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Welcome to episode 24 of the podcast power marketing podcast, bringing you top tips and insights into the tools and strategies that can help you launch or improve your podcast. If your thinking of starting your own podcast and you’ve tried piecing together information on the internet on how to do it, or you’ve got some missing pieces of the podcasting puzzle that you need an answer to, check out our podcast power blueprint training program, that’ll guide you step by step through 5 modules, 20 lessons and 49 in depth video tutorials on how to start your podcast. You’ll get everything you need in one place, and we’ve even got a great private Facebook support community to help you too. Head on over to http://podcastpowerblueprint.com/training Today’s episode was inspired by my good friend Hayden Lee, who’s just launched a brand new podcast called The Travel Stories Podcast. When he was launching the podcast he reached out to me via Facebook on where to actually direct his listeners to best get them to take action based on his goals. So I guided him through a few strategies and I wanted to share them here on the podcast too so all of the listeners got to benefit from the session I had on Facebook with Haydn. In this podcast we cover Where should you direct your listeners? iTunes and Stitcher radio or to your website? What’s the journey you want to take your listener on Why the goal of your podcast should be clear from the start How to create clear call to actions in your podcast Why opt ins are important for your podcast’s website How to set up an opt in form for your podcast with Total Support Widget Why it can be beneficial to use PowerPress on your Podcast’s WordPress website.

On today’s show I’m really excited to be talking to inspirational screenwriter, author and podcaster Katy Napoleon Hill. Katy is based in London, UK and writes transformational stories of freedom, responsibility and personal potential. Katy’s recent books Hey Little Missy and The Missing Halo have been published and distributed by Amazon, and she’s written 7 screenplays to date. Katy grew up around film stars. Her aunt was a personal friend of the late Elizabeth Taylor, lived in the Ritz hotel, and designed Elizabeth’s first wedding dress. Katy attended the prestigious Oxfordshire boarding school Carmel College, and was inspired to become a screenwriter by amongst others, former Carmellis such as Roland Joffe, director of the Killing Fields and The Mission. Katy is a genuine authentic storyteller, creating commercial fiction with a deeply human message and a soul, and she specialises in the action, comedy, drama and romance genres. Katy has extensive media experience in television, radio and film with TCC The Childrens Channel, the BBC, and Spectrum 558 International Radio and has also worked on a number of commercial projects with Universal Studio’s merchandising & licensing division and she supports the work of a number of charities including Cancer Research, Mind, The Trevor Project and the International Red Cross and Red Crescent. Her latest storytelling project is a brand new podcast called the Success Journeys, featuring interviews with people who’ve lived through the grit, endurance and determination that’s required to reached the pinnacle of success in their lives, and the guests she features on the podcast are aptly summed up by the tagline for the show, stories of freedom, responsibility and personal potential. So to find out more about Katy and what inspired her to start the Success Journeys podcast take a listen to this inspiring interview. The Success Journeys Website The Success Journeys Facebook Page Follow @knapoleonhill on Twitter

Coming up on today’s show we’ll be featuring a great new app called Satchel that’s taking the podcasting industry by storm, and we’ll be talking to it’s founder Beau York to find out more about how the app can help both podcasters get their podcast discovered, and how listeners can find great podcasts through the app. For the past two years, Beau York, founder of the podcasting company Podastry, has been digging into the challenges that the podcasting industry faces, including to of the biggest, discovery and monetization. The result of Beau’s research and hard work is a new podcasting app called Satchel, which promises to localise podcasting, get your podcast exposure, and fund your podcast through audience support. Check out the Satchel app at http://satchelplayer.com Follow Beau York on Twitter at @TheRealBeauYork

Here at Podcast Power Marketing we’re always on the lookout for new tools that make podcasters lives easier, and this week I had an email drop into my inbox about a beta program for a new online service called Podable, that aims to make podcasts more shareable. So I thought I thought I’d find out more about Podable, and the people and the company that is building the project, and today I’m talking to Ola Thorn, Master Engineer at Sony Mobile Research and Incubation find out more about Podable, and the ideas behind the service. You can sign up for the Podable Beta at http://podable.incubation.io/ If you’d like to find out how to start your own professional podcast, head on over to http://podcastpowerblueprint.com and get our FREE 3 videos that will help you get started with podcasting. Interview Transcript: On this episode of the Podcast Power Marketing podcast I’m featuring a great tool today cold Podable and featuring an interview with all Ola Thorn the lead developer who’s behind the new tool. Ola works at the Sony research labs in Sweden so without further ado let’s get stuck in straight to the interview and find out more about Podable and how it can help podcasters. Here at podcast power marketing we’re always on the lookout for new tools that makes podcaster’s lives easier and this week I had an email drop into my inbox about a beta program for a new online service called Podable that aims to make podcasts more shareable so I thought I’d find out more about Podable and the people and the company that’s building the project so today I’m talking to Ola Thorn the master engineer at Sony mobile research and incubation to find out more about Podable and the ideas behind the service Hey thanks to talking to us today Ola! Thank you! Thanks for having me on the show. Now tell us a little bit more about Podable, what it does, and specifically what problem it is trying so solve for podcasters. Yeah so today it’s a difficult to share part of an audio and a podcast is typically like twenty to forty minutes and it’s not really built for snacking and audio waveforms are quite difficult to navigate since there’s no clear mapping about what you’re talking about on them and what you see on the display. So I thought that I must be a better way here so what we do now is that we convert the podcast to texts using speech to text and that way we can make the podcasts indexable so you can type a keyword say, Fun, and when you search inside the podcast you get up all the parts where fun is mentioned in the podcast so now it’s really easy to navigate, you can just press on a link and jump to each part where fun is mentioned. So for example if you would like to share specific parts now you can just mark it as text and then you can preview the audio by pressing play and if you like that part you can the save this clip or you can Share it instantly on Twitter or Facebook. Wow that’s amazing so in essence Podable as I understand it is basically converting the audio and text to make it indexable for podcasters so that they can basically use the medium of text, which is pretty much how the world of the web works still even from the early days of Google keywords the world of the web still can’t understand audio so you are converting it into a form that the web can basically understand if I understand it correctly Yeah and that’s a fine description thank you okay so how did you get the idea for Podable I mean I’m what inspired you to start working on Podable itself and what inspired its creation Yeah so I am a big fan of podcasts and I listen to podcasts on my way to work so it’s about an hour a day and its amazing that there are so many good podcasts out there but also it’s quite difficult to find them and in my work here with business incubation I thought that’s podcasting is a really interesting area and while it’s been around for many years lots of things that we thought would happen in this space like the last few years but still podcasters have quite a low profile So if you go onto social media people share pictures or read the articles or share cute cat videos but podcasts are not really shared so when we came up with the idea that we could use speech to text to make podcasts searchable and easy to share we made a prototype and we saw hey, this works quite well so we wanted to know if this was like a real problem So during the Autumn I started to interview podcasters so first to ask them on a sort of a high level so about what works in podcasting and so on and then what can be improved and later on we asked them if they shared parts of their podcast, and if not why not and it turned out that it was indeed something that can be improved so I went on to show them Podable and they were very positive and so many said they would definitely use it Yeah for sure I mean discovery is one of the biggest challenges in podcasting, I mean at the moment basically everybody relies on discovery in ITunes and things like recommendation engines and directories and everybody sat in the podcasting world that I know certainly is yeah looking for new ways to get their podcast discovered And especially when it comes to other disciplines like SEO for their website its much easier to do with text so that’s amazing that you’re working in this area and it’s great to have somebody working on it that is also passionate about listening to podcasts themselves so this is fantastic to have those two skills together so I appreciate your efforts there now you talked about the speech to text functionality when I tried to Beta program that you very kindly invited me to, speech to text functionality actually seems to be incredibly accurate I mean it recognizes about ninety percent of the words of my podcast even when there is music behind the speech which I found pretty astounding I mean obviously there are proprietary technologies behind this but can you give us some sort of idea about what it takes to get speech to text accurate and what the challenges are of getting computers to recognize human speech from a file like that Well though of course there is some variation but you know it works quite well and we’ve been trying out a few different speech to text variants and we think this one is rather good and some challenges can be that if many people are talking simultaneously and interrupting each other of course the audio quality or if the speaker is using broader accents the system is not trained on … also some other challenges too. Absolutely yeah it must take some quite immense processing power as well, I think you pulling RSS feeds is that right? How does getting audio into them into Podable actually work Yes so when you sign up on the website you enter your answer your email and your RSS feed and we need to access the audio and process it in order to understand speech to text so when you sign up or if you drop an email to me with your RSS feed we can access it that way Okay sounds like a great development and there are other podcast sharing platforms out there like Clammr but obviously they’re moving in a different direction they’re actually just cutting up the actual audio and in sharing the actual audio file so I’m really interested to find out … so Podable is in Beta right now and how long has it actually been going and when did you start Podable Yes it so I’m we started a development project internally around autumn and worked on it and also met a few users and it’s just the last few weeks that we’ve been opening up and inviting people from the podcasting scene to get feedback So it is quite a new quite a new development for you, is this going to be like a testing platform or do you have some real long term plans what’s the ultimate Podable for you Yes I really believe me and in the power of taking a podcast and converting them to texts so they are indexable because it’s it really easier to find your favourite parts of a podcast so I believe this is going to be an interesting tool to connect listeners and podcasters in a new way and surface content that’s maybes hidden inside the podcasts that people wouldn’t access otherwise, yeah I think there are many different developments the product can take depending on user feedback and so on Yeah, one of the key things I saw an instant use for was actually using it for building up my show nights and the transcripts because one of the key things that podcasters are doing right now is a sending off the audio files to people to get them transcribed into text by a human being who sits there listening to it and actually types it all out That’s totally inefficient for the podcasters and it’s quite expensive to hire somebody by the hour to do that so just looking at the Podable system even that alone proves an amazing benefit even without starting to think about the share ability of it which is incredible You could just do a few corrections on there on the words that it doesn’t recognize and probably with about ten fifteen minutes you’ve got yourself a complete transcript of your show as well so that is a huge benefit and a huge cost savings are I want to thank you for building this technology because I’m sure you’ve saved podcasters money and time and effort so that’s great So if podcasters want to try Podable for themselves how can the actually try Podable for themselves and how can they be part of the Beta program and help give feedback and use the system and get involved in the whole Podable community, what is the best way of them doing that? Yeah so if you go to podable.incubation.io you can sign up with your email and I link to your RSS feed and I’ll send you an email Well hey Ola I really appreciate said the work that you’re do

Today on the podcast power marketing podcast, we’re talking with Margaret Brown, founder and publisher of Shelf Media, which publishes a number of digital only magazines, and the Shelf Media podcast. Margaret oversees global niche audience digital magazines such as Shelf Unbound which features the best of small press and independent books, Middle Shelf which curates the best new cool reads for kids, and the latest addition to Shelf Media’s publishing stable, Podster a magazine about podcasts and podcasters that helps listeners discover their next favorite podcast. Over the last 5 years the digital magazines in the Shelf Media Group’s portfolio have grown a loyal circulation of over 425,000 readers worldwide and that’s still growing every day. So on today’s show, Margaret tells us about the phenomenal growth of the digital magazine world and more about the Shelf Media Group’s publications, particularly Podster, which I’m sure our listeners will be keen to hear more about! Check out Podster Magazine here Check out all of Shelf Media Group’s magazines here Check out the Shelf Media Podcast network here

Today on the podcast power marketing podcast we’re talking to Marketing Consultant, Broadcaster & Photographer Mimika Cooney, Mimika is known as the go-to video marketing expert, and is a leading authority in the online video marketing space. She is a TV Host, Interviewer, published Author, Videographer, Award Winning Photographer (in 2 countries), Public Speaker and Online Marketing Strategist. Mimika’s passion is helping entrepreneurs build their businesses with video, branding and online marketing strategies and as you’ll hear from her inspiring interview, all of the expertise Mimika shares is from true personal hard work and experience. Drawing on her past experience as a live television broadcaster, Mimika now hosts her own web show “Mimika TV” which streams on video streaming platform Blab. Mimika’s passion it teaching entrepreneurs and experts how to harness the power of video marketing through her signature online courses, so I hope you enjoy today’s interview, and check out Mimika’s amazing resources at her website MimikaCooney.Com and take the 5 day video challenge at http://www.mimikacooney.com/challenge/

Today on the Podcast Power Marketing podcast, we’re talking with Lindsey Anderson, founder and CEO of Traffic And Leads Dot Com, and the host of the Traffic and Leads podcast. Lindsey is better know on the web with her catchy nick name, One-Click Lindsey which totally befits her, as Lindsey is an experienced web strategy expert who has worked with many small business owners for more than 10 years to help them utilize the web to produce more leads and learn the art of nurturing those leads to become lifelong clients. In this show, Lindsey shares her secrets for attracting more traffic and leads to your website and business, so be sure to have a notepad handy to take down all the valuable tips! If you’re inspired to get started creating your own podcast today, get your free Podcaster’s toolkit with links to the top 20 tools that successful podcasters use to launch and improve their podcast at http://podcastpowermarketing.com/toolkit

Today on the podcast power marketing podcast, we’re talking with Olly Richards, founder of iwillteachyoualanguage.com, and host of the I Will Teach You A Language podcast. Olly has been a linguist for over 16 years, speaks 8 languages himself and has taught countless students over the years the quickest way to master another language. One of the reasons I’m excited to have Olly on the show today is that he’s at the core,  teaching people the art of communication through the spoken word, something that’s very relevant to podcasters, whatever language they speak. So on this podcast we find out more about Olly, his courses and how and why he chose podcasting as a way to connect, engage and grow his audience. If you’re inspired to get started creating your own podcast today, get your free Podcaster’s toolkit with links to the top 20 tools that successful podcasters use to launch and improve their podcast at http://podcastpowermarketing.com/toolkit

On today’s episode of the podcast power marketing podcast, we’re bringing you the second part of our interview with Yann ilunga, founder of 360Entrepreneur.Net, a blog and training community for wantrepreneurs, entrepreneurs and small business owners. Yann’s also the host of the 360 Entrepreneur Podcast, a  show that features inspiring conversations with top thought-leaders and experts from the online marketing world. If you haven’t heard the first part of our incredible two part interview with Yann, head on over to episode 15 of the podcast at http://podcastpowermarketing.com/episode15, otherwise listen on for some incredible ideas and tips for repurposing and promoting your podcast, Yann’s great suggestions for boosting your productivity, and a look into the crystal ball on what the future of podcasting might be. Yann is a super smart marketer, and one of the nicest guys you could meet in the podcasting arena. Make sure you’re subscribed on iTunes, Stitcher Radio or bookmark this site, you’ll want to be sure to hear both value packed episodes… Yann recently spoke at International Podcast Day, and shared some great podcast marketing tips, so I thought I’d invite him on the podcast to share a little more of his marketing wisdom with our listeners too, to help you all get some ideas on how to promote your podcast and grow your audience. Download Yann’s exclusive set of podcast marketing resources that he talks about in the show at 360entrepreneur.net/simon Follow Yann on Twitter @Yannick_Ilunga

OK so we’ve got a great show coming up for you today, we’ve got an incredible guest interview featuring Yann Ilunga from 360Entrepreneur.Net. If you haven’t had the pleasure to encounter Yann online yet, I can tell you that you’re in for a real treat today. Yann is a super smart marketer, and one of the nicest guys you could meet in the podcasting arena. He comes up with an incredible stream of out of the box marketing, and because my conversation with Yann was so packed full of amazing actionable ideas we actually talked together for over an hour, so to make sure that you have a chance to really take on board the powerful action tips and strategies that Yann shared in our interview we’ve got a two part podcast, starting with this show episode 15, and the second part of the interview continuing in the next episode, episode 16. Make sure you’re subscribed on iTunes, Stitcher Radio or bookmark this site, you’ll want to be sure to hear both value packed episodes… Yann ilunga is the founder of 360Entrepreneur.Net, a blog and training community for wantrepreneurs, entrepreneurs and small business owners that want to grow their audience. He’s also the host of the 360 Entrepreneur Podcast, a show that features inspiring conversations with top thought-leaders and experts from the online marketing world. Yann recently spoke at International Podcast Day, and shared some great marketing tips for podcasters, so I thought I’d invite him on the podcast to share a little more of his marketing wisdom with our listeners too, to help you all get some ideas on how to promote your podcast and grow your audience. Download Yann’s exclusive set of marketing resources that he talks about in the show at 360entrepreneur.net/simon Follow Yann on Twitter @Yannick_Ilunga And remember to tune in to the second part of this interview in Episode 16!

Today on the podcast power marketing podcast, we’re talking with Cesare Rocchi, owner of web development company Studio Magnolia, and the person behind Podrover, the online app that helps you get podcast reviews from iTunes and Stitcher Radio. Cesare is based in Italy, and he’s a speaker, writer, user experience designer and developer specialising in web and mobile applications, I’ve invited Cesare onto the podcast today to help give everyone an insight into the people that make the software that supports the podcasting community, and specifically to find out more about the Podrover application. You can sign up for Podrover for free whilst the application is in beta at http://podrover.com, and as mentioned in the podcast, when podrover comes out of beta you can get a further 2 months of podrover service free of charge by following Podrover on Twitter and sending them a direct message to with the words ‘Simon Is Awesome” in your message body. You can follow Podrover on Twitter at @podrover

Today on the podcast power marketing podcast, we’re talking with Julie Anne Eason host of the Successful Author Podcast. Julie has been a professional writer for over 20 years and through Julie’s ghostwriting, coaching, and online mentorship program, the Nonfiction Book Academy, she helps entrepreneurs, speakers, coaches, CEOs, and other business people write high-quality books that expand their reach and build their brands. She has combined her love for marketing and writing to create The Successful Author Podcast, where she interviews book industry experts on writing, publishing, and marketing books On the show Julie shares her journey through the changing media landscape of the last two decades, and offers her thoughts on why it’s so important that people share the gifts of their knowledge through vehicles such as books and podcasts. To get a free copy of Julie’s book The Profitable Business Author, head on over to http://www.theprofitablebusinessauthor.com/ To tune in to Julie’s podcast The Successful Author Podcast you can find it at http://successfulauthorpodcast.com If you’re inspired to get started creating your own podcast today, get your free Podcaster’s toolkit with links to the top 20 tools that successful podcasters use to launch and improve their podcast at http://podcastpowermarketing.com/toolkit

Today on the Podcast Power Marketing podcast we’re talking to David Lizerbram. David is an attorney and the founder of Lizerbram & Associates law firm in San Diego Californa, and most recently he’s written a fantastic new eBook for podcasters titled ‘Podcast Law’ With podcasting continuing to grow and more and more people taking to the internet airwaves, it’s becoming ever important to understand the rules and regulations that you could fall foul of when publishing your podcasts. So to help you keep your shows the right side of the law I wanted to check in with David to find out what types of potential legal pitfalls podcasters should be aware of, and how they can avoid getting embroiled in expensive and reputation damaging legal challenges To download your copy of David’s fantastic free eBook ‘Podcast Law’ head on over to David’s website or grab it directly at http://podcastlawguide.com If you’re inspired to get started creating your own podcast today, get your free Podcaster’s toolkit with links to the top 20 tools that successful podcasters use to launch and improve their podcast at http://podcastpowermarketing.com/toolkit

Today on the Podcast Power Marketing podcast we’re talking to productivity coach Paul Minors who presents the incredibly successful podcast ‘The Productivity Podcast’. Paul’s podcast promises to help you become a Jedi Master of productivity with time management, goal setting and motivational tips. As a podcaster myself, putting together a weekly show means being super focused and efficient to make sure episodes get published on time and maintain their quality, whilst I’m juggling many other areas of my business, and I’m sure the same rings true for many of you listening, so I’m really excited to have Paul on the show today to share some of his top tips with you on how to become a more productive person. In this episode you’ll learn How to efficiently manage your editorial calendar How to prioritize your tasks, whether it’s creating a podcast, setting up a business or juggling your work life balance Top tips on beating procrastination Techniques to manage your time based on your energy levels And in the show Paul specifically mentions these productivity tools that he uses Asana Sunrise Calendar Evernote And if you want to learn more about mastering productivity from Paul Minors directly or tune into The Productivity Podcast, you can head on over to Paul’s website at http://paulminors.com If you’re inspired to get started creating your own podcast today, get your free cheat sheet with links to the top 20 tools that successful podcasters use to launch and improve their podcast at http://podcastpowermarketing.com/cheatsheet

Today on the Podcast Power Marketing podcast we’re talking to marketer and podcaster Harry Hawk, show runner for inbound.org’s new podcast series ‘The Inbound Podcast Network’. Harry has been working with the team at one of the biggest and best digital marketing communities online, Inbound.Org, to create a brand new new marketing podcast network, called the Inbound Podcast Network, which is promising to be THE place where smart marketers come to grow. With more and more brands getting into the world of podcasting, whether it’s through single shows or podcast networks, I wanted to find out how the idea came about for the Inbound Podcast Network and why now is the right time to launch it On today’s packed show Harry reveals: 5 new podcasts from inbound.org for content marketers to learn from the results of the inbound community How Harry made a call out to the inbound.org community to get involved in creating the content for the podcasts Why podcasting is offering a valuable new channel for content marketing professionals What season podcasting can offer brands who want to test a podcast idea How Ringr and Clammr in revolutionising podcasting production and promotion Why podcating is such an important part of the content marketing mix And as a bonus, Harry gives us his podcasting 101 in 5 minutes (check out some of his great tips for launching or improving your podcast…) You can find out more information about the Inbound Podcast Network, and get involved in suggesting content for the shows at Harry’s Inbound Podcast Network post on Inbound.Org Thinking of starting your own podcast but don’t know where to start? Grab your free podcasting cheat sheet ‘7 Proven Steps To Starting A Successful Podcast’ at http://podcastpowermarketing.com/cheatsheet

Today on the Podcast Power Marketing podcast we’re talking to Parviz Parvizi, co-founder of Clammr, a new social audio discovery app that allows you to both discover and publish new and interesting audio clips up to 18 seconds long. Users are calling the Clammr app the Audio Instagram and Audio Twitter for podcasting. Listeners get personalized streams of Entertainment & News in 18-second bites that they can launch automatically into full-length music, podcasts, and news. audio content creators love Clammr as a way to make their content more discoverable and viral. For podcasters, Clammr could potentially be a great social ecosphere to attract an audience of people already attuned to the medium of audio. So could it be the really be the Instagram, Twitter or Vine of the audio publishing world? The Clammr app originally soft launched in Spring 2015, and is becoming a hot topic in the podcasting industry, so listen to this episode to find out more about the Clammr app, how it got started, how to  promote your podcast with clammr, and how the Clammr app can help people promote your podcast on social media and beyond too. Download the Clammr App at http://www.clammr.com/ Keep up to date with Clammr developments and learn more at the Clammr YouTube channel Thinking of starting your own podcast but don’t know where to start? Grab your free podcasting cheat sheet ‘7 Proven Steps To Starting A Successful Podcast’ at http://podcastpowermarketing.com/cheatsheet

Today on the Podcast Power Marketing podcast we’re talking to Tim Sinclair, CEO of Ringr, a new audio recording app that allows you to record conversations and interviews with anyone in the world, using just a smartphone. For podcasters this app could be revolutionary, helping you record an interview in high quality audio with anyone on the planet that also has a smartphone, removing the need for the other party to have to use Skype and external microphones. The Ringr app came out of beta earlier this year, and is making big waves in the podcasting industry, so to find out more about the app, how it got started and how it can help podcasters, I fired up the Ringr app on my iPhone and dialled up Tim to record today’s interview using nothing more than my phone and it’s earbuds. If you want to download the free Ringr App and try it for yourself, head on over to the following links: Ringr on the web Ringr in the iTunes store Ringr in the Google Play store Thinking of starting your own podcast? Grab your free podcasting cheat sheet ‘7 Proven Steps To Starting A Successful Podcast’ at http://podcastpowermarketing.com/cheatsheet

Today on the Podcast Power Marketing podcast we’re talking to Chloe Thomas, founder and creator of the eCommerce Masterplan, a whole online learning ecosystem that helps businesses grow faster and more efficiently. As well as consulting on eCommerce, Chloe is also an accomplished author and speaker, with 3 books published to date covering successful online selling, delivery strategy and driving website traffic, and if that’s not enough Chloe’s also the host of the incredibly popular eCommerce Masterplan podcast. Chloe’s podcast focuses in on the Commerce in e-Commerce, and her guests are real sales warriors, many having long background in successful businesses. On this show we find out how and why the eCommerce Masterplan podcast got started, and how it’s being used to expand Chloe’s business internationally In this episode you’ll learn: How to organize your existing business to make space for podcasting Tips for getting great guests on your show How podcasting benefits your business internationally You can find more on the eCommerce Masterplan podcast at http://ecommercemasterplan.com and follow Chloe on Twitter at https://twitter.com/chloe_ecmp Thinking of starting your own podcast? Grab your free podcasting cheat sheet ‘7 Proven Steps To Starting A Successful Podcast’ at http://podcastpowermarketing.com/cheatsheet

Today on the Podcast Power Marketing podcast we’re talking to Nicholas Robertson, partner at global legal services provider Mayer Brown. Nick is also head of Mayer Brown’s London Employment Group, and is the host of one of Mayer Brown’s fortnightly podcasts, ‘UK Employment Law – The View From Mayer Brown‘. Nick had the idea for the podcast with an epiphany in a Woking car park whilst on his daily commute. He took the idea to Mayer Brown’s business development team who backed his forward thinking, and now the Mayer Brown UK Employment Law is the leading podcast in it’s field. Interestingly the Mayer Brown podcasts are used as a professional development tool, with the episodes even being able to be counted as CPD points. You might also be surprised to hear that there is a lot that podcasters can learn from the legal profession, including the art of presentation and storytelling, and how to get complex information over to your audience in an easy to understand way. If you’re considering starting a business podcast and you work for a corporate company, give your business development team or head of marketing a link to this show. It’ll help you convince them that your company should be seizing the opportunity of podcasting too. In this episode you’ll learn: Why a podcast can help you form a powerful rapport with your listeners to bring in new clients and raise awareness of your brand How to use competitions as a tool to discover more about your listeners Why podcasts help show authority and expertise, and how it can position your business as a premium trusted brand You can listen to the Mayer Brown UK Employment Law podcast at the Mayer Brown website, or via iTunes Thinking of starting your own podcast? Grab your free podcasting cheat sheet ‘7 Proven Steps To Starting A Successful Podcast’ at http://podcastpowermarketing.com/cheatsheet

Today on the Podcast Power Marketing Podcast we’re going to help you overcome the top 5 fears that stop you podcasting. If you’re a content marketing professional, a business owner of entrepreneur and you haven’t yet got a podcast up and running as a marketing channel, then this podcast episode is for you. When you first think of starting a podcast you might have some fears or barriers that hold you back from taking advantage of this incredibly engaging medium of podcasting that brings in a whole new stream of customers and raving fans for your business. In this episode you’ll learn: The super fast 3 steps to getting your podcasting technology set up How to overcome the fear of hearing your own voice on your podcast Three strategies with coming up with new content for your podcast How to overcome the fear of commitment to publishing on a regular basis How to overcome the fear of failure Grab your free podcasting cheat sheet ‘7 Proven Steps To Starting A Successful Podcast’ at http://podcastpowermarketing.com/cheatsheet