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Pixie Dust & Profits
14 minutes | Jun 15, 2021
046: Safety & Risk Tolerance in Your Business
Each week, we come to you with ideas from the Mouse on how you can better run your online business. In this episode, we’re discussing one of the ways Disney protects their public image. Have you ever made a decision in your small business but thought to yourself afterwards, “was that really a good idea?” In this episode, we’re here to help you navigate safety and risks in your small business, and why you should be conscious of both. Listen now and discover: Creative ways Disney facilitates their parks and experiences to create the safest route possible for guests Why they’re so protective over their image, and why you should feel the same way about your own business The one thing we think every single business should always prioritize over anything else How interactions online can negatively affect your small business (and how to avoid this!) Why costs will always rise with bigger risks and why we think it’s best to say “no” to these Your small business takeaways: Safety really does lead to sustainability in your small business Always think about what you put out into the world before it’s visible Never invest what you can’t afford to lose
14 minutes | Jun 1, 2021
045: Diversity & Inclusion at Disney
Each week, we come to you with ideas from the Mouse on how you can better run your online business. In this episode, we’re discussing new changes that Disney is implementing in their journey to becoming a more inclusive corporation. More than 200,000 people are employed by Disney, and it’s their mission to make each of them feel like they truly belong. Listen now to hear about how they’re paving the way in inclusion and how you can use these ideas in your own small business to represent, educate, and empower. Listen now and discover: New specific changes that Disney is making so they can be more inclusive to their cast members How Disney shows their representation and diversity at the corporate level (check it out here) The mission behind “counting everyone in” How to look outside of your own box and consider different perspectives when making new hires or joining new programs Why we are so passionate about being able to employ and support other female business owners Your small business takeaways: Take a look at who you’re hiring and ask yourself: Does this new hire represent the population I’m serving? Review your old policies and consider if they need revising- chances are if they’ve been around for a while, they could use a refresh Follow people outside of your own box and increase your circle
18 minutes | May 18, 2021
044: Musings on the Star Wars: Galactic Starcruiser Resort
Each week, we come to you with ideas from the Mouse on how you can better run your online business. In this episode, we’re geeking out over the brand new experience for Star Wars lovers, the Galactic Starcruiser. Even if you don’t consider yourself a Star Wars mega-fan, the innovation employed in the overall experience will be jaw-dropping. Listen now to learn more behind the brand-new resort, how they’re using innovation and upsells to delight their customers and how you can use these same tactics to enhance your customers' experience, too. Listen now and discover: Why we’re geeking out over this brand-new resort hotel experience that will be unlike any other lodging we’ve ever stayed at How Disney used their knowledge of cruise ships to bring this same concept to a on-land experience The unique perks that will be included in this specific hotel experience...and the price you might expect to pay for it Ways you can enhance the experience for your customer through one purchase to generate more revenue How to upsell to your customers and build their loyalty and trust with your small business Your small business takeaways: Consider extra offerings for your customers to upgrade to a more “premium” experience It’s easier to sell to a customer that already trusts you Leverage the things that are working in your business to create whole new experiences
34 minutes | May 4, 2021
043: Creating Innovative Products Using What You Already Have
Each week, we come to you with ideas from the Mouse on how you can better run your online business. In this episode, we’re joined by Diane Barrowsmith of SixCastleCompany to discuss Disney’s innovative new offer—U.K. Staycations with Disney’s Magic at Sea. Disney Cruise Lines are famous for enhancing the high seas, but recently they have launched a brand new Staycation experience based out of the U.K. Listen today to hear some sneak peek thoughts about this new venture launch and get inspiration on creating new revenue streams out of existing resources. Listen now and discover: What makes Disney Cruise Line so unique to any other cruising experience How to tweak your product for your specific audiences so that it reaches a wider range of people Why creating scarcity can be an effective marketing tactic to create excitement...and how Disney did it well with the Staycation launch How you can bring a similar strategy to your own company for increased engagement, and more sales Your small business takeaways: Don’t forget about your secondary audiences when marketing your products If something isn’t selling, don’t count it out. Look at the environment that it’s in first before deciding on whether or not you want to continue offering it Don’t underestimate the power of a gut feeling
17 minutes | Apr 20, 2021
042: How Urgency and Scarcity Can Boost Sales
Each week, we come to you with ideas from the Mouse on how you can better run your online business. In this episode, we’re discussing how quickly Disney parks are getting booked up and why planning ahead is an absolute must. When Disney closed their parks last year, nobody knew when they’d get back to “normal”... but as vaccinations rise and capacity remains capped, we’re seeing less and less resort availability for the tail-end of 2021. Combined with a once-in-a-lifetime 50th anniversary celebration, well, Disney has the perfect storm for demand. Listen and learn how urgency and scarcity can speed along the purchase decision for your customers. Listen now and discover: The new Park Reservation rules at Disney and why planning ahead is an absolute necessity right now Which parks hit capacity first and why they’re so in demand Honest ways you can help your customers understand that your offer is limited in quantity or time Smart marketing tactics to increase scarcity and urgency… without being scammy or dishonest Your small business takeaways: Take a step back and look at the supply and demand of your industry to understand the current purchasing environment for your customers Make it a no-brainer for your customers to purchase in the moment Understand that honesty and integrity is the backbone of a great customer experience that leads to future sales and raving fans, never create fake urgency or scarcity
10 minutes | Apr 6, 2021
041: The 3 Types of People You Need On Your Team
Each week, we come to you with ideas from the Mouse on how you can better run your online business. In this episode, we discuss how to build an effective team. If you want to make sure all of the dreaming, planning, and doing actually gets done, you’ll want to listen now and discover the 3 types of people you need behind the scenes of your business. Listen now and discover: The difference between a Finder, Minder, and Grinder, or a Visionary, Integrator, and Doer, as we like to call them. How to use your zone of genius to determine which roles you cover and which you need to fill What can happen to your team dynamic (and major deliverables!) if you don’t have each of these members represented Your small business takeaways: Take a look at your team and see which roles you have filled and where you may have a gap Care for your doers well because they help to make the magic happen!
14 minutes | Mar 23, 2021
040: Measuring the Mosquitos in Your Business
Each week, we come to you with ideas from the Mouse on how you can better run your online business. We all know that Disney prioritizes safety and customer experience for their guests, from how they design their rides to how they control the mosquito population in the swampy lands of Florida. Today, we're getting to the bottom of pesky mosquito management in the parks. Listen now and learn why it’s important to use metrics to make targeted, impactful decisions in your small business. Listen now and discover: Why the topic of mosquitoes is what first made us truly geek out over Disney operations The natural methods used throughout the parks to keep pestering mosquitoes away Why it’s a must as a small business owner to keep track of your business data A few small ways you can begin to take a deeper look if you aren’t yet tracking your metrics Why it really is better to be profitable and productive Your small business takeaways: Measure your data first, then say goodbye to things that are no longer supporting your business well Think about future problems you may experience and design your business to eliminate them Make sure you have pixels installed on your website so you can have data in the future!
18 minutes | Mar 9, 2021
039: Future-Proofing Your Business By Planning Ahead/Cutting Non-Critical Expenses
Each week, we come to you with ideas from the Mouse on how you can better run your online business. In this episode we’re discussing how to get your business prepared for the future by cutting expenses and planning ahead like our friends over at Disney do best. It’s no secret there has been some major cut-backs to the magical experience we all know and love. Listen today to hear about all of the pretty hefty cuts that Disney has had to make due to coronavirus and how you can take these helpful cuts back to your own small business. Listen now and discover: The shocking amount Disney has saved just by cutting out daily fireworks show... and why it ended up being a major financial game changer How to determine what investments actually make sense to your business in the long run Practical ways you can take advantage of the courses and programs you’re already in to help save you from spending extra $ elsewhere Tips you’ll want to consider when you’re thinking about making your next big financial investment Your small business takeaways: Only invest in courses that you need right now in your business, otherwise it could lead to wasted money Be sure your goals match up with the financial investments you’re willing to spend your hard earned money on Remember: Sometimes saying “yes” to something potentially means saying “no” to something else
15 minutes | Feb 23, 2021
038: How Much Capacity Do You *Actually* Have?
Each week, we come to you with ideas from the Mouse on how you can better run your online business. In this episode we’re discussing ways to determine your capacity, aka how many customers you can actually support at one time. Within each Disney park, different experiences can vary with how many customers can be accommodated at once. Between the types of products and services you offer and the bandwidth on your schedule, this episode will get you thinking about just how many people you can effectively support. . Listen now and discover: How Disney organizes each ride line to make it as efficient as possible for the guests waiting in line The reason why the underground tunnels at Magic Kingdom, known as Utilidors, were created, and how they help shape the flow of traffic in the parks today Why it’s important to map out the realistic number of customers you’re able to serve A simple way you can keep from overbooking yourself with an easy calendar hack Your small business takeaways: It’s okay to say “no” to more work to protect yourself from burning out Take a continuous improvement eye to your business to look for ways to more efficiently support your customers
24 minutes | Feb 9, 2021
037: The Why & How Behind Discontinuing Products (Even the Beloved Ones)
Each week, we come to you with ideas from the Mouse on how you can better run your online business. In this episode we’re discussing Disney ending the annual pass program at Disneyland and Magical Express at Disney World. Making the decision to cut a product isn’t easy… and doing it in a way that doesn’t anger customers is even harder. Listen now to learn a few tips and tricks for discontinuing a product or service in your business. Listen now and discover: Why we have to say goodbye to the Magical Express, and what will be replacing it in the future How COVID has continued to negatively affect Disneyland and why annual pass holders will be refunded this year Ways you can keep your customers happy even when you decide to cancel programs or services How to update your purchase terms to protect your future self should you decide to discontinue them at a certain point Your small business takeaways: Look at the data to help you make decisions on which offerings to have in your business Be honest with your customers when removing a program and give them a new path to follow Always offer what feels right for you & your business!
23 minutes | Dec 22, 2020
036: It’s a Small World After All
Each week, we come to you with ideas from the Mouse on how you can better run your online business. In this episode, we discuss how we attempt to maximize our work time with kids at home. Disney paves the way in customer experience, but even moreso, they know how to delight kids' senses and help them stay engaged. Channel your inner “what would Walt do?”, and listen now for tips for balancing your time at home with little ones. Listen now and discover: How Disney cast members are always prepared (and why they carry fun trinkets in their pockets) Our favorite interactive ride lines and how they help pass the time and keep kids (& adults!) engaged Simple ways you can maximize your work time at home with babies and kiddos around Why you should always map out your weekly plan on Sunday night to have a successful week Your small business takeaways: Why it’s important to honor that you may be in survival mode and not growth mode Write down one priority each day on a sticky note- when it’s completed, throw it away! Even if it’s 5 minutes of work at a time, be proud of that accomplishment. Juggling work and parenting is tough work
32 minutes | Dec 15, 2020
035: Copyrights & Creativity with Christina Scalera
Each week, we come to you with ideas from the Mouse on how you can better run your digital business. In this episode, we’re sitting down with our first ever guest interview (she also happens to voice our intro!) Christina Scalera is the attorney and founder of The Contract Shop®, a place to purchase contracts and legal templates and get your small business legally buttoned up. Listen now to hear about copyrights protecting your business online. Listen now and discover: How to be highly inspired without copying someone else What “park bounding” means and the rules Disney has to protect their characters (and guests!) Creative ways that small businesses describe their products online so they're not infringing on Disney copyrights The real difference between trademarks vs. copyrights How Disney is making it easier for small shops to legally use their work Your small business takeaways: Own the niche you’re in and pursue inspiration rather than copying Make sure your work is legally protected online
16 minutes | Dec 8, 2020
034: Disney & Coronavirus… Take 3?
Each week, we come to you with ideas from the Mouse on how you can grow your small business online. In this episode we’re discussing the latest updates on how Disney is managing COVID-19. Disney continues to deliver a magical experience, but it hasn’t been an easy ride for their bottom line this year. Listen now to hear about their financial losses and how they’re planning to recover as the parks continue to re-open. Listen now and discover: Why Disney’s stock prices have bounced back to pre-Covid levels How the parks are committed to operating safely so they can increase capacity (and revenue generation) The reason why airtight boundaries actually give your customers a better experience Interesting ways Disney is communicating their guest expectations and rules Your small business takeaways: Don’t wait for a big issue to arise to have strong systems in place Reinforce your messaging often Under promise and over deliver!
15 minutes | Dec 1, 2020
033: Empower Your Team to Make Magical Moments
Each week, we come to you with ideas from the Mouse on how you can grow your small business online. In this episode we’re discussing how empowered team members can help your business soar to new heights. Disney’s Cast Members are celebrated by fans around the globefor their ability to create magical guest experiences… because they are trusted and empowered to do so. Listen today to learn from why letting your team take ownership over their roles can lead to a better customer experience and also make them more dedicated team members. Listen now and discover: How Disney empowers their Cast Members to make a guests experience even more magical Some of the magical moments we’ve been blessed to have with Cast Members Why it’s important to let your team members make mistakes and how it can make them even more committed to your brand Simple ways you can implement trust to your team members in your business today Your small business takeaways: Trust your team members and believe in their expertise Have clear boundaries so your team is not left confused Let go of the small things you can’t control
25 minutes | Nov 24, 2020
032: Listener Q&A: Part 2
Each week, we come to you with ideas from the Mouse on how you can grow your small business. In this episode we’re answering listener questions from small business owners and digital entrepreneurs. We’ll dive into questions like ways to gain exposure for your business, how to manage a waitlist as a booked-up service provider, and if Black Friday is the right time to launch that brand-new business. Listen now to hear our advice for entrepreneurs like you! Listen now and discover: Kim of Brand Kits, on ways to gain exposure for your business that don’t break the bank. Amanda of Amanda Warfield, on how to manage a waitlist of potential customers who want to work with you. Angela, on whether or not Black Friday is the right time to launch a brand new business. Your small business takeaways: Stay connected to customers (and potential customers) so that you stay top of mind. Consider your audience when putting a new sale or promotion out there.
24 minutes | Nov 17, 2020
031: Listener Q&A: Part 1
Each week, we come to you with ideas from the Mouse on how you can grow your small business. In this episode we’re taking questions from small business owners and answering them in this 2-part Q&A. We will be diving into questions like how to know when a project is truly finished, ways to pivot your business to make more revenue (especially during a pandemic), and why small business finances are so important. Join us as we answer these questions in today’s episode! Listen now and discover: Misty of The Maker's Resource Shop, on how to know when you're done with a project Bethany of Grey Loft Studio, on how to take your in-person photography business online Eva of The Funderista, around financing and fundraising for business owners Your small business takeaways: Budget, budget, budget! There is always someone out there who will want what you have to offer
11 minutes | Nov 10, 2020
030: Connecting With Every Potential Customer
Each week, we come to you with ideas from the Mouse on how you can grow your small business. In this episode we’re discussing how to capture your customers online, by using tips from Disney’s career page. As a small business owner, it’s our job to connect with a variety of different customers. Using inspiration that we find around us, even from a career page, can help us capture the interest of potential customers. Listen now and discover: Why browsing Disney job openings will make you excited...no matter what type of business you have The 3 things you need to talk about when trying to convert a potential customer online How to give even the simplest page a quick makeover, and why it will matter to your customer Your small business takeaways: Think about your different customers’ when writing description pages on your website Don’t be afraid to show your fun personality!
19 minutes | Nov 3, 2020
029: Disney Layoffs: Tips for Hiring & Firing in Your Small Business
Each week, we come to you with ideas from the Mouse on how you can grow your small business. In this episode we’re discussing the recent Walt Disney Co. layoffs due to COVID-19, and how sometimes there are parts of being a business owner that aren’t easy or fun.. The Parks and Resorts division of Disney has been the hardest hit by the pandemic, and over 28,000 jobs are being eliminated as Disneyland continues to be closed and Disney World has reduced capacity. Listen now to hear our tips for how to best hire and let go of contractors or employees as an entrepreneur. Listen now and discover: How Walt Disney World is taking precautions for COVID so they can operate safely, and why Disneyland’s continued closure has led to lay offs, even in Florida Why you should never rush into a new hire and how to determine if they’ll be a good fit for your business Ways to support your new hire to ensure a successful first few weeks How to evaluate when it’s time to let-go of an employee Why it’s important to part ways on good terms Your small business takeaways: Understand that some days, you’re going to have to do things you don’t want to do or don’t enjoy—it’s part of being a business owner Take your time when considering adding a new team member Always end work relationships on a positive note, you never know when you’ll work with them again
25 minutes | Oct 27, 2020
028: Don't Take Your Fans for Granted
Each week, we come to you with ideas from the Mouse on how you can grow your small business. In this episode we’re talking about what happens when things go wrong in your business, and why it’s important to keep your customers happy. Even Disney, the billion dollar corporation, can have hiccups in customer experience, but that doesn’t mean they abandon even their most loyal fans. Listen now to hear why you should follow their lead and continuously improve the processes to delight your customers. Listen now and discover: The times our Disney experiences felt not-so-magical and how they were resolved How to captivate and nurture your audience so they feel appreciated and continue supporting your business The value difference between customer retention and customer acquisition Why you should be spending ⅔ of your time caring for your current customers and how it will impact your growth What you can learn from business owners who have a loyal audience Your small business takeaways: Focus on your business model and notice where you spend your time and efforts Love your new audience as well as your current customers Small issues will always happen...improve and move on!
9 minutes | Oct 20, 2020
027: Creating 360° Experiences in Your Business
Each week, we come to you with ideas from the Mouse on how you can grow your small business. In this episode we’re discussing how to immerse your customers in a great experience when engaging with your business. From scents and sounds, to personalization and gifts, Disney gives us some of the very best customer experiences to ‘wow’ our senses. Listen now to hear how you can create a 360° experience that will enchant your customers. Listen now and discover: -The creative tools Disney uses to make you feel like you’re in a different world -Why creating an immersive experience for your customers really matters -Simple ways to engage in interactions that will leave a lasting impression on your customers Your small business takeaways: -Step back and look at all of the ways you interact with your customers, audience and team members. -Create one new way to engage with your customers to show them they’re important to you.
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