27 minutes | Jul 13th 2020

Redefining Customer Loyalty with Fiona Stevens from LoyaltyLion

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  • Overcoming customer mistrust of loyalty programs
  • Loyalty emails perform ~14x better than standard marketing emails
  • Here’s the LoyaltyLion blog
  • Building up a base of loyal customers is a great way to avoid a race to the bottom on price
  • Different methods for rewarding loyalty and how to tie those into your brand values
  • Rewarding existing behaviors that signal engagement
  • Building a better value exchange for loyalty programs- not just data for perks
  • You don’t need to have everything together when you launch your loyalty program- releasing new rewards and incentivizing new behaviors is exciting for your customers
  • Here’s more about TheCHIVE’s loyalty program, and here’s Annmarie Skincare
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