Playing for Keeps
47 Episodes
62 minutes |
Apr 27th 2020
Reshaping Consumer Habits with Helena Hambrecht of Haus (Part 1)
- Competing in a space that favors massive corporations
- How the American alcohol industry mirrors fast food
- Building a product experience specifically around community and sharing is a powerful tool for organic growth
- Combining generations of winemaking experience with a decade of Silicon Valley expertise
- Here’s the podcast Kristen mentions, with a lot more information on Helena’s background
- How Haus imported a European approach to drinking to the US with millennials in mind
- Consumer products need to be gold standard from the beginning- you can’t iterate a beta over time once it’s in the market
- Using word-of-mouth as a growth lever when there’s not a financial base for paid advertising
- Why Haus puts the product in context in all their imagery
- Customers don’t want the “what”- they want the “why”
