Playing for Keeps
47 Episodes
67 minutes |
May 25th 2020
Mastering Email, Popups, and SMS with Ben Jabbawy from Privy
- The biggest trends in email marketing right now
- Using email as a narrative channel- it’s a great place to build out your brand story for customers
- How to use popups without being intrusive or damaging your brand
- Most cart abandonment happens before the checkout flow, so you need to combine exit intent popups with intelligent targeting
- How to differentiate while customers are waiting to receive the product
- Three things that impact email signup popup conversion the most: content in a form (converts at about 1%), an offer (converts at about 5%), “spin to win” (converts at about 15%)
- Don’t rush into broadcast SMS- focus on the use-cases and flows you already know are important
- How to follow up from a popup (tell them a story)
- Here’s the blog post about Privy’s pivot into the DTC space
- Retention Bite #3 on this page covers post-purchase emails (plus great examples from August Uncommon and Rooted NYC)
- Connect with Ben: @Jabbawy on Twitter
