52 minutes | May 18th 2020

Rethinking Acquisitions with Adrianne Verheyen and Grant Zanini from ADMission

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  • Agency fees v.s. Guru guarantees: where operators turn with questions about PPC
  • The central formula for ADMission’s approach to growth: Profit = (Visitors x Conversion Rate x 60-day LTV) - Costs
  • Focusing on bottom line profit rather than top line revenue for better cash flow
  • “Valuable content centers on the story your audience already inhabits, entering it not as the hero but as a human helper. Pick that story wisely and tell it honestly, no matter the medium on which it appears.” -Aaron Orendorff
  • Why it’s so important to set goals for paid advertising before you start spending
  • How to calculate profitable PPC spend for your specific brand
  • Machine learning matters: “Let Facebook find your customers” then “keep iterating on success”
  • Here’s the eCommerce strategy resource Kristen mentions at the end
  • Join ADMission (at a discount)
  • Reach out to Adrianne for access to the CAC:LTV webinar
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