36 minutes | Jul 6th 2020

A Masterclass in eComm Logistics with Casey Armstrong, CMO at ShipBob

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  • How major players “pull the market up with them”
  • Creating an Amazon-level experience through the entire customer journey
  • Balancing fast shipping with environmental concerns and the core elements of your brand
  • Distributing fulfillment centers geographically is a great way to get quicker shipping and a lower overall carbon footprint
  • How to use storytelling in shipping
  • Approaching fulfillment less as a cost center and more as a revenue driver that can build a better overall business
  • How to use free and quicker shipping thresholds to improve AOV
  • In-depth data can be a tool for understanding when it's possible to make operational exceptions
  • How free and two-day shipping can increase your conversion rate
  • Follow Casey on Twitter: @caseya
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