Created with Sketch.
Pitchin' and Sippin' with Lexie Smith
23 minutes | 2 days ago
2021 State of the Media and Journalism Report + Flying Embers with Guest Trifecta Lexie Smith (Your Host!)
Download Podcast TranscriptWe’re officially wrapping up season 1 of the Pitchin’ and Sippin’ podcast, and in honor of such, we’re doing something a bit different today. I’ve decided to solorecord and give you a quick run-down of the “State of the Media in 2021.” Every year I look forward to receiving the latest and greatest industry stats—the two reports that I consistently reference are produced by Muck Rack and Cision. First we’ll review key findings from Muck Rack’s “The State of Journalism 2021” study and report. Then, we dive into Cision’s 2021 Global State of the Media Report. By the end of the episode you’ll have some hard stats and facts on exactly what makes those in the world of journalism and PR tick! Here’s what you’ll learn: Journalists preferences. Find out about who they consider to be credible sources, relevant social media platforms, and what makes digital content more shareable.What journalists look for in a pitch. Learn about their ideal length, days and times to be pitched, and when you should do a follow up. Cision includes different ways to help you create a successful pitch.How COVID and all 2020’s events impacted the media.Things that can put you on a blacklist. Find out more about Muck Rack and Cision.If you want to buy Flying Embers Seltzer, visit their website or follow them on social media.Instagram: @flyingembersbrewReceive the Pitch it, Pitch it Good! Checklist (http://theprbarinc.com/pitchitgood)Interested in learning more about Pitchin’? Book a Free Consultation here.Instagram: @theprbar_incVisit the website (http://theprbarinc.com/)
34 minutes | 9 days ago
Scaling to Six-Figures, Getting PR Blacklisted + Jack and Pineapples with PR Pro Brittany Mobley
Download Podcast TranscriptBrittany Mobley is a Publicist, graphic and web designer, and the owner of Culturit Public Relations and Design Co. based out of West Bloomfield, Michigan. In today’s episode, Brittany and I talk about how she managed to scale a six-figure agency during the pandemic as a first-time mom and while securing a masters degree. She gives us her best PR dos and don’ts, resources that have helped her scale, what it means to be blacklisted in PR, and much more.Here’s what you’ll learn:Brittany landed a job after college in an agency, working with giant clients such as Blue Cross Blue Shield.Brittany went from working in an agency to freelancing. She talks about the importance of networking and how she landed her first clients.Brittany scaled her business to six figures during the pandemic: Brittany analyzes the factors that took her business to the next level and how she adapted her company to keep up with the increasing number of clients.The value of PR: what can a publicist do for you and your brand? How do media placements impact your business? Brittany shares advice for entrepreneurs, agency owners, or just people that are juggling “all the things” all the time.The dos and don’ts when pitching the media and what it means to get PR blacklisted. Visit Culturit to learn what Brittany can do for you. Or follow her on social media:Instagram: @culturitprFacebook: @culturitprdesigncoTwitter: @culturitprLinkedIn: @brittanyemobleyInterested in learning more about Pitchin’? Book a Free Consultation here.Instagram: @theprbar_incVisit the website
34 minutes | 16 days ago
Authentic Storytelling, The Gnar Gnar Honeys & Iced Matcha Lattes with Guest Trifecta Monica Medellin
Download Podcast TranscriptMonica Medellin is a director, producer, CEO, and co-founder of The Gnar Gnar Honeys. Born and raised in Los Angeles, California, Monica focuses on stories related to diversity, identity, and social justice. Her work has been featured on Vice, Conde Nast, The Washington Post, The Huffington Post, and at The Women’s March on Washington. Previously a video producer at The Los Angeles Times and Define American, and a member of the Global Social Content team for the World Surf League, today Monica works full time as the CEO and Co-Founder of The Gnar Gnar Honeys—a creative collective of directors, producers, cinematographers and editors that bring a fresh perspective to filmmaking through authentic collaborations and unapologetic badassery. In today’s episode, Monica and I dive into the world of filmmaking and authentic storytelling. We talk through the importance of inclusivity not just on the camera, but also behind the scenes, and what really goes into creating and producing genuine and successful content. Highlights:Monica walks us through her journey after college, from working at the LA Times, to the creation of The Gnar Gnar Honeys, she was able to blend her passion for filmmaking and sports with stories that focused on authentic storytelling, diversity, and inclusion.At the LA Times, Monica was part of a diverse team with different perspectives. This helped them to create short documentaries about issues that affected different communities and to connect and build trust with them. What does it mean to be a director or a producer? Monica gives us a quick break down of both roles. Monica’s work has been featured across many major media outlets. She talks about how she landed such coverage.What is The Gnar Gnar Honeys? A collective of women that share a common passion for sports and creative industries. They make content that resonates with other women while working to get more diverse women behind the camera. How do you create authentic, engaging, and successful content? Monica shares her best tips. If you want to know more about Monica, visit her website or follow her on Instagram or Twitter. Visit The Gnar Gnar Honeys website and follow them on Instagram and Twitter to keep up to date with their work. Kaikaina is officially available on Togethxr today!Interested in trying a new drink? Check the matcha of Sachi.Interested in learning more about Pitchin’? Follow me on Instagram or book a Free Consultation here.Visit out website
36 minutes | 23 days ago
Newsworthy Founder: PR Mindset, Defining Success + Manhattans with Kim Argetsinger
Download Podcast TranscriptToday on the Pitchin’ and Sippin’ podcast we’re talking with Kim Argetsinger, a mindset coach, business mentor, and podcast host who’s obsessed with how the brain works, all things mindset, business psychology, and relationship-based marketing and PR. She holds a BA in Psychology with honors from the University of Miami and is a Mentor Masterclass Certified Life Coach. Featured as an expert and coach across dozens of outlets and podcasts, Kim’s built her own booked out, multi-six-figure business without ads or complicated funnels.Kim believes there’s nothing more powerful than combining clarity, mindset, strategy, and aligned action when it comes to business success…and that’s exactly what we get into in today’s show. If you’ve ever felt resistance to the spotlight, frustration when pitching, fear that there’s just too much competition…or really experienced any form of self-doubt when it comes to whether your worth of press or not…listen up because this episode was made specifically for you. Highlights:Kim is a mindset coach and business mentor. She talks about her work, what it entails, and her life leading up to coaching. Lexie plays out real-life scenarios for Kim, so she can help listeners learn how to approach them from a mindset stance.Tracking your fears. Many entrepreneurs are afraid to do PR. Kim knows that fear is normal and expected, but putting yourself out there is what ultimately can make you successful. She offers two simple exercises that will help you overcome your fears.How do you define success? Kim wants you to think about what success would look like for you, according to your values, beyond just the metrics and numbers. Kim has seen many entrepreneurs struggle with self-worth. The first step to overcoming is to acknowledge that often they have nothing to do with your business and your strategy. Comparison is normal. Kim has some tips for when you start to think about the success of other people in your field. Change your mindset: the success of others doesn’t mean you can’t both shine. Sit in discomfort. To get the success that you are looking for, you will need to take uncomfortable actions. If you want to listen to the episode of Kim’s Podcast about success, you can find it here.To learn more about Kim, visit her website or follow her on Instagram. You can also join her Facebook community and listen to her podcast! Interested in learning more about Pitchin’? Follow me on Instagram or book a Free Consultation here.Visit our website
34 minutes | a month ago
Meet the Media: Create & Cultivate, Editorial Calendars & Craft Beer with Megan Beauchamp
Download Podcast TranscriptMegan Beauchamp is a Los Angeles-based writer and editor with over ten years of experience in digital publishing. She is currently the managing editor at the modern career platform Create & Cultivate and was previously the managing editor at MyDomaine, a leading women’s lifestyle site. Her work has appeared in a number of notable publications, including House Beautiful, Hunker, Lonny, Bustle, Who What Wear, and Brit + Co., among others. Megan’s stories span home décor, food, travel, career, finance, and entertainment. In the episode to follow, we learn all about Megan’s career, dive into the world of editorial calendars, producing from a place of service, and Megan walks us through her personal pitching preferences. Highlights:Megan talks about her work experience and her current position at Create & Cultivate. As managing editor, she gets to wear a different hat every day, being in charge of the many areas of the multimedia platform.As a journalist, Megan has many interests, how does she decide the next topic to write about? For her, it is all about creating a piece that’ll be of service to people. Megan explains what an editorial calendar is, how it works, and how they use it to think about themes to publish according to certain events or times of the year. It is also a tool that you should have in mind when pitching! Tip: If your pitch is related to an event or time of the year, start a month ahead!Megan is up for being pitched. At Create & Cultivate, they are always looking out for founders who want to share their honest financial and career stories. She shares with us her preferred days and medium to be pitched, as well as her pet peeves. To get in touch with Megan, follow her on Instagram, LinkedIn, or visit her website. You can also visit the Create & Cultivate site. Interested in learning more about Pitchin’? Follow me on Instagram or book a Free Consultation here.Visit our website
57 minutes | a month ago
Get to Know Your Host Lexie Smith of THEPRBAR inc. - Self Made Sister Podcast Feed Drop
Hey guys we’re doing something a bit different this week on the Pitchin’ and Sippin’ Podcast. I thought it was about time you guys learn a little bit more about the host behind the show - me! In 2020 I had the honor of being interviewed on one of MY favorite podcasts - Self Made Sister with Anna Keenan. By day Anna is a Marketing and Philanthropic Manager for a female owned billion dollar company....who, I might add, is worth more than Beyoncé and started the company with only $500. In the episode to follow you’ll learn more about my rather serendipitous career and how I got to where I am today. You’ll learn my why behind THEPRBAR inc., and much much more.Hop over to Anna’s Show, follow and leave a review! You can also check other episodes of her incredible Self Made Sister.Interested in learning more about Pitchin’? Follow me on Instagram or book a Free Consultation here. Visit the website.
45 minutes | a month ago
PR Pro - DE&I, Allyship + Moscow Mules with Jasmin Jiménez
Today's guest, Jasmin Jiménez, is a full-time senior publicist for PPG, a global manufacturer of paints, coatings and specialty materials before PPG, Jazmin worked as a publicist for Ancestry, the leading family history and at home DNA company, a Senior Account Executive for Edelman, the largest PR agency in the world, and she began her career by working at a variety of boutique agencies. Currently, Jasmine is also a Johns Hopkins University graduate student where she is pursuing a Master's of Science degree in organizational leadership. She plans to use her degree to become a Chief Diversity, Equity and Inclusion officer. In the episode to follow, Jasmine invites us to dive into the world of DE&I and allyship, shares with us how 2020 not only impacted her heart, but her life and future career trajectory, and how to ultimately pitch DE&I stories appropriately and authentically. Highlights:Jasmin launched PPG’s first Antiracist Campaign. The campaign was ultimately successful because it was authentic.After the death of George Floyd and events of 2020, Jasmin decided to go back to school to pursue a Master’s of Science in organizational leadership at John Hopkins University. She hopes to one day become a Chief Diversity, Equity and Inclusion officer. Jasmin grew up without seeing people of color in positions of authority, and she wants to contribute to change the status quo, so new generations can have better opportunities.How do you pitch diversity focus stories? Jasmin advises to really think what you want to say, do your research, be authentic, and talk about what you know. For a brand, it is really important to do the work internally before engaging externally.How can you be an ally? For Jasmin, you should start by listening to diverse parties and ask what they need and see how you can contribute to that. Appreciate and value minorities, pay attention to BLM Movement.Who you are in private, is who you are in real life. Jasmin talks about doing the right thing, every day, not just for showing off on social media. To get in touch with Jasmin, follow her on LinkedIn or Instagram. Interested in learning more about Pitchin’? Follow me on Instagram or book a Free Consultation here.Visit our website
38 minutes | 2 months ago
Newsworthy Founder: Confidence in front of the Camera, Client Relations + Golden Lattes with Praise Santos
Download Podcast Transcript Today’s Newsworthy Founder is Praise Santos, the founder behind the photography studio ComePlum and fellow lover of puns, pretty things and people. Praise lives in San Francisco, California, where she does silly dances to loosen up female entrepreneurs during their personal brand photoshoots, builds her Google map locations of colors around the city to create eye-catching content for brands such as Lululemon and Adidas, and leads workshops for organizations such as The Golden State Warriors and BEI Hotel. Her photos have been featured in Vogue, Forbes, TechCrunch and the San Francisco Chronicle, and her project Ethical Weddings won a 20 On The Rise award by the 60,000+ member Rising Tide Society. In today’s episode, Praise and I talk about how to be confident and ditch the squirrel hands on camera, how to be your own Instagram husband, a powerful revenue source in PR often overlooked, and much more. Praise teaches me about a new beverage that in her words is a warm hug in your belly, and she walks us through an impromptu live confident exercise. Highlights:Praise’s photography studio ComePlum specializes in capturing go-getter women who are impacting the world.Photos matter: a good photo generates engagement. In order to achieve a successful photo, Praise wants to get to know the brand or person behind the photoshoot. She then uses her resources and the camera to tell their unique story. Praise recommends taking different types of photos, with different styles and formats. She also suggests creating templates and media kits that you can send every time someone asks for information about your brand. She tells us what photos we should look to capture in our next session.If you can’t hire a photographer (although it is highly recommended), learn to DIY. Praise has an e-book with tips and explanations to help you take a good photo. She answers all the questions clients have asked her throughout the years, including what to do with your hands.As a photographer, Praise works to help her clients feel confident in front of the camera. Having worked with everyday people and supermodels, she knows that everyone feels insecure about something, and that’s normal. She leads us through a few exercises to feel confident in front of the camera.What is your aesthetic? For Praise, to find your aesthetic you have to think about your brand and your values, define your audience and what you want them to feel when they see your pictures. Customer experience is key! Most of her clients have referred her to new ones. Praise discovered that cultivating a positive customer experience is more important than the talent of the photographer. A good client relationship will bring more clients and make the old ones come back to you. To get in touch with Praise and see her work, follow ComePlum on Instagram, and check her website. If you want to buy her e-book, go to her shop. Do you want to know your personal brand vibes? Check this quiz. Interested in learning more about Pitchin’? Follow me on Instagram or book a Free Consultation here.Visit our homepage
34 minutes | 2 months ago
Meet the Media: Ghost Writing, Advertorials and Crazy Cocktails with Ruksana Hussain
Ruksana Hussain is an award-winning journalist with 20 years of experience working with local, national and international print and digital media for consumer and trade markets. As a magazine editor, features generalist, and contributing writer for outlets such as Apartment Therapy, Luxury Travel Magazine, California Apparel News, Dining Out, Delta Skylines, Edible Business Insider, Traveler and Tourist - which is her own publication - and many more, Ruksana covers diverse beats and topics spanning from lifestyle to travel cuisine to culture, business, wellness, technology, and much more. Highlights:Ruksana walks us through the life of a freelance journalist: she writes for many different platforms, local and international; As a freelance journalist, you can also offer small businesses different services such as copy editing, email marketing and proofreading.Let’s write an advertorial: Ruksana analyzes the difference between writing for a marketing campaign and writing for editorial. Nowadays, there’s a thin line between the two. It depends on who your client is, your audience, the outlet, and overall message.Besides publishing bylines, she is also a ghostwriter. But what does this mean exactly? Ruksana discusses the ethics of this work.For anyone interested in being a freelance writer, Ruksana recommends using facebook groups, looking for opportunities everywhere, putting yourself out there, and introducing yourself and what you are capable of. Ruksana is open to being pitched, but please, do your research! Check if she is the best writer for your project If you have a specific outlet in mind, let her know upfront.Outbound Links: To get in touch with Ruksana, follow her on LinkedIn, and check her websiteInbound links: Interested in learning more about Pitchin’? Follow me on Instagram or book a Free Consultation here.Visit our website
36 minutes | 2 months ago
Newsworthy Founder: Brave Public Dialogues, Cancel Culture + Gin & Tonic with Michaële Antoine
Download Podcast TranscriptToday’s guest is working to take the training wheels off talk. Michaële Antoine, Founder of Curios, is a master facilitator, educator, and consultant focused on equipping individuals, teams, and the community with the practical skillset to have conversations that matter. In the episode to follow, Michaële and Lexie dive into the topic of brave dialogues - specifically, how and when to participate - when to facilitate - and how to navigate a world more frequently succumbing to “cancel culture”.Highlights:What is Curios? Michaële decided to help organizations and individuals engage in difficult conversations surrounding topics that might be considered hard, taboo or controversial. Let’s have a brave dialogue. Michaële explains what a brave dialogue is, and that to engage in a brave dialogue, you must lean into your vulnerability. It’s about having conversations even if you are afraid of the outcome, and being willing to listen and take accountability when you are mistaken. Michaële doesn’t find cancel culture effective, because if people are afraid to speak, they won’t engage in difficult conversations and brave dialogues. Michaële believes that sometimes you have to be uncomfortable in order to grow. For her, if you are going to stay silent, let it be for the right reasons, not because you are afraid to speak out, or afraid of the repercussions.What does it mean to be a facilitator? The facilitator is responsible for the group and tries to guide the group towards the goal of a given session. You must know what triggers you and be comfortable in admitting when you are wrong or don’t know something.Michaële has a boundary set around someone who is not willing to listen. You can’t force people to listen to you, but you can choose if you are going to engage in those conversations and how.Should an institution participate in controversial topics? For Michaëlle, it’s not about if one should or shouldn’t, it’s about what the institution is doing on the inside. To get in touch with Michaële, visit her website and follow Curios on Instagram. Interested in learning more about Pitchin’? Follow me on Instagram or book a Free Consultation here.Visit our website
39 minutes | 2 months ago
Guest Trifecta: IFundWomen, Social Capital, and Seedlip with Julia Steele
Download Podcast TranscriptTrying to start your own business is hard, but is even harder if you are a woman! Our guest today is Julia Steele, the Head of Marketing and Communications at IFundWomen, the go-to funding marketplace for women-owned businesses and the people who want to support them with access to capital, coaching, and connections. Julia shares with us some golden tips to pitch your ideas, whether that be to the press or to new potential investors.Highlights:After more than three years in her previous job, Julia needed a break: she wanted a job more aligned with her personal mission. She was interested in finding a job where she could do something to progress women’s equality and pay in the workplace. She then found exactly what she was looking for at IFundWomen.Although there are some formulas to fundraising, Julia knows there is sometimes unavoidable systemic bias in the investment world. IFundWomen is a funding marketplace, with workshops and coaching services to help women take their projects to the next level. Julia invites us all to join their open community, where women support and advise each other.You need to have a Marketing and PR plan. Julia shares some tips: start small with your local community before trying to get to the big media, always know exactly who you should reach out to, why it might be interesting for them, have a good pitch and story, and provide social proof and data. Also, as she learned, have confidence in yourself and what you are doing. Finding investors is not that different than making a PR Plan: you must do research, find who could be interested, and tap your network. Use social media to your favor, look for events and competitions where you can go and pitch your idea, and ask questions. You need to get over your introversion!To get in touch with Julia, follow her on LinkedIn. To learn more about IFundWomen, visit their website, and if you are looking to partner with IFundWomen, take the quiz.If you want to know the apps that Julia mentioned during the show, check Streak and Calendly.Interested in learning more about Pitchin’? Follow me on Instagram or book a Free Consultation here.Visit our website
36 minutes | 3 months ago
Meet the Media: Refinery29, Mailers and Riesling with Thatiana Diaz
Download Episode TranscriptToday’s guest is Thatiana Diaz, Senior Editor for Refinery29's first Latinx cross-platform channel, “Somos.” Refinery29 is a leading media and entertainment company focused on women, with a global audience footprint of 249 million across all platforms. In addition to serving as the Senior Editor of Somos, Thatiana is a Beauty Contributor at Refinery29 where she produces deeply reported beauty pieces and exclusive celebrity features. She joined Refinery29 from People en Español, where she launched Chica, the first brand targeting Latina millennials with video and social media extensions. She is also the former Miss New York USA 2015 and finalist at Miss Dominican Republic Universe.Highlights:Thatiana talks about her job as a Senior Editor for Refinery29's first Latinx cross-platform channel, “Somos.” She started as a Beauty Contributor at Refinery29 after previously working with People en Español. As she grew up, Thatiana realized no one in the editorial world looked like her or had a similar background. That inspired her to make a change in today’s world. She is committed to amplifying and celebrating the voices of the Latinx community.A daughter of immigrants with no connections, Thatiana explains how she landed her first job in media at Seventeen Magazine.She gives out some key tips to pitch her: what should people do or avoid. She loves it when people are considerate and get straight to the point (and please, stop with the mailers!).Thatiana considers it essential for journalists to adapt to today’s times, and ask themselves how they can provide a service to the readers, who are conscious consumers. To learn more about Thatiana, follow her on Instagram, Twitter or visit Somos.Interested in learning more about Pitchin’? Follow me on Instagram or book a Free Consultation here.
37 minutes | 3 months ago
Guest Trifecta: Media Bylines, Real Talk, and Kombucha with Mar Yvette
Download Podcast TranscriptOur guest today is Mar Yvette, an LA-based lifestyle writer and editor who has worked with some of the world’s most recognized media companies including E! News, ABC, Citysearch, Huffington Post, Playboy Magazine, and Good Day LA. She's the founder and editor-in-chief of Homegirl Talk, an online platform that connects and promotes women from all walks of life, particularly women of color. In this episode she tells us about her journey and gives us some real-talk on writing, knowing your audience, and how to break into the media world.Highlights:Mar tells us about her full time editing and writing career, and how she got started as a freelancer in the early 2000s. She started as a music journalist, writing CD reviews for zines; this was the beginning of her portfolio which propelled her to later have access to interviewing bigger and more important bands. Mar served as an editor for a variety of magazines. She later landed her own segment on the Good Day L.A. morning show which she grew up watching: she considers it a dream come true. Mar talks about how she was in charge of different tasks: field reporting, production, and standing in front of the camera and how these different roles allowed her to explore her many different talents.Mar talks about what inspired her to launch Homegirl Talk: she wanted to create a safe space for girls and women to be authentic, to talk about their real feelings. As a third generation Mexican-American, she envisioned a platform where she could connect women of all backgrounds and colors, and where the content would celebrate women's successes. Mar invites anyone wanting to start their writing career to start by pitching Homegirl Talk for a byline.Mar tells us how she met so many funny people over the years and how important it is to find happy moments in life, and just have fun! We need to find happy moments and enjoy them.To learn more about Mar, follow her on Instagram, visit her website or check out the Homegirl Talk Instagram and website.Interested in learning more about Pitchin’? Follow me on Instagram or book a Discovery Call here.
34 minutes | 3 months ago
Meet the Media: Theresa Christine, Travel Writing, Pitching Freelancers + Aperol Spritz
Today’s guest is Theresa Christine, freelance travel writer, podcast host, and photographer. With bylines in outlets such as Lonely Planet, Forbes, LaPalme Magazine, Huffington Post, Insider and many others, Theresa writes about topics spanning from global women’s issues, to interesting locals, couples’ travel, design, festivals like Burning Man, entrepreneur and small business profiles, and more. In short, Theresa helps national travel publications tell the lesser-known, unexpected, and touching stories of a given location.Highlights:Theresa explains how she initially found her way into freelance writing: she started out blogging about travelling as a hobby and then slowly but surely it became her full time jobIn order to be a freelance writer, it’s not necessary to have a journalism background: as long as you have great writing skills and know how to pitch and catch an editor’s attention, you’re good to go!Thanks to her incredible work,Theresa has landed incredible placements such as Lonely Planet, Forbes, and many others and she reveals how she managed to get those,When pitching an editor, it’s key to rely on the previous content they published, to make sure that what you’re talking about is truly aligned with what they are looking forTheresa gets pitched everyday, and she reveals her personal preferences when being pitched that are extremely applicable to anybody who wants to pitch someone in the best way possible. Aside from freelance writing, Theresa also is the host of “The Wild and Curious Podcast”, an intersectional feminism travel and culture podcast, which allows people to experience the culture of a place through the eyes of different women. To learn more about Theresa, reach her at her website, follow her on Instagram or check out “The Wild and Curious Podcast”Interested in learning more about Pitchin’? Follow me on Instagram or book a Discovery Call here.
32 minutes | 4 months ago
Newsworthy Founder: Nimi Fafowora, Inclusive Conversations, Credibility + Champagne
Download Podcast TranscriptBeauty comes in all shapes, sizes and shades: this is what today’s guest strongly advocates for and believes! Nimi Fafowora is the founder and owner of The Beem Box: a beauty subscription box for black, Indigenous and people of color. As seen in various media outlets, including Elle, Cosmo, and Cratejoy, Nimi wears many hats as the owner of The Beem Box, overseeing acquisition, supply chain, sales, strategic planning, and of course PR! Nimi started The Beem Box to create a community that admires and acknowledges those who are often left out of the beauty conversation, and to provide well-suited makeup products for deeper and darker skin tones.Highlights:Inside the beauty community, a lot of brands provide and create a wide variety of makeup products but deeper and darker skin tones are often left out.The company that Nimi has created, The Beem Box, makes it easier for ladies of color to find the products that fit their skin perfectly.When it comes to the inception of The Beem Box, Nimi takes us back to a time when she was not happy with her day-to-day routine as an engineer. One night, talking with one of her sisters, she realized there was a need in the beauty market for products for women of colour and that’s how her amazing product came to life.Nimi describes how some of her biggest press placements (such as Elle, Cosmopolitan and Cratejoy) have helped The Beem Box gain credibility and brand awareness.One of the biggest things that helped the brand to be recognized is the uniformity of the message that they constantly put out there: from its website to its social media posts, the content is appealing and it also comes with a collective, strong message which simply cannot be ignored.Nimi explains that growing up she felt bombarded with beauty standards that did not quite meet the way that she looked. The Beem Box is trying to make it clear that beauty comes in all shapes, sizes, and shades!When it comes to collaborating with other brands, Nimi is especially interested in those which are aligned with The Beem Box’s beliefs: diversity and inclusion as two crucial aspects inside the beauty world. To learn more about Nimi and The Beem Box, visit her website, Instagram or Facebook Interested in learning more about Pitchin’? Follow me on Instagram or book a Free Consultation here.
35 minutes | 4 months ago
Meet the Media: Positive News, The Golden Hour + Coffee with Leah Williams and Kelly Woodman
Download Podcast TranscriptTV news is known for showing the negative side of our world; but what if that could be different? Today we have two guests on the show who are fighting to change this. Leah Williams and Kelly Woodman partnered up and created the newly launched show – The Golden Hour, a place for relevant and positive news that can leave you with hope for a better tomorrow. Majoring in media writing & television news, Kelly comes from a nonprofit background while Leah comes from a 14-year background that involves working in PR and for award-winning media companies, as well as running her very own presentation consultant business, landing clients such as NASA, Ann Taylor Loft, Gap, and the UN to name a few. Together, they are a dynamic duo who are here to show the good of the world to everyone!Highlights:Leah and Kelly explain how they met during this pandemic (which means they first met virtually!) and how they came up with The Golden Hour.Kelly got her degree and training in media writing and television news a while ago, but she had decided to devote her time to her two kids and being a stay-at-home mom. However, now she’s excited to jump back into the world of reporting with Leah.After graduating from college, Leah started a presentation consulting business in New York City which led to her working with award-winning ad agencies, but because of the lockdown, Leah realized her true passion is to be a journalist and thus decided to launch this project.So many people, organizations, and companies are doing good in our world––but it goes unnoticed. The goal of the Golden Hour is to shine a light on them and give them the attention they deserve.Both Leah and Kelly believe that everyone has a story that deserves and should be told: it’s all about finding the gold in that story.Leah and Kelly outline the preferences they have for being pitched, from which topics they are mostly interested in to where they’d like to be pitched.To learn more about Leah and Kelly, follow them on Instagram or visit their website. Also, the episodes of The Golden Hour can also be seen on YouTube.Interested in learning more about Pitchin’? Follow me on Instagram or book a Free Consultation here.
36 minutes | 5 months ago
Meet the Media: Bri Amaranthus, Sports Journalism, Going Viral + Pinot Noir
Download Podcast TranscriptToday’s guest is Bri Amaranthus, an Emmy-winning producer and reporter who prides herself on forging relationships, telling stories that create connections, and showcasing her friendly and playful personality. Bri actually started her career during undergrad as an intern with NBC Sports NW and quickly worked her way up within the network, serving in a variety of positions from beat reporter to digital media producer to prime time host and more. Then, after a successful seven-year career with NBC Sports Northwest, she decided to explore Dallas, Texas, and now Bri is currently covering the Dallas Cowboys and Mavericks for Sports Illustrated.Highlights:Bri has always loved sports and has always had a competitive soul; although she loved playing softball as a young girl, she realized that was not going to be the career of her life. Instead, she decided to go for journalism because telling stories and interviewing were her true passions.When Bri was a sophomore in college, she started interning for NBC Sports, which gave her a great opportunity to learn a lot. However, she shortly had the chance to go for a part-time job at the same company and she decided to go for it and she got the job!At NBC Sports NW, Bri carried a 7-year experience where she excelled in different roles as a prime time host, beat reporter, social media manager and digital media producer. After all of this, Bri decided to challenge herself: she moved to Dallas, Texas, where she got her current job at Sports Illustrated.Bri’s job has completely changed because of COVID-19: in a normal context, she would be going to all of the games of the teams as well as the practices, doing interviews and taking amazing shots and videos of the game. However, that’s not currently possible, but she still manages to record some interviews via Zoom.Bri explains how she created content for the Cowboys’ website that got the most views ever, and she highlights the importance of realizing that part of a journalist's job is to create content that gets viewed because it’s a business.Stories that focus on powerful emotions or human connection mostly do well because people empathize with those feelings. Bri dives into two of her favorite stories she got to cover and these are the ones she mostly feels proud of. To learn more about Bri, visit her website or follow her on Instagram.Interested in learning more about Pitchin’? Follow me on Instagram or book a Discovery Call here.
36 minutes | 5 months ago
Newsworthy Founder: Sara Alepin, Community Collaborations, Social Proof + Chablis
Download Podcast Transcript On today’s episode we’re talking with Sara Alepin, CEO of Photos From the Harty, 2X podcast host, and CEO of District Bliss Events, a community of ambitious creatives and business owners who want to expand their networks quickly, build their businesses with ease, and just find their people. Sara is a master connector and a cross-community promotions queen! Tune in to hear her best organic community growth hacks, tips on all things collaboration, social proof, and how to make accessible content for your business. Highlights:Sara talks about her journey from getting injured as a photography teacher and not being able to go back to her profession to creating District Bliss and then creating her two podcasts.She discusses the concept behind District Bliss: it’s a community of entrepreneurs and creative small business owners who support each other. She talks about the importance of creating strong community relationships in any business which is often overlooked by many entrepreneurs.Sara says that hosting an event is great PR: getting a business in front of a community is key and collaborating with others who are interested in what you do is also important.She tells how testimonials can really help your business: it’s basically another person selling what you do and really great social proof!For Sara, social media and blogging are two organic tools that have really helped her to spread awareness about her businesses.Understanding the concept of “accessibility made easy”: inclusivity should always be taken into consideration when creating content for a webpage or for a podcast, for example.To learn more about Sara, visit her District Bliss webpage and her Photos From the Hearty webpage. Also, you can listen to her podcast called “The Wedding Dish” here. Want to make your business accessible? Visit MabelyQ.com Interested in learning more about Pitchin’? Follow me on Instagram or book a Free Discovery Call Here.
37 minutes | 5 months ago
Guest Trifecta: Toni Harrison + News Releases, Pay for Plays + White Burgundy
Download Podcast TranscriptA former CBS reporter, today’s “Guest Trifecta” is Toni Harrison, the founder and CEO of Etched Communication and Managing Partner and President of the Ten35 Agency. Toni has managed award-winning public relations campaigns for a diverse client roster that includes Fortune-ranked organizations, global consumer brands, governmental entities, and community-based nonprofits. As a former journalist, she also has an in-depth understanding of the 24/7 news cycle and unmatched expertise in helping clients navigate crises and high-profile interviews.Highlights: We discuss Toni’s journey from graduating college to going back and forth professionally between journalism and public relations. Spoiler: her passion for PR won!We talk about how Toni decided to start a business of her own: she created Etched Communication, a PR firm, which then became part of Ten35, a comprehensive communications firm. Toni explains why press releases should actually be called news releases. Also, she gives her opinion on whether the news release concept is dead or not. Toni explains the importance of having a content strategy when using news releases: being methodical and strategic is key. Toni talks about the realities of Pay for Plays and why the blurred lines between PR and advertising are a serious disservice to the industry and consumers.Toni gives out her best advice for cultivating relationships with reporters, writers, and peers.Using our voices and communication skills are key factors in order to progress towards a more inclusive world and we can’t deny it. Toni explains more of this topic in this article. To learn more about Toni, check out her LinkedIn or visit her website.Interested in learning more about Pitchin’? Follow me on Instagram or book a Free Mini PR Strategy Call here.
37 minutes | 5 months ago
Newsworthy Founder: Georgia McKinney, Radio PR, Shark Tank + Ranch Water
Download Podcast ScriptComing up with an invention that no one has ever heard of before sounds like a one in a million circumstance, but it’s totally possible! Today’s guest is Georgia McKinney, inventor and founder of Flight Fillow––the reinvented travel pillow. Entrepreneurship was never the goal for Georgia; she was simply solving her own frustrations when she came up with the idea for Flight Fillow. In fact, nowadays she works a full-time corporate job during the day and works to change the way people travel on nights and weekends. Georgia has also been able to successfully DIY PR landing press opportunities with outlets such as WGN, Business Insider, MSN, and many more! Highlights: Georgia details how she came up with the idea of creating her own ingenious product called the Flight Fillow based on a necessity she encountered when traveling.Learning as one goes through the path of PR is totally normal, and mistakes turn into lessons learned. Georgia describes some of the most common mistakes she used to make as soon as she started DYI-ing PR.Georgia discusses the importance of organic PR and how it can move the needle of your business. In Georgia’s case, a radio show where she was featured was a game changer for Flight Fillow.Georgia describes how she applied for Shark Tank and how she made it to the third round. Although she did not get into the show, this was a huge achievement for her.Before getting started with DIY PR, it’s important to think about having different pitching templates based on the person or company you are reaching out to. Personalized pitches tend to be quite effective!To learn more about Georgia, check out her Flight Fillow website and follow her on Instagram.Interested in learning more about Pitchin’? Follow me on Instagram or book a Free Mini PR Strategy Call Here.
Terms of Service
Do Not Sell My Personal Information
© Stitcher 2021