Playing for Keeps
47 Episodes
50 minutes |
Jul 20th 2020
Running a Digitally Native Eyeglass Brand (with Ryan Fisher from Felix Gray)
- How Felix Gray helps customers find the perfect fit by combining digital and in-store experiences
- 3 factors to work through: style, price, and brand equity
- Cross-selling for a product that generally lasts for years
- How different SKUs face different kinds of competition
- Building a website flow to help customers self-segment
- Maintaining brand standard across a ton of different channels
- Targeting paid ads when your product connects with a broad cross-section of consumers
- How Felix Gray segments customers to better understand repeat purchase rates (and offer better education)
- Establishing authority in a “post-trust” era
- Using data to decide when to launch products
