57 minutes | Jun 1st 2020

How to Shape Your Business Ops for the 21st Century with Eric Best from SoundCommerce

Play
Like
Play Next
Mark Played
  • Amazon has incredibly low marketing costs for a business of its size because they’ve nailed down a competitive advantage in operations
  • “You can only spend your way to growth for so long before you have to dig in and have a better understanding of retention, repeat engagement, customer lifetime value, like, LTV:CAC equation, and understand at what point and to what degree you’re going to actually turn a profit and be a sustainable brand.”
  • Customer experience is the primary differentiator for brands, and being evidence-based and predictive in your approach helps to underline all the work that you do here
  • Operations are a core driver of customer experience- so what happens after checkout?
  • Honing in on the sources of your variable costs- the two biggest cost drivers for DTC brands beyond product cost are variable marketing & the cost of fulfillment
  • How real time operational state awareness and understanding the value of a customer (and order) can be used to respond to issues
  • Here’s the Allbirds open letter to Jeff Bezos
  • Learn more about SoundCommerce here
Play
Like
Play Next
Mark Played