Playing for Keeps
47 Episodes
42 minutes |
Jul 27th 2020
Moving Brands into the 21st Century with Jordan Gal from Carthook
- Checkout is one of the key points that make or break your conversion rate, but most brands have very little control in that arena
- How to create a more cohesive experience between your traffic sources and your sales pages
- "Optimizing" the happiness of your customers
- How personalized upsells can reward customers for making the purchase decision (within the purchase window)
- Discounting on an upsell can work really well because it’s not public- it’s a great way to reward a purchase, rather than incentivizing one
- “[SMS] is high risk and high reward.”
- Moving SMS from “one-to-many” communication to one-to-one
- “When I look at a thank you page- that’s not a receipt. That is the first ‘goodbye’ in your relationship… If you want to meet again, how do you say goodbye? With a receipt?”
- Connect with Jordan on Twitter (@jordangal), check out his podcast, Bootstrapped Web, and learn more about CartHook here
