56 minutes | Jun 8th 2020

Bringing a Brick’n’Mortar Business Online with Sanjay Jenkins of Buff City Soap

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Balancing physical franchises and online sales Using 10-digit phone numbers vs short codes for SMS Replicating the in-store experience online  SMS becomes more scalable as your team figures out elements to automate but you need to really interact with your customers first to understand their needs “Growth is only as good as your retention.” How a short supply chain gives brands a much faster turnaround on their creative Combating subscription fatigue by staying relevant How Sanjay balances the needs of consumers and team members “The world is my swipe file” Being the top product in a category vs raising the bar for the whole category
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