62 minutes | Mar 30th 2020

How Blume Created a Raving Community with Gen Z Customers

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  • Building a brand focused on the Gen Z market
  • Here’s Blumetopia
  • Using a Close Friends list on Instagram and Facebook to build community
  • The signs of success for a loyalty program
  • Helping customers transition from traditional brands to organic products
  • Check out this amazing email
  • Younger customers are really quick to offer feedback, and it’s important shape your channels around that
  • How Blume educates their customers with The States of Sex Ed
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