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Place Brand Leaders Podcast
9 minutes | May 31, 2021
Place Brand Leaders Ep. 7 - Costa Rica and New Zealand
This shortcast episode of the Place Brand Leaders podcast is dedicated to Costa Rica and New Zealand, two of my favorite countries - one I know well, the other I am yet to explore. We recently published our interview with Costa Rica's Head of Country Branding, Daniel Valverde Bagnarello, and just completed (and published) our report on New Zealand, which includes the interview with Rebecca Smith, Director of the New Zealand Story. More about why I find those two countries so fascinating - and my favorite quote from the interviews - in this shortcast. I also briefly introduce my new book, An Insider's Guide to Place Branding: what it is about and why I think you'll like it.
38 minutes | Apr 28, 2021
Place Brand Leaders Ep. 6 - Auckland City Branding Success Story
How has Auckland in New Zealand become an example of successful city branding? To find out we caught up with Shelley Watson and Clare Barker of Auckland Unlimited. In the episode we discuss the strengths and benefits of Auckland as investment location and place to live, how the harbour city approaches city branding, the challenges, the do's and don'ts, as well as climate change and sustainability and how Auckland has been handling the coronavirus pandemic. Read the interview on PlaceBrandObserver.com.
17 minutes | Jan 28, 2021
Place Brand Leaders Episode 5 - Place Branding Trends & Priorities 2021
As the world looks forward to a more positive 2021, economic developers, community builders, FDI and talent attraction agencies and other place brand managers have a lot on their plate with respect to building an optimistic narrative for their country and city. In this episode, TPBO founder and editor, Florian Kaefer shares his key takeaways from a recent session of the Place Brand Observer panel of place branding specialists, on the key trends and priorities in 2021.
20 minutes | Dec 1, 2020
Place Brand Leaders Episode 4 - Martin Boisen on the Meaning of Place Brand Management
In this episode, Aleks Vladimirov interviews Martin Boisen about what place branding - or as Martin prefers, "place brand management" is all about. Martin is part of the TPBO panel of experts and merges the academic and practitioner worlds of place branding as a consultant and lecturer. A longer version of the conversation can be found on Aleks' website, AdaptInc.co.uk.
41 minutes | Oct 11, 2020
Place Brand Leaders Podcast Episode 3 - The Climate Emergency and Place Branding
In this episode, Florian Kaefer sits down with Malcolm Allan, the President of Bloom Consulting, to discuss how place brand strategies can address the climate emergency.
22 minutes | Sep 8, 2020
Place Brand Leaders Podcast Episode 2 - Destination Recovery and Sustainability
In this second episode of the Place Brand Leaders podcast, Florian Kaefer discusses a recent TPBO White Paper on destination recovery and sustainability with Aleks Vladimirov. In the White Paper, leading destination experts around the world share 10 tips how to resume tourism sustainably after the coronavirus pandemic.
29 minutes | Aug 27, 2020
Place Brand Leaders Podcast Episode 1 - An Introduction
In this first episode, Aleks Vladimirov interviews Florian Kaefer about The Place Brand Observer: how it all began, how “place branding” has changed over the years, and why he decided to launch this podcast.
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