Created with Sketch.
50 minutes | 5 years ago
PD17: Helen Zaltzman - The Queen of British Podcasting
Helen Zaltzman - The Queen of British Podcasting What a great pleasure to welcome the wonderful Helen Zaltzman onto Podcast Divas. Helen is without doubt one of the most accomplished and long serving podcasters in the UK (and world) and thoroughly deserving of the ‘queen of British podcasting’ title I’ve bestowed on her here. Helen says of herself; ‘I make podcasts: mainly Answer Me This! and The Allusionist, part of Radiotopia. I sometimes turn up on the radio; I write stuff; and I make things.’ This typically modest description belies the fact Answer Me This is a multi award-winning show, one of the longest running British podcasts and an iTunes classic, and the Allusionist was an iTunes show of the year 2015. ‘For so many years that I’ve been podcasting it was not a thing that people recognised, not just as a job, but as a thing!’ Helen has what many of us would consider the perfect job – she gets paid for podcasting. It was a joy to talk to Helen about her experience of podcasting over many years and thoughts about possible future directions. Listen in for many insights, observations and lessons, whether you’re a longtime podcaster or just getting started. ‘I could be a bloke with a recorder.’ There’s simply so much good stuff in this interview it’s hard to pull out the good bits without ending up with a massive long list – so just listen, enjoy and learn. But here’s a taster of what you’ll hear: How Helen got into podcasting way back when How having a musician physicist for a husband proved useful How Helen taught herself the mysteries of the RSS feed What Answer Me This is about and how it’s changed (or not) since January 2007 The beauty of audience generated content Why a successful show is created in the edit How long it takes to edit Helen’s shows and the editing rule of thumb The sexist world of radio presenters What ‘Sound Women’ is all about How Helen got involved with Radiotopia and came to make The Allusionist What’s The Allusionist and why it’s Helen’s best ever job in spite of the challenges a show like this presents The different ways Helen monetizes her podcast What has kept Helen podcasting for such a long time What podcasting’s done for Helen The potential future of podcasting Podcasting in the US and UK and getting non US voices heard Podcasting and the BBC ‘I think a lot of people think starting is the hard thing, but it’s a lot less hard than carrying on… Don’t want to put you off.’ Advice for podcasters and Divas-in-waiting Just get on with it. ‘There are so many reasons not to do something but just ignore them.’ ‘Don’t worry about it being perfect.’ That stops people wanting to do creative pursuits. They’ve heard shows and they want to be as good as the shows they like straight away, and that’s not how that happened. The shows you like started out not very good as well.’ Just have a go and keep doing it. Set a schedule because then you have to keep going and it’s that regular practice that forms the habits. Persistence is key. ‘Try the biggest idea you can, then figure out how you can make it workable…How imaginative can you make it within the technological and time resources you have.’ Helen’s favourite episodes The Allusionist: Episode 25 on Toki Pona, a minimalist invented language Helen tried to learn (with difficulty) that impacted her psyche but she still thought was fun http://www.theallusionist.org/allusionist/tokipona Answer Me This: Pick any episode at random or episode 200 featuring their families ‘Everything benefits from a bit of an edit.’ A Podcast Diva Helen likes listening to Criminal with Phoebe Judge ‘Now there are so many podcasts, I think people should think very hard before they launch one, whether it’s a worthwhile use of internet – and their own time.’ Where to find Helen Zaltzman Helen on Twitter @HelenZaltzman Helen's website: helenzaltzman.com 'Answer Me This' podcast 'The Allusionist' podcast ‘I think it takes a long time to make a bad podcast so it doesn’t take much more time to make a good one.’ Thank you Thanks to Helen for being a fabulous and fun guest and to you for listening and being here. If you enjoyed the show it would be great to let Helen and I know, and help get the word out by sharing it and leaving a review on iTunes.
49 minutes | 5 years ago
PD16: Why you should love your podcast (and more) from Iszi Lawrence
Iszi Lawrence is an international stand up comedian from Reading, England, a longtime podcaster and happily for us - today’s Podcast Diva. Podcasting since 2008 with Sundays Supplement – a comedy podcast where Iszi and co-host Simon Dunn review the Sunday Newspaper Supplements, Iszi launched The Z List Dead List a podcast about obscure people from history in September 2014. In that time Iszi has produced hundreds of episodes and shares her experience on why first and foremost you need to love your podcast, what makes a good podcast, tips and advice for doing this and much more in episode 16 of Podcast Divas, including: Where exactly is Reading and is it really better than Slough Two great reasons Iszi is well qualified for Podcast Divadom The pointless purpose of the Sunday Supplements Podcast and 3 useful things about it What was happening in 2008 that made Iszi think podcasting was a good idea Why you should be in the room with your cohost How Iszi came to have 20 minutes of material on the scrotum frog Why after 6 years of podcasting Iszi started a new podcast about dead people from history What the Z list dead list is What a six foot tall bisexual sword fighting nun got up to and other amazing characters from history Research and the rules of the show How to record a live show for a podcast episode Why a podcast should be an end in itself and not the means to something else The beauty of podcasts over TV and Radio Getting donations to cover your podcast costs Podcast merchandising Why Iszi dressed up as a Roman centurion in December by a lake wearing headphones British versus American views on working hard for success Whether to record in batches and release in series ‘You have to do stuff as well as you can for the purpose of doing it only. Then if other stuff comes out of it, brilliant, but if you’re doing it for something else and not for it’s own thing, the love wont be there. You’ll give up on it very quickly’. Microphone Zoom H4N Tips for podcasters and Divas-in-waiting ‘Bore yourself rigid and look at how to do sound and editing, and this thing called multiband compression, really understand that! Because the only thing that stops me giving your podcast a listen is the sound quality’. Do an idea that interests you – don’t worry if it interests anybody else. Give it your all. ‘Get a co-host who does all the editing!’ Iszi’s favorite episodes Z List Dead List: An English Country Garden Series 4 Episode 4 It’s very rude – you’ve been warned. Cornish Pastors – Series 1 Episode 1 En Garde: Attack of The Killer Nun - Series 5 Episode 1 ‘There are opportunities, but the main reason I’m doing it is because I want to make a nice show. If I did it for any other reason it wouldn’t be a nice show….it is in itself a worthwhile thing to do.’ Sundays Supplement There are no good episodes according to Iszi – so definitely check it out! Where to find Iszi http://www.iszi.com http://www.zlistdeadlist.com and check out when and where Iszi’s live recordings are happening http://www.sundayssupplement.com ‘If I can’t put headphones on and listen to you because I’m constantly fiddling with the volume I’m not going to listen.’ Thank you Thank you to Iszi Lawrence for being a wonderful guest and Podcast Diva and to you for listening. If you liked the show please let Iszi know, tell your friends and leave a review on iTunes. Cheers – Kathryn x
51 minutes | 5 years ago
PD15: Growing your podcast audience with Amanda Cook
Amanda Cook is the fabulous featured Podcast Diva for episode 15. Amanda recently reached the 100th episode of The Wellpreneur Podcast - a weekly show on digital marketing and business inspiration and advice, especially for wellness entrepreneurs. ‘What if I did a podcast, that could be fun. That’s been the best decision!’ Reaching 100 episodes is a special milestone that deserves congratulations (and the title of Podcast Diva). It takes commitment and resilience to produce a podcast week after week. It also means Amanda knows what she’s talking about when it comes to podcasting, as you’ll hear in this episode as we talk about: Where the name Wellpreneur came from How Amanda went from computer science to wellness coach Amanda’s first podcast in 2005 – ‘How not to be dreadful’ How she came to start the podcast The best decision Amanda made Who Amanda’s audience and how does she know The power of a Facebook group Why you don’t want to be and perfect from the beginning Content marketing the organic way How to use Instagram as a key communication tool Match your content to your ideal audience How to effectively curate Instagram content From podcasting to sale in Amanda’s business The power of podcasting over blogging The sponsorship dilemma Sponsoring yourself The links you need in your show notes and where to put them One Instagram tip that will get you more subscriptions Outsourcing The workflow Why you don’t need to get hung up on hiring help Play to your strengths How listening to your episodes will help you find your voice Show notes technique The advantages of Zoom over Skype to record interviews What podcasting has done for Amanda ‘I’ve got to do something, I’ve got to save myself, I’m basically dying inside.’ Equipment Blue snowball microphone Macbook pro Zoom H2N (portable recorder) for travelling ‘There’s no way you can start out of the gate with everything perfect…until you start you don’t know what your audience wants.’ A favourite episode of your podcast Episodes 43 – 45 are a part step by step series on how to hire an assistant. ‘Don’t let money be a limiting factor.’ A podcast diva you like listening to On Being by Christa Tippit Where to find Amanda Cook At her website: wellpreneuronline.com Links: Fiverr - for intros and outros Upwork – for hiring people to do your editing, show notes etc Trello – shared online project management tool Zoom – video conference platform for recording a podcast Thank you for listening If you’ve enjoyed the show please let me know by way of a review or by liking and commenting on the Podcast Diva Facebook page and following and sending a tweet. Most importantly please subscribe to the show to automatically download every episode.
38 minutes | 5 years ago
PD14: Wellness Warrior Nicole Keating on podcasting
‘I like to talk. I felt like that was something I could do well.’ Episode 14 of Podcast Divas puts Nicole Keating in the spotlight. Nicole is on a mission to live a life of Epic Wellness, and to inspire and help others do the same through her podcast The Art of Epic Wellness. If you’re wondering what the art of epic wellness is, Nicole describes it as a life of physical, spiritual and emotional vitality – surely something we all want! Nicole’s podcasting journey has been one of highs and lows, challenges and triumphs, and most of all of self-discovery and a love of the medium of podcasting and what it’s done for her. ‘I’m becoming this podcast-obsessed woman …I’m driving and I’m listening, I’m walking and I’m listening and I’m doing my clothes and I’m listening. Every moment I could get I started listening to podcasts.’ Listen to episode 14 to find our more, including: What listeners get out of listening to Nicole’s show The epic eight questions The story behind how Nicole started the podcast What Nicole learnt from her mentor, Hal Elrod How Nicole became obsessed with podcasts Why Nicole loved the idea of podcasting A 180 degree turn on monetizing Your pie of time The challenge of being what you teach The tough times Nicole went through The beauty of organic monetization Being responsive to your audience How Nicole was scared to make the jump into podcasting The mistakes she made on launch Her one regret (we’re talking podcasting here!) The pros and cons of getting ahead with your show recordings The podcast learning curve Technological mistakes and lessons learned The different editing and show notes models Nicole has tried The best way to record your intro ‘I was so scared to jump off.’ Recording equipment Microphone - ATR2100 Tascam - for portable recording ‘My podcasting became the most epic networking experience ever. I met so many great people and deepened all these relationships.’ Top tips for Divas-in-waiting Get out of your head and start creating. the path only becomes clear as you start taking action. Write up your intro before your interview and record it live as you record your show ‘Just go back and listen to everyone’s first show and you’ll feel much better.’ Suggested episodes of The Art of Epic Wellness Episode 50 John Vroman - The Art of Living Life in the Front Row Episode 30 Paleo, Bliss and Making Happines the World’s Default with the Merrymaker Sisters ‘As a medium it excited me to be able to reach people in this way.’ Nicole’s recommended Podcast Divas Lane Kennedy - Game Changer Society https://itunes.apple.com/us/podcast/game-changer-society-w-lane/id788215534?mt=2 Rachel Rofe – A Better Life’ https://itunes.apple.com/gb/podcast/better-life-w-rachel-rofe/id907163082?mt=2 Other Links mentioned in this episode Hal Elrod – The Miracle Morning book and Achieve your Goals podcast The Changeability Podcast Changeability: Manage your Mind – Change your Life book Auphonic Get in touch with Nicole Website – www.theartofepicwellness.com Twitter @EpicWell Facebook Page - https://www.facebook.com/AOEWPodcast Email – Nicole@theartofepicwellness Thank you for listening If you’ve enjoyed the show please let us know by way of a review on iTunes, a tweet, or by liking the Podcast Diva Facebook page . Don’t forget to subscribe to the show and never miss an episode.
44 minutes | 5 years ago
PD13: Scummy Mummies and Podcasting
‘We own our podcast and are very precious about it, even though there’s a sense of fun and silliness, we are serious about the quality of it and the jokes.’ Episode 13 of Podcast Divas puts, not one but, two ladies in the spotlight – Ellie Gibson and Helen Thorn of The Scummy Mummies Podcast – a popular fortnightly chat show for less-than-perfect parents, which regularly tops the kids and family category on iTunes in the UK. ‘We do like a cat suit – preferably gold lame.’ This was such a fun episode to record and I think you can tell that Helen and Ellie are both also stand-up comedians, in fact that’s how they met. Listen to find out how they came to co-host the Scummy Mummies Podcast and much much more including: Who’s tried a three way (we’re talking podcasting of course) Who wants to be scrummy, yummy or scummy The full story of how Helen and Ellie met The best way to cope with being a parent Why they started having guests on their show Finding a balance of silliness and seriousness How to deal with serious matters in an entertaining way The progression from trying to be a podcaster to being a natural The difference between podcasting and live shows How to feel like you’re just chatting to friends when recording your show The benefits of a multi platform approach How to get your posts on the Huffington Post The pros and cons of drinking on your show The need for discipline, self-honesty and ruthless editing Turning 2 hours of material into a 40 minute episode Why Ellie needs to keep editing the show The business side of podcasting Why do Ellie and Helen podcast What makes Helen cry at her laptop How using Acast for advertising works The advantage of a podcast subject with longevity ‘Editing is like reading music.’ Microphones and editing Ellie uses Audacity to edit their show. Scummy Mummies started with a Blue Snowball microphone and recently upgraded to a Blue Yeti. ‘You feel like you’re chatting to friends and forget that the mic is on.’ Advice for Podcast Divas and potential Divas ‘Feel passionate about, and love what you’re doing. Don’t just think oh there’s a niche or don’t try to predict what there’s a gap in the market for. Just do what you really love and that will come across in what you say and who you interview.’ Helen ‘Edit it. It takes time and it’s a pain but as a listener, the podcasts I listen to are the ones that are nice and tight and edited. When it’s just people rambling on for two hours I can’t deal with it, I don’t have time for it – so edit. Be good’. Ellie Suggested episodes of Scummy Mummies to start with Episode 60 with Kathy Lette Episode 5 on pelvic floor exercises ‘Some of the best moments of my entire life have been on the podcast.’ Helen and Ellie’s recommended Podcast Divas Sarah Koenig – Serial https://serialpodcast.org Helen Zaltzman – The Allusionist http://www.theallusionist.org and Answer Me This http://answermethispodcast.com - ‘She’s a podspiration’ Where to find Ellie and Helen Scummymummies.com Thanks for listening If you enjoyed this episode please tweet @podcastdivas and @scummymummies and let us know. And if you’re feeling particularly wonderful today it would be fabulous if you would leave a review for Podcast Divas on iTunes – it’s much appreciated!
45 minutes | 5 years ago
PD12: Savvy social marketing for your podcast with Amy Schmittauer
Stepping into the spotlight today is Social and Podcast Diva, Amy Schmittauer. Amy is the founder, face and voice of Savvy Sexy Social, as seen all over YouTube where she has an amazing following. Amy is a professional vlogger, speaker and all-round social media expert. She is President of the video content and social media marketing agency Vlog Boss Studios in Ohio, and host of the Social Authority Podcast. As well as talking about her podcasting journey and experience, Amy is full of great tips and insights on how to use social media as social marketing for your podcast. Get ready to be inspired to up your social media game. ‘Marketing is not a department. It's a lifestyle.’ In episode 12 of Podcast Divas you find out: What Savvy Sexy Social means What prompted Amy to begin the Social Authority Podcast How podcast feedback compares to video feedback Is Amy really a control freak How Amy started her podcast When it’s the right time to outsource What Amy has to say about being an introvert How the Social Authority Podcast has changed over 70+ episodes Why seasons are a great excuse How Amy nearly gave up her podcast and then refocused The beauty of blab for podcasting Why Pat Flynn had to record Amy’s interview of him for her show How Amy monetizes the Social Authority Podcast How to infuse your podcast with personality from behind the scenes Why you need to market your podcast Why you should choose one social media platform to start Should we use social media automation tools Why Amy’s turned off her Twitter scheduler for a few days What to be careful of when outsourcing social media If scale is always a good thing The difference between promoting your podcast and showing behind the scenes What should podcasters be showing on social media There’s nothing wrong with showing the unsexy parts The difficulties of long form content on YouTube ‘Marketing is really critical but it doesn’t have to mean you have to be all things to all people.’ Amy’s suggested podcast episode Episode 76 ‘From 100 to 1000 email subscribers with personal trainer Melanie Ash’ ‘Who is your target and where do they hang out?’ A Podcast Diva recommendation from Amy Jamie Tardy ‘Eventual Millionaire’ ‘People think they have to be on every single platform and that’s what holds them back’ Where to find Amy SavvySexySocial.com ‘If there is fear, you should lean into it’. Thank you Thanks to Amy for being a fab guest and to you for sharing your time with us. If you enjoyed the show please share it and let us know. It would be fantastic if you could leave a rating and review of Podcast Divas on iTunes as it’s great to read the comments and helps increase the visibility of the show.
49 minutes | 5 years ago
PD11: How to build and engage a podcast community with Jo Milmine
Our Podcast Diva for episode 11 is Jo Milmine. Jo went from being a military officer in the Royal Air force to becoming an award winning podcaster. Since August 2012 Jo has hosted the Shiny Bees podcast, a show about knitting and yarn mixed with snippets of Jo’s life sprinkled with comedy. “Don’t mess with the knitters!” The Shiny bees podcast won the award for the Most Engaged Audience at the UK Podcasters’ Awards of 2015. The main criteria for this award is community engagement, so it’s great to get a chance to find out from Jo how to build and engage a podcast community and how she keeps them coming back for more. And you don’t need to know about knitting to pick up some useful hints and tips from Jo. I know very little about knitting - as will become apparent in this episode – and it gave me a fascinating insight into a whole new world. Who knew there was such a thing as a knit along! “There’s something from audio podcasts that you don’t get from video – it feels like a more intimate medium because you can’t see the person, so you’re engaging your imagination as to what they look like… It’s like reading a book versus watching a film." In episode 11 of Podcast Divas you find out about: How Jo went from life as a military officer in the Royal Air force to podcasting Where the name Shiny Bees came from The challenges of podcasting in rural South Africa How talking to fighter pilots and other military skills come in handy for podcasting Educating, enabling and entertaining your audience Which came first – the podcast or the business Why Jo was a wantrepreneur for a while Wine tasting for yarns The power of a niche podcast Building a business off the back of a podcast Building a community around your podcast Why podcasts are perfect for knitters How to engage with your audience Getting to know your audience in person Why it’s good to be a bit of a geek How to use meet-ups to grow your community Three ways to monetise your podcast How to turn listeners to members and keep them there Jo’s plans for future monetisation Knitting while you podcast "For people to love things the way you love them, and to hang around with those people, it’s something really special.” Microphones Started with a Samsung Meteor Now uses a Yeti Wants a Heil-PR40 “Our internet was beamed from on top of a mountain…to a little aerial on our house" Links mentioned in episode 11 Ravelry – a social media site for knitters (5 and a half million of them!) Patreon – crowd funding site for donations for podcasters “Caring for people and having time for them is the key to engagement.” An episode of the Shiny Bees podcast If you want to listen to an episode of Jo’s show, Jo suggests episode 55 about Susan Crawford’s 4-year heritage knitting project. This is a fascinating inspiring story of social history, fashion, design, ethnography and Shetland archives. “I think ‘If I was them what would I want?'” Other Podcast Divas to listen to Martine Ellis at I Make podcast Louise Scollay at Knit British “If they’re sitting, they’re knitting.” Where to find Jo Shiny Bees - Website The Golden Skein – Jo’s membership site for high quality, limited edition yarns from around the world.
46 minutes | 5 years ago
PD10: Podcast systems for success with Kate Erickson
Shining brightly in the Podcast Diva spotlight today is the marvellous Kate Erickson. Kate is host of the podcast ‘Kate’s Take’ - the audio blog for Entrepreneur on Fire - where she shares a behind-the scenes look at how to run a 7 figure business and step by step lessons on how to create, grow and monetise a business. That’s because Kate is content and community leader at EOFire and the other half, in business and life, of Entrepreneur on Fire host John Lee Dumas. Kate is also the author of The Fire Path - a beginner’s guide to growing your online business. If you’ve listened to Kate’s Take or know anything about Entrepreneur on Fire you’ll know Kate and John have achieved massive success through the podcast and the related activities coming out of EOFire. But you might not know that much of that success is down to the way they run their business and the fantastic systems and processes Kate has put in place to make this multi-faceted business work. We might not all be running million dollar enterprises but we can all make use of systems and processes to improve our own podcasting work flow, businesses and lives. So I’m delighted and excited to talk to Kate about how she got into podcasting, her fears and how she overcomes them, what podcasting’s done for her, and how implementing systems and processes transformed her life and business, and can do the same for you. It’s all there in episode 10 of Podcast Divas; Podcast systems for success with Kate Erickson. It’s certainly got me fired up to do more work on my systems and processes and I hope it inspires you to do the same. “Recording a podcast and having my own podcast was the scariest thing in the world to me at the point I launched my podcast.” In episode 10 of Podcast divas you find out: What Entrepreneur On Fire is and how Kate became involved with it Why Kate’s first business didn’t work out and her move to becoming a successful entrepreneur The two reasons Kate started her own podcast What scares Kate most and how she curbs her fear Kate’s evolving avatar Listening to your audience Kate’s healthy obsession How Kate found her groove The transforming power of systems and processes A three step method to record and systemise your podcast process How a simple piece of paper is all you need for step one (plus pen of course) The good thing about repetitive tasks The tiny steps of researching guests How determining efficiencies is the fun part Why you want to automate, delegate, batch What if you don’t have a team The magic of batching The danger of context switching and what it means Why its good to theme your days What to do when you’re interrupted Why out of sight out of mind is a good policy How to figure out and find your perfect listener The stepping stones of fear and how to use them How Kate went from thinking people wouldn’t want to hear from her to getting up on stage and delivering a presentation “This is the fun part, this is when we get to actually start saving ourselves time.” Kate’s #1 tip for starting a podcast Figure out who your perfect listener is: What are they struggling with right now? Where do they want to be? What are their dreams and aspirations? Because once you find out who that person is, you can go and out and start finding them, in online communities, in the comments section of other people’s blogs, (even if you don’t have your own blog,) and join that conversation. Start a conversation with your audience and people will listen when you start your podcast because you’re giving them what they want to know. “When we have this huge thing that we’re afraid of, we don’t have to go from where we are today to overcoming that, but we just need to take one step towards overcoming that fear.” Kate’s nominated Podcast Divas Jen and Danielle of She Percolates How to find Kate EOFire.com Links mentioned The Fire Path: a beginners guide to growing your online business by Kate Erickson The Changeability Podcast with Kathryn Bryant and Julian Illman The One Thing by Gary Keller Thank you Thanks to Kate for sharing her time with us and for being an inspiring Podcast Diva, and thanks to you for spending your time with us. If you enjoyed the show, we’d love to hear from you and please share it to help get the word out.
49 minutes | 5 years ago
PD09: PR for Podcasters with Janet Murray
Would you like more people to know about your podcast? Do you want more people to listen to your podcast? Of course, because as a podcaster you want to get your message out and your voice heard. In episode 9 of Podcast Divas we put PR for podcasters in the spotlight with PR expert, journalist and podcaster Janet Murray. Janet has been writing and editing for national newspapers and magazines like the Guardian, Telegraph, Independent and Times, for the past fifteen years. Pitching and placing Janet’s pitched and placed countless stories in the national media and commissioned hundreds of stories (turning down many more). So it’s true to say she knows a thing or two about what journalists are looking for in a story, and what they’re not. The good news is Janet believes PR doesn’t have to be difficult and in episode 9 of Podcast Divas we talk about how podcasters can go about getting PR for their shows. After hearing how Janet started her new podcast, Soulful PR. ‘I knew I could do it but it was more the mechanics of it, what do I do first, what’s the first step to take and then what do I do next and what do I do after that... So it was really breaking it down into small manageable pieces.’ In episode 9 of Podcast Divas you’ll learn: How Janet came to podcasting How long it took to get started because of the fears and challenges that held her back The specific steps that took Janet from no podcast to launch in 4 weeks The marketing strategy that got Janet into New & Noteworthy on iTunes in 24 hours What PR is The difference between PR and branding The 80/20 marketing content rule Why podcasting is a form of PR What should we think about before starting out on PR for podcasts How to go about getting PR for your show with a Podcast Divas case study (putting me on the spot) The questions to ask yourself The research that will help you find your audience What you should ask 10-15 people Why you need to stop talking about your podcast Will your PR idea pass the Facebook test Why you should embrace divided opinions Real stories that got media traction What does mining your life mean Why being a podcaster gives you a head start ‘PR is about how you show up in the world.’ Top PR tips for podcasters The 3 principles to get coverage Service – be of service to journalists and their audiences, by understanding what they and and their audience want. Sincerity – offer stories from the heart, because heartfelt stories resonate with people. Simplicity – Be direct, keep it simple, straightforward and and easy for them to understand the value you’re providing ‘If you want to get PR for your podcast don’t talk about your podcast!’ Links mentioned in episode 9 Blue Snowball is the microphone Janet uses 'I just wanted something I could plug in and go with' Pat Flynn’s podcasting tutorial Alexia Leachman Episode 7 Podcast Divas Recommended Podcast Divas Amanda Cook – Wellpreneur Podcast Amy Porterfield – Online Marketing Made Easy Find Janet at Janet's Website and The Soulful Podcast Janet on Facebook Tweet Janet @jan_murray Thank you for listening If you’ve enjoyed the show please let me know by way of a review or by liking and commenting on the Podcast Diva Facebook page and following and sending a tweet. Most importantly please subscribe to the show to automatically download every episode. Get in touch (you can even leave a voice mail message!)
53 minutes | 5 years ago
PD08: Tough Girl Sarah Williams on getting started in podcasting
Sarah Williams steps into the Podcast Diva spotlight to talk about getting started in podcasting and what it’s done for her and her business after just a few months. In 2013 Sarah quit her banking career of 8 years. Since then, she’s written two books, and travelled the world seeking adventures like climbing Kilimanjaro in Africa, working as a chalet host and cycling Death Road in Boliva. Sarah’s also set up Tough Girl Challenges and gives talks in local schools to encourage and motivate young girls to do more and be more. As well as being host of the Tough Girl Podcast, interviewing inspirational women from around the world, Sarah’s a panellist for Bay TV in Liverpool, where she talks about women's issues. Sarah’s enthusiasm, insights and story provide practical advice, information and encouragement to anyone thinking of starting a podcast or simply seeking inspiration and motivation. “I’m so proud of my first podcast, because actually it is something I’ve put together, something I’ve created. And it may not be perfect, it may not be the best recorded, it may not be the best edited… but all these little things I learned how to do myself”. In episode 8 of Podcast Divas find out about: How Sarah went from banking to podcasting Amazing women role models who’ve overcome difficult sports and physical challenges The 3 month learning curve Why Sarah’s super proud of what she’s achieved A key mistake it took 3 episodes to rectify Whether to have an introductory first episode or get straight on with the show Concerns about getting it all together Making the linkages work Putting your download numbers on your website How to decide on 1 or 2 episodes a week The importance of finding a balance Knowing your audience Turning listeners into guests Becoming something you do Imposter syndrome Realising the networking potential of podcasting What podcasting’s done for Sarah’s business Podcasting and confidence Podcasting as the missing link between being professional and getting personal Starting out on a budget Not getting distracted by equipment Content v quality Sarah’s podcast process The warm up chat Using different interviewing styles for to get the best out of guests with different levels of communication skills. When you don’t want the ‘awesome’ word How to automate tweets to promote shows and set up twitter queues Future monetisation Requesting sponsorship and finding the right partners Why Sarah’s goal is 52 episodes of the Tough Girl Podcast Sarah’s future life as a digital nomad “It’s a way for me to build a deeper connection with my audience. They can really get to know me as a person and what I’m about.” Podcast equipment and tools The tools Sarah uses to produce and promote her show Hardware – Macbook Pro and no microphone Interviews – conducted through Skype and recorded on Call Recorder Editing – with Audacity Media host – is Libsyn Episode artwork – using Canva Promoting the show – mainly through Twitter using Social Oomph to schedule and automate tweets and Crowdfire for automatic direct message to new followers “Having the best microphone doesn’t mean you’re going to produce the best podcast. Yes you’ve got to have the quality to be able to hear your guests, but it’s more about the content you’re producing”. Advice on getting started in podcasting Podcasting can add a lot of value to your business; it’s a great way to build trust with your audience because they listen to you every week. People learn in different ways and it gives another way to engage with your audience. Don’t get distracted by all the bits of equipment you could buy. Focus on a good idea and just start because you’re going get better every week you do it. Every week you do it you’ll learn something new and will be constantly improving. It’s all about consistency. Decide if you’re going to do a podcast every week, or do seasons and if so how many episodes will you have in each season. Have a goal and structure. Don’t worry if not everyone is totally supportive of you. Go and find the Facebook communities where they will support you Take a course to get started; there are many available for a reasonable price. Then just start. If you’ve got an idea there will be a niche market for you but you need to do self-promotion for it, so start on social media now building a following on Twitter and Facebook. “I thought this is an amazing way and another way to communicate with my audience and also to spread these messages.” An episode of the Tough Girl Podcast to listen to Tough girl – Stacey Copeland – British Boxer 2015 Nations Cup gold Medallist - November 3rd, 2015 Sarah says: “I loved recording this episode, there are so many learning points, and for me, it really does show no matter what happens, its never to late to go after your dreams and with hard work, commitment and focus you can make it happen and you can achieve amazing things. You just need to go for it.” Get in touch with Sarah Website – www.toughgirlchallenges.com Sarah is on Twitter @_TOUGH_GIRL and Podcast Divas is on Twitter @PodcastDivas – we’d love to hear from you. If you like Podcast Divas You can support Podcast Divas by subscribing to the show on iTunes and leaving a rating and review – thank you.
49 minutes | 5 years ago
PD07: The why and how of podcasting with Alexia Leachman plus mojo, head trash and fear-free childbirth!
“Once you’ve done a couple of podcasts it’s really easy to launch a new one”. Stepping into the Podcast Diva spotlight today is Alexia Leachman. Alexia is a personal branding and reputation management consultant, coach, writer, consultant, speaker, head trash clearer, mojo hunter, stress-free pregnancy and pain-free childbirth expert and of course – Podcast Diva. With three podcasts under her belt so far, including two award nominated shows, episode 7 is stuffed full of great stories and tips straight from Alexia’s experience of the why, how and what to podcast. “Blogging takes too long!” In episode 7 of Podcast Divas you find out: What a mojo hunter is Why Alexia’s embarrassed by her first podcast The advantage of show notes as blogs posts How to get people from your blog posts to your podcast How Alexia went from podcast #1 ‘Mojo’ to podcast #2 the ‘Head Trash’ show in 5 days Some stuff about success in New and Noteworthy How to use a podcast to increase your email list How podcasting doubled Alexia’s email list and keeps growing The joy of amazing stats What happens when you put a show on hold for 9 months The PR-ability of being in New and Noteworthy Why podcast #3 – the Fear-free Childbirth How a podcast from Nottingham UK ended up in Las Vegas, USA How Alexia went from fearful to a fear-free painless birth Email series to book Why two weekly podcasts is too much How to be realistic about what you can do The benefits of editing your own show The pros and cons of outsourcing How to do a complete podcast episode in two and a half hours Why interviews are a longer process Why podcasting is a personal branding win-win The allure of podcast players in cars Retro-fitting your intros and outros “I did it so badly and so wrong (my first podcast) I realised I should be on iTunes rather than just posting on my own site.” Key Tips for Podcasters Make your show notes a standalone blog post rather than a transcript. Use your intro and outro to drive sign-ups to an opt-in or email list. Use your first few weeks in New and Noteworthy to cash in on your PR-ability and ask for sponsorship. Launch 5 episodes all at once to start with. Don’t be afraid to take a break from your podcast schedule. Create images for Instagram and Pinterest in Canva and overlay them with quotes from episodes of your shows to publish on social media. Use Wordswag for the phone and iPad to create images and quotes. Retro-fit your intros if you get a new lead magnet. #1 tip for Divas-in-waiting Just start – maybe your first few episodes will be terrible but it just doesn’t matter – just get it out there and before long you’ll be amazing at it. “It’s not about me, it’s about the value it brings to others. So if I’ve got a little bit of an issue about how my voice sounds, I’ve just got to get over it.” Apps, plug-ins and hosting Bluberry plug-in (for great stats) Libsyn for podcast hosting (and great stats!) Evernotes for notes Other recommended Podcast Divas to listen to Online Marketing Made Easy Podcast from Amy Porterfield The Creative Penn Podcast with Joanne Penn Where to find Alexia and her shows If you enjoyed the show let Alexia know on Twitter @AlexiaL AlexiaLeachman.com - Alexia own personal website Headtrash.com Fearfreechildbirth.com “I just go and find the information I need and its there for free on podcasts” If you like the show please read this If you’ve even wondered why podcasters are always banging on about subscribing to their show or leaving a rating or review – it’s because it really helps the show be more visible on iTunes. And as iTunes is by far the biggest podcast directory at the moment this makes it a big deal. So if you’d like to show your support for Podcast Divas please subscribe – which has the great advantage you’ll automatically get each new episode on release – and if you’re feeling super wonderful you can leave a rating (takes 1 second) or even a review (takes 30 seconds depending on how quick you think and write!). Whatever you do – thank you for being here and listening to the show – you’re amazing!
54 minutes | 5 years ago
PD06: How Podcasting Changed my Life and Business - Michaela Clark
“It’s the best thing I’ve done personally as well as professionally.” Get set to be inspired as Michaela Clark shares her story in episode 6 of Podcast Divas – ‘How podcasting changed my life and business’. If you’re a podcaster this will motivate and enthuse you and if you’re not yet podcasting this will encourage you to get started. Michaela lives in Australia where she founded Tradies VA – a service to free up tradies’ time to work on their business or whatever they want. Michaela describes herself as a proud Tradie wife, mother of 3 boys, who helps tradies work less and make more money. Michaela is not only a great businesswoman, she is a Podcast Diva. I’m thrilled to talk to Michaela in episode 6 about her experience as a podcaster and what it’s meant for her and her business. In episode 5 you find out: What a tradie is How long it took Michaela to get going Her biggest fears before starting podcasting How Michaela went from shy and reserved to public speaking Why it’s all about having fun Why you shouldn’t worry about what you sound like The value of asking a personal question How Michaela got tradies to listen to her podcast The value of a longer term vision How to educate your audience about podcasting How to educate your audience about your show Starting a podcast with no budget The difference investing $500 makes The pros and cons of planning episodes Using feedback and questions from the audience Workflow and sharing the work Monetising a podcast from day 1 Building a membership site off the podcast What podcasting’s done for Michaela’s business Getting direct clients from a podcast episode How the podcast led to incredible amazing partnership opportunities Putting on the first podcast conference in the southern hemisphere “The biggest thing was I stopped worrying about what other people thought of it.” Podcasting tips Batch recordings. Talk to your industry influencers, trade bodies and associations about your show. Video and write up a full procedure of everything you do so you can outsource it at some point. “I get really excited about sharing the message because I’m really passionate about it and the difference its made to my business.” Recommendation for starting a podcast If you’re worried about starting find a co-host. Get out of your own way and just start doing it. “If people like it that’s great and if they don’t they wont listen to it.” An episode of your show we should listen to Tradies Business Show Episode 87 – 40 Things to do before you’re 40 Another Podcast Diva to listen to Valerie Khoo – So you want to be a writer Contact Michaela Website - tradiesbusinessshow.com Twitter - @mmclarkie Links mentioned Changeability Podcast on iTunes Changeability Podcast wins Best Self-Help Podcast We are Podcast Conference Thanks for listening If you enjoyed the show please subscribe to it on iTunes so you receive each episode automatically. It would be fabulous if you would leave a rating and review as it’s great to hear what you think and also helps help raise the visibility of the show – thank you. Don’t forget to like the Podcast Divas Facebook page and keep up to date.
44 minutes | 6 years ago
PD05: Podcasting Lawyer Alison Colley
“I feel like I’ve got a voice now, I have something to say and some people like to listen.” Stepping into the spotlight today is Podcast Diva and podcasting lawyer, Alison Colley Alison describes herself as a ‘Lawyer, entrepreneur, podcaster, runner (well I try), mum of one and enthusiastic Isle of Wight resident.’ In fact Alison loves the Isle of Wight so much she started a podcast about it 3 years ago with partner Tony. The Real Isle of Wight podcast is a full, frank and funny guide to all things Isle of Wight. “With the IOW podcast, some of the facts are true and some are made up by Tony!” Alison also hosts The Employment Law and HR Podcast, relating to her work as a solicitor (lawyer) and sole-practitioner at her firm, Real Employment Law Advice.The HR & Employment Law Podcast is an easy to listen to legal and practical guide giving updates on the Law and best practice for managing and recruiting staff and dealing with issues. In episode 5 you find out: The book that first inspired Alison on her entrepreneurial journey The two business podcasts that got Alison started setting up her own business How to go from hobby to business Why Alison began podcasting About the incognito podcaster Who told her ‘Good content – shame about the terrible sound!’ What’s changed over 3 years of podcasting What are the possibilities for monetisation Ways to get noticed on iTunes Why people listen to the Employment Law and HR podcast What the podcast has meant for the business What podcasting has done for Alison Life above the parapet Challenges faced and overcome Irritations around outsourcing editing The highs of podcasting Our theories about why there are fewer female podcasters The beauty of processes and templates “It’s helped with my confidence, to put my head above the parapet and to put myself out there with my personality.” Technology Alison records and edits in Audacity Hosts on Libsyn Podcasting productivity tips Write down all your processes right from the beginning. Set up templates for your podcast e.g. audio intro and outro. Create a process for editing – e.g. the order you do everything in. Create a template for your show notes, keep them really simple and use same format every time. These will save time. #1 recommendation for starting a podcast Just start – it’s about practice over perfection. “You don’t have to tell anyone about it to start – you can just do it for yourself until you get more confident.” Your #1 episode of your show Real Isle of White – episode 30 about Cowes Week Another Podcast Diva we should be listening to Natalie Sisson – The Suitcase Entrepreneur Why? – Because she’s living the lifestyle design that everyone talks about. Contact Alison Website - alisoncolley.co.uk Twitter - @alisoncolleyiow The Real Isle Of Wight podcast The Employment Law and HR Podcast “Practice over perfection.” Links mentioned The Changeability Podcast: Episode 3 The Library in the Brain The 4 hour work week by Tim Ferris (UK version | US version) Internet Business Mastery Podcast The Smart Passive Income Podcast Thanks for listening If you enjoyed the show it would be fabulous if you would show your support by heading over to iTunes to leave a rating and review for the show. This is important to the success of the show so is much appreciated – cheers xxx
56 minutes | 6 years ago
PD04: Cas McCullough - Brilliant Content, Author and Podcast Diva
Cas is founder of Brilliant Content, a content marketing consultancy in Brisbane, Australia. Cas also writes for Social Media Examiner and the Australian Businesswomen’s Network and is the Author of “Your Brilliant Un-Career: Women, entrepreneurship, and making the leap.” Cas hosts two podcasts – ‘Your Brilliant Un-Career Podcast’ and the ‘Brilliant Content Ideas Podcast’. “I’ve really improved my listening skills by doing it.” Episode 4 of Podcast Divas In episode 4 of Podcast Divas find out how Cas went from being socially anxious to Podcast Diva and much more besides as we chat about: How long Cas took to get started in podcasting Big guests but poor equipment Dan Norris’s blunt advice What gets Cas fired up Women and confidence The Facebook strategy Cas used to get into New and Noteworthy Competition in exchange for reviews Why its hard to get reviews How to view all your international reviews at once The guerrilla tactics learnt from John Lee Dumas Talking versus writing How much it cost to get started Why Cas likes podcasting To structure or not and what it depends on Making people feel comfortable The intimacy of podcasting The podcasters that taught Cas Relationship building The game changer Self sponsoring your show Podcasting and growing an email list Content marketing and podcast efficiencies Sponsorship and niches Dating and home-schooling Fitting it all in Workflow - editing, show notes and processes “I’ve had a quite a few podcast virgins on my show” Takeaways “Now that I’m doing it I could do it all day.” Podcasting is great for establishing and developing a relationship with another person or business. Podcasting is an efficient use of content. Record one day a week on and set up online calendar to only accept interviews on that day. Always listen back to yourself, even when you outsource. Do your intros straight away after recording your episode. “You’re your harshest critic but you learn by listening back to things. The more I did it the more I relaxed.” #1 recommendation for Divas-in-waiting Dive in, feet first, just do it. You’re never going to start off perfectly. Just get started, it doesn’t’ have to be perfect you’ll perfect it and learn it as you go. “My interviewing skills have improved out of sight.” Cas’s suggested episode If you want to listen to an episode, Cas recommends her interview with lifecoach Annie Hwong on ‘Difficult transitions and personal growth’ Recommendations of other Podcast Divas to listen to Suzi Dafnis Her Business Podcast – founder of the Australian Business Womens Network Michaela Clark Tradies Business Show Where to find Cas Cas' website - casmccullough.com ‘Your Brilliant Un-Career Podcast’ ‘Brilliant Content Ideas Podcast’. Links mentioned Cas’s book: “Your Brilliant Un-Career: Women, Entrepreneurship, and Making the Leap Dan Norris – Content Machine: Use Content Marketing to Build a 7-figure Business With Zero Advertising Simple Podcast Press – podcast player and enables you to see all reviews including international reviews. Upwork Soundcloud Thank you for listening I’d love you to help get the word out about Podcast Divas – through sharing on social media and subscribing to the show on iTunes and leaving a rating and review. Thank you – you’re amazing. Don’t forget to ‘Like’ our Facebook Page
57 minutes | 6 years ago
PD03: Kelly Long - Inspiring educator and Podcast Diva
Kelly Long is stepping into the Podcast Diva spotlight today. Kelly has been a high school teacher for the past 9 years. Kelly says she’s continuously learning and evolving as a teacher, and one of the ways she’s doing this is through her award nominated podcast – Inspiration 4 Teachers - where she interviews dynamic and inspirational educators with the aim of empowering educators everywhere. Full time teacher, mother of two young children. “I didn’t even know what podcasting was.” Episode 3 In episode 3 of Podcast Divas Kelly shares her podcasting story. The opportunities and challenges she’s’ experienced and the amazing impact that podcasting has had on her personal and professional life. Plus many nuggets of wisdom for future podcasters and Divas in waiting looking to follow her lead. “Since I became a podcaster my skill sets has absolutely grown to the benefit of my students. I love the fact I can pass on those skills.” You’ll hear about: How Kelly first came across podcasting Why talking about passion is not for Kelly Why you need to think about what makes you angry What gets Kelly fired up and inspired her to start podcasting Podcasting as a learning vehicle in schools The benefits of podcasting over blogging for communication and impact What Kelly’s hearing in her head while interviewing her guests Using mind maps in podcasting Overcoming your barriers and fear of failure The unplanned opportunities coming Kelly’s way How Kelly fits it all in with a full time job and 2 young children What Kelly’s day looks like Challenges in getting started Getting guests in the early days before you’ve launched How much it cost Kelly to set up at the start and on-going costs Kelly’s 21 touch points for each episode Kelly’s regimented workflow process “I can’t get over how many opportunities have come my way due to me doing this.” Top tips It all comes down to taking action First challenge is deciding what you want your show to be. You need a clear and distinct idea of what you want your podcast to be so you can sell your idea and vision of what you want to achieve to your guests and listeners. Connect into the podcast community Book interviews together and record in bulk Edit at double fast speed Be happy in small gains and celebrate every win Have a growth mindset “I feel like I’ve come alive” Top tools Audacity to record and edit – a free resource Pamela for Skype to record Skype interviews on your PC Canva to do all image work – a free to use resource #1 productivity tip Be consistent and do the same thing day in day out. A regimented attitude will eventually reap massive rewards. #1 recommendation for Divas in waiting Just lean in and do it, everything is figure-outable but someone else has been there and done it so don’t be afraid to ask because people like to help. “From a personal growth point of view starting this journey has been phenomenal.” Which of Kelly’s show episode to listen to: Inspriation4Teachers Episode 19 in which Trevor Regan and Tammy Mehan talk about feedback to student and the right sort of praise, leading to a growth mindset rather than a fixed mindset. Another podcast Diva we should be listening to: Amy Porterfield Online Marketing Made Easy Kate’s Take from Kate Erikson Angela Watson – Truth for Teachers Other Links and resources mentioned Tony Buzan and mind maps Stephen Pressfield – The War of Art She Podcasts Facebook group Jeff Olsen – Slight Edge Where to find Kelly On Twitter -@Inspiration4T. Reach out to Kelly on and let her know you’ve listened to this episode. Website Inspiration4Teachers Subscribe to Podcast Divas on iTunes and please leave a rating and review I’d absolutely love you to help get the word out about Podcast Divas – through sharing on social media and most importantly by subscribing to the show so you don’t miss an episode and by leaving a rating and review. Thank you – you fabulous Divas. Until next time – step into that spotlight and make some noise… Kathryn
43 minutes | 6 years ago
PD02: Izabela Russell - Audio Entrepreneur and Podcast Diva
“ The show must go on.” It’s only right and fitting Izabela Russell is the first Podcast Diva stepping into the spotlight; not only is Isabella part of the podcasting scene in the UK but also part of my podcast journey. Izabela Russell is host of Analysing Brands – Branding Cow and co-host of the Audio Production Show from Music Radio Creative, a company producing jingles, intros and voiceovers where Izabela is a director alongside husband Mike Russell.Izabela is also the co-founder of UK PodcastersandManaging Director and co-founder of the New Media Europe conference, and co-host of the New Media Europe Show podcast. Episode 2 As you can tell from this description, podcasting is now a huge part of Izabela’s life and business but it wasn’t always like that. In episode 2 Izabela talks about how she went from banking to podcasting and much more including: How Izabela was dragged into podcasting. How long it took to record her first session. Finding her inner voice and broadcasting it on a podcast. The unusual podcast experiment Izabela and Mike undertook. Split testing podcast subjects, lessons learned and the results. From 1 podcast to 5 and back to 1. Outsourcing a podcast and the post production process Work flow. Podcasting as part of a lifestyle choice. Why you should have a website. Going against the status quo. UK Podcasters and New Media Europe “I was terrified! My mic technique was totally not there… I used to feel stressed…but now it’s just a conversation.” Top tips “A podcast is about getting to know the real you….It’s quite difficult to find the real you…Do not lose patience it will eventually come out”. Do not be afraid to ask. Don’t let the process put you off starting – you can always outsource it. Don’t be a Diva-In-Waiting any longer! “Things I know can be done by someone else – I will happily and easily outsource.” #1 recommendation for Divas-in-waiting Get a plan of action, set a date and be accountable for it. Get an accountability buddy. Break it down to smaller steps and tiny sub tasks to create an agile working environment. “Make a plan… break it down to tiny sub steps… Take it one step at a time.” Which of Izabela’s shows to listen to: New Media Europe Another podcast Diva we should be listening to: The Jillian Michaels Show - U.S. trainer and coach Jillian Michaels talks about health fitness and well-being. Other Links mentioned Music Radio Creative for podcast intros and jingles Workable.com – a paid service to look for candidates for different jobs you need doing Opinion podcasting – creates web page for you very easily UK Podcasters New Media Europe Where to find Izabela On Instagram and Twitter @izabelarussell Please reach out to Izabela on and let her know you’ve listened to this episode. Subscribe to Podcast Divas on iTunes and please leave a rating and review I’d absolutely love you to help get the word out about Podcast Divas through sharing on social media and most importantly by subscribing to the show (and you wont miss an episode) and by leaving a rating and review. Thank you fabulous Divas.
52 minutes | 6 years ago
PD01: Introducing Podcast Divas with Kathryn Bryant
It’s episode 1 of Series 1 of Podcast Divas! Welcome! I’m super excited to introduce this new podcast. I’ve been thinking about it for a long time - and now the time is right and it is here. Hooray. In this first episode you’ll find out: What a Podcast Diva is (or should that literally be Podcast Goddess) What the show is about Who Podcast Divas is for Why I’m doing it The surprising or not so surprising stats about women in podcasting What you can expect from Podcast Divas and if it’s for you Who Kathryn Bryant is and the story of my podcasting journey You can find more about Podcast Divas here Links mentioned in this episode BrilliantLivingHQ.com The Changeability Podcast with Kathryn Bryant and Julian Illman Changeability: Manage your Mind – Change your Life – a book by Kathryn Jared Easley – Starve the Doubts podcast What to do next If you like the idea of what I’m doing here at Podcast Divas, please share the love on social media and go to iTunes to subscribe to the show and leave a rating and a review. This would be fab, as it gets the show in front of more people - and I’ll know you’re the best! Keep in touch Follow Podcast Divas on Twitter and like our Facebook page. If you’d like to keep up to date with the episodes, guests and goings on at Podcast Divas, sign up here. Thank you – you’re amazing Thank you for being amazing and listening to the first episode of Podcast Divas. Until next time – to all you Podcast Divas and Divas-in-waiting – let’s get out there and make some noise…
Terms of Service
Do Not Sell My Personal Information
© Stitcher 2021