Playing for Keeps
47 Episodes
36 minutes |
Jul 6th 2020
A Masterclass in eComm Logistics with Casey Armstrong, CMO at ShipBob
- How major players “pull the market up with them”
- Creating an Amazon-level experience through the entire customer journey
- Balancing fast shipping with environmental concerns and the core elements of your brand
- Distributing fulfillment centers geographically is a great way to get quicker shipping and a lower overall carbon footprint
- How to use storytelling in shipping
- Approaching fulfillment less as a cost center and more as a revenue driver that can build a better overall business
- How to use free and quicker shipping thresholds to improve AOV
- In-depth data can be a tool for understanding when it's possible to make operational exceptions
- How free and two-day shipping can increase your conversion rate
- Follow Casey on Twitter: @caseya
