Playing for Keeps
47 Episodes
38 minutes |
Apr 30th 2020
Reshaping Consumer Habits with Helena Hambrecht of Haus (Part 2)
- The different kinds of alcohol shopping- impulse buyer vs loyal buyer
- What DTC brands can learn from the wine industry- here’s the thread Kris mentions
- How Haus uses events to build up community and loyalty
- The best subscriptions reward customers for behavior they already engage in
- Why Haus focused initially on large cities and gradually moved into smaller developing markets (Seattle, Portland, Denver)
- “Community is an amazing thing for us because, just from a brand perspective, we’re about getting together over a drink”
- Organic growth is much harder to predict, and retention is vital to creating predictable revenue
- “It’s not about the freakin’ drink- it’s about the things that happen over the drink.”
- Starting with metrics and moving into qualitative conversations with customers
