67 minutes | May 25th 2020

Mastering Email, Popups, and SMS with Ben Jabbawy from Privy

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  • The biggest trends in email marketing right now
  • Using email as a narrative channel- it’s a great place to build out your brand story for customers
  • How to use popups without being intrusive or damaging your brand
  • Most cart abandonment happens before the checkout flow, so you need to combine exit intent popups with intelligent targeting
  • How to differentiate while customers are waiting to receive the product
  • Three things that impact email signup popup conversion the most: content in a form (converts at about 1%), an offer (converts at about 5%), “spin to win” (converts at about 15%)
  • Don’t rush into broadcast SMS- focus on the use-cases and flows you already know are important
  • How to follow up from a popup (tell them a story)
  • Here’s the blog post about Privy’s pivot into the DTC space
  • Retention Bite #3 on this page covers post-purchase emails (plus great examples from August Uncommon and Rooted NYC)
  • Connect with Ben: @Jabbawy on Twitter
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