Playing for Keeps
47 Episodes
27 minutes |
Jul 13th 2020
Redefining Customer Loyalty with Fiona Stevens from LoyaltyLion
- Overcoming customer mistrust of loyalty programs
- Loyalty emails perform ~14x better than standard marketing emails
- Here’s the LoyaltyLion blog
- Building up a base of loyal customers is a great way to avoid a race to the bottom on price
- Different methods for rewarding loyalty and how to tie those into your brand values
- Rewarding existing behaviors that signal engagement
- Building a better value exchange for loyalty programs- not just data for perks
- You don’t need to have everything together when you launch your loyalty program- releasing new rewards and incentivizing new behaviors is exciting for your customers
- Here’s more about TheCHIVE’s loyalty program, and here’s Annmarie Skincare
