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Podcast Advertising Playbook
36 minutes | a day ago
How ThoughtLeaders Uses YouTube To Help Advertisers Sell On Podcasts
Daniel Conn's unique company, ThoughLeaders, takes the intelligence from YouTube and newsletters to help advertisers sell on podcasts. In today's episode, Daniel tells us how leveraging data from other content creators (predominantly long-form) has helped shape how advertisers are buying ads in podcasting. Don't forget to subscribe to the podcast and check out ThoughLeaders. We love connecting on social media, so join us on your platform of choice below. LinkedIn Instagram Twitter
26 minutes | 8 days ago
Podcast Industry Discussion With Veteran Podcaster, Evo Terra
If you don't know, I host a live stream, Wednesdays at 10am PST/1pm ET. I get all these amazing industry people to come on and share their thoughts about podcasting, podcast advertising, and life. Evo Terra has been podcasting for 16 years. He has seen it all when it comes to the podcast industry, and I enjoyed having him live to talk about his experience. I put together the highlights from our chat. I hope you enjoy it! You can catch the full live here: https://www.youtube.com/watch?v=bffAvVlOaKc&t=10s As always, don't forget to subscribe, like, and comment. Contact me at firstname.lastname@example.org if you want to learn more about starting a podcast ad campaign.
7 minutes | 15 days ago
This One Thing Sets Podcast Advertising Apart From Other Marketing Channels
What is the difference between social media ads and podcast advertising? I get this question a lot. There is one huge differentiating factor, and I discuss it in today's episode. Don't forget to subscribe for weekly insights into podcast advertising. You can reach me to start an ad campaign at email@example.com
10 minutes | 22 days ago
How To Improve Podcast Ad Results By Diversifying Genres
This drastically limits options and doesn't leverage the full potential of their ads. In this episode, I discuss how diversifying your podcast genres can help to drive more conversions. Don't forget to subscribe for weekly insights and tips about podcast advertising. Make sure to follow me. Linkedin | Twitter | Instagram
30 minutes | a month ago
How Does Podcast Advertising Work and Why is it Effective?
With the explosive growth in the podcast ad industry, many marketers ask the question: How does podcast advertising work? From Incremental Media, Eric Smith joins us on the show today to talk about how to leverage podcast ads, why they are unique, and some of the challenges advertisers face when they are new to the marketing channel. Check out Incremental Media. Don't forget to subscribe for weekly tips and tricks about podcast advertising!
42 minutes | a month ago
This Is How You Sell Your Book Using Podcast Advertising
Podcast Listeners are the perfect customer for audiobooks, and the best way to reach them is through podcast ads. Do you have an audiobook you are ready to sell? I joined Thomas Umstattd on his podcast, The Novel Marketing Podcast, to discuss how authors can use podcast ads to sell books. I loved the value this interview provided so much that I asked Thomas if I could share it on my podcast to benefit my listeners. To my delight, he agreed. So check out my recommendations, and enjoy our fantastic conversation. Visit the Novel Marketing Podcast for more great content. Don't forget to subscribe to my podcast! Follow me on social media: LinkedIn Instagram Twitter
11 minutes | a month ago
A Breakdown Of Four Types of Podcast Ads
It's important for advertisers to know what options are available when purchasing podcast ads. With the addition of streaming ads now available, I thought it was a good time to break down the four different options. Embedded Ads, Dynamically Inserted Ads, Programmatic Ads, Streaming Ads. I go into details about which one works best for different specific campaign needs. If you like this content and want more, follow me on social media: LinkedIn Instagram Twitter
37 minutes | 2 months ago
Take A Peek Behind The Podcast Analytics Curtain with Cameron Hendrix
Magellan AI captures all ads, whether host-read or pre-recorded, baked-in or dynamically inserted, and classifies ads by podcast content, position, and strategy.
11 minutes | 2 months ago
4 Reasons Why Marketers Are Migrating To Podcast Ads
As consumers become less accessible and more focused on on-demand content, marketers see a shift in their paid media results. But, with 79% of podcast listeners saying they don't mind ads, marketers are flocking to try out new campaigns to diversify their ad spend. I discuss the power of endorsement, no ad clutter, innovation, and production cost in today's episode. Podcast ads are becoming increasingly attractive to marketers, and you should get on board before it's too late.
42 minutes | 2 months ago
Podsights: The Growth And Future Of Podcast Attribution
The true conversion rate of podcast advertising has always been an issue because there has been limited data available until now. Podsights is the new standard in attribution technology that brands and agencies use to measure and scale their podcast advertising. Brigid Judge, Director Of Partnerships, and Havilland Voss, the Data Analyst, from Podsights, dig deeper into what data podcasts have to offer and how Podsights is leveraging this knowledge for their clients. We also talk about how much privacy matters in podcasting and why Dynamic Ad insertion is rising. Learn more about Podsights. Don't forget to subscribe! New episodes are released every Thursday. You can also check me out on: truenativemedia.com Twitter | Linkedin | Facebook | Youtube
39 minutes | 2 months ago
Live Stream: Podcast Industry News With Rob Greenlee, Libsyn
Rob Greenlee, VP of Content and Partnerships, Libsyn, joined me as my first live stream guest to talk about what is happening in the podcast industry. We cover a variety of topics like the Podcast Academy, what the future holds for podcast advertising, and why we love ad tech innovation but are also concerned about what it will do to the trust relationship between the host and the listeners. You can watch the live stream here: https://youtu.be/8Ox9pHXtuTw
15 minutes | 3 months ago
4 Different Ways To Find Podcasts To Advertise With
There are now over one million podcasts available, but not all are interested in sponsors. So today, I break down the 4 best ways to find podcasts to advertise on. I cover connecting with podcasts individually, podcast networks, podcast representation agencies, and podcast advertising agencies. To learn more about our company, True Native Media, visit our website.
46 minutes | 3 months ago
The Nuances And Peculiarities Of Podcast Advertising with Krystina Rubino
"It's a great channel for brands to start in who are moving towards more demand-based marketing. But, at the same time, I like to call it baby's first offline channel. People like investing in it because the production costs are low, but it's still an offline channel, and you still have to have the pipes on the backend ready for it." Krystina Rubino, Right Side Up. I enjoyed talking about my favorite subject with Krystina, a veteran digital marketer who pioneered podcast advertising at Right Side Up. We covered all the nuances and peculiarities that podcast advertising has to offer.
11 minutes | 3 months ago
7 Biggest Trends To Watch In Podcast Advertising Right Now
There is a flurry of activity in podcast advertising right now, so I curated a list of seven of the biggest trends I see happening and how they will affect you. In this episode, I discuss trends like privacy issues, the domination of podcast player apps, and the real price of free podcast services/products. This episode wouldn't be complete without covering the push in ad tech occurring right now and how much of it is actually valuable to podcasters and advertisers. Don't forget to subscribe! New episodes are released every Thursday. You can also check me out on: truenativemedia.com Twitter | Linkedin | Facebook | Youtube
49 minutes | 3 months ago
Ad Tech in Podcasting: How It Affects Listener Tracking, Privacy Laws, and Brand Safety With Bryan Barletta
There is so much going on in the ad tech space right now that will affect podcasting, so I invited Bryan Barletta from Sounds Profitable to share his insider knowledge. We talk about the importance of brand safety and how dynamic ad insertion helps protect both podcasts and advertisers. Bryan tells me how effective geo-targeting is and what data we should be focused on. We also cover Apples privacy updates and how that will affect podcasts moving forward. Learn more about Bryan Barletta.
41 minutes | 3 months ago
Diving Into Podcast Data With Johnny Dinkel From LaunchPod Media
Johnny, a self-proclaimed data nerd and passionate podcaster, has found the secret formula for creating a very targeted podcast audience. In this episode, he shares his tricks and tips for podcasters and advertisers to dig deeper into their listeners' persona than ever before. He tells us how to leverage different tools to gain more insights and why messaging is the key to conversion. Learn more about Johnny's company LaunchPod Media.
13 minutes | 4 months ago
Why The Speed Of Podcast Advertising Is Different And Why It Works Better Than Other Ads.
Podcast advertising is a slow medium. It can frustrate some advertisers who want instant results. Today, I am going to break down why speed doesn’t matter, and how the intention behind the way listeners engage with podcasts, is far more important to a campaign.
20 minutes | 4 months ago
Direct Response Versus Brand Awareness Podcast Ad Campaigns. Which is Best For You?
Most of the ads running on podcasts right now are direct response ads. In this episode, I talk about the difference between direct response and brand awareness; why one might not work for you; and how to figure that out without wasting time and money.
13 minutes | 4 months ago
Don't Just Use Apple Podcasts To Find Shows To Advertise On. Do This Instead For Better Success.
It’s hard work finding independent podcasts (that are active and interested in advertising) yourself. Here are my five recommendations for finding quality podcasts to advertise on.
11 minutes | 4 months ago
New Distribution Issues Could Have A Negative Affect On Podcasts, Podcast Ads, And Their Listeners
How is censorship, distribution criteria, and pirated podcast affecting the podcast industry? I talk about the latest issues plaguing podcasts at the moment.
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