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Podcast Advertising Playbook
39 minutes | 13 hours ago
Podcast Programmatic Ads Explained By Industry Expert
While host-read ads are extremely effective in podcasting, they may not be the best fit for your marketing mix. So, I invited Stephanie Donovan, SVP of Publisher Sales at Triton Digital, to join me to talk about podcast programmatic ad buying. In this episode, she shares her expert knowledge on what advertisers and podcasters (publishers) can expect from programmatic ads, the differences between host read and programmatic ads, and how to incorporate them into your marketing strategy. She also covers the benefits and areas of growth that she sees with podcast programmatic ads and how this affects advertisers and podcasters (publishers). Visit Triton Digital to learn more about how you can get started with podcast programmatic ads. You can also reach out to Stephanie Donovan with any questions you have. If you enjoyed this episode, please subscribe and visit us at True Native Media.
20 minutes | 7 days ago
Podcast Advertising Best Practices For Marketers
In today's episode, I break down all the best practice tips I have for marketers looking to succeed with podcast ads. I cover the following: Different ways to buy ads and their pros and cons. How to identify shows to advertise with. The best ways to measure results for direct response campaigns. Why testing is critical to success. Please subscribe and reach out to me with any other questions you have at True Native Media if you enjoy the content.
32 minutes | 15 days ago
Finding Podcasts To Advertise On Got A Lot Easier With Podchaser
One of the biggest issues for advertisers interested in podcast advertising is no centralized platform to find quality shows. Most brands will search Google or Apple podcasts, but that is very limiting. Podchaser, also know as the "IMDb for podcasting," has changed the game. Bradley Davis, Founder, and CEO of Podchaser, saw a huge gap in the market and created a comprehensive podcast database that advertisers can use to find podcasts within their niche. In this episode, he shares what crowdsourced is data is available and how to search the platform. He also talks about how to keep podcasting unique and at the same time grow alongside all the acquisitions happening in the space. Visit podchaser.com for more information about their pro services. If you find our content helpful, please subscribe! You can also visit truenativemedia.com for more information on how to start a podcast ad campaign.
54 minutes | 22 days ago
How Podcast Advertising Will Influence The Future Of Audio
"I'm curious to understand how brands are going to be thinking about voice activation because once they have experimented in podcasting. The next level is thinking about what kind of interactive audio I could offer my audience to add even more value." Caila Litman, Condé Nast. I have the pleasure of speaking to one of the strong female voices in podcast advertising, Caila Litman, from Condé Nast. She shares her view of how podcasting and podcast advertising has a huge impact on the future of audio and how massive umbrella brands are utilizing podcast advertising to promote their smaller, indie brands. To connect with Caila, connect with her on LinkedIn or email firstname.lastname@example.org
40 minutes | a month ago
Industry Expert Examines The Changes In Podcast Advertising
Tom Webster is the SVP of Edison Research and has been podcasting’s lead analyst for 15 years. He is the principal author of The Podcast Consumer, Edison’s annual look at podcast listeners' demographics and habits. He is the co-author of The Infinite Dial from Edison and Triton Digital. Tom joins the podcast today to talk about changes in the podcast ad space and what holds many marketers and media buyers back from taking on the marketing channel. He also discusses why time is a key factor in proving podcast advertising's success and why he advocates for all types of podcast ads. You can join his newsletter or follow him on Twitter for more insights. If you enjoyed this episode, subscribe to hear more insights from industry experts. You can also reach me at email@example.com.
29 minutes | a month ago
Podcast Guesting Advice From An Expert Pod-Matcher
Podcasts have become the new stage for brands, coaches, and influencers to reach a new audience. If it's part of your growth strategy to be on more shows or to find more guests to interview, you need to listen to this episode of The Podcast Advertising Playbook. Alex Sanfilippo from PodMatch joins me to talk about his best practices and how his company helps you find quality guests and shows. This was a live stream that has been made into a podcast episode (of course 😉 ) If you love our content, please subscribe! Don't forget to follow us on social media: Instagram LinkedIn Twitter
28 minutes | a month ago
This Podcast 3X'd Their Revenue In 12 Months With One Change
What Fresh Hell: Laughing In The Face Of Motherhood took their income and tripled it in one year by switching their show to dynamic ad insertion. By doing so, they were able to access their back catalog of evergreen content and monetize it. Amy Wilson joins me on the podcast to talk about her experience and what it takes to set up a podcast for dynamic insertion. If you love our content, please subscribe! Don't forget to follow us on social media: Instagram LinkedIn Twitter
36 minutes | 2 months ago
How ThoughtLeaders Uses YouTube To Help Advertisers Sell On Podcasts
Daniel Conn's unique company, ThoughLeaders, takes the intelligence from YouTube and newsletters to help advertisers sell on podcasts. In today's episode, Daniel tells us how leveraging data from other content creators (predominantly long-form) has helped shape how advertisers are buying ads in podcasting. Don't forget to subscribe to the podcast and check out ThoughLeaders. We love connecting on social media, so join us on your platform of choice below. LinkedIn Instagram Twitter
26 minutes | 2 months ago
Podcast Industry Discussion With Veteran Podcaster, Evo Terra
If you don't know, I host a live stream, Wednesdays at 10am PST/1pm ET. I get all these amazing industry people to come on and share their thoughts about podcasting, podcast advertising, and life. Evo Terra has been podcasting for 16 years. He has seen it all when it comes to the podcast industry, and I enjoyed having him live to talk about his experience. I put together the highlights from our chat. I hope you enjoy it! You can catch the full live here: https://www.youtube.com/watch?v=bffAvVlOaKc&t=10s As always, don't forget to subscribe, like, and comment. Contact me at firstname.lastname@example.org if you want to learn more about starting a podcast ad campaign.
7 minutes | 2 months ago
This One Thing Sets Podcast Advertising Apart From Other Marketing Channels
What is the difference between social media ads and podcast advertising? I get this question a lot. There is one huge differentiating factor, and I discuss it in today's episode. Don't forget to subscribe for weekly insights into podcast advertising. You can reach me to start an ad campaign at email@example.com
10 minutes | 2 months ago
How To Improve Podcast Ad Results By Diversifying Genres
This drastically limits options and doesn't leverage the full potential of their ads. In this episode, I discuss how diversifying your podcast genres can help to drive more conversions. Don't forget to subscribe for weekly insights and tips about podcast advertising. Make sure to follow me. Linkedin | Twitter | Instagram
30 minutes | 3 months ago
How Does Podcast Advertising Work and Why is it Effective?
With the explosive growth in the podcast ad industry, many marketers ask the question: How does podcast advertising work? From Incremental Media, Eric Smith joins us on the show today to talk about how to leverage podcast ads, why they are unique, and some of the challenges advertisers face when they are new to the marketing channel. Check out Incremental Media. Don't forget to subscribe for weekly tips and tricks about podcast advertising!
42 minutes | 3 months ago
This Is How You Sell Your Book Using Podcast Advertising
Podcast Listeners are the perfect customer for audiobooks, and the best way to reach them is through podcast ads. Do you have an audiobook you are ready to sell? I joined Thomas Umstattd on his podcast, The Novel Marketing Podcast, to discuss how authors can use podcast ads to sell books. I loved the value this interview provided so much that I asked Thomas if I could share it on my podcast to benefit my listeners. To my delight, he agreed. So check out my recommendations, and enjoy our fantastic conversation. Visit the Novel Marketing Podcast for more great content. Don't forget to subscribe to my podcast! Follow me on social media: LinkedIn Instagram Twitter
11 minutes | 3 months ago
A Breakdown Of Four Types of Podcast Ads
It's important for advertisers to know what options are available when purchasing podcast ads. With the addition of streaming ads now available, I thought it was a good time to break down the four different options. Embedded Ads, Dynamically Inserted Ads, Programmatic Ads, Streaming Ads. I go into details about which one works best for different specific campaign needs. If you like this content and want more, follow me on social media: LinkedIn Instagram Twitter
37 minutes | 3 months ago
Take A Peek Behind The Podcast Analytics Curtain with Cameron Hendrix
Magellan AI captures all ads, whether host-read or pre-recorded, baked-in or dynamically inserted, and classifies ads by podcast content, position, and strategy.
11 minutes | 3 months ago
4 Reasons Why Marketers Are Migrating To Podcast Ads
As consumers become less accessible and more focused on on-demand content, marketers see a shift in their paid media results. But, with 79% of podcast listeners saying they don't mind ads, marketers are flocking to try out new campaigns to diversify their ad spend. I discuss the power of endorsement, no ad clutter, innovation, and production cost in today's episode. Podcast ads are becoming increasingly attractive to marketers, and you should get on board before it's too late.
42 minutes | 4 months ago
Podsights: The Growth And Future Of Podcast Attribution
The true conversion rate of podcast advertising has always been an issue because there has been limited data available until now. Podsights is the new standard in attribution technology that brands and agencies use to measure and scale their podcast advertising. Brigid Judge, Director Of Partnerships, and Havilland Voss, the Data Analyst, from Podsights, dig deeper into what data podcasts have to offer and how Podsights is leveraging this knowledge for their clients. We also talk about how much privacy matters in podcasting and why Dynamic Ad insertion is rising. Learn more about Podsights. Don't forget to subscribe! New episodes are released every Thursday. You can also check me out on: truenativemedia.com Twitter | Linkedin | Facebook | Youtube
39 minutes | 4 months ago
Live Stream: Podcast Industry News With Rob Greenlee, Libsyn
Rob Greenlee, VP of Content and Partnerships, Libsyn, joined me as my first live stream guest to talk about what is happening in the podcast industry. We cover a variety of topics like the Podcast Academy, what the future holds for podcast advertising, and why we love ad tech innovation but are also concerned about what it will do to the trust relationship between the host and the listeners. You can watch the live stream here: https://youtu.be/8Ox9pHXtuTw
15 minutes | 4 months ago
4 Different Ways To Find Podcasts To Advertise With
There are now over one million podcasts available, but not all are interested in sponsors. So today, I break down the 4 best ways to find podcasts to advertise on. I cover connecting with podcasts individually, podcast networks, podcast representation agencies, and podcast advertising agencies. To learn more about our company, True Native Media, visit our website.
46 minutes | 4 months ago
The Nuances And Peculiarities Of Podcast Advertising with Krystina Rubino
"It's a great channel for brands to start in who are moving towards more demand-based marketing. But, at the same time, I like to call it baby's first offline channel. People like investing in it because the production costs are low, but it's still an offline channel, and you still have to have the pipes on the backend ready for it." Krystina Rubino, Right Side Up. I enjoyed talking about my favorite subject with Krystina, a veteran digital marketer who pioneered podcast advertising at Right Side Up. We covered all the nuances and peculiarities that podcast advertising has to offer.
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