53 minutes | Jun 29th 2020

Exploring Steady Growth in DTC with Fred Perotta (Tortuga Backpacks)

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Iterating a product through some rough initial steps- the product itself might not necessarily be “there” but the right value prop and idea is an important start Retention for a product designed to last years “Acquiring an audience via content and then retaining them as customers” Content can be a powerful tool for keeping potential customers engaged over a much longer buyer’s journey Tortuga’s content needs to be tailored to a really specific, niche set of needs, which makes it great for onboarding post-purchase Educating customers on the ways that products interrelate is a great tool for cross-selling Using a flagship product to drive purchases of other SKUs Helping customers make a series of smaller decisions rather than getting overwhelmed in a single moment The (surprising) value of recommending products from other companies Building your team with a focus on retention
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