62 minutes | Apr 27th 2020

Reshaping Consumer Habits with Helena Hambrecht of Haus (Part 1)

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  • Competing in a space that favors massive corporations
  • How the American alcohol industry mirrors fast food
  • Building a product experience specifically around community and sharing is a powerful tool for organic growth
  • Combining generations of winemaking experience with a decade of Silicon Valley expertise
  • Here’s the podcast Kristen mentions, with a lot more information on Helena’s background
  • How Haus imported a European approach to drinking to the US with millennials in mind
  • Consumer products need to be gold standard from the beginning- you can’t iterate a beta over time once it’s in the market
  • Using word-of-mouth as a growth lever when there’s not a financial base for paid advertising
  • Why Haus puts the product in context in all their imagery
  • Customers don’t want the “what”- they want the “why”
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