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11 minutes | May 17, 2022
PTT 136: My 2022 Book List - So Far
The feel of a book in your hands and the smell of each page - just priceless. This year, I have been picking one book after another, either from the physical book store shelf or via add to cart. To my surprise, I am finishing one book every weekend! (This rarely happened previously.) Here's my 2022 Book List so far.
8 minutes | May 8, 2022
PTT 135: 3 Marketing Lessons You Can Learn From The 2022 Philippine Presidential Election
Here are 3 marketing lessons to learn from this 2022 Philippine Presidential Election. Exercise your rights. Vote wisely and be intentional in selecting your candidates.
7 minutes | Mar 27, 2022
PTT 134: Your Definition of Happiness and Success
Just because someone else's timeline is further along, doesn't mean you are behind. Check your heart and your intention.
14 minutes | Mar 20, 2022
PTT 133: What's Your Worth? - A Memo for Entrepreneurs
It was a long post worth reading and sharing. Karla Singson (one of our Pin To Top guests) shared a https://www.facebook.com/karlasingson.official/posts/4952930031404290 (Facebook post about the difference between being worth $10m+ and $1B+). It's another reason for you to go back to your deepest desire on why you want to become an entrepreneur.
7 minutes | Mar 13, 2022
PTT 132: Top Marvel TV shows on Disney Plus (for me)
2021 was the year Marvel released their Marvel Cinematic (or Television?) Universe shows via Disney Plus. As a Marvel geek, I watched all of them. Taking a break from a business point of view to tell you how they ranked on my geek list. (Hey, business owners need a break.)
6 minutes | Mar 6, 2022
PTT 131: 10 Harsh Truths About Running a Business
Truth hurts, really. Even so, we need to hear it. I chanced upon https://www.facebook.com/mikesamuels90/posts/10159545770150155 (Mike Samuels' Facebook post on 10 harsh truths about running a business.) Go check for yourself if they are true. https://www.facebook.com/mikesamuels90 (Mike Samuels) is an awesome copywriter I have followed for years.
8 minutes | Feb 27, 2022
PTT 130: Facebook's Personal to Professional Profile: Nay or Yay?
You may now switch your Facebook personal account into a professional profile! If you're not the type who wants to have a separate Facebook Page to promote your personal brand, this is good news! (Hello, content creators!) Will you do the switch? References: https://www.facebook.com/marismith/posts/10158308800400009 (Mari Smith's announcement) https://about.fb.com/news/2021/12/introducing-new-tools-to-support-facebook-creators-in-emea/ (Facebook News for content creators)
9 minutes | Feb 20, 2022
PTT 129: My Magnetic Marketing Story
Just when everyone thought Dan Kennedy, the direct response marketing legend, was dead, he "resurrected" to give me and others a chance to learn from him again. Russell Brunson of ClickFunnels bought Magnetic Marketing last year. I was one of those who raised my hand to subscribe to the monthly No B.S. and Behind the Scenes newsletters. Here's the story of how it happened. https://nobsletter.com/special-offer (Click here for the most incredible free gift ever.)
10 minutes | Feb 13, 2022
PTT 128: Why You Shouldn't Skip Holidays for Your Business
Are you guilty of leaving holidays in your marketing (including the "I Broke Up With My Ex Day" day?). You are not only leaving an opportunity to engage with your customers on Facebook (and other social media platforms). You could also be throwing moolah on the table. Here's why you shouldn't skip holidays when marketing your business. Click here for your holiday references: https://explore.payoneer.com/calendar/ecommerce-2022/ (Days of the Year) https://explore.payoneer.com/calendar/ecommerce-2022/ (Payoneer's 2022 E-Commerce Calendar)
18 minutes | Feb 7, 2022
PTT 127: Social Media and the Philippine Elections
Elections are always exciting anywhere in the world. But I guess nothing beats the Philippine Elections. With the pandemic restrictions and new variant threats, there is no better way for national and local candidates but to present their plans via social media - whether it's Facebook, Instagram, Twitter, YouTube, or TikTok. That is, if they know and understand the rules. Philippines' Commission on Elections always issues rules to implement the Fair Election Act (Republic Act No. 9006). The latest rules are contained in Comelec Resolution No. 10730 - which I painstakingly read to find out how political marketers can use social media for this year's campaign period. References: https://newsinfo.inquirer.net/1517074/comelec-expands-rules-on-pol-ads-run-on-social-media (Philippine Daily Inquirer) https://comelec.gov.ph/php-tpls-attachments/2022NLE/Resolutions/com_res_10730.pdf (Comelec Resolution No. 10730)
22 minutes | Jan 30, 2022
PTT 126: Meta and Beyond
To Meta and Beyond! I hope it's as easy as saying it. Honestly, metaverse is still hard to understand because we haven't even touched its surface. I did my best to explain metaverse in the simplest way possible. Of course, at the end of the day, you decide if you want your business to have a place in metaverse. References: https://www.socialmediaexaminer.com/the-metaverse-what-marketers-need-to-do-to-prepare/ (https://www.socialmediaexaminer.com/the-metaverse-what-marketers-need-to-do-to-prepare/)
21 minutes | Jan 23, 2022
PTT 125: Facebook Marketing and Facebook Ad Strategies for 2022
Here's what working on Facebook Marketing and Facebook ads for 2022. References: https://www.socialmediaexaminer.com/facebook-ad-targeting-ideas-for-2022-and-beyond/ (https://www.socialmediaexaminer.com/facebook-ad-targeting-ideas-for-2022-and-beyond/) https://www.socialmediaexaminer.com/upgrade-your-facebook-marketing-strategy-for-2022/ (https://www.socialmediaexaminer.com/upgrade-your-facebook-marketing-strategy-for-2022/)
12 minutes | Jan 23, 2022
PTT 124: Actually, Honestly - My Life So Far
The first weeks of 2022 dealt me with blows. Plus honestly, with all the work, recording the show has been a challenge, that's why this is the first episode for 2022. Here's what up at Pin To Top Podcast.
15 minutes | Dec 30, 2021
PTT 123: On Fear and Freedom
As we enter the new year, may you rise above your fear and live in freedom. After all, you're an entrepreneur.
8 minutes | Dec 26, 2021
PTT 122: Business and Marketing Lessons in Death - The Epilogue
Just when I thought I'm done learning business and marketing lessons in death, it turns out I am just getting started.
11 minutes | Dec 24, 2021
PTT 121: Lessons Learned from My Hacked Website 2
My website is back! I couldn't thank enough the people who helped me bring it back.
27 minutes | Dec 8, 2021
PTT 120: The Cucumber Story: How I Got My Full-Time Job as a Division Head of CopyGeeks
You know you're "top of mind" when someone having a spa day will get up and gets her phone to message you, without a care about the freshly placed cucumbers falling from her eyes. That's how I got my Division Head position at Copy Geeks. I'm sharing the cucumber story in this episode. Karla Singson's podcast interview: https://pod.link/1454163881/episode/9821123f2cbfec00a2985b679646a357 (Episode 78) https://pod.link/1454163881/episode/aba02a5684d4ccbe152bcb8227bf5e6c (Episode 79) To learn more about Scalewind, click here: https://www.scalewind.com/ (https://www.scalewind.com/) To learn more about Copy Geeks, click here: https://copygeeks.com/ (https://copygeeks.com/)
10 minutes | Nov 30, 2021
PTT 119: The Elements of A Marketing Failure
Is your digital marketing set up for failure? You better take a step back and see your digital marketing efforts from a bird's eye view. https://www.linkedin.com/in/daniel-murray-marketing (Follow Daniel Murray on LinkedIn.)
14 minutes | Nov 29, 2021
PTT 118: How to Go Beyond Pandemic
Would you do things better in the new normal? Do you even imagine life post-pandemic? Let's talk about it in this episode. https://www.facebook.com/stamariagorettiparish (Check Sta. Maria Goretti Parish here.)
9 minutes | Nov 14, 2021
PTT 117: Social Media Explained with Tequila
I am no tequila drinker. But knowing which social media platform you should choose for your business with the use of tequila is a good fun guide. Plus: is there ONE Social Media Manager to rule them all? References: https://www.linkedin.com/posts/the-marketing-millennials_socialmedia-activity-6840654519035162624-o_AR (Social Media Explained) https://www.linkedin.com/posts/the-marketing-millennials_say-it-louder-jon-stephen-stansel-activity-6836122746095833088-jLsL (One Social Media Manager to rule them all)
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