you don't bring your current listeners back, all the promotion in the world won't grow your audience. It's like putting water in a bucket that has holes in the bottom. Your listeners come to your podcast for your content. They come back and stay for you, your story and your personality. This is what makes you unique. Artificial intelligence has the information market cornered. Your podcast can't survive let alone grow by providing information alone. To separate yourself from the pack, and survive the A.I. wave, infuse your content with your story and personality. It is the only thing that can't be copied. YOUR GROWTH STRATEGY Now it's time to build your growth strategy. It will be unique to you and your podcast. First, select two or three promotion tactics. These should be tactics that you both enjoy and will do consistenly. Get in front of new listeners. Get discovered. Next, deliver great content that super-serves your ideal client. Your content attracts people to your show. Finally, infuse your content with your story and personality. It is the only way to separate yourself from the rest of the pack and create a unique podcast. YOU ARE THE STRATEGY Those are the three steps to your strategy. Your promotion, programming and personality. Don't make it harder than it needs to be. Be intentional. Be consistent. You'll see growth when you consistently implement your strategy. CHALLENGE One big reason coaches struggle to grow their audience is because they lack a mentor who has been there and can show them the way. I would love to give you a call with me as my gift for being a listener. If you are a coach who would like to use your podcast to attract your ideal clients and grow your business, let's talk. I have set aside a few spots on my calendar for these calls. If you would like one, you can apply at www.PodcastTalentCoach.com/apply. Let me help you build your strategy as my gift to you. You can apply go to www.PodcastTalentCoach.com/apply. Just click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.
30 minutes | Apr 1, 2023
Questions - How Long and More – PTC 434
Podcasters often ask me how long their podcast should be. It isn't as easy as most would like. We'll get into that along with other questions like the legality of using TV audio on your show, finding intro music, and how to record. If you have questions, you can always email me at Coach@PodcastTalentCoach.com. INFLUENCE TO INCOME Before we start, I'd like to remind you that early bird registration for Influence to Income is open. Right now more than ever, your voice matters. Because you and your message are unique. I am teaming with two other podcast experts to help you build your message, marketing and monetization for your podcast. Let's market your message and make money with your show. Are you ready to go from being the best-kept-secret in your niche to the epicenter of your industry? Now's the time to make podcasting profitable. Master our proven blueprint that will ensure you build a profitable podcast. Join us for this powerful, 3-day event to build your podcast profit roadmap. It's Influence to Income. This roadmap will save you time, build your wealth and give you the freedom you've been seeking. Visit PodcastProfitsWorkshop.com and register today. Remember, your podcast is the catalyst for your influence. And your influence is the key to your income. Influence to Income happens September 22-24, 2023. We will be live from Austin, Texas. But, you can join virtually from anywhere. Early bird pricing is available now if you register before the deadline. You will save a ton. This powerful, 3-day event will show you how to grow your audience, income and impact. If you've had little success finding ways to attract your idea clients and generate income with your podcast, this is the event you need. Get all the details at PodcastProfitsWorkshop.com and register today. We can't wait to see you there. Let's get into the questions. HOW LONG SHOULD IT BE? If my podcast episode usually take 50 minutes to a hour typically. I have episode with a special guest it went longer for a total of two hours because guests wanted to keep going . Do I just post the episode as normal or cut it into two parts for two episodes? -Robert There isn't a clear answer to these questions. Before you decide, consider a few things. First, there is no magic length to your episode. A study of the top 200 podcasts in Apple Podcasts show 50% are longer than an hour and 50% are shorter. Radio coach Valerie Geller says, "There is no such thing as too long, only too boring." Ensure your podcast is engaging regardless of length. Next, be consistent. People like what they know and know what they like. Humans are also creatures of habit. Deliver a consistent length to build habit. Finally, break the rules when necessary. If the interview is so engaging that listeners won't be able to turn it off, publishing the full episode won't be a concern. However if you are working to grow downloads, leaving an open loop will get listeners coming back for the next episode. This will help drive downloads. If you cut it into two parts, do 3 things. One … cut at a natural spot, so each episode can stand on its own. Two … clearly label part one and part two. And three … be aware that some people will not consume both. Include your call to action in each of the episodes. TV AUDIO Can I use audio from TV shows on podcasts without infringing copyright? We recap a reality TV show and we'd like to use a little bit of audio from the show here and there. -Carla The short answer is no. TV audio is copyrighted just like music, books and another other content. In radio, we would use audio drops from TV shows and movies. The copyright holders of that material soon had their attorneys contacting big radio companies to inform them of the copyright issues. We had to remove all of those pieces from our imaging and production. THE FAIR USE QUESTIONS When it comes to copyright questions, there is a term that people like to use when discussing this issue. It is Fair Use. According to the U.S. Copyright Office, Fair Use is a legal doctrine that promotes the freedom of expression by permitting the unlicensed use of copyright-protected works in certain circumstances. The Copyright Act identifies certain types of uses—such as criticism, comment, news reporting, teaching, scholarship, and research—as examples of activities that may qualify as fair use. It also identifies four factors in evaluating Fair Use. Purpose and character of the use, including whether the use is of a commercial nature or is for nonprofit educational purposes Nature of the copyrighted work Amount and substantiality of the portion used in relation to the copyrighted work as a whole Effect of the use upon the potential market for or value of the copyrighted work The thing to remember is that anyone can sue you for copyright infringement regardless of your claim. You'll need to spend the money to fight it in court. Just like most governmental laws and regulations, there are other questions and exceptions. In addition to the four factors mentions, the courts may also consider other factors in weighing a fair use question, depending upon the circumstances. Do you want to go through the headache of a court battle that isn't black and white to prove your Fair Use? Or, would you rather just play it safe and find another strategy? INTRO MUSIC We are looking to find intro music. Where should we look? How does it work? -Jackie As we just discussed, do not use any music that is copyrighted if you don't have permission. Many think they can simply get permission from the band to use a piece of music. That's not typically the case. If music is published on a legitimate record lable like Columbia or Warner Brothers, there are many people who have rights to the music. The biggest rights holder is the publishing company. They own the composition. Then you have the performer … all of them. The producer may have rights. Often, the record company has rights. Many times the band didn't write the music. You'll need permission from every involved in the writing. Getting permission to use music from a traditional publisher is difficult. Instead, look for royalty free music. Royalty free music refers to a type of music licensing that allows the purchaser to pay for the music license only once and use the music for specific reasons for a length of time. It is best to find royalty free music for your specific use for an unlimited length of time. I typically use Bandcamp by Jewel Beat. You can find a link to that at https://podcasttalentcoach.com/royaltyfree. I have no affiliate relationship with them. I just find them inexpensive. Many are around $2. There is also PremiumBeat.com and StockMusic.net. However, many of these sites charge $40 or $50 for a piece of music. It comes with different permissions and uses. If you have questions regarding how to create your custom theme and intro, my friend Rick Stewart has put together a great guide. You can get it for free at www.PodcastTalentCoach.com/theme. There are many other options. Just search Royalty Free Music. You'll find options. USING AUDACITY I'm in the process of getting my podcast started, but I'm nervous about recording because I am not tech savvy. What are the best apps/recording equipment for a beginner like me? I downloaded Audacity, but even that seems daunting. -Jasmine You're not alone. I get questions like this a lot. Audacity looks menacing. Once you start using it, the software is quite simple. As you edit audio, you'll use the same commands you use when editing a Word document. Copy, paste, delete and insert are all there. You can use separate tracks to layer your audio. The tracks can be dragged forward, backward and to other tracks. When the project is complete, you simply export it as an .mp3. This is just like saving your Word document as a text file or exporting it as a .pdf. To quickly learn Audacity, I suggest you hit record and start. Document what you are doing by saying it right into the mic. Say things like, "This is what I sound like when the mic is at 60 degrees to my right. This is what I sound like when I'm touching the mic." When you listen back to the audio, you can tell exactly how your actions affect the audio. If you want to see a video I did on using Audacity, you can watch it by visiting www.PodcastTalentCoach.com/Audacity. Do you have questions? You can email me at email@example.com. I'll do my best to answer your questions here on the show. If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.
34 minutes | Mar 25, 2023
Creating a Custom Intro – PTC 433
The introduction of your podcast is probably the most critical part of your show. A custom intro takes it to a whole new level. A typical listener will give you between 90 seconds and a few minutes to entice them to stick around. Don't blow it. You can't catch up to a slow start. When you create your intro, tell your listener how they will be better after listening to an episode. Your listener is asking, "What's in it for me?" A custom intro adds show biz. It is unique to your show. And, it can be very affordable. The opening of your show will have 2 or 3 parts. You can use a highlight clip from the show, which is optional. It will be followed by the voiceover introduction of the podcast. Finally, you will give the introduction to this particular episode. HIGHLIGHT CLIP A sample highlight clip isn't required. If you plan to use a clip to tease the episode, you need to do it properly. A teaser clip should create some anticipation. If you are going to use a highlight clip from the episode at the beginning, be sure to open a conversation loop. It should open the loop that needs to be closed by listening to the show. Tease the content to come by creating some intrigue. Make your listener want to stick around. If you can't do this, don't use a clip. VOICEOVER The voiceover intro is the part that is the same on every episode. This piece should tell your listener who you help, what you help them do and why. You do not need to structure it in those exact words. However, your intro should answer those questions. Your custom intro should always include a voiceover. This could be you or a professional voice talent. EPISODE INTRO The intro to your episode changes for each episode. This tells the listeners what makes this particular episode special. It is like the table of contents for the episode, similar to an introduction to a speech. Your custom intro for every episode needs to capture the attention of your listener and get them excited about the content. Start strong. Set the stage. Suck in your listener. Give her a reason to care. You cannot catch up to a slow start. Be sure to edit your intro. Keep it short. Let your episode intro give your episode momentum. Don't coast and wander your way into the show. Start quickly. TEMPLATE The voiceover introduction is the one piece that remains constant on each episode. I have built a fill-in-the-blank template to help you create your custom intro. Get your podcast introduction template at www.PodcastTalentCoach.com/intro. RICK STEWART On this episode, I want to show you how you can get your own custom theme music and voiceover without breaking the bank. He helps podcasters create their custom intro that is unlike any other podcast. Rick Stewart founded his own Jingle Company right out of college. He eventually moved to Nashville and spent years singing backup on recordings for Country Music Icons and Christian Artists. Rick has partnered with his son T.J. to create custom themes and voiceovers for podcasters. T.J. is a multi-instument musician and music producer. His writing and producing skills are amazing. Rick combines his skills in writing and producing jingles, and years of professional voiceovers, with T.J.'s mastery of writing, performing and producing music to create amazing custom intros and themes for your show. You will discover why you need a powerful intro, why a custom intro is so important and how to get started. Enjoy my conversation with Rick Stewart. GET STARTED Big thanks to Rick Stewart for being on the show today. Be sure to grab your free Themes and Voiceovers Guide at www.PodcastTalentCoach.com/themes. Don't do another podcast until you get this free guide to create your custom intro. You will discover how to create a custom intro for your podcast to immediately hook your listeners. This guide will help you sound like a podcast pro. Your podcast intro will match your brand. That "show biz" factor will add instant credibility to your podcast. The best part … you'll own it forever. No royalty fees. You won't need to worry about somebody else using your music. It is your theme. Get the guide at www.PodcastTalentCoach.com/themes. If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.
32 minutes | Mar 19, 2023
Influence To Income – PTC 432
On this episode, we're going to answer a few questions from podcasters. We will cover income from ads, giving up on a dud podcast, what time is the best time to publish, and if you should have a co-host. SPONSORS FOR INCOME How soon is too soon to reach out to potential sponsors? My podcast is still young and I’m only getting about 200 downloads a week between YouTube and podcast platforms. -Landon THE CEILING If you have listened to Podcast Talent Coach for any length of time, you know I am not a fan of sponsors on your podcast. But, let me give you some facts and data to back that up. First, people are fleeing traditional media to escape the crazy, long commercial breaks. Radio has typically reached most of the population in the United States. In 1998, radio reached over 95% of Americans over the age of 12 each week. In 2011, that reach was down a bit to 93%. According to Neilsen Media Research, in 2020, that percentage dropped to 83%. The audience is getting fragmented. How many ads can you possibly include on your podcast. I listen to Marketing with Brendon Burchard. He has 3 or 4 minutes at the beginning, a few more in the middle and 3 or 4 again at the end. I skip them all. Even if he sells 12 commercials in his show, there is still a ceiling on the revenue he can generate. Why would you cap your revenue. But, that isn't even the most compelling reason to avoid ads and sponsors. CPM MINIMIZES YOUR INCOME This is the wrong strategy, because it is a race to the bottom for the cheapest rate. According to Influencer Marketing Hub, when it comes to podcast advertising, there are different ways that the pricing can be structured. Most commonly, it will be a fixed rate or calculated using the cost-per-mille (MEE-luh). CPM is cost per mille or cost per 1,000 listeners. According to AdvertiseCast.com, here are the average rates based on orders within AdvertiseCast's marketplace. Please note these are marketplace averages. As of today, 30-second CPM is $18. 60-second ad CPM is $25. According to Inside Radio, the average podcast CPM dropped 12% in January, 2023. This was not due to seasonality. This was down 12% compared to a year earlier. THE BETTER PATH Instead of wasting your time and spinning your wheels trying to find sponsors to pay you a few dollars for your ad, sell your own products or services. You could also look for affiliate relationships to generate money. Are you sick of not making the money your deserve? Did you launch a podcast hoping it would increase your influence, but heard nothing but crickets? Are you frustrated spending a lot of time, energy and money trying to get noticed with very little to show for it? You're not alone. The sad news is that most podcast journeys end before they ever get started. Many shows fade away by the 7th episode. In fact, studies show over 50% of all podcasts have stopped publishing new episodes. These stats definitely don't support your intentions to grow your reach, generate leads and enroll new clients!! I get it. Here's the secret, it's not what you know. It's who knows you. You won't get known using information alone. Artificial Intelligence now owns information. It's distrupting everything, and it's growing at lighting speed. It's your influence that will create your impact. And your impact creates your income … simply by BEING Authentically You. AUTHENTICITY That's great news because, I'm going to let you in on a secret. Influence is the key to income. and your podcast can be your greatest asset! Podcasting is about giving you a platform for your authentic voice, to share your message and make an impact. Podcasting is exploding, and there aren't any signs of it slowing down. Not even AI will slow it down. Because, your authentic voice & your influence can't be replicated. The one thing you need for your podcast is a proven blueprint that grows your audience, influence and income quickly and easily, without wasting your time, effort and money. With a step-by-step blueprint, you won't end up like hundreds of thousands of business owners with an under-performing, or worse yet, long-forgotten podcast. INFLUENCE TO INCOME Let me help you get on the path from influence to income. I am teaming up with two amazing experts in the podcast industry for a powerful event the help you implement the fastest path to profitable podcasting. Dr. Fred Moss has 4 decades of experience in the mental health industry. He has been helping people become their most authentic self, define their purpose, and find their true voice so they could get out of the "traditional medical system" and begin living a life they love. Dr. Fred will show you how to craft your message and do it in an authentic way. He is our message expert. Tony Guarnaccia has 25 years in the digital space. He has managed $400 million dollar marketing budgets, been named Google Partner of the Year, and grown a dozen Fortune 500 companies like Ford, ADP and Auto Nation. Tony is the marketing guy that helped launch Google Radio and YouTube ads. He is the real deal and is our marketing expert. And as you've heard before, I've spent 35 years building successful radio stations and coaching successful radio shows. Over the last 10 years, I've been helping business owners just like you use podcasting to grow revenue. I will help you create your profit framework and get clear on monetization. Influence to Income is all about message, marketing and monetization. Between the 3 of us, we have transformed the lives of hundreds of thousands of people, impacted over 10,000 businesses, and generated millions of dollars in revenue using our expertise in messaging, marketing and broadcasting. Join us at Influence to Income and get your podcast profit roadmap built. UNIQUE Right now more than ever, your voice matters. Because you and your message are unique. Let's market your message and make money with your podcast. Are you ready to go from being the best-kept-secret in your niche to the epicenter of your industry? Now's the time to make podcasting profitable. Discover our proven blueprint that will ensure you build a profitable podcast. Join us for a powerful 3-day event to build your podcast profit roadmap. This roadmap will save you time, build your wealth and give you the freedom you've been seeking. Visit PodcastProfitsWorkshop.com and register today. Remember, your podcast is the catalyst for your influence. And your influence is the key to your income. Influence to Income happens September 22-24, 2023. We will be live from Austin, Texas. But, you can join virtually from anywhere. Early bird pricing is available now if you register before the deadline. You will save a ton. This powerful, 3-day event will show you how to grow your audience, income and impact. If you've had little success finding ways to attract your idea clients and generate income with your podcast, this is the event you need. Get all the details at PodcastProfitsWorkshop.com and register today. We can't wait to see you there. IS MY SHOW A DUD? Need some advice (for context I have a very small podcast audiance like average 20 regular listeners) I'm about 19 episodes in and I just have a feeling the show may be a dud. My question isn't really about growth. I'm wondering what you do to get past the thoughts of just scrapping a show and starting fresh. -Michael Why are you doing the podcast? If you are trying to attract clients and generate income, focus on quality over quantity. Do you enjoy doing the podcast? If so, keep your head down and do the work for the first year. You can evaluate at that point. What are you doing to actively attract new listeners? You can't simply post on social media and email your list. Those people are already aware of your show. Find new audiences and invite them to the show. With 19 episodes, I imagine the show hasn't even had 5 months to build an audience. Your audience only grows with dedicated focus. Give it time, and build relationships. WHAT TIME? What time do you usually publish your podcast? I have a show 2-3 times per week and I generally have it scheduled to publish right after midnite (12:05am each time). I'm thinking that I'd probably be better off publising in the early morning (6 or 7am EST) -Patrick The time of day doesn't matter. One of the strengths podcasting enjoys is being on demand. Poeple listen when it is most convenient for them. Your podcast isn't like a television show that succeeds because it airs Thursdays at 8pm rather than Saturdays at 9pm. It is more important to be consistent. Be there at the same time every week. I listen to my favorite podcast every Saturday while I'm working around the house. He publishes that show on Fridays. I have no idea what time it is released on Fridays. And it doesn't matter. Changing the time won't get me to listen on Friday. My days is Saturday. Don't worry about the time. Just be consistent. Develop a habit in your audience. ALONE OR CO-HOST I've been going through a lot of back-and-forth about whether to do a podcast alone or have a co-host (or just have invited guests). I recorded myself this week just to see what it sounded like and it felt a little dry to have it just be me talking on the subject. Just wondering how you ultimately made a decision about this. -Rebecca One great thing about podcasting is flexibility. It is your show. If you want to change mid-stream, change. There are no rules that say if you do a solo show it must always be a solo show. Experiement with a few styles. Try a solo show. Bring in a co-host to see how it feels. Interview a few people to see if you like it. After 50 or 60 episodes, you'll get into a rhythm and discover which you like best. This podcast was a solo show for the first 275 episodes. It was then that I decided to start interviewing people. When you are doing a solo show, talk directly to your ideal listener. Have a conversation with that person. When you talk to your listener, it will give your show more energy and connect with your audience. You won't sound so flat. Don't feel like you are locked into one style or format. Change when you're ready to change. Above all, don't let it hold you back. If you don't have a mentor who can take your hand and walk yo
33 minutes | Mar 12, 2023
Start Your Next Big Thing – PTC 431
We often get stuck trying to start our next thing. Sometimes we don't know where to start. Other times we let the tech derail us. There are times we spend too much time learning and preparing. Most of the time, we don't start because we fail to determine the right next step and take action. Action, any action, is so powerful. One step will lead to the next. My mentor always says, "If you wait for all of the lights to turn green, you will never press the gas pedal." Perfect conditions rarely happen. Take the first step and start the next thing. START A PODCAST TaVona Denise wanted to launch a podcast to grow her coaching business. She was looking for a solid plan and foundation for growth. Her idea for the podcast would transform the people working in the healthcare industry. Tavona just needed help with content strategy, structure and launch. TaVona didn't know where to start. She told me she had the idea for awhile, but would always back out. Figuring out what to talk about always stopped her in her tracks. TaVona is a Physical therapist by trade. After leaving the traditional job, she had been doing burn out coaching for other therapists. She would help them start their wellness coaching business. There lies the issue. She had the idea for awhile, but didn't take action. Once we talked, we followed the step-by-step plan and launched in 30 days. TaVona has since pivoted the show. Instead of helping healthcare professionals start their coaching business, she now helps entrepreneurial women launch their next course, program or big thing. The plan wasn't perfect out of the gate. She got started and refined along the way. START GROWING A MEMBERSHIP Mary Elaine Petrucci helps women in the sandwich generation. These women are taking care of their family while also caring for an elderly parent or family member. Mary Elaine's goal was to grow her caregiver conference. She was also starting an evergreen program and membership. Her ultimate goal is to start a family foundation to advocate for health care needs. Mary Elaine said she had been on my list longer than she could remember. She just needed to start. Around Christmastime, Mary Elaine launched her podcast. She started doing interviews over the next 4 months. Unfortunately, full-time work and working on the conference took her away from the podcast. She couldn't find the time to start again. Mary Elaine finally called me in September. It was 9 months after starting and 6 months spinning her wheels trying to figure it out. We worked together and got her show back up and running. The podcast now promotes her conference, which she has put on a few times. She also now has a membership site as well. It all happened because she took action. Determine the next step and start. ATTRACTING CLIENTS Gobinder Gill is an expert in equity and diversity. His idea for a podcast would interview someone in HR or diversity. He would discuss the important workplace issues around diversity, equity and inclusion. The goal for podcast with Gobinder was to get the audience to understand the importance of diversity as an investment, not hinderance. Ultimately, the podcast would promote his business and educate employers. He does keynote talks, seminars, workshops, and other events. Gobinder was working to get referrals to grow the business. He also understood that the podcast could build his credibility. He would be able to demonstrate his authority and be known as someone who knows what he is talking about. Gobinder just didn't know where to start. He was doing a million things. He started in radio back in the day. Gobinder eventually spread out in journalism, writing for papers and working in television. He wrote a book called Achieving Prosperity Through Diversity. Then, he got into film working behind the scenes. Oh, and Gobinder had over 300 blog posts on his website. As you can imagine, his challege was focus. Where does he start? When I asked him why he hadn't started the podcast, Gobinder told me, "There is always tomorrow. There is always something else. When do I do it?" After working together, we got him focused on the step-by-step process and launched his podcast in 30 days. He is now well on his way to building his authority, getting speaking gigs and landing clients. It all started with taking action. WHERE DO YOU START? On the show today, we talk with Cindy Burns about starting. Cindy wants a podcast that will lead listeners into her membership. But, how can she convert those listeners into paying members? Where does she start? We talk about promoting in groups without getting kicked out for promoting. She is looking for great ideas to grow, like referrals and sharing. Most of all, she wants to know to get listeners and how to convert them to clients. We talk about the Podcast Fast Worksheet. You can dowload the worksheet and accompanying video at www.PodcastTalentCoach.com/launch. When you are done with this episode, take action. Determine your next step and start. START TODAY What is your next big thing? Determine the first step and take action. Don't wait for perfect conditions. You'll be waiting forever. If you wait for all of the lights to turn green, you will never press the gas pedal. Perfect conditions rarely happen. You can always pivot down the road. Your first idea is never your best idea. But, you need to get through the first idea to get to the next and eventually get to the best idea. Take the first step and start your next big thing. Do you need help taking that first step? Let's talk. Go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. It is my gift to you. No charge. We will determine your ideal outcome, develop your plan and see how I can help and support you to achieve your podcast goals. Most importantly, we determine your next step to get you to start. Go to www.PodcastTalentCoach.com/apply, click the button and apply. I can't wait to talk to you.
30 minutes | Mar 4, 2023
Why ChatGPT Means You Matter Even More – PTC 430
ChatGPT is all the rage. It's also the reason why you now matter even more than ever. As an oversimplified definition, Chat GPT uses artificial intelligence like Siri on your iPhone or your Alexa smart speaker. It is just much more powerful. GPT is short for Generative Pretrained Transformer. We'll get into a deeper definition in a bit. What I want you to understand is the impact it will have on your podcast. NOT ALL INFO Your podcast cannot simply be information. ChatGPT has nearly all the information anyone could ever need. It is the depth of the internet with the conversation of Alexa. It was an early Monday morning in March of 1995. I had just started my new job as Program Director of an alternative radio station in Lincoln, Nebraska. I was standing in the jock lounge. It was basically an open room with a countertop around the perimiter. All the DJs kept their stuff in there. Sitting on the countertop was a big, bulky, desktop computer. It was primarily used to schedule music logs for the stations. However, this particular computer was connected to the World Wide Web. The mid-90s was when the internet really started taking off. We would pull up a site called Webcrawler. It was the first search engine to be widely used. It was also the first to fully index the content on web pages. One of the primary investors in Webcrawler was Paul Allen of Microsoft. But, we'll get to that connection in a minute. As we played with Webcrawler, we could find anything we wanted. I typed in all sorts of words and phrases to see what would come up. Baseball, bullfrogs, blues music. It was all there. IT'S ABOUT TO CHANGE And that's when I realized the world was about to change. The Encyclopedia Britannica set and the World Books we had in the basement of my mom's house were no longer relevant. Why would I search the encylopedia when I could use Webcrawler? Now, I know you're probably thinking the use of an encyclopedia sounds ludacris. Or I just sound old. Either way, it was the dawn of a new day. This also meant my radio show could no longer be the interesting bits of trivia or music news I typically shared. I would need to serve my listeners something Webcrawler couldn't. That something turned out to be me, my story and my personality. Webcrawler couldn't copy that. Rather than sharing the tidbit that Bob Mould was once a member of Husker Du and then of Sugar, I needed to talk about the strange sounds coming from the apartment next door last night or the time Ozzy Osbourne wouldn't stop talking to my girlfriend. Thanks to Webcrawler and the World Wide Web in 1995, it was indeed a different world and time for a new approach. HERE WE GO AGAIN And that's where we are again today. ChatGPT has the information. If you are only serving information on your podcast, you are the new version of the Encyclopedia Britannica. This new artificial intelligence tool can serve up the exact same information you are delivering. Only ChatGPT does it in less time. Let's say you teach how to write code for computers. I can ask ChatGPT how to write computer code. ChatGPT can now only write code, it can debug it. You need to move into your new world. Share your story. Give listeners your personality. Build relationships. Offer something more that ChatGPT cannot give your audience. WHAT IS CHATGPT? So, what is ChatGPT? ChatGPT is an artificial intelligence chatbot developed by OpenAI. They are a startup based in San Francisco. The company was co-founded in 2015 by Elon Musk and Sam Altman. OpenAI also has other backers and investors. One of those investors happens to be Microsoft, just like Webcrawler. The OpenAI website says, "We’ve trained a model called ChatGPT which interacts in a conversational way. The dialogue format makes it possible for ChatGPT to answer followup questions, admit its mistakes, challenge incorrect premises, and reject inappropriate requests." In regular language, the tool is like Alexa on steroids. It is capable of taking inputs from users and producing human-like responses. The thing that makes it different is the ability of ChatGPT to learn and adjust according to the conversation. CNBC asked ChatGPT to give its own description. ChatGPT said it is "an AI-powered chatbot developed by OpenAI, based on the GPT (Generative Pretrained Transformer) language model. It uses deep learning techniques to generate human-like responses to text inputs in a conversational manner." Microsoft isn't simply an investor in the company. According to Fox Business, Microsoft has added the technology to its products, including search engine Bing. GARBAGE IN, GARBAGE OUT ChatGPT does have some serious limitations. The biggest concern is misinformation and infringing on intellectual property. ChatGPT is trained on a vast compilation of articles, websites and social-media posts scraped from the internet as well as real-time conversations. As you know, the information on the internet isn't always perfect. Therefore, the information coming out of ChatGPT also isn't flawless. According to Business Insider, Chat bots like GPT are powered by large amounts of data and computing techniques to make predictions. Those predictions string words together in a meaningful way. These chat bots not only tap into a vast amount of vocabulary and information, but also understand words in context. This helps them mimic speech patterns while offering up an encyclopedic knowledge. It's just like my day with Webcrawler. Unlike most chatbots and your Alexa, ChatGPT remembers previous prompts given to it in the same conversation. It learns as it goes. ChatGPT has the ability to log context from earlier messages in a thread. The tool can then use that information to form responses later in the conversation. Inputs are filtered so potentially racist or sexist prompts are dismissed. OpenAI believes this should prevent offensive outputs from being presented to and produced from ChatGPT. Although the core function of a chatbot is to mimic human conversation, ChatGPT is versatile. For example, it can write and debug computer programs, compose music, and write student essays. ChatGPT can answer test questions, write poetry, and simulate an ATM. Can you see where the concern might come in? The tool has sparked concerns over potential abuses in many of these areas. Students have already used ChatGPT to generate entire essays, while hackers have used it to write code for the bad guys. GETTING BIGGER It's only getting bigger. ChatGPT is growing faster than any other app. By January 2023, ChatGPT had amassed 100 million monthly active users. That was only two months into its launch. That skyrocking growth also made ChatGPT the fastest-growing consumer application in history, according to UBS. It took TikTok nine months to reach 100 million users. Instagram didn't hit 100 million for two and a half years. If you have an Open AI account, you can try ChatGPT for free while they test it and it learns. Find OpenAI at OpenAI.com. MORE YOU So, how do you stay relevant on your show? There are 3 ways. STORIES First, tell stories. Everything interesting is about people. Stop teaching your six steps to success. Be you. Share something as if you were telling your best friend. Stories sell. People remember stories. Stories make you human. It is also the most powerful way to build relationships. PERSONALITY Next, let your personality shine. You don't need to be Howard Stern or Gary Vaynerchuk. You just need to be you. Stand for something and stand out. If I asked a group to rate you on a one to five scale and they all gave you a three, you would be dead in the water. Three means I could take it or leave it. I really have no preference. Lots of fives and lots of ones mean you are making people care. Get noticed. AUTHENTIC Finally, be authentic. Don't try to be someone or something you are not. When I was coming up in radio, I learned this the hard way. It was a few years before the Webcrawler incident. I was doing nights at that same radio station. We had just signed it on a few months earlier. It was late afternoon and I was sitting in the office of my Program Director for my weekly show review. We would review a recording of my show once a week to help me improve. Her office was right next to the studio. My show started at 7. We were meeting at 4. As the tape played, it was a typical show. Nothing crazy. Same sorts of breaks I always did. Melinda sat there listening, not saying anything. She was just taking it in. Finally, she reached over and turned it off. She looked at me and said, "When are you going to start being yourself?" I asked her what she meant. She said, "You are using all these phrases and words and cliches that the guys on the rock station use. That's not you. It's not even our station. Why don't you leave that to them and just start being real?" Now, I worked on the rock station before moving over to this one. So I still had a little of the rock in me. But the truth is... that wasn't me then either. That was the night I started sharing my authentic self on the radio. It was also the day my radio career started to take off. Instead of being a poor imitation of some other DJ, I was now crafting my own personality. It was something nobody could copy. I was becoming one of a kind. YOUR CHOICE You can do it as well. Just be true to yourself. So, now you have a choice. You can continue to deliver information episode after episode and end up fading away like the Encyclopedia Brittanica. Or you can share a little bit of you on every episode and build long-lasting, powerful relationships with your listeners. If you would like help developing stories for your show, grab my Story Development Worksheet at www.PodcastTalentCoach.com/story. Developing your personality is a little more involved. I would love to help you walk through that process. We can talk about that during your Podcast Strategy call. It is my gift to you. No charge. We just develop a powerful strategy for your show. Go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.
31 minutes | Feb 25, 2023
6 Steps To Profitable Podcasting – PTC 429
It sounds so easy. So, why is it so difficult to create a profitable podcast? The gurus make more money by making it sound quick and easy for you. The truth is... It is easy to understand. However, the implementation becomes difficult when you are trying to do it yourself without a step-by-step system. Get the full details and enroll in Podcast Proftis Accelerator at www.PodcastTalentCoach.com/accelerator. YOUR PROFITABLE SYSTEM On this episode, I am going to give you the 6 steps to build a profitable podcast. Just keep in mind that it will take diligent, consistent effort to reach your goals. These 6 steps will sound easy. You will find yourself saying, "Everybody knows that, Erik. This doesn't sound like magic." That's because it isn't magic. It is a system. Stop throwing things against the wall to see what sticks. Instead, Focus. Follow one course until successful. At the end of this episode, I will invite you join me in a program that will walk you through this entire system to create your profitable podcast. WHERE TO START Let's dive into it. There are 6 steps to build a profitable podcast. Your podcast allows you a great opportunity to demonstrate your authority while talking about a topic that you love. How great is that? If you structure the focus of your podcast properly, it can be an amazing tool to drive your business and generate revenue by building rapport. Using what I learned attaining my Masters in Business Administration, I have spent the last 30 years in radio refining how to create effective marketing campaigns to attract listeners and clients alike. I have used those skills to teach podcasters how to do the same since 2013. Publishing a podcast is a powerful way to let your potential clients to get to know, like and trust you. Your content helps build your authority in your niche and turn you into an influencer. Rapport and authority are critical pieces of a profitable show. But, how do you get noticed? How can you stand out in that sea of sameness? CHALLENGES The three big challenges podcasters face when building a profitable podcast are ... - They make it more complicated than it needs to be. - Coaches have a poor strategy to attract their ideal clients and make money with their podcast. - They have no mentor to show them the way and hold them accountable. They simply don't know where to start. Let's talk about how you can easily overcome those three big challenges. TOO COMPLICATED The first challenge I mentioned is that podcasters often make it more complicated than it needs to be. Simplify the process. There are 6 steps to creating a profitable podcast. First, define your platform. Who you help, what you help them do and why. Next, grow your audience. Third, create great content. Next, shape that content in a way that builds trust with your audience. Then, give your listeners a resource to help them overcome their struggles. Finally, offer them additional help where they can pay you, and then convert clients. 6 steps. It doesn't need to be any harder than that. Streamline your process and make it simple. Don't overcomplicate it. And stop chasing sponsors. ATTRACT CLIENTS One of the big challenges I mentioned is many podcasters don't have a strategy to attract their ideal clients and make money with their content. Many people believe sponsorships and advertising are the easiest ways to make money with a podcast. Untrue. In fact, ads and sponsors are the hardest way to monetize your podcast. Don't clutter your show with ads. Instead, use it as a powerful marketing tool for your business and attract your ideal clients rather than clients for sponsors. Let me show you some reasons why sponsorships are the worst strategy you can take. First, it will eat all of your time. Radio stations have full teams that spend their entire day selling ads that listeners don't want. At my last station, we had a team of 18 selling ads 40 hours a week. Listeners are also fleeing traditional media, because there are tired of sitting through all of the ads when there were other options. Don't jump into a market that is shrinking. Next, you only get paid once while your sponsors get paid over and over again. When you advertise for a sponsor, they pay you one time. They get paid every time a product is sold. You then need to go land another client to get paid again. Finally, few podcasts are big enough. Studies show that it takes roughly 5,000 downloads per episode to attract the big sponsors. Less than 7% of all podcasts are at that level. That means if you are like the 93% of the rest of us, you aren't even in the sponsorship game. You need another strategy. To make money with your podcast, you need to create a strategy that you can repeat over and over again. Focus on one strategy step-by-step until you reach success. PODCAST PLATFORM Let's look at each of the steps. First, create your podcast platform. Who do you help, what do you help them do, and why? TaVona Denise worked with me to build a strong foundation and a powerful "why" for her show "Conversations With TaVona Denise". She worked as a nurse, but no longer loved the profession. She transitioned out of nursing into a new career. Soon, she began coaching other nurses to do the same and find the career they loved. This quickly became her purpose in life and she built her show around helping nurses launch their own businesses. AUDIENCE ATTRACTION Next, attract your audience. Step two is your Audience Attraction. This step helps people discover you. You get in front of new potential listeners and show them how you can help. This is all about partnerships, attraction and engagement. You want to find influencers who are already speaking to your ideal clients and partner with them. Greg Payne is the host of the "Cool Grandpa" podcast. He was around 350 downloads per month. After implementing the Audience Explosion Blueprint, his monthly downloads hit 854. When I put this step into place with my own show, I was able to double my downloads in the span of three months. I basically doubled my audience in 90 days. That was after 275 episodes as well. CONTENT CREATION Step three is your Content Creation. This is what you podcast. Your content gets people to listen to your show. You content builds your authority and trust. This is how your ideal clients gets to know, like and trust you when you do it right. Sadie and Sausha created the "Meathead Test Kitchen" podcast. They talk about content they love and interview influencers in their niche. They've interviewed Olympic athletes, MMA fighters, renowned chefs, and various other powerful people in the niche. The two of them do it with a flair and sense of personality only these two tatooed ladies could deliver. In the first episode, you know exactly who they are and what you get. There's no holding back. RELATIONSHIP ROADMAP Step four is your Relationship Roadmap. People may come for your content. They keep coming back for your personality. Build relationships with your listeners. Jedlie is one of my clients. He has the "Reading With Your Kids" podcast. Jedlie is a magician, clown and performer. He brings that personality to his show and builds relationships with his audience. STARTING STRATEGY Step five is your Starting Strategy. Without a roadmap, you can't hope to get where you're going. You need a strategy. Let me show you a case study that will show you how this works. When Oscar Trimboli came to me for coaching, he had the desire to strengthen the connection between his podcast and his consulting business. Season one of his podcast consisted of interviews. He was headed into season two and wanted this season to be more about teaching his five levels of listening. Oscar Trimboli is a mentor, leadership coach, speaker, author and podcaster. His podcast and book are both entitled "Deep Listening – Impact Beyond Words". Oscar Trimboli has 30 years’ experience in bringing out the best in senior executives and next generation leaders. As we worked together, our challenge was to bring that power and authority to Oscar's podcast. Our goal was to create engagement with his audience and demonstrate his authority in the space. Over time, this would help him grow his consultancy. He could demonstrate his authority on his show and gain new clients. To build his authority in his space, I suggested that Oscar interject himself more into the episodes, so listeners get to know, like and trust him. Oscar Trimboli is now the author of 3 books. He has coached, mentored and advised people in a wide range of roles from founders, CEOs and CFOs . He has also been asked to speak to leadership teams and their organizations. His podcast is now focused on the same material. Oscar demonstrates his authority in and mastery of the space. This allows potential clients to experience what his coaching, mentoring and consulting is all about. CLIENT CONVERSION Finally, step six is Converting Clients. This is where get your listeners to your sales conversation and invite them to work with you. This comes in a variety of ways. This could be a discovery call, a webinar, a long form sales video, or any other conversation. You need to find ways to have conversion conversations with your listeners if you hope to convert them to clients. IMPLEMENTATION Here is the problem... Information doesn't generate change. It is the implementation that creates transformation. The third challenge many podcasters face is that they don't have a mentor who can show them the step-by-step process and hold them accountable. They don't know where to start. Let me show you. What would it mean to your podcast if you had an easy way to grow your audience? What would it mean to your income if you had an easy way to connect with the big fish that were your ideal clients? I can't guarantee you will make money from your podcast. Only you know the viability of your topic, your abilities and your willingness to work. However, this blueprint will definitely help you build a framework to see what is possible. Creating a profitable podcast is a challenge for many. I've been there. I get it. Let's talk about using a podcast to grow your business. You have been trying to find unique ways to build your audience and make m
28 minutes | Feb 18, 2023
Turn Interviews Into Clients – PTC 428
When you conduct interviews on your podcast, how do you use those opportunities to attract clients? Interviews create wonderful podcast content. They also provide tremendous promotion for your guest. But, it is also possible for you to use those interviews to grow your own business. THE GUEST I had a coach come to me for help one time. He conducted fantastic interviews. In fact he told me, "My superpower is the cloak of invisibility. I make the guest the star." However, his podcast was not bringing clients into his business. He was getting great feedback on his amazing interviews. But, that feedback wasn't turning into business. The issue with his strategy was his superpower. I definitely want you to make the guest the star. However, you absolutely cannot wear a cloak of invisibility. If you only prop up your guest, you can't be upset when your listeners flock to your guest. We need to find other ways to ensure we build your credibility by association with your guest. Our solution was to interject more of him into the episodes. This would allow him to make his guest look great while also demonstrating his expertise. YOUR EXPERTISE WITHIN There are two ways you can incorporate more of you in the interview without taking away from your guest. You can use pieces of the interview as you teach and tell the story. Or you can demonstrate your expertise before the interview begins. Ramit Sethi weaves himself throughout his podcast "I Will Teach You To Be Rich". Ramit's episodes give you access to couples sharing the most intimate aspects of their lives as he helps them with their finances. These are real stories about love and money from behind closed doors. The conversation are actually coaching sessions with these couples. As the conversation unfolds, Ramit jumps in and out of the interview explaining what he is trying to accomplish, why he is asking particular questions, and what you should notice in the answers. Through his explainations, Ramit is demonstrating his coaching expertise and helping listeners discover the solution as well. This style of interview is a lot more editing work than a tradition interview. YOUR EXPERTISE BEFORE Your other option is to demonstrate your expertise before the conversation begins. On my podcast, I teach a bit before the interview begins. Guests don't appear on every episode of my podcast, such as this one. But when I have guests, I spend the first five or ten minutes teaching something. The interview becomes the case study for what I just taught. This style of interview episode is much easier to create, because there is less editing involved. THREE WAYS TO ATTRACT CLIENTS There are three effective ways to attract clients with interviews. You can interview clients, potential clients, or partners who can put you in front of your ideal client. Whichever you choose, be sure to leave room to demonstrate your expertise. Let's looks at each of these. CURRENT CLIENTS You can interview current clients. Shane and Jocelyn Sams do this on the Flipped Lifestyle podcast. The podcast is about how they make money online through internet business and how it lets them live a lifestyle other people can hardly imagine. Their goal is to help other families create, market, and sell digital products on the internet. Their offer is their Flipped Lifestyle membership where they help families create their own membership. On the podcast, Shane will typically interview current Flipped Lifestyle members. They discuss where the member was, how the membership helped them create their own membership, and where they are today. It is a great way to demonstrate the transformation members experience by joining. This is a great way to show your prospective clients what is possible and then inviting them to work with you. POTENTIAL CLIENTS The second way you can attract clients is by interviewing potential clients. Zoë Routh often does this on the Zoë Routh Leadership Podcast. When I first spoke to Zoë about her show, I asked her how many downloads her podcast was getting each month. She said, "I have no idea. I don't even look at that." That completely surprised me. I thought all podcasters looked at their stats at least every now and then. Zoë said, "That's not how I use my podcast." She went on to tell me that her podcast is a way to open doors to those business leaders she'd like to work with. Zoë helps businesses break down the silos that often form within companies. She helps the various departments better communicate and work together. It is hard to get a business leader on the phone to offer your services. There are gate keepers, caller ID and unreturned calls. People just have their guard up. Instead of trying to make a cold call or get a few minutes to offer what she does, Zoë reaches out to business leaders and invites them on her show. Rather than calling and asking for a few minutes of their time to show how her services could help their teams work together better, she calls and asks if they would like to be interviewed on her podcast. Who wouldn't want to be featured on a podcast? And here is the kicker. None of them ask about the size of her audience or the number of downloads she has. It's just a way to open the door and start the conversation without the threat of the sale. PARTNERS Partners is the third way to attract your ideal clients. You can interview partners who can put you in front of your ideal client. Swap inteviews with experts in your niche who complement what you do. If you help small business owners build funnels, partner with someone who helps small business owners with their finances. Web developers can partner with search engine optimization experts or graphic designers. Who serves your ideal client in a different way? Find those experts, and inverview them on your podcast. Then, get them to interview you on their show. You not only benefit from the exposure on their show. The benefit also comes by offering your listeners additional help, being a resource for the audience, and by association with more experts. SHARE IT When you have these experts on your show, make it easy for your guest to share your episode. Write the email for them. Tag them in the social post and ask them to share it. Create graphics they can share. Do everything except hit the send button for them. Even connect with their virtual assistant if they have one. The easier you can make it to share your interview with them, the more likely they will share it with their followers. When your guests share your interview, you get in front of new listeners. When these new listeners come to your show to hear the interview, get them on your email list. This will allow you to invite them to listen each time a new episode is released. CALL TO ACTION There is one thing many coaches miss when trying to attract clients on an interview episode. I hear this so often. Coaches come to me frustrated that the podcast is doing nothing to bring in new business. A review of an episode quickly reveals the problem. If you fix this, you will solve most of your issue. Most coaches struggle to attract clients with the podcast, because there is no clear call to action on the episode inviting listeners to work with the coach. So many interviews do a great job making the guest look great. The interview directs listeners to the guest's website, products and services. But many times there is no clear call to action directing listeners to the coach's website to learn how to work together. You build all of this goodwill during the interview. The guest makes you look good by association. Your content helps and serves the listener. Then you fail to close the gap. BEFORE AND AFTER Before the interview even begins, tell your listeners who you help, what you help them do, and why they would want to do it. Then, tell them how to get more of you. After the interview is over, thank you guest. Tease the next episode. Then, invite people to work with you again. Stop giving your listeners a laundry list of things to do. So many podcasts end with, "Rate and review us. Follow us on Facebook. Send me an email if you have a question. Find my resources on the website. Share this episode with a friend. Did I mention Twitter. Subscribe to my newsletter. Blah, blah, blah." Nobody will remember all of that. Get rid of it. Instead, give your listeners one, clear call to action. What is the one thing you want them to do when the episode is over? If you want clients, get them to take that first step toward your sales conversation. Where does your sales conversation happen? What is the one thing people do before they have that sales conversation? Get listeners to take that step. That's your call to action. HOW TO GET MORE CLIENTS Let me show you how to build this process. I'd like to offer you a free strategy call with me. You and I will sit down and lay out a strategy to attract your ideal clients that you can repeat again and again. Go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.
51 minutes | Feb 11, 2023
Your Podcast Image With Amy Janece – PTC 427
Let's talk about your image. What are you doing to make your podcast image stand out from the others? If you want to stand out in the sea of sameness in your niche, find ways to make yourself unique. When people hear your name, they need to think of something specific. That is the power of a unique podcast image and brand. IMAGE VS. BRAND The word brand is defined as "a kind or variety of something distinguished by some distinctive characteristic." Image is defined as "a representation of the external form of a person or thing in art". It is also "the general impression that a person, organization, or product presents to the public". Where brand is characteristic that tend to be more physical, image is more of an impression and representation that are more mental. To be unique, stand for something. Don't try to be all things to all people. If you try to be everything to everyone, your podcast won't have an identity. You will not have a distinct brand or image. Don't try to be all things to all people. It diminishes your brand. If you try to be everything, your podcast brand won't have an identity. FORD In 2017, Ford announced they would stop making all passenger cars except the Mustang. People simply weren't buying sedans like they did in the past. When you visit Ford.com today, there is still a pull-down menu for cars. But the only car listed is the Ford Mustang. The company is now solely focused on the pickup, SUV and crossover markets. Those are the healthy parts of their business. What Ford is really doing is focusing the brand of the company. Ford's F-series truck has been America's best-selling vehicle for the past 40 years. That is among ALL vehicles. It has also been the best-selling truck in the U.S. for over 40 years. Ford is known for trucks. The company is going all in on its brand. POSITION Brands occupy a position in the mind. McDonald's sells hamburgers. Nike is known for running shoes. Ford is known for pickup trucks. When people think of your brand, what comes to mind? How are you making your image unique from everyone else? When people see you, is your image consistent? Does it convey a message consistent with your business? Everything about you contributes to your brand. That includes your clothing, the colors in your logo, the words you choose and more. Creating an image can separate you from all other experts in your niche. Be intentional. AMY JANECE Let's get you started building your image. Amy Janece is an image consultant and stylist. She is also an international best selling author. She helps speakers, authors, coaches, and other experts discover their element and look like a million bucks so they can sell a million. When Amy works with clients to build their image, she goes beyond using basic hair, eye, and skin tone. Her goal is to help you see the masterpiece that you are, from the inside out, and help you frame it so that you shine. Most importantly, she helps you stand out from everyone else. Enjoy my conversation with image expert Amy Janece. GET STARTED WITH IMAGE Get her "3 Secrets To Look And Feel Great". You can download those at www.PodcastTalentCoach.com/3secrets. Find Amy at EmbodyYourElement.com. If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.
47 minutes | Feb 5, 2023
Unique Podcast Business – PTC 426
To make money with your podcast, you need to create a strategy that you can repeat over and over again. Focus on one strategy step-by-step until you reach success to grow your business. That step-by-step process is my Podcast Profits Framework. It consists of six steps. COACHING Before we jump into it, let me invite you to get some help building your strategy. You know how most podcasters don't make money with their show? They waste a lot of time on their podcast when it doesn't do anything to grow the business? I am a content coach. I help you build powerful, sales relationships with your podcast. If you want to try it, the process is really simple. First, we have a 30-minute conversation where we get clear on your podcast goals, what you hope to accomplish and how the podcast works into that plan. Next, we figure out where you are today, determine what you've tried in the past, and build the strategy to get you to your goals. And if you like what we've built, and you want some help implementing your strategy, I can show you what that would look like. You can only continue to dump so much time and effort into an ineffective podcast that isn't bringing you clients and growing your business. Doing what you're doing isn't getting you to your goals. My clients enjoy the freedom, success and financial gain by attracting clients through their podcast. They free up their time and relax with a real strategy to consistently and easily attract clients with their podcast. Implementation of the strategy helps them quickly and easily grow their revenue without the frustration, hard sales and guess work. I have a few slots on my calendar if you want to meet, find the holes in your strategy, and craft your strategy to make money with your podcast. Visit www.PodcastTalentCoach.com/apply and we'll talk. PODCAST PLATFORM Let's take a look at each of the six steps to build your podcast profits framework. Step one is your Podcast Platform. This is your foundation and your why. TaVona Denise worked with me to build a strong foundation and a powerful "why" for her show. She worked as a nurse, but no longer loved the profession. She transitioned out of nursing into a new career. Soon, she began coaching other nurses to do the same and find the career they loved. This quickly became her purpose in life and she built her show around helping nurses launch their own businesses. AUDIENCE ATTRACTION Step two is your Audience Attraction. This step helps people discover you. You get in front of new potential listeners and show them how you can help. This is all about partnerships, attraction and engagement. You want to find influencers who are already speaking to your ideal clients and partner with them. Greg Payne is the host of the Cool Grandpa podcast. He was around 350 downloads per month. After implementing the Audience Explosion Blueprint, his monthly downloads hit 854. When I put this step into place with my own show, I was able to double my downloads in the span of three months. I basically doubled my audience in 90 days. That was after 275 episodes as well. CONTENT CREATION Step three is your Content Creation. This is what you podcast. Your content gets people to listen to your show. You content builds your authority and trust. This is how your ideal clients gets to know, like and trust you when you do it right. Sadie and Sausha created the Meathead Test Kitchen podcast. They talk about content they love and interview influencers in their niche. They've interviewed Olympic athletes, MMA fighters, renowned chefs, and various other powerful people in the niche. The two of them do it with a flair and sense of personality only these two tatooed ladies could deliver. In the first episode, you know exactly who they are and what you get. There's no holding back. RELATIONSHIP ROADMAP Step four is your Relationship Roadmap. People may come for your content. They keep coming back for your personality. Build relationships with your listeners. Jedlie is one of my clients. He has the "Reading With Your Kids" podcast. Jedlie is a magician, clown and performer. He brings that personality to his show and builds relationships with his audience. STARTING STRATEGY Step five is your Starting Strategy. Without a roadmap, you can't hope to get where you're going. You need a strategy. Let me show you a case study that will show you how this works. When Oscar Trimboli came to me for coaching, he had the desire to strengthen the connection between his podcast and his consulting business. Season one of his podcast consisted of interviews. He was headed into season two and wanted this season to be more about teaching his five levels of listening. Oscar Trimboli is a mentor, leadership coach, speaker, author and podcaster. His podcast and book are both entitled "Deep Listening – Impact Beyond Words". Oscar Trimboli has 30 years’ experience in bringing out the best in senior executives and next generation leaders. As we worked together, our challenge was to bring that power and authority to Oscar's podcast. Our goal was to create engagement with his audience and demonstrate his authority in the space. Over time, this would help him grow his consultancy. He could demonstrate his authority on his show and gain new clients. To build his authority in his space, I suggested that Oscar interject himself more into the episodes, so listeners get to know, like and trust him. Oscar Trimboli is now the author of 3 books. He has coached, mentored and advised people in a wide range of roles from founders, CEOs and CFOs. He has also been asked to speak to leadership teams and their organizations. His podcast is now focused on the same material. Oscar demonstrates his authority in and mastery of the space. This allows potential clients to experience what his coaching, mentoring and consulting is all about. CONVERTING CLIENTS Finally, step six is creating your Converting Clients. This is where get your listeners to your sales conversation and invite them to work with you. HARP TEACHER Anne Sullivan began her career as a concert harpist at age twelve when she appeared twice as soloist with the Philadelphia Orchestra. A native of the Philadelphia area and a graduate of the Curtis Institute of Music, she is in demand as a recitalist, chamber musician and symphonic soloist. Her orchestral appearances have included engagements with the Baltimore Symphony, the Delaware Symphony where she was principal harpist, the Pennsylvania Chamber Orchestra, and the Chamber Orchestra of Philadelphia. In 2012, Ms. Sullivan founded Harp Mastery®, an online resource which now serves a worldwide community of harpists. Her creative approaches to teaching harp students of all ages focus on helping harpists achieve harp happiness, which she defines as "playing the music you want the way you want." Through her blogs, a podcast, online courses, challenges, live events, and proprietary coaching process, Harp Mastery® continues to empower every harpist to find fulfillment and joy in their harp playing. Learn more at harpmastery.com. Anne now uses her podcast to grow her business and connect with her students. In our conversation today, you will get many nuggets to help you in your business as well. Anne shares with us how she launched her podcast, how she uses the podcast in the business and how her first episode turned out. Enjoy my conversation with Anne Sullivan. FIND MORE Big thanks to Anne for joining us today. You can learn more about Anne and Harp Mastery at harpmastery.com. If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.
32 minutes | Jan 29, 2023
The Magic Of Rapport – PTC 425
So many podcasters struggle to make money with their podcast. It is the primary challenge when coaches come to me for help. The thing they are missing is rapport. Building rapport is the biggest piece of the sales process. And most podcasters miss it with their podcast. On this episode, I want to help you refine your process, so you can make money with your podcast. Don't make it harder than it needs to be. STRATEGY You know how most podcasters don't make money with their show? They waste a lot of time on their podcast when it doesn't do anything to grow the business? I am a content coach. I help you build powerful, sales relationships with your podcast. If you ever want to try it, the process is really simple. First, we have a 30-minute conversation where we get clear on your podcast goals, what you hope to accomplish and how the podcast works into that plan. Next, we figure out where you are today, determine what you've tried in the past, and build the strategy to get you to your goals. And if you like what we've built, and you want some help implementing your strategy, I can show you what that would look like. You can only continue to dump so much time and effort into an ineffective podcast that isn't bringing you clients and growing your business. Doing what you're doing isn't getting you to your goals. My clients enjoy the freedom, success and financial gain by attracting clients through their podcast. They free up their time and relax with a real strategy to consistently and easily attract clients with their show. Implementation of the strategy we build helps them quickly and easily grow their revenue without the frustration, hard sales and guess work. I have a few slots on my calendar if you want to meet, find the holes in your strategy, and craft your strategy to make money with your podcast. Visit www.PodcastTalentCoach.com/apply and we'll talk. RAPPORT Jay Gendron has been listening to the podcast for quite some time. He wants to help women write their first draft of their book. Jay started his journey with me by listening to the podcast. He learned how I operate, what I believe and what I value. We built a relationship without even meeting. In December, Jay got on my email list when I offered my workshop. My emails continued to grow our relationship by helping Jay see what's possible. In January, Jay scheduled a call with me. He told me he pivoted his business months ago, because he wants to be a role model for his kids. Such a great purpose. On that call, Jay also told me he couldn't believe we were actually speaking in person. He had been listening to the podcast for so long, it was sureal that he was on a call with me. But one thing Jay said was most powerful. He said, "You're my podcast coach." This was the first time we were actually meeting, and we already had that powerful relationship in place. Jay has now enrolled in my Audience Explosion Blueprint coaching program. He also joined 48 Days with Dan Miller through my affiliate link when I promoted that opportunity. That is the power of your podcast. You can handle over half of the sales process before you even meet a potential client when you build your podcast properly. SALES PROCESS Rapport is the first of the 4 sales process steps. The four steps are... Build rapport Qualify your prospect Educate your prospect on your solution Overcome objections and close the sale However, each step is not equal. Many people rush to the educate step before they've spent enough time building rapport and qualifying their prospect. Let me take you through each of the four steps. BUILDING RAPPORT The first step is build rapport. This step should be 40% of your sales process. Many people believe your prospect needs to know, like and trust you. That is NOT exactly correct. Your prospect doesn't necessarily need to like you, especially if you are a consultant or coach. When selling services, your potentail client needs to respect you. She needs to know you have her best interest at heart, will tell her what she needs to hear, and help her get to her goals. The definition of rapport is "a close and harmonious relationship in which the people or groups concerned understand each other's feelings or ideas and communicate well." That doesn't necessarily mean like. She needs to trust you. This is all about building rappport. Spend quality time building rapport. That is exactly what I did with Jay. Rapport is where your podcast should thrive QUALIFY Once you build rapport, you need to aualify your prospect. This is 30% of the sales process. In this step, you ensure you are right for your potential client and they are right for you. Your podcast handles much of this step as well. When you craft your content properly, your listener can see who you are, how you operate and what you believe. Most importantly, they can see how you get results for your clients. This is where they decide if you are right for them. For instance with my podcast, I show you how you can attract your clients with your podcast. You see how the implementation of your strategy helps you quickly and easily grow your revenue without the frustration, hard sales and guess work. If that is what you want and need, you know I am for you. Your podcast has now completed nearly 70% of your sales process. It is now a matter of determining which of your solutions makes most sense for your potential client. EDUCATE That leads us to step 3. You need to educate your prospect on your solution. If you have completed the first two steps, education should only be about 20% of your sales process. This step is about what you offer and how it solves the problem. However, you cannot start here before you have built rapport and qualified your listener. You can't expect your client to pay for premium products and services before they trust you. How can you offer a solution before you know the problem? Spend the right time in the first two steps before you get here. START Once you have educated your potential client on the solution that is best for her, it is time to overcome objections and get started. Sales people call this closing the sale. I prefer starting the journey. This is 10% of the sales process. STEPS TO RAPPORT Since most of your time in the sales process is spent building rapport, and your podcast can help you do that, let me show you how. There are 7 common steps to building rapport. Your podcast can complete six of these steps. AUTHENTICITY The first step is Be Yourself. Be authentic. Scott & Holly Stoner host the Wellness Compass Podcast. They provide insights on how to navigate our lives and our relationships with greater awareness and intention. On their podcast, Scott and Holly talk about their journey through life and their relationship. They share stories and connect with their listeners. The rapport is amazing. They got the same from my show before we began working together. Scott and Holly said, "We will be forever grateful for Erik's expertise and how accessible and actionable he makes his expertise. He’s also just a really good guy and a lot of fun to work with." Being yourself builds rapport through your podcast. FIRST IMPRESSION The next step to building rapport is making a good first impression. Craft a solid introduction and remember names of your potential clients. Everybody loves the sound of their own name. Use those names on your show often. When Dave Jackson of the School of Podcasting is interviewed on another podcast, he always gives a shout out to the show and plays a clip on his podcast. Imagine how easy it is for Dave to land interviews. Podcasters know they will get that reciprical promotion for interviewing a great guest. Plus, they love hearing Dave mention their name on his show. LISTEN Step three is actively listen. When you listen to others, you show your potential client that you have their best interest at heart. You show that you are truly interested in what they have to say. You can demonstrate this on your show when you interview your clients and prospects. Be a good listener. ENGAGE Step four is asking engaging questions and showing interest. This is similar to step three. Asking engaging questions gets your prospects to think and helps you determine the exact solution they need. They help you build the solution. EMPATHY Step five is showing empathy. Relate to your potential client. TaVona Denise hosts Conversations With TaVona Denise. When TaVona transitioned out of nursing into entrepreneurship, she had many other nurses coming to her to learn how she did it. She could relate to each of them. This is when TaVona really found her niche. She now helps those businesswomen launch their next big thing. TaVona has been there and done that. She is able to show true empathy. TaVona used an episode to promote a summit she hosted. She told me the reason the summit was such a big success, was because she used the podcast to promote it. When we worked together, TaVona said what she loved most about working with me is how organized I am. More importantly, she loved that I also helped her when she had her freak out moments. I empathized. COMMONALITY Step six is common ground. TaVona did a great job here as well. It says I am just like you. She demonstrated that she had been there and done that. She and her tribe traveled common ground. Tell your story on your podcast, and show your potential clients that you are just like them. BODY LANGUAGE Step seven is a bit more difficult to accomplish on your podcast. This step to building rapport is body language. Paying attention to body language is critical in building rapport. However, you can't see it when you're listening to a podcast. Therefore, you need to be careful with your intonation, inflection and word selection. How you say it and who you are being when you say it is more important than what you say. WHAT'S NEXT There are the 7 steps to building rapport with your podcast. Now it is time to get started. You can only continue to dump so much time and effort into an ineffective podcast that isn't bringing you clients and growing your business. Doing what you're doing isn't getting you to your goals. My clients enjoy the freedom, success and financial gain b
24 minutes | Jan 21, 2023
9 Ways To Fill Your Audience With Clients – PTC 424
Referrals are such a powerful way to land clients. If you've read "The Prosperous Coach" by Rich Litvin and Steve Chandler or listened to the Referral Marketing Guru podcast with Michael Griffiths, you know what referrals can do for your business. Though referrals are powerful, they aren't the only way to leverage an endorsement for your business. There are many other ways to use the influence of others to attract your ideal clients. On this episode, I want to give you 9 different ways to benefit from the influence of others to fill your pipeline with your ideal prospects. IDEAL CLIENTS Before you can attract your ideal clients, you need to know who they are and where you can find them. Grab my Ideal Listener Development worksheet to get a clear idea of whom we are attracting. Download it at www.PodcastTalentCoach.com/listener. Who is your ideal client? What do you love about working with them? Which influencers already have the attention of your ideal client? You can't hit a target you can't see. Complete the Listener Development Worksheet to get the answers to these questions and more. It will help you find your clients. GROWTH EQUATION There are two sides of the equation to grow your audience. You need to get new listeners. Then, you need to keep your current listeners coming back episode after episode. If you only focus on attracting new listeners, it is like putting water in a bucket with holes in the bottom. The bucket will never fill. It won't matter how much you add, because it is leaking out as fast as you add it. What are you doing to keep your listeners pushing play? KEEP THEM There are three things you can do to keep listeners coming back again and again. First, effectively tease the next episode at the end of each show. Don't simply promote the next episode. Create some anticipation. Make them want to come back for your amazing content. Think movie trailer. Get your listeners to say, "I gotta hear that." Next, email your list each time you release a new episode. Again, effectively tease the content by creating some intrigue. Saying, "We interview Bob Smith" isn't nearly enough to get people to listen. Open a loop that can only be closed by listening to the episode. Hint at something in the episode. "This week, Bob Smith tells us how he turned his hobby into a million-dollar business." Finally, post your new episode on social media each time you release. Let your followers know there is new content available. THE CHALLENGE When coaches come to me for help, they are typically struggling to grow the audience and monetize their show. I first ask, "How are you promoting the show?" The typical response is posting on social media and emailing the list. I definitely want you to keep doing that. But as we saw earlier, that is only half of the equation. How are you getting in front of people who aren't aware of you? Now that you've defined your ideal client, you know what influencers have your ideal client in their audiences. So, let's get in front of them. Here are 9 ways to get new listeners. REFERRALS Direct referrals are probably the most powerful. When someone you know recommends you to someone else, the weight that recommendation carries is immense. A guy in my mastermind just referred two people to me. When I talked with the first, he said he has heard great things about me and my knowledge. You can't buy advertising that powerful. The trust is built in. When a referral comes your way, you are already 2 steps down the sales path with your prospective client. Who can refer you? MASTERMIND The second way to get clients is through masterminds. This doesn't necessarily need to be your mastermind. You can speak to other masterminds. These groups are typically looking for speakers. My last client came from speaking to a mastermind. I am in a high-end group of movers and shakers. One of the women in that group runs a mastermind of speakers. She invited me to speak to the group. That particular gathering had 6 people present. One of those members became a high-end client for me. Masterminds are filled with people who understand the value of investing in resources that will help them. That's the magic of tapping into masterminds. SUMMITS The next resource you can tap into is summits. Summits are like online conferences. These online events are typically multi-day affairs. Most are between 3 and 5 days long with 6 or 8 speakers a day. Because there are so many speakers, the title of your presentation really needs to stand out in order to get people to show up for you. There may not be many people present for your talk. But, you don't need many to land a client. You can also benefit in the long run if the host is recording the presentations for VIP attendees. I'll speak at any summit. I love presenting, so it isn't a big deal. It is convenient and easy when it is online. Many summit hosts know I can be available at the last minute, so they will call me if a speaker backs out. Even if the summit topic isn't perfect for me, showing up at the last minute gets me in the good graces of the host and gives me practice with my presentation. Never turn down the opportunity to get on a mic. EVENTS The fourth way to get in front of new clients is appearing at events. There are a variety of event options. You can present at networking events. Conferences are always looking for great speakers. Companies and organizations will often hold events that need speakers. I have landed a few clients speaking at networking events. But more importantly, I've connected with influencers during these events who can put me in front of my ideal clients. Find events where your influencers congregate. GROUPS The next idea you can use is groups. This includes both groups you're in and other groups like civic organizations. One of my recent clients is a member of a training and coaching group I am in. The trainer asks us a lot of questions. So naturally, other members of the group learn what I do and how I operate. We practice making our offer in the group. Other members get to know me and understand the value I deliver my clients. In nearly every group I am in, somebody will say, "Erik, we need to talk. I need exactly what you have." Be proud of what you offer, and help others every chance you can. Don't sell. Offer help and guidance. The clients will come. PODCASTS The sixth idea is most effective to grow your audience. Get on other podcasts. I know it sounds obvious. Podcast listeners listen to podcasts. If you want to attract podcast listeners, go where they are. Sure, it sounds logical. But, are you doing it? Find podcasts that attract your ideal client. It doesn't necessarily need to be in your niche. If you're a weight loss podcast, find an exercise podcast. If you're a podcast about launching businesses, find an accounting podcast. Same audience, different topic. ASSOCIATIONS Next, find association meetings. Many professionals belong to associations. Speakers, doctors, broadcasters, unions. The association has money to hire you as a speaker. The members have money to hire you as a coach. If you work closely with a profession or specific niche, find an association around that niche. Offer to speak at their meeting. Maybe you can sponsor their fundraiser. Partner with them around their favorite charity. Promote their membership drive. There are many ways associations can put you in front of their members. NEWSLETTERS The eighth way to get in front of new clients is by appearing in newsletters. Every niche has newletters. Offer to write for the newsletter. Advertise in it. Be an expert and resource for their articles. I once wrote a regular article for the New Media Expo blog and newsleter. This is how Dave Jackson over at the School of Podcasting discovered me and we became friends. That was 10 years ago. Appearing in a newsletter will give you credibility by association. People see you in print and you automatically have authority. Where can you be a guest contributor? FACEBOOK GROUPS Finally, use Facebook lives. Reach out to the owners of the groups you're in. See if they will host you. Add value when you are in there. Don't just sell. Marc Mawhinney runs the Coaching Jungle Facebook group. There are around 25,000 people in that group. Marc will often host Facebook lives with his JV partners in his Facebook group. How would you like to be in front of 25,000 people in your niche? That's the power of Facebook lives in these groups. You need to be good. And, you need to offer a ton of value for the owner to be willing to put you in the group. ATTRACT CLIENTS Make the most of your appearance with any of these ideas. Many people are surprised when I tell them to offer a lead magnet to the audience rather than inviting them to listen to the podcast. If people come to your podcast and listen without subscribing, and they never come back, they are gone forever. You have no way to contact them again. When you offer a free resource to get people on your mailing list, you can invite them to listen to your podcast each time you release a new episode. You can email them for every episode until they unsubscribe. Once they are on your list, nurture your list and convert them clients. WORKSHOP Have you seen my latest workshop? It is coming up soon. This is where we roll up our sleeves and build your strategy. You can see the full details at www.PodcastTalentCoach.com/workshop. If you're ready to go to the next level, you gotta check this out. It may be just what you need to bring your strategy to life. This isn't some empty webinar. We play full out and get things done. Give it a look and see what you think. You can see all of the details at www.PodcastTalentCoach.com/workshop. I look forward to seeing you there.