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This Old Marketing
68 minutes | 6 days ago
Gary Vee & Silent Bob First through the Wall with NFTs (270)
Verizon changes course again by selling off AOL and Yahoo to Apollo. Joe and Robert think they'll purchase both back for more at a later date. Rumors are swirling that Netflix may buy Discovery. Smart move considering how much Netflix is paying for original content these days. And we've seen the future and it is Food52 with their purchase of Dansk. Twitter Spaces moves aggressively into Clubhouse's turf, but Joe thinks the online event business should be shaking right now. Robert still can't get a Spaces invite though. And of course, the boys argue about NFTs, including Kevin Smith's NFT sale of his upcoming movie and Gary Vee's NFT launch that includes a super conference. You know what they say about the first through the wall? They get bloody! Raves include content's role moving to the CMO, and how SMS/texting might actually be a solid content distribution choice with examples from Taika and Great Jones. ------ Catch past episodes show notes at ThisOldMarketing.site. Get your .site domain today.
65 minutes | 13 days ago
Content Marketing = More Marketing, Less Content (269)
In this week's news, Neutrogena and Old Spice release the details on the creation of their internal brand studios. Is this Marriott all over again or something different? The answer is in promotion and audience building. More acquisitions are in the works, as friend of #ThisOldMarketing Jay Acunzo sells his podcast. Are more to come? Investors are getting into the content creation game by purchasing equity in shows and enewsletters, but is this good for creators? And Robert (again) asks, is Clubhouse dead? Robert says yes while Joe thinks the jury is still out. Rants and raves include Robert's Adobe rave (and big opportunity) while Joe rants about rented land and YouTube. ------ Catch past episodes show notes at ThisOldMarketing.site. Get your .site domain today.
62 minutes | 20 days ago
Guess What? Advertising Is Rising (and Growing) (268)
Is the biggest part of a paid advertising budget with influencers now? The boys think not. Science seems to think that the web can survive without advertising. If so, there are huge opportunities for ungated media sites. And...it really doesn't matter what browser you advertise on. In social audio news, Discord launches their own Clubhouse. So will Facebook. And with Microsoft not buying Discord, who will? Breaking news: Apple will offer revamped podcast subscriptions and help drive podcaster revenue. Good? Probably not for the creator middle class. In rants and raves, Robert comments about Apple's big iOS launch, while Joe talks about being indispensable. In M&A news, the Seven Lakes Insider sells to The Pilot newspaper. ------ Catch past episodes show notes at ThisOldMarketing.site. Get your .site domain today.
68 minutes | a month ago
DraftKings Develops Content Marketing Playbook (267)
DraftKings hires a chief media offer, kicking off their formal program for content marketing and into actually buying media companies. The latest Pew social media research is out. What do we think? Facebook might be in trouble. Oh, and Americans hate social media but are addicted to it. The boys also discuss a rather lengthy article about the staying power of Clubhouse. Can the thrill continue? And mostly rants this week. Joe rants about YouTube's creator newsletter while Robert rants about IBM's new spinoff and P&G's Chinese data mystery. ------ Catch past episodes show notes at ThisOldMarketing.site. Get your .site domain today.
67 minutes | a month ago
Clubhouse Worth $20 Billion? (266)
Well, there's a new Facebook data leak, and Facebook is blaming users instead of taking responsibility. The good news? Facebook is updating their feeds so you can have more of what you want. Will it matter? Probably not. Clubhouse, the social audio unicorn, is now speculated at being worth $4 billion dollars. Robert thinks less. Joe thinks more. Clubhouse is also adding creator payment options. Robert is still not happy. Joe raves about Topps Trading Cards announcement that they are going public via SPAC, while Robert slams on The Drum for possibly the worst article ever written. ------ Catch past episodes show notes at ThisOldMarketing.site. Get your .site domain today.
67 minutes | a month ago
LinkedIn & Spotify Get Into Social Audio Game (265)
I know, it's hard to believe, but Episode #1 of This Old Marketing still has not sold yet as an NFT. Maybe you forgot? You can bid on it here at Opensea. The social audio battle continues this week, with Spotify buying social radio player Betty Labs, while LinkedIn is about to release their own version of Clubhouse. And guess what? Medium is pivoting again. This time, they are looking at a Substack model. Rants and raves include a rant from Joe about Substack's $650 million valuation, while Robert rants about marketers only focusing on numbers. This week's sponsor: Dialogue Ecommerce businesses are faced with intense competition to lure shoppers into their web shops. Once those shoppers have finally arrived – thanks to expensive marketing and advertising campaigns – the ‘battle has just begun’. Now you need to keep your shoppers engaged and interested, providing them with a shopping experience that is personalized and, yes – fun! – in order for them to fill their cart and check out, rather than bounce away to competitors. It’s a tall order, and ecommerce businesses need all the help they can get. Enter Dialogue, an AI-powered personalization platform that autonomously creates the ideal buyer journey for every shopper, in real time. Dialogue peppers the buyer’s journey with highly engaging interactions. The AI engine meets the shopper in every point of the journey with personalized product recommendations and relevant content that perfectly fit the shopper’s intent and browsing patterns to hit all the coveted ecommerce KPIs: increased average order value, conversion rate, time on site, and retention. Dialogue’s secret sauce is its conversational and witty tone that engages shoppers and elevates their experience. https://nowdialogue.com/ ------ Catch past episodes show notes at ThisOldMarketing.site. Get your .site domain today.
66 minutes | 2 months ago
Yahoo Plus Nothing While MEL Goes Belly Up (264)
Bid on the first This Old Marketing NFT - Episode #1 now...proceeds going to charity. In this episode, Verizon announces the launch of a robust Yahoo Plus. All we can say is "ouch." Roku continues its Quibi-filled dominance by announcing a marketing services group that might actually work. The New York Times puts down its virtual foot on reporter side gigs. The boys wonder how that happened. And finally, MEL magazine from Dollar Shave Club goes belly up...but can you actually sell a custom magazine? I guess we will find out. In rants and raves, Joe raves about Microsoft's decision to buy Discord, while Robert comments on NBC's new platform, NewsPassID and how the big three continue to steal almost all advertising dollars. ------ Catch past episodes show notes at ThisOldMarketing.site. Get your .site domain today.
66 minutes | 2 months ago
Charmin's NFT Jumps the Shark (263)
The Oscars are back and guess what? Netflix absolutely crushed it (and yes, we called it years ago). Facebook is launched a new creator model for writers and journalists that is truly seductive, and will work for inhibiting creators from developing out their own platforms. In NFT land, Charmin has developed an NFT(P) that is sure to kill the entire NFT market (kill as in bad, not good). In rants and raves, Joe raves about Google's career certificate program launch while Robert rants about AT&T and net neutrality. ------ Catch past episodes show notes at ThisOldMarketing.site. Get your .site domain today.
67 minutes | 2 months ago
NFTs: It's Happening Sweetheart! (262)
After a royal analysis courtesy of Robert, the boys dissect Disney's subscription program as they hit over 100 million paid subscribers worldwide. The conversation pivots to NFTs (non-fungible tokens), as they discuss Seth Godin's latest blog post about the negatives of NFTs. Robert sides with Seth. Joe thinks Robert should take a ride to the old folks home. Regardless, creator business models are changing. Oh, and as the conversation was happening, Beeple sold his NFT for over $60 million dollars. Robert raves about Zapier buying Makerpad and rants about IAB's new plans. Joe rants and raves about event companies divesting their media properties. ------ This week's sponsor: accessiBe accessiBe, the company that conducted the research discussed on the show, offers an automated, AI-based accessibility solution and ongoing monitoring for websites of all sizes. Hands free, affordable and ever-lasting, ensuring your website is always accessible for people with disabilities and protecting you from legal action. Get an accessibility test on your website here. ------ Catch past episodes show notes at ThisOldMarketing.site.
67 minutes | 2 months ago
Twitter Goes Full Twitch (261)
To kick off the show, Joe and Robert detail their "advanced" Clubhouse experience (likes and dislikes) and why it may have legs. And did you check out the Tom Cruise deepfakes? Roku buys Nielsen's Advanced Video property, and increases its chances to corner the personalized TV advertising market. Axios details the ever-increasing amount of gambling properties getting into the content marketing game. Twitter does a Twitch and plans to launch a "Super Follows" program, which will most likely integrate into Twitter Spaces. And finally, Facebook launches a huge ad campaign against Apple's privacy restrictions. Can anyone say Philip Morris? In rants and raves, Joe discusses Wall Street Bets move to decentralization and Kings of Leon's new NFT while Robert rants about Google's privacy bomb. ------ This week's sponsor: Exceed.ai It is a known, and sad, fact that SaaS companies spend a not-so-small fortune on lead gen. CRMs are clogged with leads that, truth be told, get very little attention, usually in the form of nurture automation, a.k.a. pre-defined email sequence. The result? Few leads are converted and qualified into SQLs. Money spent goes to waste as sales team don’t have the capacity to properly qualify leads resulting in cold to lukewarm leads being pushed to sales calls just to ‘fill in the quota’, so to speak. This time, it’s time that’s wasted. You know where this is going… there must be a better way... Enter Exceed, intelligent AI that autonomously and automatically nurtures and qualifies leads. Exceed digs into your CRM and starts engaging leads in two-way conversations via email, website chat and text messages. The interactions are wholly conversational and personalized based on user and historical data. Once the AI qualifies a lead it independently books a sales call with the relevant sales rep and – immediately – goes back to qualifying more leads. https://exceed.ai/ ------ Catch past episodes show notes at ThisOldMarketing.site.
67 minutes | 3 months ago
How Evil Is Facebook? (260)
In headline news, Facebook makes a deal with the Aussie press, doing exactly what we said they would do last week. At the same time, Facebook commits to $1 billion for the news industry. A generous gift or more of the same from Facebook? Macy's media network is taking off to a tune of more than $35 million. Can their business model be saved? Robert and Joe believe the opportunities are great in number. Print is back again, while the great ad tech consolidation is upon us. Rants and raves include social money creator tokens from an Oregon-based band and the worldwide web is ending as we know it. ------ This week's sponsor: accessiBe accessiBe, the company that conducted the research discussed on the show, offers an automated, AI-based accessibility solution and ongoing monitoring for websites of all sizes. Hands free, affordable and ever-lasting, ensuring your website is always accessible for people with disabilities and protecting you from legal action. Get an accessibility test on your website here. ------ Catch past episodes show notes at ThisOldMarketing.site.
67 minutes | 3 months ago
Facebook Invades Australia (259)
This week Joe and Robert cover the big news that, after the passage of a media bargaining law, Facebook bans all media companies from its app. Shock abounds, with a number of sites that are "not" media companies being affected. YouTube tries to be more like TikTok and Snap and launches a number of "short-video" strategies. And news from the passion economy with the launch of Li Jin's Atelier Ventures, a $13 million fund to support content creators and content creator tech. Rants and raves include Joe's take on non-fungible tokens (NFTs) and Robert's commentary on how tech companies are taking over higher education. ------ This week's sponsor: accessiBe accessiBe, the company that conducted the research discussed on the show, offers an automated, AI-based accessibility solution and ongoing monitoring for websites of all sizes. Hands free, affordable and ever-lasting, ensuring your website is always accessible for people with disabilities and protecting you from legal action. Get an accessibility test on your website here. ------ Catch past episodes show notes at ThisOldMarketing.site.
63 minutes | 3 months ago
Clubhouse to Get Clubbed? (258)
It's our annual "rip apart the Super Bowl ads" show, which may not mean much since viewership sank to a 15-year low. Twitter announced stellar earnings, including a possible subscription plan roll out. In addition, Twitter is getting aggressive with Spaces (their Clubhouse competitor). Facebook's getting into the mix as well. How much time does Clubhouse have? Will it survive? Niche media companies (like Allrecipes) are all the rage. Even the New York Times is launching a newsletter for kids. Rants and raves include how New York Times is doubling down on its email newsletter model, while the Atlantic and Salesforce partner on a Black-history project. Catch past episodes show notes at ThisOldMarketing.site.
69 minutes | 3 months ago
Hubspot Does the Hustle (257)
Twitter was abuzz this week when Hubspot announced their purchase of newsletter/small-business media company the Hustle. Terms of the deal were not disclosed. That said, everyone is very happy (except tech companies and traditional media). Clubhouse, now worth a billion dollars, says it's getting into the subscription game. Good idea? Maybe...but a better idea for Twitter. The boys go in-depth on the future of social audio. Joe is high on the idea...Robert is meh at best. Rants and raves includes Tim Cook's war on Facebook and how the Columbia Journalism Review is uber bias. Catch past episodes show notes at ThisOldMarketing.site.
68 minutes | 3 months ago
When SPACs Attack (256)
The big news of the week was Twitter buying Revue, a Substack competitor that launches Twitter into the subscription business. What could save or kill the media business? SPACs! Media SPACs are off to a roaring start for 2021, with no end in sight. Rolling Stone does a Forbes and starts a pay-to-play "culture" council, further destroying the once-great media brand, while Clubhouse becomes a Unicorn and is the big social media craze of the year (so far). Rants and raves include Robert's rave about a Google Analytics competitor while Joe raves about wallstreetbets taking on Wall Street. Catch past episodes show notes at ThisOldMarketing.site.
65 minutes | 4 months ago
The Content War for Creators Has Begun (255)
Forbes announced the launch of their own version of Substack, a paid newsletter program driven by independent writers. As the war for content creators heats up, rumors swell around Apple launching a podcast-plus subscription program to compete with Spotify for exclusive (and walled off) audio content. And as the fight for creators continues, media companies begin to decide who owns the RSS feed as media consumption hits over 70 hours per week in the United States. Robert rants about a Martech announcement that means absolutely nothing, while Joe raves about Disney's acquisition strategy and Netflix investing $20 billion in content. Catch past episodes show notes at ThisOldMarketing.site.
67 minutes | 4 months ago
Social Media Is the Dread Pirate Roberts of Marketing (254)
This week on This Old Marketing, Joe and Robert cover Amazon taking down Parler. Does it tell us anything about free speech? And, while that was happening, someone scraped all Parler's data. The run on music archives continues, with OneRepublic's Ryan Tedder getting a boat load of cash for songs we've never heard. How does the media rebound? By becoming human again of course. Axios launched a 10k subscription product to help brands communicate better internally. They may not have priced it high enough. And as a cake topper, over 1,000 brands unknowingly ran ads against articles promoting conspiracy theories. We are shocked. In rants and raves, Joe raves about Mr Beast's origin story, while Robert gushes over Edelman's Trust Barometer. Catch past episodes show notes at ThisOldMarketing.site.
64 minutes | 4 months ago
Content Acquisitions Go Parabolic (253)
In episode 253 of This Old Marketing, Joe and Robert kick off the show with Roku's possible purchase of Quibi content (yes, that Quibi). Roku, whose stock has appreciated over 1,000 percent in just a few years, is taking its playbook directly from the Netflix content model. There is a podcasting gold rush and it looks like it may turn out to be a two-company party (Amazon vs. Spotify). But the opportunity isn't just podcasting, but all audio content. 2021 may be the year of text to audio. Media and content purchases went crazy this week, with MARQUE buying Closet Full of Cash, Sykes buying The Penny Hoarder, and Wyndham Destinations buying Travel + Leisure. Is this just the start? Uh...short answer is yes. Rants and raves include a movement from monthly to quarterly subscriptions and Joe's call for another look at print media. Robert discusses the implications of the new Clubhouse social media app and the case for two spaces after a period. This week's sponsor: CXL Institute Catch past episodes and episode show notes at ThisOldMarketing.site.
74 minutes | 5 months ago
252: Inside This Old Marketing [Bonus Takeover Episode]
This Old Marketing will never be the same. This episode is taken over by Jay Acunzo, who goes inside how the podcast is made, including the early days, the process and the minimal success (and major failures) of Pulizzi and Rose. Special thanks to Jay for spending one agonizing hour with This Old Marketing. Find Jay at 3 Clips with Jay Acunzo (podcasters take you inside their best work) and Growable Shows -- Jay's course on show development and growth for marketers. ------ Subscribe at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts. Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.
64 minutes | 5 months ago
251: KFC Content Is Better than a Bucket of Chicken
In this episode, the FTC sues Facebook for illegal monopolization. Thanks Captain Obvious! For decades, as newspapers declined, local news suffered. The University of Kansas found a solution, but Joe and Robert feel corporate dollars could be the real savior. KFC launches a Lifetime mini-movie starring Mario Lopez. Joe and Robert simply can't wait to see it. Substack is on fire! More and more journalists and reporters are flocking to the email subscription platform. Is this a good thing? A 2020 "year in review" finds that audio wins, paid subscription busted out, and email remains the first-party data champ. Robert raves about Bob Dylan's $300 million dollar content sale and comments on Frameworks and Flywheels. Joe rants about Polska Press being purchased by an organization owned by the state. This Week's Sponsor: Content Marketing University ------ Subscribe at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts. Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.
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